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Page 1: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,
Page 2: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

BannedMindControl

TechniquesUnleashed

LearntheDark

SecretsofHypnosis,Manipulation,Deception,

Page 3: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

Persuasion,BrainwashingandHumanPsychology

ByDanielSmith

Copyright2014byMake

[email protected]

Page 4: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

TableofContentsIntroductionChapter1:TypesofMindControlBrainwashingHypnosisManipulationPersuasionDeception

Chapter2:Brainwashing

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WhatisBrainwashing?StepsUsedBreakingDownofSelfAssaultonIdentityGuiltSelf-betrayalBreakingPoint

PossibilityofSalvationLeniencyCompulsiontoConfession

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ChannelingofGuiltReleasingofGuilt

RebuildingofSelfHarmonyFinalConfessionandStartingOver

BrainwashingasCourtDefenseLeeBoydMalvoCase

CommonTacticsUsedinBrainwashing

Page 7: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

Chapter3:HypnosisWhatisHypnosis?InductionSuggestionSusceptibility

ApplicationsHypnotherapyMilitaryApplicationsSelf-hypnosisStageHypnosis

TypesofHypnosis

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TraditionalHypnosisEricksonianHypnosisEmbeddedTechniqueNero-LinguisticProgrammingNLPAnchoringNLPFlashNLPReframe

VideoHypnosisSubliminalHypnosis

Chapter4:Manipulation

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WhatisManipulation?RequirementstoSuccessfullyManipulateHowtoControlVictimsHarrietBraikerSimon

TechniquesofManipulationBlackmailEmotionalBlackmailPuttingDownTheOther

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PersonLyingCreatinganIllusion

Chapter5:PersuasionWhatisPersuasion?ElementsofPersuasionModernPersuasion

MethodsofPersuasionUsageofForceWeaponsofInfluenceReciprocity

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CommitmentandConsistencySocialProofLikingAuthorityScarcity

PersuasionTechniquesCreateaNeedAppealingtoSocialNeedsUsingLoadedImagesand

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WordsChapter6:DeceptionWhatisDeception?TypesofDeceptionMotivesforDeceptionDetectingDeception

MainComponentsofDeceptionCamouflageDisguiseSimulation

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ResearchonDeceptionSocialResearchPsychologicalResearchPhilosophy

Conclusion

Page 14: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

IntroductionMindcontrolisanideathathasfascinatedpeopleformanyyears.Storieshavebeentoldbythemediaandinmoviesaboutgroupsofpeoplewhohavebeenbrainwashedorhypnotizedintodoingthingsthattheywouldhaveneverdoneotherwise.Therearepeopleonboth

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sidesoftheissue;somebelievethatthereisnosuchthingasmindcontrolandthatitisalljustmadeupwhileothersbelievethattheycouldbemanipulatedbymindcontrolatanymoment.Thisguidebookismeanttoexplainsomeofthedifferenttypesofmindcontrol,howtheywork,andwhetherornottheycanhaveadailylife

Page 16: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

application.Chapter1startsouttalkingaboutthedifferenttypesofmindcontrolthatareavailableandwhichwillbediscussedinmoredetailthroughoutthebook.Thesemindcontroltechniquesinvolvebrainwashing,hypnosis,manipulation,persuasion,anddeception.Thischapterismeanttogivea

Page 17: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

niceintroductiontoeachofthesetypesofmindcontrolinordertosetthestageforthelaterchapters.Chapter2continuesonwithtalkingaboutbrainwashing.Topicssuchaswhatbrainwashingis,thestepsthatareusedduringbrainwashing,howbrainwashinghasbeenusedasacourtdefensethroughouthistory,and

Page 18: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

someofthecommontacticsthatcanbeusedduringthebrainwashingprocess.Muchofthischapterisdevotedtodiscussingthedifferentstepsthatareusedduringthebrainwashingprocessessuchasthethreestages;thebreakingdownoftheself,thepossibilityofsalvation,andtherebuildingofthenewself.

