design experts pty ltd level 2, 41 mundy street bendigo ... · design experts pty ltd level 2, 41...

Design Experts Pty Ltd Level 2, 41 Mundy Street Bendigo VICTORIA 3550

Phone: 1300 85 25 82 www.designexperts.com.au

Mr Paul Weller MP Chairman Rural and Regional Committee Parliament House EAST MELBOURNE VIC 3002 26th August 2013 Dear Mr Weller Re: Inquiry into the Opportunities and E-‐Business in Rural and Regional Victoria When I first moved to Regional Victoria in 2006, it soon became apparent that there was a lack of quality web design services on offer in the area, this lead to opening the doors of Design Experts in 2008 to service this demand. We have since gone on to design and develop over 500 online solutions for Regional Victorian businesses and organisations. Before long, we also released there was an apparent of the lack of “education” that existed to increase the knowledge of regional Victorians to harness the power of the Internet. As a result, Design Experts set out to fill this knowledge gap and have since gone onto deliver over 400 regional workshops all based around educating participants on the “the digital world”. It was the RTO and Local Councils that had received Government funding to roll out educational initiatives around the web who employed us. Design Experts were the knowledge holders, who wrote and delivered the content. In 2012 formally recognised for our contribution to “Regional Victoria”, by winning the 2012 Awards Australia “Regional Development Victoria Business Achievement Award” and have also won numerous other Awards along the way. It is with this hands-‐on experience and recognition that we put forward the following points to support your inquiry;

• Whilst the face-‐to-‐face workshop approach has worked well over the past five years, we are starting to notice a slight drop off in terms of attendances at the workshops, so we need seek ways to reengage the region.

• Over the past 12 months, we have delved into webinars, blended delivery and “on-‐demand” online resources for participants to access with some success. We plan to continue to evolve this.

• Design Experts is very interested in working with Rural and Regional Committee to develop a

strategy that has the objective to improve the education of Regional Victorians on the “digital world” to grow their capacity in harnessing it’s potential.

Design Experts Pty Ltd Level 2, 41 Mundy Street Bendigo VICTORIA 3550

Phone: 1300 85 25 82 www.designexperts.com.au

• One vision is to design a “Mobile App” (platform) (eg. Can be loaded onto an iPad, Tablet, SmartPhone, Smart TV, Laptop etc) where we can upload learning content and allow rural and regional Victorians to subscribe to it and view at their own time, own space and own pace.

• The content could consist of (but not limited to) Instructional Videos with Quiz’s, links to useful resources etc

• The content could be download and viewed “offline”. Ie. A vision is a Regional Victorian might be able to head into town to a “hotspot” and download the content before returning back to their property (where the Internet isn’t so great) to view the content in their own time.

• This technique to deliver the content is very controlled and is referred to as “controlled media distribution” and replaces the traditional methods of DVD or an Online Website approach. More Info -‐ www.preveu.com

• The topics stem around “developing a digital strategy, online marketing, search engine optimisation, ecommerce, digitizing my business, how to use mobile devices in my business, social media etc”. We have already produced 15 topics and would work with other experts to develop more.

• The access to the content could be free, or could be pay-‐per-‐view, subscription or sponsored.

• We have supplied two supporting documents with this submission to demonstrate our vision and capacity to be considered by your Committee to help drive a project of this nature.

• We would be happy to demonstrate where we have got to with our own internal resources.

