deezer reveals plans to transform the future of music with us$130m funding

7/30/2019 DEEZER REVEALS PLANS TO TRANSFORM THE FUTURE OF MUSIC WITH US$130M FUNDING

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160 COUNTRIES LIVE - NEW USER EXPERIENCE

DEEZER REVEALS PLANS TO TRANSFORM THEFUTURE OF MUSIC WITH US$130M FUNDING

10 OCTOBER 2012

At a press conference at Londons Abbey Road Studios, Axel Dauchez, CEO of leading music

subscription service Deezer, today outlined plans for investing new funding from Access

Industries totaling US$130 million. The plans are designed to accelerate Deezers global

expansion and transform the way in which music fans across the world access and enjoy a

catalogue of 20 million tracks.

Dauchez outlined four priorities for funding investment:

To speed up growth by opening offices in both new and existing markets around theworld, striking deals with the right partners. This reflects Deezers view that the switch

from music ownership to usage will increase the importance of new music markets

both in terms of music consumption and as a source for new artists with global appeal;

To further improve the localisation of its service including the growth of its editorial teamby over 50% to provide even more locally relevant content and features;

To launch an international free service alongside global marketing campaigns that willinclude involvement in local music life through events and partnerships to raise brand

awareness. The free service will be a recruitment channel to encourage free service

users to convert to paid subscription, rather than a model in of itself. It will be shaped

for each individual country according to the competition

To continuously invest in product innovation and new user experiences to make thetechnology powering Deezer as cutting-edge, open and accessible as possible.

To support its vision Deezer announced the live launch of the service in 76 countries throughout

Africa, the Middle East and Asia. This brings Deezers geographical reach to 160 countries

worldwide - more than any other digital music provider. Deezer will continue to focus first on

growing music markets, rather than the US, where customer acquisition costs are high and

market conditions do not currently allow for sustainable expansion.

Dauchez commented, Were thrilled to be able to extend Deezer to music fans in countries

such as Senegal, Cameroon and Indonesia today. But its not a case of one size fits all. In


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addition to operating in 20 languages and transacting in 24 currencies, a team of professional

music-lovers worldwide is dedicated to recommending the best music for each territory. This

local approach is strengthened by exclusive partnerships with mobile operators in every key

country, with 14 mobile telecommunications partners already in place and a further six to be

announced during the yeari

.

Dauchez added, We want to take new music to musically isolated countries, breaking down

the old music distribution networks. Were confident that by getting more people to try the

service - including those not yet aware of the subscription model - Deezer will become the new

way to listen to music worldwide.

New Music Experience

Deezer also showcased its new, personalised user experience built on people-powered music

discovery. Now live on Deezers web-based service and mobile application, the experience

champions Deezers unique focus on editorial curation, giving its users the best

recommendations worldwide.

New features include:

Social mobile communities: Deezers mobile application will allow music fans to findand connect with their friends, gaining seamless access to their music libraries, playlists

and charts to discover their favourite tracks and recommendations

Top user recommendations: music fans can submit their playlists to the editorial teamonce a month, with the best ones rewarded by being featured on Deezers local

homepages for millions of other fans to see

Targeted concert listings: personalised music libraries now include relevant localconcert listings along with playlist recommendations, based on location and an

individuals favourite artists on Deezer

Extended Facebook integration which will bring Deezer into Facebooks NotificationCentre, making it easier than ever for friends to recommend their favourite track

Founder Daniel Marhely, said, Innovation has been core to the Deezer DNA from its birth.

People fall in love with Deezer and it becomes part of their lives: the average subscriber listens

for 2 hours a dayii . To put that in context, average daily internet use worldwide is just over half

an houriii. Today weve unveiled a new user experience that makes it easier for Deezer users to

discover and share music in their daily lives, regardless of time, place, location or activity.

Deezer has updated its iPhone app to include a new community feature allowing music fans

to follow their friends listening habits from their favourite artists to the playlists they create

and share recommendations anywhere, at any time. The app includes a new navigation bar


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to further improve the Deezer iPhone experience. The new features will be available to Android

users in the coming weeks.

- End -

Notes to editors:

Imagery and video to accompany the press release available on request and in pressconference media packs on USB (including sample adverts from telecommunications

partners)

Live or signed telco deals include: Orange (France, United Kingdom Poland, Ivory Coast,Mauritius, Romania), Everything Everywhere (United Kingdom), T-Mobile (United Kingdom,

the Netherlands, Austria), Belgacom (Belgium, Luxembourg), Telenor (Hungary, Montenegro,

Thailand), Millicom (Honduras)

For further information or to request an interview, please contact Hunter Communications on+353 1 9056350 oremail [email protected] / [email protected]

About DeezerDeezer delivers an exciting, broad and truly global music experience to more than 26 million

music fans across 160 countries. With 2 million subscribers, more than 1 million Facebook fans

and more than 100 million shareable playlists, Deezer allows fans to enjoy music unconstrained

by any of the barriers of the past, providing unlimited access to a catalogue of 20 million

tracks, instantly available on any device - smartphone, laptop, tablet, home speakers, car, or

work PC. Deezers mantra is music discovery, helping fans rediscover the joy of finding and

sharing fantastic new music through specially selected editorial recommendations for every

single market in which it is present. With an international partnership with Facebook and

strategic telecoms partnerships with Orange, Everything Everywhere and Telenor, amongst

many others, Deezer is committed to bringing music to new audiences worldwide.

Discover Deezerwww.deezer.com

m.deezer.comFacebook.com/deezer

Twitter: DeezerWorld

iIncludingbothsignedandliveiiSource:DeezerPremium+subscribersinFrance,2011

iiihttp://www.go-gulf.com/blog/online-time

deezer reveals plans to transform the future of music with us$130m funding

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