Mark Brearley

Guest professor and advocate for urbanism at the Cass, Aldgate

and the proprietor of London manufacturer Kaymet

Research by Design conference, Antwerp

3rd October 2013

London

Design for London

Who and what

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Design for London was established in 2007 as a consolidation of the Mayor’s design-focused resource; to push forward the Mayor’s commitment to excellent design and the making of good places.

We were a unique team, mostly design professionals, with a strong reputation and a good record of achievement. With detailed knowledge of London’s places, with area strategy and vision setting capability, design skills, and a web of relationships across the city.

Adam Towle, Alison Mayer, Angela Spencer, Daniel Nordh, Edmund Bird, Jamie Dean, Levent Kerimol, Louise Duggan, Maria Lisogorskaya, Mark Brearley, Mark Smith, Matthew Carrington, Matthew Murphy, Matthew Turner, Maurizio Biadene, Paul Harper, Ruby Casey-Knight, Sarah Considine, Tim Rettler, Tina Jadav, Tobias Goevert.

Working on behalf of the Mayor of London as part of the GLA, and with London, to shape a better city. Collaborating with almost all London boroughs, Transport for London, and other assorted organisations.

Some of our work was London wide; about ideas, policy, guidance, story-telling and enthusiasm building.

build a web and collaborate

keep cheeky and stay sparky

be opportunistic and seize the moment

nothing turns out how you expect

do the drawings and you win

telling stories and minting phrases

We focused most of our effort on projects in places: catching and steering, telling stories, giving advice and helping with process. We helped push forward and shape 10 policy and guidance initiatives, more than a dozen strategies, more than 50 masterplans, 80 development projects, over 100 public space projects.

This was all about shaping places. We were helping make good change happen in more than a hundred places across London.

Place shaping

Realism

The Mayor’s resources came together. We then had, under one roof, London’s strongest concentration of knowledge on place shaping, regeneration and housing.

City Hall had people with detailed knowledge of London’s places, with area strategy and vision setting capability, design and regeneration skills, and a web of relationships across the city. This was a great opportunity.

Rainham

Bold action

We invested in and supported: 30 places through Round One of the Outer London Fund 23 places through Round Two of the Outer London Fund 19 places through the Mayor’s Regeneration Fund 4 places through other Mayoral regeneration funding The London’s Great Outdoors umbrella sheltered 67 high street projects We helped 90 places in total

Making plans and defining strategies Setting ambitions and physical principles for places Working to get the best from development proposals and supporting the planning dialogue Catching and steering significant infrastructure projects Momentum building and support in the place-shaping process Shop and building front improvements Advice and incentives for business Public realm improvements Marketing and web presence Better visual merchandising Empty shop initiatives and meanwhile uses Boosting street life and celebration Training, apprenticeships and work experience Nurturing business groups and community collaboration Enabling development

Acton, Archway, Balham, Barking, Barkingside, Barnes, Bexleyheath, Blackhorse Lane, Brentford, Bromley, Catford, Chipping Barnet, Cricklewood, Deptford, Edmonton, Green Lanes, Greenford, Hackbridge, Harrow, Hayes, Hornchurch, Hounslow, Kingston, Mitcham, Muswell Hill, New Addington, North Cheam and Worcester Park, North Finchley, Northwood Hills, Nunhead, Orpington, Penge, Ponders End, Rainham, Ruislip Manor, Sidcup, Streatham, Tooting, Twickenham, West Norwood, Whitton, Willesden Green, Wood Street

High street places

51 km from Uxbridge to Romford

6,460 businesses

79,425 jobs

Many of London's high streets

are along the most ancient

roads in the capital. London is

structured around these

linear arteries with high

footfall - it is where the life is

in the city.

London’s high streets account

for just 3.6% of the road

network, but represent some of

the most important spaces in

the city.

Surveys tell us that over 90%

of Londoners value their

high street and want to see

it improved.

Over half of Londoners do not

leave their local area daily.