Humbly we have already made some good inroads. In summary, we feel that education is one of the keys to ensure that rural and regional Victoria is prepared for what the future brings in terms of digital technology, how it will impact on our lives and how we can take advantage of it. Regards

Tim Gentle Managing Director

© Design Experts 2013 designexperts.com.au

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1 © 2013 Design Experts Pty LtdDesign Experts Workshop Series

Presenter

Tim Gentle Entrepreneur & Digital Strategist

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Business Awards & Accolades

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Testimonials“What sets Tim apart from the other people in his

industry is that he really knows his topic (Tim is not

a dabbler) he gives of himself, he is dependable

and he is fastidious in ensuring that everything

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0�ÄUK�P[�HU�\UILH[HISL�JVTIPUH[PVU�VM�WLYZVUHS� and business characteristics, and have no

hesitation in recommending Tim and Design

Experts in all matters regarding Business

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“Tim Gentle provided training and consultation

services across a diverse range of eBusiness

topics for small business throughout central Victoria

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Tim is an engaging, organised and innovative

presenter who seems to thrive on the notion

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and uses that can enable small to medium sized

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His workshop content was constantly at the cutting

edge, his delivery was always respectful, motivating

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JVUK\J[LK�I`�;PT�¹�7L[LY�4J2LHU��MVYTLY�4HUHNLY��3LHYUPUN�7HY[ULYZOPWZ�Continuing Education Bendigo (CEB)

“Tim Gentle of Design Experts Bendigo has

recently delivered a series of e-marketing workshops

[V�V\Y�SVJHS�[V\YPZT�PUK\Z[Y �̀�^P[O�Z[\UUPUN�YLZ\S[Z�� His communication skills, knowledge and insight

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Presenter

Tim Gentle Entrepreneur & Digital Strategist


Design Experts

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Design Experts

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Design Experts

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Design Experts

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Design Experts

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Duration: :LSM�WHJLK��HWWYV_��OV\YZ

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Duration: :LSM�WHJLK��HWWYV_��OV\Y


Design Experts

1-on-1 Mentoring;PT�.LU[SL�PZ�H]HPSHISL�MVY�VUL�VU��VUL�TLU[VYPUN�MVY�I\ZPULZZ�VÛLYZ��THUHNLYZ�HUK�LTWSV`LLZ��/PZ�ZLZZPVUZ�\ZL�ÔP[LIVHYK�Z[`SL�JVSSHIVYH[PVU��TPUK�THWWPUN��UL[^VYR�PU[YVK\J[PVUZ��[OLVY`�HUK�WYHJ[PJHS�L_HTWSLZ��;PT�OHZ�OPZ�;YHPUPUN�(ZZLZZTLU[�(JJYLKP[H[PVU��;((��4HZ[LY�PU�4\S[PTLKPH� �)HJOLSVY�VM�)\ZPULZZ��/L�PZ�H�>VYRZOVW�3LHKLY�MVY�:THSS�)\ZPULZZ�=PJ[VYPH�HUK�HU�H^HYK�^PUUPUN�,U[YLWYLUL\Y�PU�OPZ�VÛ�YPNO[��

Tim’s knowledge areas include:

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Durations: :LZZPVUZ�]HY`�MYVT��TPUZ�[V��OV\YZ��*HU�IL�KLSP]LYLK�MHJL�[V�MHJL�HUK�VUSPUL��0U]VS]LZ�H�MVSSV^�\W�Z\TTHY`�LTHPS�^P[O�RL`�SLHYUPUNZ�HUK�HJ[PVU�SPZ[��


How to Book

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Enquiries��VMÄJL�� ;PT�

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SurveysWorkshops WebinarsOnline learningKeynote speeches Mentoring

1300 85 25 82 designexperts.com.au/pluggedin

1

The BenefitsTo your Region, Industry, Chamber, Association etc

Increase sustainability

Increase your competitiveness in the digital world

Attract and retain businesses

Attract skilled staff

Leverage off the NBN

Proactive education for your audience

For Participants

Remain competitive in today’s online world

Improved customer service

Help businesses to expand and grow

Quality control

Systemise your business

Frees you up from process-driven activities

Improved redundancy (disaster recovery)

Increased customer base

24/7 sales

Staff training/induction

2

The Program

Program Vision

Sustainable Australian regions reaping the rewards of digital thinking.

Stage 1

The world is not slowing down. It’s important to adapt or be left behind. “ “

Program Mission

To increase the capacity and productivity of Australian regions by developing Digital Strategies to drive digital thinking into business practice.

