cultura latina magazine media kit
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Cultura Latina Magazine Media KitTRANSCRIPT
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2014-2015 Media Kit Free Magazine for the Latin-Hispanic Community
Cultura Latina Magazine’s mission is to Report, Inspire, and to
Entertain the Latin/Hispanic Communities in the Panhandle and beyond.
Established on May 1, 2007 this publication was aimed to all the Hispanics & Latinos who live in the Sunshine State and South Georgia, Cultura Latina Magazine is probably the only
publication of its type in the Panhandle.
Cultura Latina has projected to publish a number of editions with news features on community affairs, entertainment, motivational stories, immigration issues, music,
festivals, health, personalities, food and many other topics.
Cultura Latina Magazine is an ideal media outlet to reach our growing Hispanics-Latinos
Community.
For Advertising your Business or Services, Call 850-879-2698
www.culturalatinamag.com
[email protected] Cultura Latina
P.O. Box 20961
Tallahassee, Florida 32316
Reader’s Profile
Household Income: $20,000 -85,000
Average Age: 25-55 Genre: 54% female, 46% male
Education: All levels
Hispanic or Latino and race Census
2010
Percentage 2010
Census 2000
Percentage 2010
Tallahassee Total Population 261,023 100.00% 150,624 100.00%
Hispanic or Latino(of any race) 11,746 4.50% 6,309 4.19%
Mexican 2,845 1.10% 1,102 0.73%
Puerto Rican 2,013 0.80% 1,302 0.86%
Cuban 2,062 0.80% 1,338 0.89%
Other Hispanic or Latino 4,826 1.80% 2,567 1.7%
Tallahassee Hispanic Totals 15,631 12,618
Not Hispanic or Latino 249,277 95.50% 144,315 95.81%
White, Black or African American alone 237,643
Tallahassee City, Florida Statistics and Demographics (US Census 2010) The Hispanic population boomed 61% between 1990 and 2003 – exploding from 21.9
million to 35.3 million – making it the fastest-growing group in America, according to the U.S. Census Bureau
For Advertising your Business or Services, Call 850-879-2698
www.culturalatinamag.com [email protected]
Current & Future Circulation Areas Region 1
North Central Florida
Gadsden - Chattahoochee, Greensboro, Gretna, Havana, Midway, Mount Pleasant, Quincy
Leon - Tallahassee, Woodville
Wakulla – Crawfordville, Sopchoppy, Smith Creek, St. Marks, Wakulla Beach, Wakulla Springs
Jefferson - Lamont, Lloyd, Monticello (County Seat), Wacissa Madison - Greenville, Lee, Madison (County Seat)
Taylor - Perry (County Seat), Steinhatchee
Region 2
North West Florida
Escambia - Bellview, Brent, Brownsville, Century, Cantonment, Ensley, Gonzalez, Molino, Myrtle Grove, Pensacola, Perdido Key, Warrington, West
Pensacola
Okaloosa - Baker, Cinco Bayou, Crestview, Destin, Fort Walton Beach, Laurel Hill, Mary Esther, Niceville, Shalimar, Valparaiso
Bay - Bayou George, Bear Creek, Callaway, Cedar Grove, Fountain, Hiland Park, Laguna Beach, Lynn Haven, Mexico Beach, Millville, Panama City, Panama
City Beach , Parker, Rosemary Beach, Sand Hills, Sandy Creek, Southport, Springfield, Youngstown Calhoun - Altha, Blountstown
Liberty - Bristol
Franklin - Eastpoint
Jackson - Alford, Bascom, Campbelltown, Cottondale, Graceville, Grand Ridge, Greenwood, Jacob City, Malone, Marianna, Sneads