Our high streets are where last

summer’s riots were focuses, a

tough reminder of their

significance.

They are also the places where

so much of what we all share

comes together; they are the

focus of our daily public life.

Outside the centre, more

than half of London's jobs

are on high streets, and two

thirds of people live within

five minutes walk of one.

47% of businesses outside

Central London are on a

high street.

1.45 million employees work

on or within 200 metres of a

high street.

There is huge growth

capacity: nearly half of

London's identified

developable land is within

200m of a high street.

These are our biggest

collection of places that are

good to grow and ready to

go.

Enthusiastic engineers

Galloping horses and golden cockerels

Man of steel

Bubbling up

Dalston

Industry

in the city

General industry

Vacant industrial land

Utilities

Warehouses

Land for rail

Retail

Office

Light industry

Land for buses

Waste management and recycling

Docks

Wholesale markets

Self storage

Open storage

Agriculture and fisheries

1800+

Truman’s Beer (brewery), Hackney Wick

The London Bread & Cake Company (bakery), Edmonton

Joseph Ash Galvanizing (galvanizing), Poplar

ESP Coatings (powder coating), Edmonton

Premier Plating Works (electroplating and metal finishing), Walthamstow

Inro Turned Parts (CNC turned components), Chingford

Flexiwood (carpentry and custom furniture), Walthamstow

Cannon Street Jersey Fabrics (knitted fabric), Tottenham.

Harris Fabrications (structural and architectural steel fabrication), Walthamstow

Pye London (traction sheaves and diverter pulleys), Walthamstow

Arthur Thompson Ltd (dies and cutters), New Cross

W J Horrod (asphalt and bitumen equipment and industrial burners), Leyton

Polydiam (print and marking products), Tottenham

K & S Packaging (polythene covers, bags and sacks), Tottenham

Press & Multislide Tooling (specialist tooling for multi-slide machinery), Walthamstow

Premier Print Group (short-run magazine and book printing), Bow

Rope and Marine Services (lifting equipment), Limehouse

Brownchurch (Land Rover roof racks, roof tents and awnings), Leyton

Diapo Staircase (steel and glass staircase fabrication), Hackney

Diamond Ladder Factory (ladders), Leyton

Archway Sheet Metal Works (architectural and catering metalwork), Tottenham

C G Metal Spinners (metal spinning), Leyton

Capella Sheet Metal Works (sheet metal product fabrication), Leyton

Capella Electronics (high security systems for automated teller machines), Leyton

AB Fine Art Foundry (bronze, lead and stainless steel sculpture casting), Poplar

RK Metal Works (ducting and architectural metalwork fabrication), Edmonton

DAG Metal Work (architectural and catering metalwork), Tottenham

Lewden Electrical Industries (industrial plugs and sockets), Leyton

Uri’s Metal Works (architectural ironwork), Blackhorse Road

Lonsdale Metal (patent glazing and rooflights), Tottenham

Metwin (metal windows), Chingford

R’n’B Engineering (metalwork fabricating), Blackhorse Lane

Metalcraft (architectural metalwork), Tottenham

ET Martin & Son (metal spinning), Edmonton

New London Metal Co (catering and architectural metal fabrication), Leyton

Coca-Cola Enterprises (cola), Edmonton

Nectar Patisserie (cakes), Tottenham

Honeywell UOP (chemical manufacturing technology), Brimsdown

Rimex Metals (surface finishing of stainless steel), Ponders End

Casemir Chocolates (chocolates), Brimsdown

Warburtons Bakery (bakery), Brimsdown

Swallowmax (printers), Brimsdown

Greggs (bakery), Brimsdown

Sutan-Et (meat doner producer), Tottenham

The London Bread & Cake Company (bakery), Edmonton

Bearfields of London (ham curing), Leytonstone

Bmac Food Processing (Afro-Caribbean food), Tottenham.

