wrap up 2021

7 FESTIVALS, 50,000 VISITORS, 1 GREAT PARTNERSHIP

WRAP UP 2021

Our purpose is to make beer pop culture by celebrating the creativity, diversity and dynamism of modern craft beer culture.

OUR MISSION

We’ve built our reputation through changing the game in beer festivals - creating amazing experiences that promote the very best breweries and creative elements of modern beer.

We started with London Craft Beer Festival in 2013 with just over 2000 attendees, roll forward 7 years and we attracted over 20k visitors across out festivals in London, Bristol, Edinburgh and Birmingham.

We’ve built our consumer and industry reputation by working with the best breweries in the world, incorporating fantastic partners and sponsors, and by elevating the experience with incredible chefs and musicians.

Daniel Sylvester [email protected] 0207 099 4132 to talk it through

ROI STATEMENT

We are Beer events are much more than beer

At the heart of our ethos is a constant question - are we providing value for money. When we adapted the festival from a 3 day 5 session event outside of London to a 2 day 3 session event this was at the heart of the debate, the saving of two night hotel for our partners, the saving in labour time, the ease of attendance and the fact that people would be able to come on a Friday morning and be back by Sunday afternoon ready for work the next day was key to us.

The sustained investment in our operations team, back end systems and core staff allowed for greater continuity and consistency, translating in a more efficient event for all.

We understand that any investment needs to see results. This can range from liquid on lips, brand interaction time, consumer awareness to on trade and off trade sales.



EDINBURGH CRAFT BEER FESTIVAL

UK68%

28 Breweries

EUROPE22%

9 Breweries

US & BEYOND10%

4 Breweries

ATTE

NDA

NC

E FI

GU

RES

Age201920182017 18-24 25-34 35-44 45-54 55-64 65+

4%

42%

26%

18%

8%

3%

2,47

9

2,86

2

3,32

6

*figures have increased even though we decreased the sessions from 5 to 3, also meaning accommodation costs saved

17.2%

82.8%

New Visitors

Returning Visitors

65%

35%

AUD

IEN

CE

No8%

Yes92%

Will you be coming next

year?

First46%

Second28%

Third26%

How many times have you been

to ECBF?

Interests

14%12%

5% 5%4%

3% 3% 3% 3%

2%

MU

SIC

FOO

TBA

LL

SPO

RT

CYC

LIN

G

FOO

D

WIN

E

TRAV

EL

WH

ISKY

RUN

-

RUG

BY

Income

SOC

IALS

GRO

WTH

BREW

ERIE

S

Preferred drink after beer

WIN

E

23

%

GIN

16

.5%

WH

ISKY

14%

RED

WIN

E

7.

5%

RUM

6.5

%

CID

ER

6.6

%

WAT

ER

5.5

%

WH

ISKE

Y

4.5%

G&T

4

%

TEA

2.5%

Over £100k

11.11%

32.22%

Less than£20k

28.15%

12.96%

7.04%

2.59%£20k- £30k

£35K- £49k

£50k- £74k

£75k-£100k

Prefer not to say

5.93%

2018 5,300

2019 6,194

2019 1,603

2019 1,386

2018 628

2019 1,702

2020 6,736

2020 1,660

2020 2,230


BRISTOL CRAFT BEER FESTIVALAT

TEN

DAN

CE

FIG

URE

S

Age201920182017 18-24 25-34 35-44 45-54 55-64 65+

4%

46%

25%

16%

6%

3%

2,40

0

2,90

0

3,60

0

AUD

IEN

CE

Interests

8.95%8.63%

7.03%

5.43%

4%

3% 3%2.42% 1.92% 1.92%

MU

SIC

FOO

TBA

LL

SPO

RT

CYC

LIN

G

FOO

D

WIN

E

TRAV

EL

WH

ISKY

RUN

NIN

G

RUG

BY

Income

SOC

IALS

GRO

WTH

BREW

ERIE

S

16.6%

83.4%

New Visitors

Returning Visitors

33.5%

66.5%

No4%

Yes96%

Will you be coming next year?

First53%

Second24%

Third15%

Fourth8%

How many times have you been to

BCBF?