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Next,chapter3discussesthemindcontroltechniqueofhypnosis.Thefirstsectionspendssometimetalkingaboutwhathypnosisisandincludesinformationontheinduction,suggestion,andsusceptibilitystages.Othertopicsthatarediscussedinthischapterincludetheapplicationsofhypnosis,suchashypnotherapy,andthedifferenttypesof

Page 20: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

hypnosisrangingfromtraditionalhypnosistovideohypnosisandevensubliminalhypnosis.Chapter4changescoursealittletodescribesomeofthemindcontroltechniquesthatmightbeoccurringindailylife.Whilethefirsttwotechniqueswouldrequireisolationofthesubjectandthesubjecttobewilling,

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theseotherformscansometimesoccurwithoutthesubjectsconsentorevenknowledge.Chapter4talksaboutthefirstofthesewhichismanipulation.Thischapterwillspendsometimediscussingwhatmanipulationisandsomeofthetechniquesthatwillbeusedinmanipulation.Chapter5spendssome

Page 22: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

timediscussingthemindcontroltechniqueofpersuasion.Itwilldelveintowhatpersuasionisincludingthedifferentelementsofpersuasionalongwiththemethodsusedtopersuadethesubjectanddifferentpersuasiontechniques.Chapter6isthefinalchapterofthisguidebookandwilltakealookatthemindcontroltechniqueof

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deception.Deceptionissomethingthatmanypeoplearefamiliarwithalthoughmanymightnotrecognizeitasaformofmindcontrol.Inthischapter,topicsaboutdeceptionincludingwhatisdeception,themaincomponentsofdeception,andtheusesofdeceptionwillbediscussed.Thereisalotof

Page 24: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

informationprovidedintheworldaboutthevariousformsofmindcontrol.Whilesomeofthemwillrequirealotoftimeandefforttochangethemindofthesubject,suchasinthecaseofbrainwashing,otherswilloccurthroughoutdailylife,suchaswithdeception,manipulationorpersuasion.Understandingthesedifferentformsof

Page 25: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

mindcontrolcanhelptomakeiteasiertobeincontrolofyourownmindandlimittheinfluencethatothershaveonyourownbeliefsystemsandidentity.Alsobyunderstandingthesevariousmindcontroltechniquesyouwillbeabletoapplysomeofthemethods.However,ifyoudecidetotakethispathmakesureyoudosowithextremecaution,because

Page 26: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

mindcontrolifappliedmaliciouslycanbeadangerousthingandgetyouintoserioustrouble.Sowithoutfurtheradolet’sbeginandexplorethefascinatingtopicofmindcontrol.

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Chapter1:TypesofMindControl

Theideaofmindcontrolhasbeenaroundformanyyearsnow.Peoplehavehadbothfascinationandfearofwhatwouldhappenifsomeonewhereabletocontroltheirmindsandmakethemdothingsagainsttheirwill.Conspiracytheoriesrun

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aboundaboutgovernmentofficialsandotherpeopleofpowerusingtheirtalentstocontrolwhatsmallgroupsofpeoplearedoing.Evensomecourtcaseshavebeenbroughtupusingtheexcuseofbrainwashingasanexplanationforwhytheycommittedthecrimetheyareaccusedof.Despitethedramatizationofmindcontrolthathasbeen

Page 29: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

portrayedinthemediaandthemovies,thereislittlethatisknownaboutthedifferenttypesofmindcontrolandhoweachofthemwork.Thischapterwillexplorealittlebitaboutthemostcommontypesofmindcontrolasanintroductiontoexplainingmoreaboutthisinterestingtopic.Whiletherearemany

Page 30: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

differenttypesofmindcontrolthatcanbeusedtocontroltheintendedvictim,therearefivethataremostcommonlythoughtof.Theseincludebrainwashing,hypnosis,manipulation,persuasion,anddeception.Thesewillallbediscussedbelow.

