1CrowdfundSW1 Launch Event

Event Wrap-UpLaura Coppola & Ella Mutch

April 2012

CrowdfundSW1 Launch Event 2

The Event• Its aim was to celebrate the launch of

CrowdfundSW1 and its new website, by making people aware about the initiative and bringing the community together.

• It was held on Wednesday 21st March 2012, 6pm to 8pm, at the Microsoft Victoria office.

• 90 people signed up to attend, with 54 arriving on the night.

• The event had no budget, with catering and facilities funded by Microsoft.

Time Topic and presenter Length

5.30 – 6:00 Arrivals & Drinks 30mins

6:00 – 6:05 Welcome & Power of PeopleSteven D’Souza 5mins

6:05 – 6:15What is CrowdfundSW1 & Why it’s Important Cliff Wilton

10mins

6.15 – 6:25 Online Fundraising Campaign Simon Gill 10mins

6:25 – 6:35 Featured Causes – 6 x 1 Minute TalksLocal charities 10mins

6:35 – 7:25 Crowdsourcing – People Bingo (food and drink will be provided) 50mins

7:30 – 7:45 Creative CampaignsMicrosoft Speaker 15mins

7:45 – 7:50 New Logo Revealed! 5mins

7:50 – 8:00 Summing Up & Takaway Cards Steven D’Souza 10mins

8:00 – 8:15 Informal Networking 15mins

April 2012

CrowdfundSW1 Launch Event 3

Key Players• The event was organised primarily by Dawn

Newton (Time and Talents), Cliff Wilton (SWAN) and Ella Mutch (Microsoft); with help from Laura Coppola, along with Vilmos Loo and Sarah Jones (all Microsoft).

• Stephen D’Souza (university lecturer & author of ‘Brilliant Networking’) hosted the event, with Microsoft facilitating it.

• James Hayre (Microsoft Advertising) and Simon Gill (LBi) both guest presented at the event.

April 2012

CrowdfundSW1 Launch Event 4

The Bake Sale• In order to build up awareness for the event,

Microsoft held a ‘Bake-Off’ amongst the interns on each floor of the building. When buying a cake you could choose which CrowdfundSW1 charity to give your donation to.

• The sale raised nearly £200 which will be doubled by Microsoft.

April 2012

CrowdfundSW1 Launch Event 5

Promotion• As well as the Bake-Off, the event was promoted

internally in Microsoft through a few promotional emails.

• The event was also promoted by the charities who attended, and through Time & Talents.

April 2012

CrowdfundSW1 Launch Event 6

The Event

April 2012

CrowdfundSW1 Launch Event 7

Feedback - Questions

April 2012

CrowdfundSW1 Launch Event 8

Feedback – Significant Wins

Most people heard about the event via Email

30% heard through Word of Mouth

The two most popular talks were Simon Gill and the Featured Causes

The overall event was deemed

above average, with 60% calling it ‘Excellent’.

70% of people also claimed the talks were ‘Excellent’.

90% of people would go to a similar event again!

70% of people learnt something about SW1 at the event, stating:

• I learnt about all the different charities some of which I had not heard of before

• I heard and learnt a lot, about the poverty which I did not know off and the work taken on and the commitment of the charities to help eradicate the problem.

• I was aware that like some other areas of Westminster that SW1 is an area of contracts, but still found some of the stats on poverty/deprivation shocking. However this made me all the more motivated to support the causes.

April 2012

CrowdfundSW1 Launch Event 9

Feedback – Significant WinsBelow are a few responses people had when asked what should be improved: • Nothing!• The people bingo with food in 25 mins felt a little bit rushed, otherwise the organisation was

brilliant.

Other comments include:• Well done SWAN - great innovation at times of change. Good luck with it.• Great space and hospitality. Efficiently run. Thoroughly enjoyed it. Thank you.• Thank you for arranging the Crowdfund SW1 event.• Very impressed by the innovative Crowdfunding approach that SWAN et al have developed

to find alternative ways of continuing their work in the community – well done! It was a thoroughly enjoyable and engaging event. Really good to see Microsoft getting behind such an important initiative too - a good example of ‘everyone doing their bit’.

April 2012

CrowdfundSW1 Launch Event 10

Key Results

AMOUNT PLEDGED• Before event = £250• After event = £502

Facebook likes grew by

24% in 2 days!

The amount pledged on the site

doubled!

FACEBOOK FOLLOWERS• Before event = 38 Likes• After event = 47 Likes

April 2012

CrowdfundSW1 Launch Event 11

Things to consider…• There was some kick-back about the website,

both its build and its positive impact on the charity, were not mentioned.

• This caused some negativity around the whole event, and has left the people involved in the website’s making feeling undervalued.

• Below is one of the comments they gave:Also developers were all present (Potential Productions and Piratical) – They worked round the clock and a on a very tight budget to deliver this project on time – it was a shame they were not mentioned as they are small internet start up and could have done with a bit of endorsement! Perhaps a mention down the line would be possible?

• The only other remark was about the Crowdsourcing (People Bingo) activity.

• Although they found it a great idea, they wanted there to be more time to for the activity and food.

• Below is one of the comments they gave:People bingo was a great idea to support people to talk to each other (not everyone is confident to do this one to one) and enable longer time to talk, perhaps before the food.

April 2012

CrowdfundSW1 Launch Event 12

Key Takeaways• Better smaller, less intimidating to mingle• More time for questions with speakers• More time for People Bingo• Mix of people went really well• Make sure totally clear in comms• Needed to show website more

April 2012

CrowdfundSW1 Launch Event 13

Statements from Speakers

April 2012

14CrowdfundSW1 Launch Event

Thank you to everyone who contributed to the event.

We could not have done it without you. Together, lets make SW1 a better place to live.

April 2012