WIN

E

18.9

3%

CID

ER

17

.28%

GIN

16.4

6%

WIN

E

7

.41%

WH

ISKY

4

.12%

GIN

& T

ON

IC

4

.12%

WH

ISKE

Y

3.

70%

RUM

2.

88%

WAT

ER

2.4

7%

SPIR

ITS

2

.06%

9.90%

34.82%

Less than£20k

24.92%

15.97%

3.83%5.75%

£20k- £30k

£35K- £49k

£50k- £74k

£75k-£100k

Prefer not to say

4.79%

Over £100k

EUROPE15%

7 Breweries

US & BEYOND15%

7 Breweries

UK70%

32 Breweries

2018 4,527

2019 5,861

2018 2,418

2019 2,181

2018 1,543

2019 2,670

2020 7,307

2020 2,509

2020 3,907


BEER CENTRALAT

TEN

DAN

CE

FIG

URE

SAU

DIE

NC

E

Interests Income

2019 1,616

2020 1,068

2020 1,603

2019 1,068

2019 1,319

2020 1,702

SOC

IALS

GRO

WTH

BREW

ERIE

S

17.1%

82.9%

New Visitors

Returning Visitors

29%

71%


1,800 Visitors

Year 1Age

18-24 25-34 35-44 45-54 55-64 65+

2%

23%

42%

19%

6%

9%

16.22%

10.81%

8.11%7.21%

4.50%

3.60% 3.60% 3.60% 3.60%

MU

SIC

FOO

TBA

LL

SPO

RT

CYC

LIN

G

FOO

D

TRAV

EL

RUG

BY

FILM

S

RUN

NIN

G

UK80%

24 Breweries

EUROPE13%

4 Breweries

US & BEYOND

7%(2)

GIN

19

.75%

WIN

E

17

.28%

WH

ISKE

Y

11.11

%

CID

ER

7.

41%

RUM

7.41

%

WH

ISKY

7.4

1%

RED

WIN

E

6.

17%

WAT

ER

4.

94%

G&T

4

.12%

VOD

KA

3.

70% 6.31%

36.04%

Less than£20k

32.43%

17.12%

0.90%3.60%

£20k- £30k

£35K- £49k

£50k- £74k

£75k-£100k

Prefer not to say

3.60%

Over £100k


LONDON CRAFT BEER FESTIVALAT

TEN

DAN

CE

FIG

URE

S

201920182017

2,47

9

2,86

2

3,32

6

AUD

IEN

CE

Interests Income

SOC

IALS

GRO

WTH

BREW

ERIE

S


UK63%

60 Breweries

EUROPE20%

19 Breweries

US & BEYOND17%

16 Breweries

18.5%

81.5%

New Visitors

Returning Visitors

31.7%

68.3%

First46%

Second28%

Third26%

How many times have you been

to LCBF?

No5%

Yes95%

Will you returnnext year?

18-24 25-34 35-44 45-54 55-64 65+

5%

47%

25%

14%

6%

3%

4%

MU

SIC

FOO

TBA

LL

SPO

RT

CYC

LIN

G

FOO

D

TRAV

EL

RUN

NIN

G

FILM

RUG

BY

11%

10%

6% 6%

5%

3% 3% 3%

2%

WIN

E

WIN

E

2

8.18

%

GIN

16

.17%

CID

ER

8.3

1%

WAT

ER

6.2

4%

WH

ISKY

6.0

%

RUM

4.8

5%

RED

WIN

E

5

.5%

G&T

3

.70

%

WH

ISKE

Y

3

.70

%

CO

CKT

AIL

S 3

%

6.86%

28.71%

Less than£20k

25.20%

19.94%

6.06%5.74%

£20k- £30k

£35K- £49k

£50k- £74k

£75k-£100k

Prefer not to say

7.50%

Over £100k

2018 17,294

2019 19,417

2018 4,174

2019 8,677

2018 1,041

2019 4,005

2020 20,537

2020 8,740

2020 4,954

‘We understand how important trade is in order to grow a business, we aren’t just a consumer festival.’ We Are Beer has an historical trade database of 22,000A total of 756 different companies were registered through the Trade Accreditation site in 2019

