Dealer Plus™Transparency, Efficiency, Sales

What Dealer Plus Does

Provides Transparency

• Dealer Plus makes the buyer’s world visible to you

Enables Efficiency

• Dealer Plus lets you spend you time ONLY with engaged buyers• Dealer Plus allows you to know exactly which buyers are engaged

Drives Sales

• Dealer Plus allows you to sell more cars by- Understanding the MarketPlace- Providing the experience the Buyer wants- Enabling online performance demonstrably better than that of competing dealers

Double Your Sales - Plus 80% of CarWoo! buyers purchase a car within 3.5 days.

• With Dealer Plus – You earn more unique buyers from the CarWoo! Marketplace.• With Dealer Plus – You gain Gen Y buyers

- 57% of Gen Y buyers prefer to work exclusively online and never see a dealer face-to-face.- 54.2% of Gen Y buyers say that a bad experience with a dealer will cause them to never buy that

brand again.- Gain traction in the emerging generation of buyers- $4.5B today

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PLUS “Out of every 100 3rd Party Internet Leads, you should sell 6 cars and you

will lose 11 to your competitors.”-- Cobalt/Polk Internet Lead Study

• With Dealer Plus – You become the Buyer’s Advocate.• With Dealer Plus – You efficiently track, manage and convert your active or old leads.• With Dealer Plus – You increase your closing ratio…dramatically

Add buyers with Dealer Plus!

Use the CarWoo! MarketPlace

Leads

• Without CarWoo! - Buyer’s actions are invisible.

• Without CarWoo! – Building trust is impossible without mutual interaction.

• Without CarWoo! – Over 80% of leads are a true waste of time.

The CarWoo! MarketPlace

• Allows you to see the world as your buyer does

• Helps you react to real, visible competitive influences

• Ensures you take appropriate, timely, focused actions

It’s Not All About The Price

53% of the time the lowest price does not win.

CarWoo! Dealer Plus

Buyers See Your DealerRank™

DealerRank is based on professionalism, responsiveness and competitiveness.

More stars means more buyer confidence.• More buyers • More sales

Current Star Rating.– ? Stars

Drivers Of DealerRank.– Professionalism.

• ?th out of 15– Responsiveness.

• ?rd out of 15– Competitiveness.

• ?th out of 15

Dealer Plus Tools For Improvement.– Professionalism

• Internet leads and be-backs• Dealership Profile• Response helpfulness insights• Training• Expert review reconciliation• Appropriate roles for

appropriate people– Responsiveness

• InstantOffer with market data• Courtesy reminders• Response time insights

– Competitiveness• Real time market pricing data• Relative pricing insights• Flag suspicious offers

Where does your store rank?

Dealer Plus – Insights

Capturing Internet Leads and Be-Backs.

• Engage the shoppers leaving the floor

• Be the advocate, win the heart

Dealer Plus – Internet Leads and Be-Backs

Dealer Plus – Speed

InstantOffer™.

• Model/Trim and Inventory Level first offer pricing

• Competitive pricing available

Dealer Plus – Reputations

Reputation Management.

• Professional management by Customer Service

• Unique Dealer Plus Role

Dealer Plus – Suspicious Offer Flag

Dealer Plus – People

Courtesy Action Reminders.

• People when you need them.

• Satisfy the buyers

Dealer Plus – SEO and Marketing

Dealership Profiles.

• Customizable

• Live links for SEO value

Dealer Plus – Training

Training and Certification.

• Extensive best practices training

• Visible to buyers

Dealer Plus Summary

Dealer Plus By CarWoo!

Know the buyer and be their ally.• CarWoo! buyers and their sphere of influence• Internet leads and Be-Backs

The tools to make it work.• Deal transparency and buyer confidence• Differentiate yourself and your store online• Continuously improve • Exceed expectations

Know more than all your competitors.

Sell more cars.

Dealer Plus – Invest In BuyersWhen a CarWoo! delivered buyer engages you pay $35

(one time)• Engagement means:

- A comment- A counter-offer- A phone call- A printed certificate

When one of your leads engages you pay nothing

No engagement – no cost

Value Proposition: You only pay for new engaged buyers-and with Dealer Plus, you know when a buyer is engaged