concurrent session: sales & marketing track workshop ... · what about social media and your...

© 2013 Crain Communications Inc

Workshop: Making the Most of Your Website

Moderator: Hinda Chalew, SVP, Marketing & Interactive Services,Staffing Industry Analysts

Panelists:

Jason Lander, Chief Promoter, Staffing Robot

David J. Searns, CEO, Haley Marketing

Concurrent Session: Sales & Marketing Track

THURS, FEB 28 11:30 AM AUGUSTA


Agenda

How do you know you need a new website?

Workshop discovery

Resources


How Do You Know You Need aNew WebsiteDoes it INSTANTLY tell people what you do?

Does it send a STRONG message about your company?

Does it send THE RIGHT message about your company?

Does it COMPEL visitors to take action?

Is it EASY to navigate?

Does it keep visitors ENGAGED?

Does it generate REPEAT traffic?

Does it include a STRONG call to action?


Define how you want your company to be seen?

Fill in the blank:Our company is the most______________in the industry


Your three main goals for your website?


Why do people come to your website?


What calls to action do youwant to include?


What is your differentiation?


What features would you like your website to have?


What kind of content do you need for your website? Where will you get the content from?

Who will write the copy?

Existing materials?


What about social media andyour website?


What are key metrics that you will track?

Which metrics are most important to you?


Resources

David Searns – Haley Marketing [email protected]

Jason Lander – Staffing [email protected]


Website Magazine - www.websitemagazine.com

Website Design & Content Books:Don’t Make Me Think

http://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758/ref=cm_lmf_tit_7

The Elements of Content Strategyhttp://www.abookapart.com/products/the-elements-of-content-strategy

Mobile First - http://www.abookapart.com/products/mobile-first

The Elements of Mobile Strategyhttp://www.abookapart.com/products/content-strategy-for-mobile

Rework - http://37signals.com/rework

Creating a Killer Staffing Website eBook - http://www.haleymarketing.com/idealab/ebooks/killer-staffing-websites/

Webinar - http://www.haleymarketing.com/resources-type/webinars/

http://www.staffingrobot.com/blog

More Resources

concurrent session: sales & marketing track workshop ... · what about social media and your...

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