description of nambiz products and services
TRANSCRIPT
NamBizDotCom
Milton LouwManaging Member
• Created first Namibian company database for NCCI – 1991
• Studied “big data mining” and credit risk management at Creditreform Düsseldorf, Germany – partners since 2001
• IT Project Coordinator at ECN from 2013 to 2015 – responsible for 97% registration rate of Voters - biometrics
NamBizDotCom
Overview
• NamBizDotCom started in 1999• Namibia Business website 2001• 10,291 businesses in 2003 – printed
directory with street addresses• Consumer data started in 2004• 1,141,081 consumer records by 2009• Public data added from various
sources including local authorities, central government, voters registers
NamBizDotCom
Products
• Market Research• Debtor Tracing• Dependants Tracing (insurance)• SMS lead generation• Telephone marketing• Know-Your-Customer
• Credit Information Bureau – focussed on SME’s / Namibian owned business
NamBizDotCom Products:
Market ResearchConsumer Dbase: Segmentation
• Consumer data available by segmentation:– Age– Gender– Region– Local Authority– User definitions
NamBizDotCom Products:
Market ResearchConsumer Dbase: Age Analysis
Born before 1925 • 1% of the population
Silent Generation • 1925-1944• 6% of the population
Baby Boomers• 1945-1964• 17% of the population
Generation X• 1965-1981• 33% of the population
Generation Y • 1982 – Present• 43% of the population
NamBizDotCom Products:
Debtor TracingConsumer lookup
• Valid legal reason for tracing required• No Find = No fee• Information must correlate with name,
surname and date of birth• Process:
– Client provides electronic excel sheet– NamBiz correlates data– Data current within a year carried across– No client data cross-over (except
judgements)
NamBizDotCom Products:
Dependents TracingProbate Research / Bona Vacantia
• Unclaimed funds / Vacant Goods– Insurance– Pensions– Dormant Bank Accounts– Inheritance (“Kin Payments”)
• Process– Company provides details of dependants– Database scouring fee– Results paid per successful record– Dependents not charged or contacted
NamBizDotCom Products:
Lead GenerationNew customer campaigns
Generation Y
Old clients – update details
Male, Generation X
Female, Erongo Region
GRN employees
• Potential consumers:• Name, Surname• Postal address / cellular numbers
NamBizDotCom Products:
Telephone MarketingManaged Process
• Third Party Call Centre based in Windhoek
• Nambiz identifies clients• Client provides script• Recorded service• Monthly / weekly / daily costed service
• Partnerships with other service providers (research, sales, etc.)
NamBizDotCom Products:
Know Your Customer KYC defined by regulators
• In terms of the KYC (Know-Your-Customer) requirements of FIA (the Financial Intelligence Act, 13 of 2007) banks are required to validate their customers information.
• Process– Company provides details of dependants– Database scouring fee– Results paid per successful record
NamBizDotCom Products:
Credit Information BureauConsumer & Business Reporting
• Primarily a business reporting credit bureau with information on business individuals
• Consumer bureau in partnership with a cooperative for “vendor relationship management”
• E-wallet service for consumers to manage queries
NamBizDotCom
Using the NamBiz Databases
• Practical examples from dbases– Citizens Dbase– NamBiz Business Dbase– Telephone Directory
NamBizDotCom
Product CostingsClient requested updates
• Basic Enquiry (telephonic or electronic)• Full Tracing (physical address)
• Volumes will determine pricing• Data set is provided by client and paired with
NamBiz data• Data is not uploaded to NamBiz
NamBizDotCom
Product CostingsConsumer information provided
• Market Research / Leads– N$ 20.00 per record– Name, surname, cellular number
• Parameter set data (age, region, etc.)– N$ 50.00 per record– Name, surname, cellular, age, gender
• Volumes will determine pricing• NamBiz data is provided electronically