Page 31: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

BrainwashingBrainwashingisthefirsttypeofmindcontroltodiscuss.Brainwashingisbasicallytheprocesswheresomeonewillbeconnivedtoabandonbeliefsthattheyhadinthepastinordertotakenewidealsandvalues.Therearealotofwaysthatthiscanbedonealthoughnotallofthemwillbeconsidered

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bad.Forexample,ifyouarefromanAfricancountryandthenmovetoAmerica,youwilloftenbeforcedtochangeyourvaluesandidealsinordertofitinwiththenewcultureandsurroundingsthatyouarein.Ontheotherhand,thoseinconcentrationcampsorwhenanewdictatorgovernmentistakingover,theywilloftengothrough

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theprocessofbrainwashinginordertoconvincecitizenstofollowalongpeacefully.Manypeoplehavemisconceptionsofwhatbrainwashingis.Somepeoplehavemoreparanoidideasaboutthepracticeincludingmindcontroldevicesthataresponsoredbythegovernmentandthatarethoughttobe

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easilyturnedonlikearemotecontrol.Ontheothersideofthings,thereareskepticswhodonotbelievethatbrainwashingispossibleatallandthatanyonewhoclaimsithashappenedislying.Forthemostpart,thepracticeofbrainwashingwilllandsomewhereinthemiddleofthesetwoideas.Duringthepracticeof

Page 35: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

brainwashing,thesubjectwillbeconvincedtochangetheirbeliefsaboutsomethingthroughacombinationofdifferenttactics.Thereisnotjustoneapproachthatcanbeusedduringthisprocesssoitcanbedifficulttoputthepracticeintoaneatlittlebox.Forthemostpart,thesubjectwillbeseparatedfromallofthethingsthattheyknow.Fromthere,

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theywillbebrokendownintoanemotionalstatethatmakesthemvulnerablebeforethenewconceptsareintroduced.Asthesubjectabsorbsthisnewinformation,theywillberewardedforexpressingideasandthoughtswhichgoalongwiththesenewideas.Therewardingiswhatwillbeusedinordertoreinforcethebrainwashingthatis

Page 37: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

occurring.Brainwashingisnotsomethingthatisnewtosociety.Peoplehavebeenusingthesetechniquesforalongtime.Forexample,inahistoricalcontext,thosewhowereprisonersofwarswereoftenbrokendownbeforebeingpersuadedtochangessides.Someofthemostsuccessfulcasesofthese

Page 38: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

wouldresultintheprisonerbecomingaveryferventconverttothenewside.Thesepracticeswereverynewinthebeginningandwouldoftenbeenforceddependingonwhowasincharge.Overtime,thetermofbrainwashingwasdevelopedandsomemoretechniqueswereintroducedinordertomakethepracticemore

Page 39: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

universal.Thenewertechniqueswouldrelyonthefieldofpsychologysincemanyofthoseideaswereusedtodemonstratehowpeoplemightchangetheirmindsthroughpersuasion.Therearemanystepsthatgoalongwiththebrainwashingprocess.Itisnotsomethingthatisgoingtojusthappentoyouwhen

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youwalkdownthestreetandtalktosomeonethatyouhavejustmet.Firstoff,oneofthemainrequirementsthatcomewithbrainwashingbeingsuccessfulisthatthesubjectmustbekeptinisolation.Ifthesubjectisabletobearoundotherpeopleandinfluences,theywilllearnhowtothinkasanindividualandthebrainwashingwillnotbe

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effectiveatall.Oncethesubjectisinisolation,theywillundergoaprocessthatismeanttobreakdowntheirownself.Theyaretoldthatallthethingstheyknowarefalseandaremadetofeellikeeverythingtheydoiswrong.Aftermonthsofgoingthroughallofthis,thesubjectwillfeelliketheyarebadandtheguilt

