dawn and rise of digtal ecosystem - mobileum...dawn and rise of digital ecosystem disruption has...

Navneet SinghEngagement Manager - Digital Business Solution, South East Asia and Oceania

DAWN AND RISE OF Digital Ecosystem

Disruption has always been part of

human progress. Enabled by mobility,

broadband and the cloud, disruption is

happening more rapidly than ever before.

This Disruption is lead from the front, by

ever evolving Digital Ecosystem.

In such a Digital world, what does it

take to succeed at the digital frontier?

A drive to continually transform, to

challenge and to question everything is in

the DNA of businesses that thrive in such

an environment.

Dawn And Rise of Digtal Ecosystem | Commercial in confidence | © Ericsson AB 2017 | 2017-01-17 |

Digital disruption is everywhere Soon …

As, ½ of the world will have a smartphone expecting

whatever service, whenever

of media revenues (advertising and

consumer spend) will be digital

of all enterprises

will start an IoT project

of all telcos will significantly

transform legacy IT systems

1/2Digital Telcos will drive

industry progress

IoT will go from

talk to action

The Media business will be

dominated by digital revenues

Consumer business must

embrace mobile on-demand

economy


New behaviours

24h

2,7 BILLION LIKES

ON FACEBOOK $13 MILLION

CROWDFUNDING $2,7 BILLION

E-COMMERCE 3X UBER REVENUE OVER

SIZE OF TAXI MARKET,

IN SAN FRANCISCO

1.9MILLION NEW SMARTPHONE SUBSCRIPTIONSPER DAY

133MILLION HOURS

YOUTUBE VIDEO

WATCHED

500,000AIRBNB STAYS PER NIGHT


Industry Transformation

WELLNESS

HEALTH

CULTURE

MEDIA

MOBILITY

TRANSPORT

TRANSACT

BANKING

FUNCTION

UTILITY

EXCHANGE

RETAIL

LEARNING

EDUCATION


From M2M to IOT

IOTM2M

GLOBAL & LOCAL NEEDS

HIGHER BANDWIDTH

MULTIPLE

MODELS ON SAME DEVICE

ANY DEVICE

ANY ACCESS

MULTIPLE USERS

HIGH AVAILABILITY


Connected Devices

in 202229 BILLION

16 billionINDUSTRY & CONSUMER M2M / IoT DEVICES

13 billionMOBILE PHONES, PC’S, LAPTOPS, TABLETS

Crusaders of Digital EcosystemConnectivity & Connected Devices

CONNECTIVITY

70%* Source: Ericsson Mobility Report, November 2016

Of wide-areas

IOT devices will

use cellular

technology in

2022


The Digital Reality of Our Region

Source: GSMA Intelligence, 2016


ultimately, we are a part ofa connected Digital market place

Service

Provider

Consumer

CLOUD

PLATFORMS

OEM


Creating Unique Digital experience ……. is the Key

Increased

demands on

digital interactions

New services

enabled by

digitalization

Radically more

capable

technology

Accelerating pace

of change among

Digital Service

Providers


The challenge

How do you profitably

monetize?

ADAPTABILITY

SPEED

EFFICIENCY

DIGITAL BUSINESS

TRANSFORMATION

SCALE


Six principles for digital transformation

Target a

unique digital

position

Design

magical

experiences

Engage with

digital services

ecosystem

Operate a

digital

organization

Evolve

technology into

digital

Create

services at

digital speed


Support System Transformation

IP and Voice Transformation

Cloud Transformation

Ericsson | IT & Cloud PA Introduction | © Ericsson AB 2015 | 2016-07-25 | Page 13

From native nodes to virtualized applications

Consolidation and Modernization of Datacenter & Infrastructure

From traditional IT to Hyperscale and Hybrid Cloud

From legacy OSS/BSS to Digital Support System

Agile service development environment for new revenue streams

Developing Multichannel to Omnichannel and Social Engagement

From circuit switched to IMS and VoLTE

From manually configured, to orchestrated multi-layer SDN transport

Journey towards Digitalization ….. Take the transformations Highway


Increased topline

Introduce new digital services

to meet new customer needs

and create new revenue

streams

15%of revenue coming

from digital services by

2017 for digitally

committed operators

according to Gartner

Love from customer

Provide consistent omni-channel

experience and gain better

customer insights by using data

in a smart way

-10%churn with fully

implemented omni-

channel strategy

according to

Northstream

Reward of Transforming into Digital Service Provider

Efficient & agile operation

Agile, efficient operations models

that drive Network & IT

convergence and allows flexible

partner ecosystem management

-58%actual IT cost

reduction in

European operator

after full

modernization and

swap of legacy


…in an open and

dynamic market

ecosystem

All parties and

devices inter-

connected

Empowered

partners and

prosumers

CSP’s enable a

digital economy

innovation…

Context driven,

dynamic offerings

Complex,

multi-sided

business

modelsNew, before

never imagined

revenue streams

Delivering a

true digital

experience

Cloud

AI

Big Data

“Industries”

Earn

CEM

Apps

Digital telco business assuranceEndless potential and high exposure


> 1-5%revenue loss

exposure

Revenue

sharing

Cyber

Crime

Unpre-

dictable

Risks

Multi-side

Revenue

Flows

IoT and

Industries

Open

archite-

cture

Virtuali-

zation API/App

ExposureHyper

connectivity

Smart Risks

and Compliance

Proactive and

FederatedProfit and Margin

AssuranceFraud in

ecosystem

“Classic” and

“Digital” controls

Automation and

near-RT ActionSynergies with

Security

Brand

impact

Key focus areasEXAMPLE RISK areas

Cost

per

Action

RA and Fraud Management …. in Digital Ecosystem


Tool selection, RBA IT Solution Design and

Implementation; Automated controls

Leakage prevention and recovery taskforce

focusing on Financial Benefit

Transformation & Change Management

Financial

Risk

Evaluation

Tools / IT

Solution

Analysis

Benchmark

& Maturity

Assessment

Tangible results

Lastingvalue

Best in class RBA solution

Innovative business models linked to benefit and performance allows the business assurance program to overcome budget limitations

Revenue

Assurance

Cost / Margin

Assurance

Fraud

Management

Risk and

Compliance

ASSESSMENT BenefitsDelivery COMPONENTS

Digital Service ProvidersOur Approach for RA & Fraud Management


Together with wedo we are building a Global Business Assurance program

Leading Telco Vendor

Leading RA/FMS Platform

+Next Generation

Business Assurance

Software Tools

Deep Telecom Industry

know-how and CSI ”BA”

experience across globe

The digital frontier is full of

potentials.

At Ericsson, we’re uniquely placed

to help our customers and

partners re-invent themselves.

In an environment of changing

industry roles and intense

competition, our heritage, global

reach and universal standards

help our partners to eliminate

uncertainty and adapt to this fast-

changing landscape.

Let’s discover the rise of a Digital

Ecosystem together.


Ericsson at a glance

66,000

2.5 billion

1 billionSubscribers

managed by us

Subscribers

supported by us

Services professionals

NETWORKSCreate one network for

a million different needs

ITTransform IT to accelerate

business agility

MEDIADelight the TV

consumer every day

INDUSTRIESConnect industries to

accelerate performance

Leader in gartneross magic quadrant

Leader in gartnerIRCM magic quadrant

#1 OSS

BSS

Service Delivery and services

Ranked worldwide in REVENUE

dawn and rise of digtal ecosystem - mobileum...dawn and rise of digital ecosystem disruption has...

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