Plug in Victoria

Tim Gentle, Managing Director,Design Experts

3

Digital Strategy

StakeholdersSta!

SuppliersCustomers

Marketing

Operations

Fina

nce

Info

rmat

ion

Tech

nolo

gyH

uman

Resources

DigitalWorld

Sales

IVR

DocumentE!ciency

TrackingVehicles

DisasterRecovery

Cloud

VoIP

LoyaltyPrograms

VirtualSales

eCommerce

Apps

SEOSocialMedia

Websites

Xero

DebtorManagement

Dashboard

CloudPayroll

Reward

OnlineTraining Connectivity

- NBN

What is Digital Strategy?Digital Strategy is the process of integrating “digital thinking” into the overall business strategy in order to maximise the business benefits of digital initiatives.

Rather than creating a separate Digital Strategy, we strongly believe that the key is to incorporate digital thinking into the existing business plan and processes.

4

Tim Gentle Digital Strategist, Educator, Treechanger, & Managing Director of Design Experts

Tim has over 20 years experience in Marketing, and has led more than 350 workshops.

Tim’s expertise is his ability to help small business harness their online potential. As a tree changer, he understands what attracts, retains and grows businesses in the Regions, compared to the city.

An expert in this field, Tim has a reputation for running excellent workshops. He provides current information that is relevant and targeted. He involves the audience, evokes discussion and makes technical terms easy to understand.

Business Awards & Accolades Winner 2012 - Business Achievement AwardRegional Development Victoria Awards

Finalist 2012 - Champions of the Bush

Winner 2011 - Small Business of the YearPowercor Bendigo Business Excellence Awards.

Winner 2009 - New Business of the Year Powercor Campaspe Murray Business Awards.

Workshop Leader - Small Business Victoria

“ “What sets Tim apart from the other people in his industry is that he really knows his topic (Tim is not a dabbler) he gives of himself, he is dependable and he is fastidious in ensuring that everything he does reflects positively on himself and his firm. I find it an unbeatable combination of personal and business characteristics and have no hesitation in recommending Tim and Design Experts in all matters regarding Business Training, Marketing and Web Design.- Frank Cinquegrana Economic Development Projects O!cer, Buloke Shire Council

Tim’s family featured in the Victorian Government GoodMove Campaign.

For more information on Tim, visit www.timgentle.com

5

Program Options1

Assessment (optional, but recommended)

We provide access to a survey to send out to your database, to identify the knowledge gaps of residents /business/organisations/government.

2

Strategy We provide a tailored program to “fill that knowledge gap” consisting of Workshops, Webinars and one-on-one mentoring. Various packages will be made available, or a customised approached will be offered. Everything from face-to-face, to online, to blended delivery.

3

Assessment (optional, but recommended)

After delivering the “learning”, we will again provide access to a survey to send out to your database ascertain the success of the program in up skilling the participants, compared to initial regional assessment.

4 Report Using the data gather pre and post program surveys, a few photos, participant feedback and media attention, we’ll deliver a summary of the program for them to report back to their management.

Customised ProgramsJust let us know what requirements you have, or what outcomes you need to meet and we’ll work with you to identify a delivery model that suits.

1st

2nd

6

KnowledgebaseeBusiness Workshops

for your business and budget

your website (Search Engine Optimisation)

As part of commitment to education, we have developed the following:

eBusiness Webinars (Live & Recorded)

One-on-One Mentoring (Specialist Areas)

We continually add to our Knowledgebase. Please check our website for updated content and delivery options.

Online Learning (Access any time)

8

Get Plugged InIt’s very easy to get started.

PhoneO!ce (03) 5442 6888Mobile 0422 900 858 (Tim)

Email [email protected] designexperts.com.au/pluggedin

Enquiries

How to

1

2

3

Hop online at designexperts.com.au/pluggedin

Select your region...

Get plugged in!

Social Media

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