Culture and Sport

Stephanie-Anne HarrisStrategic Development Manager

John TraversPlanning and Performance

Why Edinburgh?• Rich architectural heritage +

dynamic contemporary building programme = incredible range of festival, cultural and event spaces

• Gained UNESCO World Heritage Status in1995

• Gained UNESCO World City of Literature status in 2004

• Offers an unrivalled opportunity to engage and exchange with a whole world of creative experiences

Culture and Sport• £21m budget• 68% provided to third

parties: Our 12 major festivals, our theatres, galleries, orchestras, Edinburgh Leisure and others

• 32% provides direct services including a civic museum service, 4 key cultural venues, major cultural and sporting events, and sport and art policies for the city

• 180 staff employed directly

• The city’s Cultural Policy has been in place since 1999; the intervening time has been one of exceptional development, co-operation and partnership in the cultural sector in Edinburgh.

• The delivery of the Policy has directly contributed to the success of the city as a cultural destination and internationally respected cultural producer.

• The Vision for the Policy going forward is to ensure that culture remains at the heart of the City’s continuing success.

• As part of the development of the new Cultural Policy for Edinburgh a number of workshops, open forums and peer group meetings and one to one interviews have taken place over the last 2 years or so.

• In May of last year, a representative cultural sector Steering Group were invited by the Council to manage the last, and most comprehensive public consultation process as part of the preparation of a Policy.

• The Group have entitled this process ‘Desire Lines’ (– desire lines are paths of common consent, made by many people walking on the same course, without the need for external direction.)

• It is described as a city-wide conversation.

• It has been framed to engage with as wide a grouping as possible including practitioners, funders, arts organisations, audiences, the media and communities.

• It represents an unprecedented cross-sectoral level of engagement and ambition in terms of a Policy for the City by the City. Hundreds of people have contributed and are committed to contributing to the delivery of a city-wide Policy.

Cultural Policy Delivery and Review

Physical Activity and Sport Strategy

where being active is a part of everybody’s way of life

Key outcomes• better use of Edinburgh’s natural outdoor spaces; • improved use of quality sports facilities, including those of schools; • sustained lifelong participation with a focus on tackling inequalities; • better clubs and community-led initiatives; and • increased visibility for physical activity and sport in Edinburgh.

Five Action Areas The following major action areas have been identified to deliver the outcomes: • active living, including walking and cycling; • the great outdoors; • sport and exercise; • events; and • raising awareness and communication.

Review of all Council owned sports facilities and services

• Map all costs

• Identify strategic facility needs to maximise participation in physical activity and sport

• Recommend funding options that would protect services for those most in need, while making best use of funds available

The measures of success for this project will include

• achieving more from the same or a smaller financial investment;

• production of a clearer, evidence-based assessment of the impact of service delivery (e.g. impact on improving general physical activity levels of the population of Edinburgh, impact on groups who are currently inactive, and impact on those who are most in need);

• Identification of any duplication of services and any underused facilities;

• a revised funding model for Edinburgh Leisure, including a new pricing strategy that accommodates existing service users but refocuses the business on the inactive, whilst managing a decreasing service payment from the Council; and

• a set of clear recommended options that can be considered and actioned by Council.

Culture and Sport: it’s all about people

Culture and Sport by numbers… Nearly 5 million visits to Edinburgh Leisure facilities every year

Over 1 million visits to our directly managed cultural facilities annually – including Usher Hall, Assembly Rooms, Church Hill Theatre, Scott Monument, Museum of Edinburgh and the other museums and galleries.

Culture and Sport by numbers… over 1 million visits to our directly managed cultural facilities annually

Culture and Sport by numbers… Around 4 million visits every year to our 12 major Festivals (and ticket sales in the millions)

Culture and Sport by numbers….hundreds of sporting events for residents and visitors

Culture and Sport by numbers… Walking is the most popular physical activity reported (57.2%), followed by swimming (13.8%) and keep fit / aerobics (10.5%).

Just over a quarter (25.9%) of people report doing no activities at all.

Partnership is key to our success

Many of our major events – delivered with partners - achieve worldwide media coverage, including live TV coverage here and abroad – eg the Great Winter Run, FINA World Diving and Edinburgh’s Hogmanay

Increasingly, Edinburgh’s Festivals are featured across multiple media platforms

Facilities – delivered by local people/organisations through Community Asset transfer, eg The Crags, South Queensferry Recreation Centre, Inch Park

Partnership... We’ve worked in partnership to open up the City Observatory complex on Calton Hill - and have helped to secure around £1m in external funds so far

Partnership… Our reputation as an events city is admired and our EPOG approach is widely copied

Partnership… Increased city centre footfall during the first city showing of the public artwork, Field of Light, in partnership with the artist and Essential Edinburgh

Achievements that enhance our reputation…. with Heriot-Watt University, and against the odds - we won the bid for the National Performance Centre for Sport – a £30m investment for the city and Scotland.

Achievements that enhance our reputation… successfully hosted the Commonwealth Games Diving Competition

Achievements that enhance our reputation… celebrating 100 years of….

