fundamental disruption

20
IA Summit 2009 • Memphis A fundamental disruption Moving information architecture into the hands of individual consumers

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Page 1: Fundamental Disruption

IA Summit 2009 • Memphis

A fundamental disruptionMoving information architecture into the hands of individual consumers

Page 2: Fundamental Disruption

Digital cameras were a disruptive technology

Photo from Flickr, by lnx.

Page 3: Fundamental Disruption

Disruptive technologies underperform at first…

Time

Performance

High-end marketdemands

Low-end marketdemands

You arehere!

Based upon The Innovator’s Dilemma by Clayton Christensen

Page 4: Fundamental Disruption

…but they eventually catch up.

Time

Performance

High-end marketdemands

Low-end marketdemands

You arehere!

Based upon The Innovator’s Dilemma by Clayton Christensen

Page 5: Fundamental Disruption

Semantic technology is now catching up…

Semantic Technology• Encodes meanings.• Auto-recognition of topics and

concepts… • Enables machines as well as

people to understand, share and reason…

Page 6: Fundamental Disruption

…and is poised to disrupt IA.

Semantic Technology• Encodes meanings.• Auto-recognition of topics and

concepts… • Enables machines as well as

people to understand, share and reason…

Information Architecture• The art of expressing a model or

concept of information…• The art and science of organizing

and labeling…• The structural design of shared

information environments.

Definitions from:

Page 7: Fundamental Disruption

The fundamental disruption:

Rather than producers organizing

information in advance, consumers

will organize it on demand.

Page 8: Fundamental Disruption

“Beware, the end is near!”

<Yawn />

Artist’s rendition from NASA

Page 9: Fundamental Disruption

The pace of semantic innovation is accelerating

specialized semantic technologies

Web 2.0semi-structured data

Semantic Web

cooperation

structured data

Page 10: Fundamental Disruption

Demonstrations

Page 11: Fundamental Disruption

Metaweb: Freebase

http://www.freebase.com

Page 12: Fundamental Disruption

Zepheira: Remix

http://remix.zepheira.com/

Page 13: Fundamental Disruption

Simile: Exhibit

http://www.simile-widgets.org/exhibit

Page 14: Fundamental Disruption

Thomson Reuters: Calais: Semantic Proxy

http://semanticproxy.opencalais.com

Page 16: Fundamental Disruption

Kosmix

http://www.kosmix.com

Page 17: Fundamental Disruption

Primal Fusion: Thought networking

http://www.primalfusion.com

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So what might this mean for IA?

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Peter Sweeney | [email protected] Barlow-Busch | [email protected]

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