creating and maintaining an online network

Phil Baskerville

... Great Land Rush 1889

Do nothing………watch the world go by?

What is online network like? Kath & Kim TV …… Look at me push media

The Voice… popular vote crowd following, crowd voting

My Kitchen Rules …. skillful artistic putting it all on the table / judged

The Block … skillful standards build it and they will come to buy

The Antique Show … specialise value hidden gems, the older the better.

H2O Mop X5 ……..specialise new gadget someone will fill the void

Real estate – Town Planningdot.com – domain names (phil@baskerville.com)

Types of Platforms

The Journalist – curiosity

The Prophet – authenticity

The Artist – beauty

The Professor – learn

The Celebrity - charisma

The Troll - baiting http://goinswriter.com/marketing-platform/

Types of Engagement Commentator Contributor Tutor Critique / Assessor Author Teacher Celebrity

The Internet is a big place…. Personal Branding – be you and only you Your Industry Field

Your Locality

Your Level of Expertise

Your Organisation type

Your Experiences

Where to start? Linkedin

CV Pick a profile photo for life Join your Groups, create your own group (Private is a safe setting) Go onto other platforms and intertwine between platforms Follow recommended people Ask for endorsements, earn awards, gain reputation Add comments, ask questions, provide answers, write an article Spend 10% of your time (average spend on Marketing per Oganisation) Be passionate, be current, be relevant, be honest, be proud, be thoughtful Leave a gift, a gem for life and watch it be discovered time and time again. Quality, quality, quality…. location, location, location

Then where? Google +, Facebook, etc

Become a real person on the Internet

Safer to be easily identified by all than someone faking your ID Hacked in Russia but “Blocked” because of my real address in Australia

Create a ROI from your online networking Gain a better job Gain respect and a reputation Gain a large follower base Become an “Industry Professor” Earn an income from your online network

Industry Professor Extensive industry experience (20+ years)

Willing to share knowledge with the current learners on the web

Willing to provide best practice expertise within their context

Wishing to be recognised for their wealth of knowledge

Provide in excess of 100,000 words to the Industry

In connection with Industry Professor Association (INDPA), develop Courseware

Teach Courseware that is aligned to Nationally Recognised Training of Australia

Why the urgency?

The other 3 billion (O3b) www.o3bnetworks.com