Direct marketing communiques that were successfully received totalled 160,0005,697 buyers, operators, brewers, outlet managers, marketing & head office personnel

13,200 Propel readers

1,448 outlets in London – Manager & Free Trade

We had over 2,500 attend the trade session in 2019

TRADE & PR

Root + Bone48 West Ltd7000 Jars of Beer8000 Vintages Limited A Spirou LtdA&OAbc KitchenAleHunters LtdAll Bar OneAll Hail Ale And UnionAntic AntuerpiaAramarkAsdaBarworksBeef & BrewBeer + Burger Beer Baron Ltd.Beer Hawk LtdBeer Junction Ltd Beer merchants tapBeer No Evil LimitedBeerflyBeers n BeansBill’sBloodandsand LtdWaterloo TapBodean’s BBQBodega Bay

Bone DaddiesBoutique Wines OnlineBowimiBrands DirectBrasserie de BrunehautBrew Republic UKBrewBrokerBrewers AssociationBrewery Market LtdBrewfellas LtdBritish Beer and Pub AssocBroufoxBrunning and PriceBudweiser Budvar Brewery Bullfinch Brewery & TaproomCAMRACaps and TapsCaptain BarrelCara TechnologyCarouse London LtdCelebrator Beer News (US)Beer Paper (US)Cervecería RuralCervejaria NoiCharles Faram Cheval CapitalCityglen Pub CoClapton CraftClimpson & SonsClose Brothers Rentals

Co-opCraft Beer Coin Craft beer London appCrafty’s Beer ShopCrisp MaltingsCrown & AnchorDarlingDayla LtdDe Bierlijn Rotterdam BVDead Crafty Beer Company DeskBeersDirect Wines LtdElekron VenturesElevate Elevate Retail Solutions LtdEnotria & CoeEOS ConsultingEuroboozer LtdEvenodds ltdFactotum PartnersFandomFarmer’s Boy PHFrontier PubsHarvey NicholsHawksmoorHawthorn LeisureHead BottlesHeathwick LtdHilton WorldwideHix & Buck Ltd

Hog Technical ServicesHop Burns & BlackHop Swap LondonHopmaster IIHouse of BeersiCraftBImbibaIndiebeerIreland Craft BeveragesIWTTWJames ClayJeffersons breweryJohn Lewis PartnershipJolly Good Beer Junkyard Nottingham ltd KAM MediaKD22 consulting Ltd Kill The CatLadywell TavernLes Caves De PyreneLeytonstone Mini MarketLHRCBLidlLondon Beer ConsultingLondon City RunnersLongflint drinks ltdLowlander grand cafe Majestic WinesMalvern InnsMathbrew

Matthew ClarkeMDBMeronMissMitchell’s & Butler’sMolson coorsMorgenrotMorrisonsMorrow BrothersMother Kelly’sMOTIMMuntonsNaifs Food LtdNALSAN Business LTD Narnia Pub Ltd NZ Beer CollectiveNinth ward londonNo heroesNoi cervejaria Oakman Inns & RestaurantsOasthouse EngineeringOddbinsOdysea Ltd Old Spot Pub companyOne-Solution ConsultancyPage & Saldana LtdPageant MediaPark FeverPenelope’s PortmanteauPennyhill Park

Peppermint Bars & EventsPernod RicardPig’s Ears Beer LtdPizza HutPrincess Alexandra Pubs of DistinctionReal Food Markets LtdRed Squirrel WineRedFarmReverenceRevetas Sainsbury’sSalthouse BottlesSeven SeasonsShepherd NeameSIBASofflesSoho House GroupSolvay SocietySopexaSourced MarketSpitalfields Pubs CompanySSV LimitedStirStir Cambridge LtdStonegate Pub CompanyStrongroom BarSunset HospitalitySweet ChickSwig Wines

Swig Wines Ltd Tap EastTaphandlesTescoThe Beerblefish Brewing CoThe BohemiaThe Cheese BarThe Craft Beer Shop LtdThe Duke of SussexThe Duke’s Head LtdThe Edition Hotel GroupThe Firkin ShedThe George InnThe HerculesThe HG WellsThe Hop LockerThe Hop Locker LtdThe HopeThe Hopmaster The Joiners ArmsThe Little Wine Sho The Night SwiftThe Ninth WardThe Northcote ArmsThe Old FountainThe Pickerel PubThe Prince N22 LtdThe Rose & Crown TootingThe Rusty Bucket PubThe Stoneworks Bar

