The Hidden Power of Social Media:

Increase Google RankGrow Web TrafficBuild Community and EngagementDrive Leads and Referrals

Adam JapkoPresident

Network Communications, Inc

Founder and EditorWineZag

http://wine-zag.com

There Are Two Legitimate Social Media Marketing Paths for Home Improvement Professionals

People You Already Know:

Social Networking

Known prospect and past client engagement

Social network (FB) focused Blog as a networking tool Features engagement in community Primary focus: Networking with known

prospect base

People You Want to Know But Don’t Yet Know:

Content Marketing

Active home improvement prospects search lots of stuff, lots of opportunities to be found

Content marketing allows active prospects to find the information they want… and you….simultaneously

Social networks (FB) primarily used to distribute content that live on web

Blog content marketing builds own audience of new prospects through keyword build up

Blog content drives website results through increased keywords and organic search results

Primary focus: New prospects

Social Media explosion

 

“The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”

Pingdom Study Reflects Change in Social Network Demographics

Average Facebook user: 44 Years-old

Social Content Sharing Radically Changes Consumer Web Habits

Web site

Web site FacebookFacebook

TwitterTwitter

OtherSoc.Id’s

OtherSoc.Id’s

BlogBlog

Evidence That Content Marketing Works to Drive Web Traffic

Apartmentfinder.com traffic increases from 1.3M to 2.0M visits per month during the year following our blog launch and social content marketing campaign

Our social marketing activities drove a 54% total increase in monthly visitors without additional SEM investment

Keyword traffic increases by 40% from 570K to 800K monthly visitors following social campaign launch

258K different searches drive 6.7M visits…..increased content and keyword creation works to drive organic traffic

Found in large search stream…..

•Benefits from long tail searches

•Trusted site/blog

•Consistent topics

•Keywords and language matter

My Social Media Experiment Validates Content Marketing System

Content Marketed Across Social Platforms

Bainbridge Social Media Footprint

“Now that the blogs have been live for some time, we are seeing stronger organic placement and overall web traffic monthly. The growth is building each month.”

- Jared Miller, VP of Marketing

Since launching in late 2009, every property has experienced an increase in organic, non-paid traffic to their web sites

10 properties have realized an increase in organic traffic of more than 70%, and four of these have seen more than 100%

As a result, Bainbridge has been able to eliminate over $100,000 of annual online marketing spend in paid search advertising

Cliff and Canyon: Mountain Luxury furnishings launches social media campaign January 2010

Blog Visits from Search Engines (Non-Paid)

0

5

10

15

20

25

30

35

40

45

50

Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10

•Average time on site from organic traffic has increased by 18%•Average page views per visitor from organic traffic have increased by 8%•Bounce rate (users who leave the site after only viewing 1 page) from organic traffic has decreased by 9%

Custom, turnkey internet marketing services

For a low monthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools.

DesignSherpa is a systemIt saves you time, and gets results

•Success requires a full system / multiple tools•Regular content sharing is essential

How does it work?

Customized Blog Look and Feel•Two posts a week: Participate as much as you like•Product and Project Galleries•E-commerce functionality•Customized categories and posts•Email list building and lead capture

Thank You Today’s goal was to advance everyone’s grasp of Social Media as a business tool

Facebook   adam japkoTwitter       adamjapko Site: http://design-sherpa.comCompany   http://nci.comBlog           http://wine-zag.comEmail         ajapko@nci.com

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