Region 3
South Georgia
1. Decatur County -Attapulgus, Bainbridge, Brinson and Climax
2. Grady County - Cairo and Whigham 3. Thomas County -Thomasville.
4. Lowndes County -Twin Lakes and Valdosta
North Central Florida 4
Gulf - Port St. Joe, Wewahitchka
Walton - DeFuniak Springs, Freeport, Miramar Beach, Paxton, Redbay, Santa Rosa Beach
Santa Rosa - Avalon Beach, Bagdad, Gulf Breeze, Jay, Milton, Munson, Navarre, Pace
Circulation 2015-2016
North West Florida 5
Hamilton - Jasper (County Seat), Jennings, White Springs
Suwannee - Branford, Dowling Park, Live Oak (County Seat), McAlpin, O'Brien, Three Rivers Lafayette - Day, Mayo (County Seat)
Dixie - Cross City (County Seat), Horseshoe Beach, Old Town
Columbia - Fort White, Lake City (County Seat), Lulu, Watertown
Union - Lake Butler (County Seat), Raiford, Worthington Springs
Bradford - Brooker, Hampton, Lawtey, Starke (County Seat)
Gilchrist - Trenton
Alachua - Alachua, Archer, Gainesville (County Seat), Hawthorne, High Springs, La Crosse,
Micanopy, Newberry, Waldo
Levy - Bronson (County Seat), Cedar Key, Chiefland, Fanning Springs, Inglis, Morriston, Rosewood,
Otter Creek, Williston, Yankeetown
Region 6
North East Florida- 2015
Duval - Atlantic Beach, Baldwin, Jacksonville, Jacksonville Beach, Mayport, Neptune Beach
Region 7
Central Florida-2015
Region 8 South Florida-2015/2016
MAKE YOUR BUSINESS KNOWN TODAY... 850-879-2698
[email protected] www.culturalatinamag.com
10 REASONS WHY SHOULD YOU PROVIDE YOUR SERVICES
OR PRODUCTS TO THE LATIN/HISPANIC COMMUNITY
1. About! 45% of the market is bilingual. 2. The Santiago Solutions Group reports that Hispanic
purchasing power is expected to hit the $675 billion mark in 2003, $928 billion by 2007 and $1.2 trillion by 2010.
3. Hispanics have a strong influence in the purchases of
financial services, restaurants, health services, homes, clothes, jewels, cosmetic, services of car, life insurances, education services, electronics and computers, and a lot more…
4. Hispanics possess more than 25% of business—on the
last years the growth rate of businesses of Hispanic has mature in almost two times that of other firms.
5. The publicity is the key—the Hispanic reports that the
publicity is their primary source of information for their products and services.
6. Hispanics are a group of large consumption.
7. It is projected that the Hispanic population will triple in
size by 2050, reaching 24% of the total U.S. population, according to Strategy Research Corporation.
8. The 2002 Hispanic monitor reports that a majority (69
percent) of Hispanics get more information about a product when it is advertised in Spanish than when it’s advertised in English only.
9. While Hispanics represent about 13 percent of the U.S.
Population in aggregate, America’s leading advertisers allocated an average of 2.4 percent of their measured media advertising resources to target Hispanics over
the past three years.
10. 11.1 million Hispanics are currently online and Hispanic consumers are spending more time online than the average non-Hispanic consumer – 9.5 hours per week at home, reports the first annual U.S. Hispanic Cyber study.
12 REASONS WHY YOU SHOULD ADVERTISE IN
CULTURA LATINA MAGAZINE
1. Founded in 2007 Cultura Latina has served the North Florida and South Gerogia Hispanic Community
2. Cultura Latina Magazine is 100% Latino & Locally
Owned. 3. Cultura Latina is the first bilingual Magazine in the
North Florida area. 4. Cultura Latina is a Latin/Hispanic magazine that is
distributed through out the Sunshine State and South
Georgia. 5. Reaches an estimated of 25,000 readers with a
distribution of 10,000 copies per issue. 6. Cultura Latina magazine will be in circulation for 90
days serving the fastest growing market in Florida.
7. The distribution is directed to places that the Latin/ Hispanic frequents the Hispanic Stores, Banks, Churches, among other places.
8. Cultura Latina also reaches large growing number of
non-Latinos and it will be available by services of subscription to every client.
9. You will have the opportunity to announce your
business, products, or the services directly to the Latin/Hispanic Community!
10. Cultura Latina Magazine features the Latin/Hispanic
heritage and traditions.
11. We Distribute to 16 Counties = 28 cities in the N. Florida & we have over 300 distribution points. We have a National and International reach.