Nageena UK Snacks (Bombay mixes, nuts and sweets), Leyton

Flourish Craft Bakery (breads and pastries), Tottenham

Phoenix Air Guns (air rifles), Chingford

Vatan (doner kebabs), Tottenham

Allied Bakeries (bakery), Leyton

Geo Sol Shoes / G&J Trading (shoes), Walthamstow

Savile Row (eye-wear), Hackney Wick

J&R Designs (Persauds’ handbag factory), Homerton

M&B of London (icing, marzipan, Christmas puddings), Tottenham

Winner Foods (noodles), Tottenham

Apollo Snacks (nuts & snacks), Tottenham

Percy Ingle (bakery), Leyton

J W Pike (bakery ingredient supplier), Edmonton

Mr Bagels (bakery), Hackney Wick

CP Tasty (sausages and burgers), Tottenham

PEP (precision injection moulding), Brimsdown

Britannia Plant & Engineering (steel recycling banks), Canning Town

Sechelle Manufacturing (detergent products), Walthamstow

Tav Tooling (injection, compression & die-cast moulds), Edmonton

Decra (laminate panel fabricators) Leyton

Philip A Cheshire (wood inlays and veneers), Ponders End

Il Gelato Di Ariela (ice cream), Edmonton

Mitre Welding Products (baking ovens and industrial ovens), Edmonton

Louis Moreau The Quilters, (furnishing quilters), Tottenham

Roshe Power (transformers), Edmonton

Cox London (bespoke and handcrafted lighting and furniture), Tottenham

Enfield Speciality Doors (doors), Ponders End

Valente Brothers (ice cream), Homerton

Castle Upholstery (furniture manufacturers), Brimsdown

AK Furniture (bespoke furniture), Blackhorse Lane

WRP (joinery, mouldings & cabinetmaking), Walthamstow

R. D. Robins (conservation upholsterery), Walthamstow

Replica (fake food and other display items), Blackhorse Lane

London Glassworks (glassmaker), Blackhorse Lane

Cassia Contract Manufacturing (fragrance products), Walthamstow

Olympiad Signs (bespoke signage and graphics), Leyton

Sam Brown Furniture (bespoke furniture), Tottenham

Kendon Packaging Group (paper production and conversion), Enfield Lock

Pekalp (sofas, sofabeds and chairs), Leyton

J&S Franklin (military tents and camouflage), Walthamstow

Longman Loose Leaf (loose leaf and packaging products), Leyton

Tipmaster (tipping van bodies), Leyton

Warren Evans (wooden beds), Blackhorse Lane

Proportion London (mannequins), Blackhorse Lane

Alfred Dunhill (leather goods), Blackhorse Lane

Goss Springs (springs and components), Walthamstow

Kashket & Partners (military uniforms), Tottenham

Morris Mirrors (mirrors), Edmonton

GR Wright and sons (flour), Ponders Ends

Hitch Mylius (furniture), Brimsdown

Redemption Brewing Company (brewery), Tottenham

H Shawyer & Sons (veneered doors and panels), Ponders End

Avicstar London (clothing sampling and production), Tottenham

Sterling Signs (corporate signs), Tottenham

Tyrone Textiles (curtains), Brimsdown

H Forman & Son (smoked fish), Hackney Wick

Small Products (screen printing inks), Bow

SEH Kelly (mens outerwear), Edmonton

East London Brewing Company (brewer), Leyton.

East London Brewing Company (brewer), Leyton.