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isgoingtooverwhelmthem.Oncetheyhavereachedthispoint,theagentwillstarttoleadthemtowardsthenewbeliefsystemandidentitythatisdesired.Thesubjectwillbeledtobelievethatthenewchoicesarealltheirownandsoitismorelikelytostick.Thewholeprocessofbrainwashingcantake

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manymonthstoevenyears.Itisnotsomethingthatisgoingtohappeninjustaconversationandforthemostpartitwillnotbeabletohappenoutsideofprisoncampsandafewisolatedcases.Chapter2willgointomoredetailofwhatoccursduringthethreemainstagesofbrainwashingandhowthewholeprocessoccurs.

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Forthemostpart,thosewhoundergobrainwashinghavedonesowhensomeoneisjusttryingtopersuadethemofanewpointofview.Forexample,ifyouareinanargumentwithafriendandtheyconvinceyouthattheirideasmakesense,youhavetechnicallygonethroughbrainwashing.Sure,itmightnotbeevilandyouwereabletothinkaboutit

Page 45: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

alllogically,butyouwerestillconvincedtochangethebeliefsthatyouheldbefore.Itisveryrarethatsomeoneundergoestruebrainwashingwheretheywillhavetheirwholevaluesystemreplaced.Itwillusuallyoccurduringtheprocessofcomingaroundtoanewpointofview,regardlessofwhetherthetacticsusedwereforcibleornot.

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HypnosisThenexttypeofmindcontrolthatiswell-knownishypnosis.Therearealotofdifferentdefinitionsofwhathypnosisis.AccordingtotheAmericanPsychologicalAssociation,hypnosisisacooperativeinteractionwherethehypnotistwillprovidesuggestionsthattheparticipantwillrespondto.

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Manypeoplehavebecomefamiliarwiththetechniquesofhypnosisthankstopopularperformanceswhereparticipantsaretoldtodoridiculousorunusualtasks.Anotherformofhypnosisthatisgaininginpopularityisthekindthatusesthispracticeforitstherapeuticandmedicalbenefits,especiallywhenitcomestothereductionof

Page 48: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

anxietyandpain.Insomeinstances,hypnosishasbeenabletoreducedementiasymptomsinafewpatients.Asyoucansee,therearealotofdifferentreasonsthathypnosisthatcanbeused.Thepointwhereitstartstobecomemindcontroliswhenthehypnotistisabletorecommendsuggestionsthatcanbeharmfulorchangethewaythatthe

Page 49: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

participantactsintheirsurroundings.Formostpeople,whentheyhearabouthypnosistheythinkaboutapersononstagewhoisswingingawatchbackandforthinordertoputtheparticipantinatrance.Ifyouhavebeentoastageshowforentertainment,youmayhavesomeimagesinyourheadoftheridiculousacts

Page 50: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

thattheparticipantsperformed.Inreality,thosewhoaregoingthroughwhatisconsideredrealhypnosisaregoingthroughaprocessthatisverydifferentfromthisimage.“Thehypnotistdoesnothypnotizetheindividual.Rather,thehypnotistservesasasortofcoachortutorwhosejobistohelpthepersonbecomehypnotized,”said

Page 51: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

JohnKihlstrom.Thismeansthatthehypnotistworkstogettheparticipantintoanalteredstateofmindsothattheyaremoreopentosuggestionsthataregiven.Manyofthepeoplewhoundergohypnosissaythattheyareinasleep-liketrancekindofstate.Despitethesethoughts,whileunderhypnosisthe

Page 52: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

participantisinastatethatincludesvividfantasies,heightenedsuggestibility,andfocusedattention.Thisnewstatemakesthemmoresusceptibletothesuggestionsthatthehypnotistwillbegivingtothem.Itishardtodetailtheeffectsthathypnosiscanhaveonsubjectssincetheexperienceswillvaryquite

