Crowdfunding:How to Harness
Social Media Tools for Your Agency Fundraising
Kerry RegoCalifornia Wellness Conference
4/16/13
Wouldn’t exist without
crowdfunding.
125,000 donorsAvg.
donation$1 or less
A collective effort of individuals who network and pool their money, usually via the internet, to support efforts initiated by other people or organizations.
What is Crowdfunding?
Wikipedia
$$
What to ExpectARE:• Campaign
based on page• Accepts money
through credit card processor
• Individual component
• Best for specific projects or campaigns
ARE NOT:• Solution for all
revenue woes• Easy, requiring no
effort
•IndieGoGo•Razoo •Watsi•GoFundMe •Fundraise•CauseVox•Fundly
Crowdfunding Sites
Where Do You Start?
• Goal• Create a compelling story• Pick platform• Start with your network•Market your efforts• Communicate progress• Create meaningful rewards
Assets
• Email Lists• Social Networks• Staff/Volunteers
• WHO is the audience?• WHAT is their preference?• WHEN do they want to hear?• WHERE are they?• WHY are you there?
Market Research or 5 W’s
* I like Pew Internet Research, Mashable, Comscore, and Hubspot as resources.
DON’Ts
• Set unrealistic expectations• Think if you “build it they will come”• Forget to market• Discount small donations
Things to Consider
• Sites look and feel• Ease of use• Payment processing• Fees• Marketing & social
networking capabilities
Success is determined by the 30-45 days
before campaign starts
•Bookmarking Pinterest
•News Twitter
Kinds of Media
•Networking Facebook
•Photo/Video Flickr, Youtube
Kinds of Media
•Email Marketing Constant Contact
•Blogs Wordpress
Kinds of Media
•Event Eventbrite
•Mobile/Location Text, Foursquare
Kinds of Media
Case Study
Questions
THANK YOU!
Kerry Rego ConsultingKerry@KerryRegoConsulting.
com707.520.4572
