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Coryon Reddcoryon@batteries4less.comwww.linkedin.com/in/coryonreddNevada County Online Business Strategies Group

Creating and Marketing a Business Website

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Build your Online Presence

Effective websites are:

Persuasive

Branded

Easy to use

Competitive in the marketplace

Have something to say

Built around how people search

Socially active

• (Directly) sell your goods or services?• Generate leads (potential sales)?• (Simply) provide contact info?• Be social – blog, Facebook, interact.

What do you want your web site to do for you?

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Create clear calls of action to:

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• Wide audience reach• Reach local audience• Easy to learn and do on your own• No cost per click for SEO• Targeted traffic• Highest conversion rates• Good ROI

Why do Search Marketing?

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Set Goals for your Success

A better websiteLearn it yourselfTop rankings on GoogleMore online trafficMore businessMore profit

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How to build a website

What do you want to do and what is your budget?Research your keywords and your market.Use your competitors to make your website better.Plan ahead. Create a wireframe and list what pages your

website should have.How much time do you have?What do you want to say?

Build a website – Wordpress, Joomla, Dreamweaver, etc.

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• This is Google’s World!• 72% Market Share• Google wants searchers to find

most relevant Web Results• Google’s Webmaster Guidelines

http://www.google.com/webmasters/ • PageRank

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Important Factors• Keywords in links • PR of linking page• Content of page – Is the link related, natural?• Number of links on page• Reciprocal links

Google PageRankPageRank reflects the quantity and quality of incoming links. Links vote for better websites.

searchengineguide.com/orbidex/2002/0207_orb1.html

In a typical website the homepage will have the most PR. As you go deeper into a website the PR goes down.

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Building Landing Pages

Landing pages = Focused, keyword-rich content

Figure out your landing pages in 4 easy steps:1. Are there enough searches?2. Are searches relevant to my business?3. Are the landing pages logical? 4. Do I have time / money to build?

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Write copy for website with keywords in mindKeywords can tell you how users are thinking about your

businessLearn from competitors to write betterUse competitive advantages to create calls to actionEx. Donlucas.com

Bargeconnection.comCalsolareng.comVeassociates.comBatteries4less.com

Write Good SEO Content

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Google Places Claim your Local Search Listing

Main Factors for Better Ranking

• Claim your listing• Customize your listing• Address in the city of the search• List in the right categories• Number of citations• Linking to your webpage• Customer reviews• Tag your listing - $25/month• Keywords in business name

and Places page

Go to http://www.davidmihm.com/local-search-ranking-factors.shtml for more info

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Google Places Local Search Listing

Add your business to Google Places https://www.google.com/local/add/

• Edit your description• Add a photos / videos, coupons• Assign business categories• Ask for reviews from customers• Track your clicks• Read my article in The Union

– Other sources for local listings – Bing Local Listing Center, Yahoo Local, citysearch.com, yelp.com, insiderpages.com, angieslist.com, and more.

http://www.theunion.com/article/20090713/FEATURES/907139988

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THANK YOU