creating a global website

SETH GOTTLIEB

Chief Technology Officer of Global Offerings,

Lionbridge

CODY CRNKOVICH

Head of Platform Partners & Strategy,

Adobe Marketing Cloud

THE POWER OF

CUSTOMER

ADOBE MARKETING CLOUD

EXPERIENCEOVERVIEW

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OFFICE WAVEBACK

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BACKOFFICE WAVE

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EXPERIENCEBUSINESS WAVE

CTO / CIO / CFOowner

VP Sales / CIOowner

Consumerowner


KNOW ME RESPECT ME

MAKETECHNOLOGY TRANSPARENT

DELIGHT ME AT EVERY TURN

SPEAKIN ONE VOICE

8

Digital Has Never Been Easier . . . Or More Difficult

Explosion of touchpointsand rising expectations

Flood of information from devices, servers and the cloud

Companies racing toreinvent themselves

Digital Transformation

Standout customer experiences drive business impact


THE ENTERPRISEDISRUPTING

WHAT MAKES A

GREAT EXPERIENCE?

COMPELLING PERSONAL USEFUL EVERYWHERE



BUILD GREAT EXPERIENCES AND DELIVER ACROSS EVERY TOUCHPOINT

UNDERSTAND AND ADAPT TO THERIGHT PERSON, RIGHT PLACE,

RIGHT TIME

CONTENT DATA

OUR APPROACH

EXPERIENCES ARE POWERED

BY DATA

EXPERIENCES START WITH

GREAT CONTENT


A global content strategy is a foundation of your web site.

Seth Gottlieb | Chief Technology Officer of Global Offerings, Lionbridge

So, you want to translate your website

About Me

CMS Integrator

CMS Analyst

Content Management Professional

Question

Who here currently manages a multi-lingual website?

Question

Who here was surprised how hard it was to launch and maintain?

You thought you had all of the pieces in place

Internationalized CMS

Finalized Source Content

Translation Agency

Your Plan

Design Development Content

Launch!

Tweak

ImportExport

Your Actual Plan

Design Development Content

Launch!

Rework

Export Export Export

Fix

What happened?

You had an internationalized CMS but...

There was no standard way to localize

Localization instructions were not followed

You had your source content but...

Not all content was relevant to all markets

Localizable text was locked in images

Localizable text was locked in presentation templates

You had a translation agency but...

The translators couldn’t or didn’t want to work in your CMS

You couldn’t get them content in the right format

The translators work on a different holiday schedule

The translated content didn’t survive the import

Lessons Learned

Work with a CMS that has localization designed into the core

Work with an integrator that knows localization

Involve your agency early in the process

Use a connector

Your New Plan

Design Development

GBV

Launch!

Scheduling

Content

TranslateDesignReview

Samples

creating a global website

Business