Brodie’s Beer (brewer), Leyton

Aldgate Press (printers), Aldgate

Rosamanda Limited (garment pleating, shirring and smocking), Tottenham

Ink Spot Printers (t-shirt printers), Bromley-by-Bow

Inc Direct (printers), Brimsdown

Union Hand-Roasted Coffee (coffee roasters), Canning Town

Tate & Lyle Sugars (sugar and syrup), Silvertown

Kesslers International (retail merchandising furniture), Stratford

Turnomatic (metal turned parts and terminal screw assemblies), Edmonton

SF Group (pipework fabrication), Edmonton

Gina Shoes (luxury ladies footwear and accessories), Tottenham

Michael’s Pitta Bread Bakery (bakery), Tottenham

Eghoyan’s Pitta Bread Bakery (bakery), Edmonton

St Paul’s Press (printers), Tottenham

Salamis Patisserie (patisserie), Tottenham

Clintons (print finshers and book binders), Blackhorse Lane

Pioneer Central Printers (printers), Blackhorse Lane

Headbourne (hooks and hook rail assembly), Blackhorse Lane

Hoffman Thornwood (wood based panel products), Blackhorse Lane

The White Spot (Dunhill briar pipes), Blackhorse Lane

Matthews (printers), Chingford

Zamo (disinfectant and bleach), Hackney Wick

Gliffix Printing Services (garment screen printing), Leyton

Lonastyle (womenswear), Edmonton

Sugarbake (cakes), Edmonton

Totshirts (garment printers and decorators), Edmonton

Excel Stairs (timber staircases), Edmonton

Fuchs Lubritech UK (lubricants and greases), Edmonton

Matbaa Print & Design (printers), Edmonton

Paper Shapers (cut and punched paper products), Edmonton

PPFS (print finishing), Edmonton

Elegant Design UK (clothing CMT), Silvertown

Southern Comfort Furniture (furniture), Brimsdown

Frixos Metal Works (architectural and structural metalwork), Brimsdown

Davis Cash & Co (lighting fabrication), Ponders End

Gavin Martin Colournet (printers), Hackney Wick

AB3 Workshops (art fabricators), Hackney Wick

Kelvin Hughes (navigation equipment), Enfield

Guardian Print Centre (newspaper printing), Stratford

Gems Studio (mannequins), Blackhorse Road

Book Protectors & Company (book protectors), Walthamstow

Quaduro Systems (tablet computers), Leyton

Northcroft (furniture), Leyton

MetalliCo (structural steel fabrication), Leyton

Alito Color Group (printers), Leyton

Artful Studio (sets, models and props), Leyton

Gavin Coyle (furniture), Walthamstow

The Glue Factory (props and models), Stratford

Leycol Printers (printers), Bromley-by-Bow

(782) Ideal Furniture (wardrobes), Bromley-by-Bow

MQ Metal Fabrication (architectural metalwork), Edmonton

Hollyland Bakery (bakers), Tottenham

T Brewer (timber milling), Ponders End

Jack Allen Contact Lenses (contact lenses), Ponders End

Jennor Timber (timber milling), Ponders End

WJ Martin & Son (precision machined components), Tottenham

My Cake & More (cakes), Chingford

Delenco Foods (sausages), Leyton

Printselect (digital & lithographic printing), Bromley-by-Bow

LMB Supplies (industrial wipers), Canning Town

City Cakes Co (cakes), Canning Town

Edmonton Meat Centre (kebabs), Edmonton

Zaramama Foods (popcorn), Tottenham

Holtwhites Bakery (bakery), Enfield > Naturally delicious freshly baked breads, cakes

