CULTURAL ASPECTS IN

INTERNATIONAL PRESENTATION

Group member:Le Hoang Nhan

Vo Ngoc Thanh ThaoHa Quang Tan

CONTENT• Importance of cultural aspects in

international presentation• Basic elements in an international

presentation• Recommendations for an successful

international presentation

THE IMPORTANCES OF CULTURAL ASPECT IN

INTERNATIONAL PRESENTATION

LANGUAGE• The language in barrier role.

• The language in deliverymessage.

CUSTOM• Culture influences how people in different

countries prefer to receive information.

• Culture influences how people in different countries prefer to receive information. How interactive a presentation is, depends much on the culture.

• How audiences respond to presentations varies across cultures.

BASIC ELEMENTS IN

AN INTERNATIONAL

PRESENTATION

Speaker

Message

AudienceSetting

Feedback

SPEAKER

• Verbal and non-verbal language: slang, metaphor, jargon, terminology, body language….

• Casual style

• Impersonal use

MESSAGE• Different language

• Same word >< different meaning

• Clarity

AUDIENCE• Act differently:

o Show mannero One to one basic

• View things differently

SETTING• Seating arrangement:

Linear >< Semi – circular• Show manner: VIP seat• Visual aids

FEEDBACK• Response:

o Japan: close eyes = concentration

o German + Austria: knocking on the table = applause

• Ask question:o Western: ask questiono Asia: silence

RECOMMENDATIONS FOR AN SUCCESSFUL

INTERNATIONAL PRESENTATION

WHAT WORKS HERE DOESN’T ALWAYS WORK

• Pay attention especially to how people in

different countries prefer to receive

information;

• Be careful when selecting visuals. Colors carry

different suggestions and meanings in different

cultures;

• Take extra care to fully understand the

question.

CHOOSE YOUR LANGUAGE CAREFULLY 

• Remember too that many English words have different meaning 

• Protocol is extremely important

SLOW DOWN AND DON’T CRACK WISE

• Adjust the pace of your delivery to reflect what the audience is accustomed to.

WHAT TO EXPECT FROM YOUR AUDIENCE

• Audiences around the world respond outwardly to presentations in different ways.

• If you wave goodbye when you've finished your presentation, you'll get a different response depending on where you are.  

BE PREPARED• As part of your audience analysis, you'll need to

learn about your audience's culture. • Question the meeting organizers. Question as well

anyone you know who may have addressed similar audiences. 

• Check out reference books, travel guides, and Web sites that serve foreign travelers.

• Before you present, set aside time to meet with local colleagues or acquaintances, perhaps over dinner. Ask questions.