design thinking and design methods as a teaching/learning ...€¦ · workshop menu introduction...
TRANSCRIPT
![Page 1: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/1.jpg)
Design Thinking and Design Methods as a Teaching/Learning Approach in Entrepreneurship Education
![Page 2: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/2.jpg)
Suna Løwe Nielsen
Institute of Entrepreneurship and Relationship Management
Design Entrepreneurship
D2i: ReThink the Future
Life-long learning programmes in Co-creation Management
DesUni: Design University Education
![Page 3: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/3.jpg)
The Workshop
Menu
Introduction
Workshop
I don’t intent to give a full theoretical overview…
Design thinking ‘appetizer’ workshop.
Aim: To give you a taste for the design thinking process and design thinking teaching methods – just two hours!
![Page 4: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/4.jpg)
What is Design Thinking?
DESIGN THINKING = Design practice and competences are used beyond the design context, for and with people without a scholarly background in design (…) Design thinking is a simplified version ofDESIGNERLY THINKING (Johansson-Sköldberg et al., 2013: 123)
Design Thinking is NOT an exclusive property of designers – Designers’ work processes can help different professions to solve complex problems in new innovative and creative ways
“Design thinking is a human-centered approach to
innovation that draws from the
designer's toolkit to integrate the needs of people, the
possibilities of technology, and
the requirements for business success.” (Tim Brown, IDEO, 2016)
![Page 5: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/5.jpg)
Really hard and complex problems -A specific type of reasoning
Deduction and Induction - Deal with things that is already in the world
What (thing) + how (working principle) … leads to… Result (observed)
What + how leads to… ???
What + ??? leads to… Result
We create new alternative worlds/things
What (thing) + how (scenarios) … leads to… aspired value
??? + how leads to… Value
??? + ??? leads to… Value
![Page 6: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/6.jpg)
Design Thinking vs. Business Thinking
Gruber et al. (2015), Academy of Management Journal
![Page 7: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/7.jpg)
Widely used design thinking process models
![Page 8: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/8.jpg)
If business education should be more like design education…
• Solve wicked problems using abductive reasoning
• Learn more collaborative skills (listening to people instead of convincing people)
• Deeper understanding of user experiences
• Learn to visualize and to imagine something that does not exist
• Integrative thinking – look at the whole not just the pieces
• Prototyping and rapid testing
• Be curious and embrace constrains
• New tools
Dunne and Martin (2006)
![Page 9: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/9.jpg)
My favorite course… Ideation and facilitation (Strategic Entrepreneurship)
Explore the opportunity space: What are the needs, dreams, competences, etc. of 1st semester students? How has it been done previously – also in other contexts? Who is Venture cup? What do they expect and need?
Define the challenges involved in designing a Venture Cup camp…
Ideate about different solutions to designing the camp
Making prototypes
Test prototype –Camp Day (1st
semester students participate)
Evaluation and theoretical reflections
Exam
Challenge: Design a Camp that qualifies 1st semester students to submit a fantastic business idea to Venture Cup
![Page 10: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/10.jpg)
www.desuni.euPia Stovang
![Page 11: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/11.jpg)
Design Teaching Methods…
![Page 12: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/12.jpg)
![Page 13: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/13.jpg)
![Page 14: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/14.jpg)
![Page 15: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/15.jpg)
![Page 16: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/16.jpg)
![Page 17: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/17.jpg)
![Page 18: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/18.jpg)
![Page 19: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/19.jpg)
![Page 20: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/20.jpg)
![Page 21: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/21.jpg)
![Page 22: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/22.jpg)
![Page 23: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/23.jpg)
Sometimes you make some useless tools…
![Page 24: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/24.jpg)
How to increase students’ interest in
starting a business while studying?
![Page 25: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/25.jpg)
Find a partner. Interview 8 minutes (2 sessions – 4 minutes each). What can increase Anne’s
interest in starting a business while studying? What can
prevent it from happening?
![Page 26: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/26.jpg)
In groups – define the most interesting problem
![Page 27: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/27.jpg)
In groups – define the most interesting problem
![Page 28: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/28.jpg)
In groups – develop solutions
![Page 29: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/29.jpg)
In groups – sketch one solution… if time permits
… capture some feedback
![Page 30: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/30.jpg)
Summing up… What do you think of the design thinking
appetizer? Does it add something new to
entrepreneurship education?
![Page 31: Design Thinking and Design Methods as a Teaching/Learning ...€¦ · Workshop Menu Introduction Workshop I dont intent to give a full theoretical overview… Design thinking Zappetizer](https://reader030.vdocuments.us/reader030/viewer/2022040411/5ed731d0c30795314c175fb3/html5/thumbnails/31.jpg)
15.45: Suna16:15: Persona og interview. 16.30: Define the problem16.40: Develop solutions17.10: Sketch the most interesting solution17.20: Feedback: How did you experience this apetizer? Can you useit for something?