and pastries

Noble Foods (Gu desserts), Walthamstow

Uncle Johns Bakery (bakery), Tottenham

Bob Eight Pop (screen printers), Leyton

Matthew Elton Design (furniture), Hackney Wick

Jack Trench (bespoke cabinetmakers), Tottenham

PMI Cabinets (cabinetmakers), Tottenham

Couture Furniture (cabinetmakers), Ponders End

Nichols Brothers (wood turners), Walthamstow

ADL Tack Repairs (leatherwork), Leyton

W.S. Jenkins (wood finishes), Tottenham

NMI Safety Systems (vehicle safety seats and attachments), Tottenham

RPT Joinery (windows and stairs), Edmonton

Rupert Harris Conservation (metalwork conservators), Poplar

DW General Wood Machinists (wood machining), Tottenham

Eral Metal Works (architectural metalwork), Leyton

Backhaus (bakery), Ham

Cracow Bakery (bakery), Brimsdown

Designer Metal Products (architectural metalwork), Leyton

E Abrahams & Co (packing cases), Bow

Prism Profiles (packers and shims), Bow

Redhouse (furniture), Leyton

Michael’s Pitta Bread Bakery (bakery), Tottenham

Eghoyans Pitta Bakery (bakery), Tottenham

Titan Forge (architectural metalwork), Leyton

Harry Nuttall (wrought ironwork), South Tottenham

Soapsmith (soap), Walthamstow

Things Fashion (garment printers), Hackney Wick

Treehouse Kitchen (soft drinks), Hackney Wick

Wright Gallery Services (case making), Leyton

Dominion Shutters (roller shutters), Leyton

Eales Security Products (roller shutters), Edmonton

Heating Control Systems (heating control systems), Tottenham

Dinos Foods (sausages), Tottenham

PDM Group / John Knight ABP (by-product rendering), Silvertown

Estec Engineering (metal fabrication), Silvertown

Scribes (print finishers), Silvertown

Nuplex Resins (syntheitc resin coatings), Silvertown

C. Aiano & Sons (wireworkers), Poplar

Structural Steelwork & Engineering (structural steelwork), Leyton

Neat Concepts (panel products), Edmonton

NWTS carpentry (carpenters), Tottenham

Excel Stairs (timbers stairs), Edmonton

Flight Design (bespoke staircases), Hackney Wick

TJB Staircases (wooden staircases), Walthamstow

P & M Sausages (sausages), Leyton

Ductwork Engineering (ductwork), Blackhorse Lane

Contact Delenco Foods (sausages), Leyton

SA Benson (structural and architectural steelwork), Leyton

Flaxstyle (commercial clothing), Tottenham

Denis Windows (aluminium and PVCu windows), Brimsdown

Woodstock Joinery (joinery), Ponders End

Edward Barber and Company (water distribution products), Edmonton

FFGM (clothing sampling and CMT), Canning Town

Ciara McGarrity (bespoke soft furnishings), Leyton

Rovella (tailoring and corporate wear), Edmonton

Garment Link (garment processing), Tottenham

New Planet Fashions (garment CMT), Leyton

Royale Cuisine (kosher caterers), Tottenham

Sunburst Snacks (nut roaster), Tottenham

Frozen Fast Food (Halal ready meals), Leyton

San Amvrosia Health Foods (fresh dips), Tottenham

Mr Dips (fresh dips), Blackhorse Lane

Paradise Patties Limited (Jamaican styled patties), Tottenham

Select Creative Production (printers), Bow

Repro City (printers), Hackney Wick

Elmar Printers (printers), Edmonton

FDM (printers), Canning Town

Williams Ridout (bespoke furniture), Tottenham

Kaizen Furniture (bespoke furniture), Bromley-by-Bow

MJR Print (printers), Walthamstow

MRT Studio (printers), Leyton

Smith & Brown (cabinetmakers), Tottenham

3G Printing (printers), Hackney Wick

Barclays Print (printers), Leyton

Constructive and Co (bespoke furniture), Leyton

Adze Craftsmen (bespoke furniture), Leyton

Electro Signs (neon signs), Walthamstow

Firstline Solutions (bespoke fitted furniture), Walthamstow

Andrew Stanley Woodworking (bespoke furniture and joinery), Hackney Wick

Family Tree (reproduction furniture), Tottenham

Steve Jones (press knives maker), Leyton

Morris & Laken Signs (signs), Walthamstow

Creative Neon (neon sign maker), Walthamstow