12. You can reach Cultura Latina Magazine thru Yahoo,
Goggles, Face book, Twitters, My Space, among others
If you do not sell directly to Hispanic Market of Tallahassee and nearby towns,
You should start NOW! 850-879-2698
www.culturalatinamag.com
Specifications
Magazine Size: 8-3/8" x 10-7/8” FULL COLOR
Publication Periods: Four Times per Year
Terms & Conditions:
All Advertising must be “Paid In Advance”
1. All advertisers are required to have a credit card or bank account number on our records. 2. The advertiser can pay with check or credit card. 3. All orders for new accounts should be accompanied by anticipated payment. 4. The advertiser and its agency will be collectively responsible for the payment of any unpaid invoice. 5. If it comes be necessary the magazine demanded for the financial recovery, the advertiser and/or its agent will be held responsible for court costs and attorney fees. Graphic Work: High resolution (300 dpi), the files of PDF or Microsoft Publisher, PEG or GIF Edition Dates: See editorial calendar
Important Notice to Advertisers – Please read carefully!
Design services are available through the Cultura Latina Magazine. Your ad material for the Cultura Latina Magazine must arrive to
the advertising department in the appropriate format which is designated above. For administrative questions, or for
an advertising design referral, please contact the Advertising Department, 850-879-2698 or [email protected]
Advertising Inquiries and Mailing Address
Mail payment and materials
Cultura Latina P.O. Box 20961
Tallahassee, Florida 32316
Market YOUR BUSINESS TODAY... Call today 850-879-2698 or send an e-mail to [email protected]
www.culturalatinamag.com
2015-2016 EDITORIAL CALENDAR
Projected Edition Closing Deadline Circulation Date
Spring 2015
(Re-Launch Issue)
(March, April, May)
January 15, 2015 February 15, 2015
Summer 2015
(June, July & August)
April 15, 2015 May 15, 2015
Fall 2015
(September, October, November)
July 15, 2015 August 15, 2015
Winter 2015
Christmas Edition
(December, January, February)
October 15, 2015 November 15, 2015
Spring 2016
(March, April, May)
January 15, 2016 January 15, 2016
ADVERTISE YOUR BUSINESS TODAY...
850-879-2698 [email protected] www.culturalatinamag.com
2015-2016 SPECIALS
50% OFF Front/ Back Cover, Full Pages, 2/3 of a page
& ½ Pages Ad’s
30% OFF ¼ Pages Ad’s 1/6 of a page
20% OFF Business Cards
10% OFF Coupon Ad
We have the best prices!
And if you find a lower price in a magazine ad…
We match it the price! All prices are subject to verification and change.
MAKE YOUR BUSINESS KNOWN TODAY...
850-879-2698 or e-mail [email protected]
www.culturalatinamag.com
Ad Size Specifications
MAKE YOUR BUSINESS KNOWN TODAY...
850-879-2698 [email protected] www.culturalatinamag.com
Ad Sizes
(Discounted price on Yellow)
Ad Sizes Price 1x Ad Sizes Price 1x
Full-page bleed
8.25” x 11.125”
$1980.00
$990.00
660% Off
1/4 page
4.6” x 3.6”
$595.00
$416.50
30% Off
Full page within margins (live area)
7”w x 9.7”h
$1980.00
$990.00
650% Off
1/6 Page Horizontal
4.6” x 2.4”
$355.00
$248.50
30% Off
2/3 Page Vertical
4.6” x 9.7”
$1555.00
$777.50
660% Off
1/6 Page Vertical
2.2” x 4.8”
$355.00
$248.50
30% Off
1/2 page horizontal
7” x 4.8”
$1190.00
$595.00
660% Off
Business Card Horizontal
2” x 3.5”
165.00
$132.00
20% Off
1/2 page vertical
4.6” x 7.3”
$1190.00
$595.00
660%
Off
Business Card Vertical
3.5” x 2”
165.00
$132.00
20%
Off
1/3 page square
4.6” x 4.8”
$780.00
$390.00
60% Off
Coupon Ad
2” x 2”
$100.00
$90.00
10% Off
1/3 page vertical
2.2” x 9.7”
$780.00
$390.00
60% Off
All prices are subject to change.
