corporate introduction to arasan chip systems
TRANSCRIPT
Copyright © 2013, Arasan Chip Systems, Inc.Slide 1
Arasan Chip SystemsTotal IP Solutions
Copyright © 2013, Arasan Chip Systems, Inc.Slide 2
Vision
Fastest Time to Silicon Success
with Standards-based Silicon IP
For Mobile ICs
Silicon Intellectual Property (IP) means pre-designed building blocks used to make an IC
Copyright © 2013, Arasan Chip Systems, Inc.Slide 3
Megatrends in Mobile Platforms
Source: ABI Research
71%
29%
54%
46%
1,713 M Units
894 M Units
2013 2018
High End Smart Phones (> $250)
Low End Smart Phones (< $250)
Copyright © 2013, Arasan Chip Systems, Inc.Slide 4
IC Design in 2013
Apple A7 has 1B transistors
IC design is mostly
integrate pre-designed blocks
write software
validate, validate, validate
Copyright © 2013, Arasan Chip Systems, Inc.Slide 5
Mobile ICs
Audio / Peripherals
SD
External Memory
Internal Memory
Display
3G, 4G, LTE
Modem
CellularRadio IC
external connectors
ARM ProcessorCores
Camera
WiFi, GPS
ARMCores
Device ICs
A / V Processor
Host ICinterface
IP
interface IP
Copyright © 2013, Arasan Chip Systems, Inc.Slide 6
Arasan Total IP Solution
Total IP Solution
Analog IP
Digital IP
Software Stacks & Drivers
Fast ResponseSupport
Team
Verification IP
Hardware Validation Platforms
Analog IP – Lowest power & silicon sizeGDS-II for customer specific process technology Full on-chip testability
Digital IP – Easy integration to SoCDelivered as RTL Verification IP and synthesis scripts
Verification IP – Enables low risk designVerilog simulation environment with a comprehensive test suite
Full software stacks accelerates designBus interface layer, low level driver, protocol stack and API’s
Hardware Validation Platform Full-speed emulation of host/device Early software development platform
Fast Response Support TeamFrom the engineers who design the IP
Copyright © 2013, Arasan Chip Systems, Inc.Slide 7
B2B Marketing Goal: Create Leads
OwnedWebsite
Social media
PaidAffiliates
Advertising
Tradeshows
EarnedNews coverage, articles, blogs, shared.
Copyright © 2013, Arasan Chip Systems, Inc.Slide 8
Strong Market Position
Number of top ten
semiconductor companies who
are our customers
Number MIPI Association
Board Members who buy MIPI
from us
Sales rank of SD Association
founding member who
buys SD products from
us
Number of largest
semiconductor companies on
the UFSA Board who use our
UFS products
Copyright © 2013, Arasan Chip Systems, Inc.Slide 9
Over 300 Licensees
All the above logos and their copyrights belong to the respective owners.
Copyright © 2013, Arasan Chip Systems, Inc.Slide 10
Arasan’s Global Offices
Headquarters
Sales Offices
Copyright © 2013, Arasan Chip Systems, Inc.Slide 11
Summary
300+ licensed customers
Leading SD/SDIO/eMMC IP provider since 2003
Broadest MIPI portfolio from controller to PHY
Silicon proven IP
Contributing expertise to standards development
Working partnerships with worldwide foundries
Fastest time to market and lowest risk to silicon success