creating a content strategy for your website
DESCRIPTION
A presentation given at the Urban Mediamakers Film Festival 10/13/2012TRANSCRIPT
Creating a Content Strategy for Your Website
About Me• Web Design, Mobile Web
Design
• Social Business/Enterprise Social Media
• User engagement strategy• Branding for small businesses• Social media marketing for
non-profits & for-profits• Web Curation
• Kathryn R. Smith
• @kathrynrsmith
Agenda
• Developing a Content Calendar
• The Content Cycle• Examples• Q&A
Why a Content Calendar?Answers these questions: When will content be posted?What type of content will be posted?
To which channels will the content be posted?
Who will post it?
Planning the “What”
• Weekly or monthly themes for content
• Use different formats when appropriate• Consistent scheduling within different formats
Planning the “When”
• Plan posts at regular intervals
• Be mindful of peak traffic times• Leave room for “breaking news” content
Which channels to use?
• Post on your website/blog
• Go where your audience is• Only post content to relevant channels
Planning the “Who”
• Use automation tools
• Crowdsource• Just do it!
Ex:Michelle
PhanYouTube/IG
http://www.youtube.com/user/MichellePhan
Instagram Examples
Websites with Content that Sucks
• Don’t have any content• Have content that isn’t updated frequently• Have “spammy” content
Websites with Content that Sucks
Content Calendar Types
Q&A
Contact InfoTwitter.com/kathrynrsmith
or @kathrynrsmith
Linkedin.com/in/kathrynrsmith
kathrynrsmith
Thank You!
Contact InfoTwitter.com/kathrynrsmith
or @kathrynrsmith
Linkedin.com/in/kathrynrsmith
kathrynrsmith