Special Positions
(Discounted price on Yellow)
Position Prices 1x
Back Cover Full Page
$2690.00
$1345.00
50% Off
Inside Covers Full
Page
$2490.00
$1245.00
50% Off
Two Spread Middle Pages
$7000.00
Not
Available
for
Advertising
All prices are subject to change.
WE ARE ONLINE CulturaLatinaMag.com was launched on May 5, 2007.
CulturaLatinaMag.com has a great potencial to help our advertisers to gain a wider coverage.
Advertisers can buy online ad space by publishing a banner ad hyperlinked to their Websites.
When you buy any sizes for three consecutive issues or longer in our print edition, you gain free
online advertising in CulturaLatinamag.com If your company does not have a website yet, we can design a promotional micro site for your company for a reasonable fee.
Please, visit: www.CulturaLatinaMag.com
For more information about online advertising,
Call 850-879-2698 If you need further information, please send an email
MAKE YOUR BUSINESS KNOWN TODAY...
850-879-2698 or e-mail [email protected] www.culturalatinamag.com
Advertising Contract
Contract Name:
Address:
Fax:
Phone:
E-mail:
Advertising Contract by and between:
Cultura Latina Magazine (Hereinafter referred to as Publisher) and company/contact name or individual:
_______________________
(Please fill-in line above with Advertiser or Agency Name)
(Hereinafter referred to as Advertiser, Business, or Agency) do hereby Contract and agree as follows:
(Please check desired issues, ad size, complete ad cost and total (see rate card for discount rates)
Ad Size/Type Ad Cost Full Page Four Color $ X # Issues = $ YEARLY CONTRACT YES 1/2 Page Four Color $ X # Issues = $ NO 1/3 Page $ X # Issues = $ 1/4 Page $ X # Issues = $ Total Per Ad 1/6 Page $ X # Issues = $ Business Card $ X # Issues = $ $__________ Coupon Card $ X # Issues = $ Below are special placements
(call for availability)
Rear Cover (Color) $ X # Issues = $______ Interior Cover (Color) $ X # Issues = $
Web Directory or Link $ X # Issues = $ Newsletter (see Newesletter Price Sheet) $ X # Issues = $ E-Newsletter (see E-Newesletter Price Sheet) $ X # Issues = $
Notes: ______________________________________________________________________________________________________________________________________________________________________________________________________________________Discount or Sale Special % __________________
Total Ad Cost $ By signing this Contract, your agree that you have read, understand and agree to the price and conditions set forth on the Contract.
Maria Ortiz/ Cultura Latina Magazine: X X Advertiser/Agency Signature Date Publisher Signature/Authorized Agent Date
Send contract and checks made payable to Cultura Latina Magazine Send to:
P.O. Box 20961 Tallahassee, FL 32316
Phone: 850-879-2698 [email protected]
Dear Reader and fan of Cultura Latina Magazine:
Hello, my name is Maria Ortiz; I am the Publisher & Chief Editor of Cultura Latina Magazine.
First of all, I want to thank you for the support and all the positive feedback I received from you, in
regards to the previous issues of CULTURA LATINA MAGAZINE.
This Magazine is being dedicated to all the Hispanics and the Latinos in North Florida and beyond! Cultura Latina Magazine will be featuring and promoting all local Hispanic businesses and events
in the State of Florida and with anticipation in the near future expanding to other states. This magazine will share with you and its audience the exceptional lifestyle of the Latino World.
There will be articles that I am sure will be of interest to all who appreciate the history and legends
behind our heritage.
Any comments, feedback, suggestions on articles or events that you would like to see covered or added to our magazine, would be greatly appreciated. This magazine is for you, we would like to hear from you, remember that Cultura Latina Magazine is the number one magazine in North
Florida. Be in the look out to the next issue.
Please do not forget to visit our website www.CulturaLatinaMag.com
Join us in Facebook
We welcome any comments, suggestions or feedback so please feel free to contact us at:
[email protected] [email protected]
CLM PO Box 20961
Tallahassee, Florida 32316 Take care,
Maria Ortiz CLM Publisher