THE ROLE OF INFLUENCERS IN CONTENT

AMPLIFICATION

Bianca Spada

Global Head of Social

@Miss_Spada

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Deezer is the world’s most diverse,

dynamic and personal audio

streaming service

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We provide our users with the most

diverse catalogue of songs, world’s best

radio channels, podcasts & original

content

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CONTENT

AND

AMPLIFICATION

CONTENT

AND

AMPLIFICATION

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CONTENT IS KING

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AMPLIFICATION IS KEY

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HOW DO YOU AMPLIFY

EFFECTIVELY?

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DON’T INTERRUPT THE

CONTENT THEY LOVE...

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BE THE CONTENT

THEY LOVE

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MEDIA

NETWORKS

KEY OPINION

LEADERS

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CASE STUDY: SNAPCHAT

INFLUENCERS AND NETWORKS

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MAKEUPTUTSTV DRIPMOODS

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Deezer rose 201 places in the

App Store bringing it up to #28

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CASE STUDY:

#DARETODISCOVER

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#DARETODISCOVER FOLLOWS THE

JOURNEY OF THOSE WHO AREN’T

AFRAID TO BE DIFFERENT, BOLD OR

DARING.

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Episode 1

HARNAAM

KAPURUK

Episode 2

SAMMY KUS

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PAID EARNEDOWNED SHARED

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#DARETODISCOVER IN NUMBERS

Episode 1 – HARMAAN KAPUR

Almost 5M impressions and 1.4M views

VT 4M impressions and 1.2M views

Engagement rate 28%

Episode 2 – SAMMY K

4M impressions and almost 1.5M views

VT 3.5M impressions and 1.3M views

Engagement rate 35%

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NEXT UP: FRANCE

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THANK YOU.

@Deezer

@Deezer

/Deezer

/Deezer

@DeezerMusic