Allan Williams Textile Printers (textile screen-printers), Walthamstow

ACE Metalworks (structural and architectural steel fabrication), Edmonton

Network Pallet Services (timber pallets), Tottenham

Abbey Services (timber pallets), Edmonton

East London Printers (t-shirt and garment printing), Leytonstone

BSB Outdoor (signs and awnings), Walthamstow

Plastengrave (sign maker), Stratford

Neon Sign Store (neon signs), Mile End

Signs Of All Kinds (neon sign maker), Walthamstow

River Sign (sign maker and metalwork), Tottenham

MBC Signs (sign maker), Leyton

Print Expert (printers), Chingford

Complete Blind Service (window blinds), Walthamstow

Aimer (laboratory glassware), Brimsdown

Rubies in the Rubble (chutney), Leyton

Brownchurch (Land Rover roof racks, roof tents and awnings), Leyton

Diapo Staircase (steel and glass staircase fabrication), Hackney

Diamond Ladder Factory (ladders), Leyton

Archway Sheet Metal Works (architectural and catering metalwork), Tottenham

C G Metal Spinners (metal spinning), Leyton

Capella Sheet Metal Works (sheet metal product fabrication), Leyton

Capella Electronics (high security systems for automated teller machines), Leyton

AB Fine Art Foundry (bronze, lead and stainless steel sculpture casting), Poplar

RK Metal Works (ducting and architectural metalwork fabrication), Edmonton

DAG Metal Work (architectural and catering metalwork), Tottenham

Lewden Electrical Industries (industrial plugs and sockets), Leyton

Uri’s Metal Works (architectural ironwork), Blackhorse Road

Lonsdale Metal (patent glazing and rooflights), Tottenham

Metwin (metal windows), Chingford

R’n’B Engineering (metalwork fabricating), Blackhorse Lane

Metalcraft (architectural metalwork), Tottenham

PMI Cabinets (cabinetmakers), Tottenham

Couture Furniture (cabinetmakers), Ponders End

Nichols Brothers (wood turners), Walthamstow

ADL Tack Repairs (leatherwork), Leyton

W.S. Jenkins (wood finishes), Tottenham

NMI Safety Systems (vehicle safety seats and attachments), Tottenham

RPT Joinery (windows and stairs), Edmonton

Rupert Harris Conservation (metalwork conservators), Poplar

DW General Wood Machinists (wood machining), Tottenham

Eral Metal Works (architectural metalwork), Leyton

Backhaus (bakery), Ham

Cracow Bakery (bakery), Brimsdown

Designer Metal Products (architectural metalwork), Leyton

E Abrahams & Co (packing cases), Bow

DAG Metal Work (architectural and catering metalwork), Tottenham

Lewden Electrical Industries (industrial plugs and sockets), Leyton

Uri’s Metal Works (architectural ironwork), Blackhorse Road

Lonsdale Metal (patent glazing and rooflights), Tottenham

Metwin (metal windows), Chingford

R’n’B Engineering (metalwork fabricating), Blackhorse Lane

Metalcraft (architectural metalwork), Tottenham

ET Martin & Son (metal spinning), Edmonton

New London Metal Co (catering and architectural metal fabrication), Leyton

Coca-Cola Enterprises (cola), Edmonton

Nectar Patisserie (cakes), Tottenham

Honeywell UOP (chemical manufacturing technology), Brimsdown

Rimex Metals (surface finishing of stainless steel), Ponders End

Casemir Chocolates (chocolates), Brimsdown

Warburtons Bakery (bakery), Brimsdown

Uri’s Metal Works (architectural ironwork), Blackhorse Road

Lonsdale Metal (patent glazing and rooflights), Tottenham

Swallowmax (printers), Brimsdown

Big green

Barking

Acton, Archway, Balham, Barking, Barkingside, Barnes, Bexleyheath, Blackhorse Lane, Brentford, Bromley, Catford, Chipping Barnet, Cricklewood, Deptford, Edmonton, Green Lanes, Greenford, Hackbridge, Harrow, Hayes, Hornchurch, Hounslow, Kingston, Mitcham, Muswell Hill, New Addington, North Cheam and Worcester Park, North Finchley, Northwood Hills, Nunhead, Orpington, Penge, Ponders End, Rainham, Ruislip Manor, Sidcup, Streatham, Tooting, Twickenham, West Norwood, Whitton, Willesden Green, Wood Street