Page 53: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

abitforeachpersonwhoundergoesit.Somesubjectswillreportfeelingliketheyaredetachedfromthewholeexperience,somewillfeelextremelyrelaxedduringthehypnosis,andstillotherswillfeelthattheactionstheyaredoingwilloccuroutsideoftheirconsciouschoices.Ontheothersideofthings,individualswillstatethattheyarefully

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awareoftheirsurroundingsandwillevenbeabletocarryoutconversationsduringtheirhypnoticstate.SomeexperimentsthathavebeendonebyErnestHilgardshowsthathypnosiscanbeusedinordertoaltertheperceptionsofthesubjects.TheexperimentconductedbyHilgardincludedan

Page 55: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

instructionofthesubjecttonotfeelanypainintheirarm.Aftertheyweretoldthis,thesubjecthadtheirarmplacedinsomeicewater.Thosewhodidthisexperimentandwerenothypnotizedneededtotaketheirarmsoutofthewaterinjustafewsecondssincetheyfeltpain.Thosewhowerehypnotizedwerecapableofleavingtheirarmsinthewaterforafew

Page 56: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

minuteswithoutexperiencingpain.Whilemoreresearchwillneedtobedone,thisstudyshowshowstrongmindcontrolcanbewhenusingthetechniqueofhypnosis.Therearemanydifferentapplicationsdemonstratedthroughresearchthathypnosiscanbeusedforincluding:

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Treatingchronicpainsuchasthatfoundwithrheumatoidarthritis.Treatingandreducingthepainthatcomesduringchildbirth.Reducingthesymptomsthatareassociatedwithdementia.

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SomeADHDpatientshaveseenreductionintheirsymptomsafterusinghypnotherapy.Reducingcasesofvomitingandnauseainchemotherapypatients.Controllingofpainduringdental

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procedures.Eliminatingandreducingskinconditionssuchaspsoriasisandwarts.AlleviatingsymptomsthatareassociatedwithIrritableBowelSyndrome.

Thesearejustafewofthe

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usesthathavebecomecommonwithhypnosis.Whilemanypeopleareunderthemisconceptionthatusinghypnosisisusedtocontrolthesubjectandmakethemperformhorrificactsordenouncetheirownbeliefs,themostcommonusesarethoseforimprovingthehealthoftheindividuals.Mostexpertsarein

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agreementthattheeffectofhypnosisasaformofmindcontrolisnotreallyareality.Whileitmaybepossibletoconvincethemindtomakeafewchangesinthehabitsandbehaviorofthesubject,itisnotlikelythatthesubjectwillchangetheirwholesystemofbeliefsjustthroughthisprocess.Manyofthepeoplewhoarecertifiedinthisprofession

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willuseittoassistthesubjectinself-improvementandpainmanagementratherthanfortryingtotakeovertheirminds.

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ManipulationManipulationisanotherformofmindcontrolthatcanbeusedinvariouswaystodeterminethewaytheindividualwillthink.Inthisguidebook,manipulationwillrefertopsychologicalmanipulation.Thisisatypeofsocialinfluencethatworkstochangethebehaviororperceptionof

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others.Thisisdoneusingabusive,deceptive,andunderhandedtactics.Thisformofmindcontrolisusedtoadvancetheinterestsoftheonemanipulating,oftenattheexpenseofothers.Themethodsthatareusedareoftenconsidereddeceptive,devious,abusive,andexploitative.Manypeoplewillrecognizewhentheyarebeingmanipulatedor

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whenothersarebeingmanipulatedaroundthem,buttheydonotrecognizethisasaformofmindcontrol.Thiscanoftenbeadifficultformofmindcontroltoavoidduetothefactthatthemanipulationwillusuallyoccurbetweenthesubjectandsomeonetheyknowwell.Manipulationleavesthesubjectfeelinglikethey

