CORPORATE SPONSORSHIP

CORPORATE SPONSORSHIP

The Quaich Project at West Princes Street

Gardens represents the next chapter in

the story of one of Scotland’s most iconic,

vibrant and high-profile city-centre locations.

Like the traditional Scottish sharing cup from

which it takes its name, The Quaich Project will

create new ways to celebrate Edinburgh’s status

as one of the world’s most innovative, welcoming

and thriving capitals – generating new global

connections and raising this landmark location’s

profile on the world stage.

Our vision is to reimagine this place as a ‘space

for all’ – bringing together the latest thinking

in architectural, landscape and environmental

design to create a joyful space that celebrates

modernity and history, vibrancy and tranquillity,

practicality and artistry.

The project offers a multitude of unique, high

profile sponsorship opportunities in the form of

campaign-related events and activities, through

to capital sponsorship of new world class facilities.

AN OPPORTUNITY UNLIKE ANY OTHER

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DELIVERING YOUR BUSINESS OBJECTIVES VIA OUR KEY THEMES

As a Corporate Sponsor of The Quaich

Project, your brand can take advantage

of high-profile marketing opportunities

while aligning with our four key themes.

A SPACE FOR COMMUNITY

By offering improved access and a wide range of

tailored facilities, all members of our community

will be able to enjoy the gardens. From improved

amenities such as extended children’s adventure

playparks to seamlessly integrated pathways and

connections across the city - every element of the

design has been considered to offer maximum

accessibility and usability.

A SPACE FOR NATURE

Our gardens act as the lungs of the city

– helping to provide a calm place to retreat to

and a canvas of iconic Scottish greenery to enjoy.

Our vision is to create a place of tranquillity

that local, national and international visitors can

enjoy as a destination location in the heart of

Scotland’s capital.

A SPACE FOR REFLECTION

The Quaich Project is dedicated to retaining

the gardens’ cultural and historical significance.

West Princes Street Gardens sits within one of

Scotland’s five UNESCO World Heritage sites

and our project will reflect Edinburgh’s proud

history and heritage.

A SPACE FOR CELEBRATION

Throughout the year, West Princes Street

Gardens will play host to a vast array of events –

from international artists performances to annual

festival showcases – our world class facilities

and architectural design will enhance the quality

of every performance and provide exceptional

corporate hospitality opportunities in this unique

city centre location.

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KEY FACTS

125 submissions as part of a global competition.

The design concept for the

gardens, by interdisciplinary design

practice wHY, was selected from

The project is already well

underway. The newly restored

Ross Fountain and Victorian

Cottage, two of Edinburgh’s most

well-recognised landmarks, are

both part of The Quaich Project.

The Quaich Project is managed

and delivered jointly by the

Ross Development Trust, in

partnership with the City of

Edinburgh Council.

All sponsorship funds raised

during The Quaich Project

will be directly invested in

improving and enhancing facilities and green space for all those who visit

West Princes Street Gardens.

West Princes Street Gardens

sits between the city’s highest

footfall area, Princes Street,

and one of our top three visitor

attractions, Edinburgh Castle.

fundraising campaign to create a space for all in the

heart of Edinburgh: West Princes Street Gardens.

The Quaich

Project is a £25mand have an economic impact of

Edinburgh is world famous

for its festivals and festivities;

Edinburgh’s festivals collectively

attract audiences in excess of

4.5£313 (Source: BOP Consulting July 2018)

millionmillion annually.

With over four million annual visitors

to Edinburgh, there is a wealth of

opportunities to raise brand profile

among both local and global audiences.

Throughout the project, we will be delivering

a whole host of community engagement events,

private fundraising dinners and networking

opportunities, in addition to smaller-scale

renovation works that are available for

capital sponsorship.

Our sponsorship packages are tailored with

your marketing, budget and business goals in

mind. Each will be delivered by a dedicated

account manager who will assist with monitoring

and evaluation before, during and after the

sponsorship’s activation.

SPONSORSHIP OPPORTUNITIES

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The Cottage in West Princes Street Gardens

is an iconic building within one of Edinburgh’s

most striking and tranquil settings. The building

is not currently, and has never been, available for

hire; The Quaich Project has on offer the highly

sought-after opportunity to sponsor and attend a

series of intimate Victorian themed VIP dinners in

our spectacular dining room.

This captivating and memorable space will be the

main venue for our top-level philanthropic donor

events, hosted by globally renowned business

leaders and philanthropists from Scotland, the

UK and further afield. Sponsors will have the

opportunity to attend these dinners and raise

your business’ profile amongst an engaged

audience of key contacts.

THE COTTAGE DINNER SERIES

Our Quaich Bearers are globally recognised Scots

who act as ambassadors for The Quaich Project

on an international stage. We will be collaborating

with these supporters to deliver a variety of

specially planned performances and VIP events

throughout the duration of the project. These

events are designed to raise the profile of The

Quaich Project on the world stage and to engage

key philanthropists and individuals overseas.

Sponsors will have the unique opportunity to

benefit from our Quaich Bearers’ global profile,

with events already scheduled for New York,

Los Angeles and London.

FAMOUS FACES

One of the most important aspects of The Quaich

Project is communicating our vision to the local

community. We are delivering this vital work

through a series of large-scale public engagement

events coinciding with key dates in Edinburgh’s

bustling calendar of activities.

From art and heritage exhibitions to family

friendly walking trails and live performances, each

event is curated to engage the people of Edinburgh

and to raise awareness of the improvements that

will come as part of The Quaich Project’s vision

for the future. These events present an excellent

opportunity to align your business with our

community-focused project goals and to raise

brand profile amongst local audiences.

PUBLIC ENGAGEMENT EVENTS

With active prospective donor bases in North

America and Asia, we will be hosting a number

of VIP overseas dinners in line with key dates in

Scotland’s international calendar, tapping into

high profile Scottish networks abroad. These are

excellent international sponsorship opportunities

for overseas organisations to engage with this

iconic Scottish project, or for businesses in

Scotland who wish to raise their profile amongst

our international high-net-worth networks.

INTERNATIONAL DINNER SERIES

With unparalleled marketing potential in both

location and profile, The Quaich Project offers a

unique opportunity to sponsor a portfolio of brand

new, world-class facilities. From new pathways

and seating areas to adventure play parks and a

5,000 capacity concert venue, there are various

elements available to showcase your brand and

increase experiential marketing activity.

CAPITAL SPONSORSHIPS

To discuss any aspects of Corporate Support

in more detail, please contact:

Nikki Gandy

Development Manager

07885 430 755

nikki@thequaichproject.org.

GET IN TOUCH

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WWW.THEQUAICHPROJECT.ORG

The Quaich Project is managed by The Ross Development Trust, a Scottish Charitable Incorporated Organisation registered as a Charity in Scotland No.SC046873 whose registered office is 32 Hailes Avenue, Edinburgh EH13 0LZ.

Image and design credits: The Lane Agency, wHY.