NumberCritical Success FactorWeightGourmetShezanNirala Sweets

RateScoreRateScoreRate Score

1Product Quality0.1540.630.4540.6

2Customer Service0.0930.2740.3630.27

3Sales and Distribution 0.1040.430.330.3

4Production Capacity0.1030.330.330.3

5Research and Development0.0830.2430.2430.24

6Advertisement0.1230.3620.2430.36

7Financial Position0.0940.3630.2730.27

8Global Expansion0.1030.330.340.40

9Management0.1030.330.320.2

10Price Competitiveness 0.0940.3630.2730.27

Total13.493.033.21

Competitor Profile Matrix (CPM)