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havenochoiceinthematter.Theywillhavebeentoldoutrightliesorhalf-truthsanddidnotrealizethefullextentofthesituationuntilitistoolate.Iftheyfindoutaboutthesituationaheadoftime,theagentwillbeabletoblackmailandusethesubjectinordertogettothefinalgoal.Thesubjectessentiallybecomesstuckbecausetheagentwillhave

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craftedeverythingoutinsuchawaythattheywillnotgetintrouble,thesubjectcantaketheblameorgethurtifitcomestothat,andtheagentwillmakeittotheirfinalgoal.Themostdifficultthingaboutthisisthattheagentisincapableoffeelingtheneedsoftheirsubjectoranyotherperson;theyarenotgoingtocareifthe

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subjectgetsharmedintheprocesswhetheritisemotionalorphysicalharm.Whilethesubjectwillbeemotionallyinvestedinthesituation,theagentwillbeabletowalkaway(aslongastheymeettheirfinalgoal)withoutfeelinganyremorseorregretatwhatoccurredalongtheway.Thiscanbeadangerousformofmindcontrol

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becausetheagentisgoingtobeanexpertatit,beingabletoblackmail,threaten,anddowhateverelseisnecessary;attimestheymayevenbeabletoturnthingsaroundsothesubjectfeelsliketheyaregoinginsane.

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PersuasionPersuasionisanotherformofmindcontrolthatissimilartomanipulationinthatitworksinordertoinfluencethebehaviors,motivations,intentions,attitudes,andbeliefsofthesubject.Therearemanydifferentreasonsthatpersuasioncouldbeusedineverydaylifeandoftenitisanecessaryformof

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communicationinordertogetpeopleofdifferingideasonthesamepage.Forexample,inbusiness,theprocessofpersuasionwillbeusedinordertochangeaperson’sattitudetowardsomeobject,idea,oreventthatisgoingon.Duringtheprocess,eitherwrittenorspokenwordswillbeusedinordertoconveyreasoning,feelings,orinformationtotheother

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person.Anothertimethatpersuasioncanbeusedistomeetapersonalgain.Thiswouldincludetrialadvocacy,whengivingasalespitch,orduringanelectioncampaign.Whilenoneoftheseareconsideredbadorevil,theyarestillusedinawaytoinfluencethelistenertoactorthinkinacertain

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way.Oneinterpretationofpersuasionisthatitusesone’spositionalorpersonalresourcestochangetheattitudesorbehaviorsofothers.Therearealsoseveraldifferenttypesofpersuasionthatareknown;theprocessofchangingthebeliefsorattitudesthroughappealstoreasonandlogicisknownassystematicpersuasion;theprocess

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wherebeliefsandattitudesarechangedbecauseofanappealtoemotionsorhabitsisknownasheuristicpersuasion.Persuasionisaformofmindcontrolthatisusedinsocietyallofthetime.Whenyoutalktosomeoneaboutpoliticsyoumighttrytopersuadethemtothinkthesamewaythatyoudo.Whenyouare

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listeningtoapoliticalcampaign,youarebeingpersuadedtovoteacertainway.Whensomeoneistryingtosellyouanewproduct,thereisalotofpersuasionthatisgoingon.Thisformofmindcontrolissoprevalentthatmostpeopledonotevenrealizethatitisoccurringtothematall.Theissuewilloccurwhensomeonetakesthetimetopersuade

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youintobelievingidealsandvaluesthatdonotmatchuptoyourownsystemofvalues.Therearealotofdifferentkindsofpersuasionthatareavailable.Notallofthemhaveanevilintent,butallofthemaregoingtoworktogetthesubjecttochangetheirmindsaboutsomething.Whenapoliticalcandidatecomes

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ontelevision,theyaretryingtogetthesubject,orthevoter,tovoteacertainwayontheballotonelectionday.Whenyouseeacommercialontelevisionoronline,thecompanywhopresentedthatadvertisementistryingtogetthesubjecttopurchasethatproduct.Allofthesearetypesofpersuasionthatarebentattryingtogetthesubjecttochange

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thewaythattheythink.

