Dealer Plus™Transparency, Efficiency, Sales
What Dealer Plus Does
Provides Transparency
• Dealer Plus makes the buyer’s world visible to you
Enables Efficiency
• Dealer Plus lets you spend you time ONLY with engaged buyers• Dealer Plus allows you to know exactly which buyers are engaged
Drives Sales
• Dealer Plus allows you to sell more cars by- Understanding the MarketPlace- Providing the experience the Buyer wants- Enabling online performance demonstrably better than that of competing dealers
Double Your Sales - Plus 80% of CarWoo! buyers purchase a car within 3.5 days.
• With Dealer Plus – You earn more unique buyers from the CarWoo! Marketplace.• With Dealer Plus – You gain Gen Y buyers
- 57% of Gen Y buyers prefer to work exclusively online and never see a dealer face-to-face.- 54.2% of Gen Y buyers say that a bad experience with a dealer will cause them to never buy that
brand again.- Gain traction in the emerging generation of buyers- $4.5B today
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PLUS “Out of every 100 3rd Party Internet Leads, you should sell 6 cars and you
will lose 11 to your competitors.”-- Cobalt/Polk Internet Lead Study
• With Dealer Plus – You become the Buyer’s Advocate.• With Dealer Plus – You efficiently track, manage and convert your active or old leads.• With Dealer Plus – You increase your closing ratio…dramatically
Add buyers with Dealer Plus!
Use the CarWoo! MarketPlace
Leads
• Without CarWoo! - Buyer’s actions are invisible.
• Without CarWoo! – Building trust is impossible without mutual interaction.
• Without CarWoo! – Over 80% of leads are a true waste of time.
The CarWoo! MarketPlace
• Allows you to see the world as your buyer does
• Helps you react to real, visible competitive influences
• Ensures you take appropriate, timely, focused actions
It’s Not All About The Price
53% of the time the lowest price does not win.
CarWoo! Dealer Plus
Buyers See Your DealerRank™
DealerRank is based on professionalism, responsiveness and competitiveness.
More stars means more buyer confidence.• More buyers • More sales
Current Star Rating.– ? Stars
Drivers Of DealerRank.– Professionalism.
• ?th out of 15– Responsiveness.
• ?rd out of 15– Competitiveness.
• ?th out of 15
Dealer Plus Tools For Improvement.– Professionalism
• Internet leads and be-backs• Dealership Profile• Response helpfulness insights• Training• Expert review reconciliation• Appropriate roles for
appropriate people– Responsiveness
• InstantOffer with market data• Courtesy reminders• Response time insights
– Competitiveness• Real time market pricing data• Relative pricing insights• Flag suspicious offers
Where does your store rank?
Dealer Plus – Insights
Capturing Internet Leads and Be-Backs.
• Engage the shoppers leaving the floor
• Be the advocate, win the heart
Dealer Plus – Internet Leads and Be-Backs
Dealer Plus – Speed
InstantOffer™.
• Model/Trim and Inventory Level first offer pricing
• Competitive pricing available
Dealer Plus – Reputations
Reputation Management.
• Professional management by Customer Service
• Unique Dealer Plus Role
Dealer Plus – Suspicious Offer Flag
Dealer Plus – People
Courtesy Action Reminders.
• People when you need them.
• Satisfy the buyers
Dealer Plus – SEO and Marketing
Dealership Profiles.
• Customizable
• Live links for SEO value
Dealer Plus – Training
Training and Certification.
• Extensive best practices training
• Visible to buyers
Dealer Plus Summary
Dealer Plus By CarWoo!
Know the buyer and be their ally.• CarWoo! buyers and their sphere of influence• Internet leads and Be-Backs
The tools to make it work.• Deal transparency and buyer confidence• Differentiate yourself and your store online• Continuously improve • Exceed expectations
Know more than all your competitors.
Sell more cars.
Dealer Plus – Invest In BuyersWhen a CarWoo! delivered buyer engages you pay $35
(one time)• Engagement means:
- A comment- A counter-offer- A phone call- A printed certificate
When one of your leads engages you pay nothing
No engagement – no cost
Value Proposition: You only pay for new engaged buyers-and with Dealer Plus, you know when a buyer is engaged