…the Usher Hall in 2014

Achievements that enhance our reputation… The Usher Hall is currently the only 5 Star cultural performance venue in Scotland

Enhancing our reputation further… The Festivals provide a major cultural diplomacy opportunity every summer

In August 2015:•Around 2000 opinion-formers from over 70 countries were here

•Over 1,000 accredited media were in Edinburgh

•The second Culture Summit and World Fringe Congress took place in Edinburgh with our support

•Delegates come from over 40 countries – from Argentina and Australia to Pakistan, Trinidad and Tobago

Events in Edinburgh… a few of the many…

TRIATHLON, GREAT WINTER RUN, RUGBY INTERNA TIONAL, GYLE FUNFAIR, MEADOWS HALF MARATHON, MAKE POVERTY HISTORY MARCH, SCOTTISH MOTORCYCLE SHOW, SPORT RELIEF MILE, EASTER PLAY, WORLD CROSS COUNTRY CHAMPIONSHIPS, SCOTTISH GOLF SHOW, PORTOBELLO AQUATHON, COLOURS DANCE EVENT, FESTIVAL OF VAISAKI, CAPITAL’S SEVENS RUGBY, WORLD SCHOOLS ORIENTEERING, BELTANE FIRE FESTIVAL, THE GATHERING, WORLD CHAMPIONSHIP BOXING, BUPA GREAT EDINBURGH RUN, PARENTS LIKE US, MODEL T FORD, SCOTTISH FIREWORKS CHAMPIONSHIPS, EDINBURGH MARATHON, TASTE OF EDINBURGH, GARDENING SCOTLAND, LOYAL ORANGE WALK IRB 7’S RUGBY, RACE FOR LIFE, WEST PRINCES STREET GARDENS CONCERT, RAIL BRIDGE RACE, LEITH FESTIVAL, BALERNO GALA DAY, FRENZYFRENZY, MEADOWS FESTIVAL, GREAT WEE SCOTTISH WALK, MILITARY PARADE – HOMECOMING, EIFF SCREENING, GORGIE DALRY GALA, SAILFEST, TREEFEST, MOONWALK, PORTOBELLO ROAD RACE, ROYAL HIGHLAND SHOW, GREAT SCOTTISH WALK, POWER BOAT RACING, JOHN KNOX PARADE, CASTLE CONCERTES, ZIP WIRE, RAT RACE, PIPERS’ TRAIL, MARDI GRAS, ROYAL EDINBURGH MILITARY TATTOO, TRUCKFEST, FRINGE, FESTIVAL CAVALCADE, BOOK FESTIVAL, FRINGE SUNDAY, BRITISH TOURING CHAMPIONSHIPS, CRICKET INTERNATIONAL, KILT WALK, EDINBURGH MELA, VIRGIN MONEY – FESTIVAL FIREWORKS, GOLDEN OLDIES RUGBY, MAGGIES WALK PEDAL FOR SCOTLAND, PORTOBELLO AQUATHON, DUSSHERRA, QE2 FINAL VOYAGE, HALLOWEEN FESTIVAL, OPENING OF SCOTTISH PARLIAMENT, EDINBURGH FIREWORKS DISPLAY, SAINT ANDREW’S DAY MARCH, CHRISTMAS SWITCH ON CEREMONY, SANTA RUN, CHARITY WALK, WINTER WONDERLAND, TORCHLIGHT PROCESSION, NIGHT AFORE INTERNATIONAL, HOGMANAY STREET PARTY, EDINBURGH BIERFEST, MARCHES AND PARADES, PROTEST MARCH – RAIL BRIDGE RACE, LEITH FESTIVAL, BALERNO GALA DAY, FRENZYFRENZY, MEADOWS FESTIVAL, GREAT WEE SCOTTISH WALK, MILITARY PARADE – HOMECOMING, EIFF SCREENING, GORGIE DALRY GALA, SAILFEST, TREEFEST, MOONWALK, PORTOBELLO ROAD RACE, ROYAL HIGHLAND SHOW…

Events in Edinburgh…. One of many: Sir Chris Hoy OBE – receives the Freedom of the City in 2012

Touch Rugby World Cup (2011): £2.4m for Edinburgh and a further £0.6m for the rest of Scotland

The economic return from the Festivals is greater than that of Scotland’s total golf tourism

The Festivals generate £261m of economic impact for Scotland and support 5,242 full time jobs in Edinburgh

Value to the city… economic return

Value to the city….Great Edinburgh Cross Country and Winter Run: c £1.3m each year

Value to the city…. Emirates Airline Edinburgh Rugby Sevens (2009): £2.7m for Edinburgh and a further £0.4m for the rest of Scotland

Value to the city… quality of life

Social return on investment in c65% of Edinburgh Leisure’s work

is at least £32.5m per annum

Value to the city… quality of life

89% of local audiences agree that the Festivals increase their pride in Edinburgh as a city

92% agreed that the Festivals gave them a chance to see artists and performances that they could not see elsewhere

Culture and Sport: it’s all about people