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DeceptionFinally,deceptionisalsoconsideredaformofmindcontrolbecauseoftheeffectthatitcanhaveonthesubject.Deceptionisusedinordertopropagateinthesubjectbeliefsineventsandthingsthatjustarenottrue,whethertheyarecompleteliesorjustpartiallies.Deceptioncaninvolvealotofdifferent

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thingsincludingsleightofhand,propaganda,anddissimulation,concealment,camouflage,distraction.Thisformofmindcontrolissodangerousbecausethesubjectoftendoesnotknowthatanymindcontrolisgoingonatall.Theyhavebeenconvincedthatonethingistruewhenthecompleteoppositeisright.Thiscanget

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dangerouswhenthedeceitishidinginformationthatcouldkeepthesubjectsafe.Often,deceptionisseenduringrelationshipsandwillusuallyleadtofeelingsofdistrustandbetrayalbetweenthetwopartners.Whendeceptionoccurs,therehasbeenaviolationoftherelationalrulesandcanmakeitdifficultforthepartnertotrusttheother

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foralongtime.Itcanbeparticularlydamagingbecausemostpeopleareusetotrustingthosearoundthem,especiallyrelationalpartnersandfriends,andexpectthemtobetruthfultothemforthemostpart.Whentheyfindoutthatsomeonetheyareclosetoisdeceivingthem,theymayhaveissueswithtrustingothersandwillnothavethesenseofsecurity

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thattheyareusedto.Deceptioncancausealotofissuesinarelationshiporwithintheagentandsubject.Thesubjectwillhavealotofissuestrustingtheagentinthefutureoncetheyfindoutaboutthedeception.Therewillbetimeswhenthedeceptionwillbedoneinordertohelpouttherelationship.Thesewould

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includethingssuchasnottellingaspousewhensomeonesayssomethingmeanaboutthem.Othertimesthedeceptionismorespitefulorharmfulinnaturesuchaswhentheagentishidingimportantinformationfromthesubjectorisevendeceivinginthepersonthattheyreallyare.Nomatterwhattypeofdeceptionisbeingdeployed,mostpeople

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agreethatdeceptionisharmfulandshouldnotbedone.

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Chapter2:Brainwashing

Thischapterisgoingtofocusontheprocessofbrainwashingandallthecomponentsthatcomewithit.Throughthemediaandthemoviesthatareseen,manypeopleseebrainwashingasanevilpracticethatisdonebythosewhoaretryingto

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corrupt,influence,andtogainpower.Somewhoreallybelieveinthepowerofbrainwashingbelievethatpeopleallaroundthemaretryingtocontroltheirmindsandtheirbehavior.Forthemostpart,theprocessofbrainwashingoccursinamuchmoresubtlewayanddoesnotinvolvethesinisterpracticesthatmostpeopleassociatewithit.

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Thischapterwillgointoalotmoredetailaboutwhatbrainwashingisandhowitcaninfluencethesubject’swayofthinking.

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WhatisBrainwashing?Brainwashinginthisguidebookwillbediscussedintermsofitsuseinpsychology.Inthisrelation,brainwashingisreferredtoasamethodofthoughtreformthroughsocialinfluence.Thiskindofsocialinfluenceisoccurringallthroughoutthedaytoeveryperson,regardlessofwhetherthey

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realizeitornot.Socialinfluenceisthecollectionofmethodsthatareusedinordertochangeotherpeople’sbehaviors,beliefs,andattitudes.Forexample,compliancemethodsthatareusedintheworkplacecouldtechnicallybeconsideredaformofbrainwashingbecausetheyrequireyoutoactandthinkaspecificwaywhenyouareonthejob.