The Swimming PigThem That CanTimothy Taylor & CoTofs Events LtdTonkotsuTopshelf AsiaTrickle BeersTrilogy Beverage BrandsTrue CraftTubbs Pubb LtdTübinger Craft BeerTurpin BreweryTwickenham Green Taverns UBREWUrban GroundUrban Leisure GroupVagabond WinesVandeStreek bierVinmonopolet Wadworth & Co LtdWaitroseWatneys Beer CompanyWe Brought Beer LtdWeino BIBWindmill Taverns LtdWoods WhurWorld Beers LtdWOTR LtdYakima Chief HopsYoung’sTR

AD

E AT

TEN

DEE

S 20

19


WHAT’S NEW FOR 2021

We know the world of events has changed, running BCBF in September 2020 showed us just how to adapt to these challenging times. We don’t know what the future holds, but we know that if allowed to, we can run safe, secure and fully experiential festivals that consumers and exhibitors alike can all benefit from. We have robust safety policies in place that are constantly under review and being one of very few events to run a large scale event in late 2020, we know what it takes to make things work

In partnership with Broadwick Live and utilising the new site at Escape to Freight Island and the Mayfield depot, we will look to bring a more rounded festival with a focus on northern breweries, the food and music scene while celebrating the very best of modern beer culture

The event will host christmas market traders, more food and drink with a lot of breweries setting up their own tap rooms and bringing the Christmas feel. Imagine going to a village with 80 of your favourite breweries all with their own bars and then a whole heap of great food ,music, and artisan drink producers to boot. Expect a lot of Christmas present buying.

The UK’s first dedicated craft beer music festival, With equal attention to artisanal drinks, family fun, wellness and escaping the pressures of modern living. Bigfoot is our most ambitious project to date and is the culmination of a decades work in food and drink. There are a number of fantastic opportunities here, so much so that it has its own dedicated parter deck and rate card, for more info please ask .


13th – 15th AugustYear 815,000 attendees100 breweries10 restaurants & 40 partnersLocation - Tobacco Dock Trade session for 2,500 attendeesTwitter: 8.6kFacebook: 19.5kInstagram: 5kEmail subscribers: 12+k

11th – 12th JuneYear 65,000 attendees50 breweries6 restaurants & 20 partners Location - Lloyds Amphitheatre, HarboursideTwitter: 2,181Facebook: 4.5kInstagram: 1.6kEmail subscribers: 3k+

2nd – 3rd JulyYear 12,000 attendees40 breweries5 restaurants & 20 partners Location - Mayfield DepotTwitter: n/aFacebook: n/aInstagram: n/aEmail subscribers: n/a

16th – 17th JulyYear 45,000 attendees50 breweries5 restaurants & 20 partners Location - The Corn ExchangeTwitter: 1.6kFacebook: 6kInstagram: 1.7kEmail subscribers: 3k+

December 2021Year 27,500 attendees80 breweries10 restaurants & 50 partners Location - Tobacco Dock Twitter: 8.6kFacebook: 19.5kInstagram: 5kEmail subscribers: 12+k

23rd – 24th JulyYear 22,500 attendees40 breweries5 restaurants & 20 partners Location - Digbeth ArenaTwitter: 1kFacebook: 1.6kInstagram: 1.3kEmail subscribers: 2.5k+

2021 EVENTS


18th – 20th JuneYear 1 Craft Beer Music Festival 3 day camping7,500 attendees 20 Partnerships4 music stages Family friendly Location - Ragley Hall, Alcester

7 FESTIVALS, 50,000 VISITORS, 1 GREAT PARTNERSHIP

We’re now already engaged with numerous partners for 2021, and taking enquiries for new opportunities.

If you’d like to speak to us about getting involved, what we can offer and pricing, then please contact.


GET IN TOUCH

mailto:partners%40wearebeer.com?subject=

wrap up 2021

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