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Brainwashingcanbecomemoreofasocialissueinitsmostsevereformbecausetheseapproachesworkatchangingthewaysomeonethinkswithoutthesubjectconsentingtoit.Forbrainwashingtoworkeffectively,thesubjectisgoingtoneedtogothroughacompleteisolationanddependencyduetoitsinvasive

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influenceonthesubject.Thisisoneofthereasonsthatmanyofthebrainwashingcasesthatareknownaboutoccurintotalisticcultsorprisoncamps.Thebrainwasher,ortheagent,mustbeabletogaincompletecontrolovertheirsubject.Thismeansthattheymustcontroltheeatinghabits,sleepingpatterns,andfulfillingtheotherhuman

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needsofthesubjectandnoneoftheseactionscanoccurwithoutthewilloftheagent.Duringthisprocess,theagentwillworktosystematicallybreakdownthesubject’swholeidentitytobasicallymakeitnotworkrightanymore.Oncetheidentityisbroken,theagentwillworktoreplaceitwiththedesiredbeliefs,attitudes,andbehaviors.

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Theprocessofbrainwashingisstillupfordebatewhetherornotitwillwork.Mostpsychologistsholdthebeliefsthatitispossibletobrainwashasubjectaslongastherightconditionsarepresent.Eventhen,thewholeprocessisnotassevereasitispresentedinthemedia.Therearealsodifferentdefinitionsof

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brainwashingthatmakeitmoredifficulttodeterminetheeffectsofbrainwashingonthesubject.Someofthesedefinitionsrequirethattheremustbesomesortofthreattothephysicalbodyofthesubjectinordertobeconsideredbrainwashing.Ifyoufollowthisdefinition,theneventhepracticesdonebymanyextremistcultswouldnot

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beconsideredtruebrainwashingasnophysicalabuseoccurs.Otherdefinitionsofbrainwashingwillrelyoncontrolandcoercionwithoutphysicalforceinordertogetthechangeinthebeliefsofthesubjects.Eitherway,expertsbelievethattheeffectofbrainwashing,evenundertheidealconditions,isonly

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ashorttermoccurrence.Theybelievethattheoldidentityofthesubjectisnotcompletelyeradicatedwiththepractice;rather,itisputintohidingandwillreturnoncethenewidentityisnotreinforcedanymore.RobertJayLiftoncameupwithsomeinterestingthoughtsonbrainwashinginthe1950safterhe

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studiedprisonersoftheChineseandKoreanWarcamps.Duringhisobservations,hedeterminedthattheseprisonersunderwentamultistepprocesstobrainwashing.Thisprocessbeganwithattacksonthesenseofselfwiththeprisonerandthenendedwithasupposedchangeinbeliefsofthesubject.Thereare10stepsthatLifton

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definedforthebrainwashingprocessinthesubjectsthathestudied.Theseincluded:

1. Anassaultontheidentityofthesubject

2. Forcingguiltonthesubject

3. Forcingthesubjectintoself-betrayal

4. Reachinga

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breakingpoint5. Offeringthe

subjectleniencyiftheychange

6. Compulsiontoconfess

7. Channelingtheguiltintheintendeddirection

8. Releasingthesubjectofsupposedguilt

9. Progressingto

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harmony10. Thefinal

confessionbeforearebirth

Allofthesestagesmusttakeplaceinanareathatisincompleteisolation.Thismeansthatallofthenormalsocialreferencesthatthesubjectisusedtocomingincontactwithareunavailable.Inaddition,mindcloudingtechniques

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willbeemployedinordertoexpeditetheprocesssuchasmalnutritionandsleepdeprivation.Whilethismightnotbetrueofallbrainwashingcases,oftenthereisapresenceofsomesortofphysicalharmwhichcontributestothetargethavingdifficultyinthinkingindependentlyandcriticallyliketheynormallywould.

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StepsUsedWhileLiftonseparatedthestepsofthebrainwashingprocessinto10steps,modernpsychologistsorganizeitintothreestagesinordertobetterunderstandwhatgoesonforthesubjectduringthisprocess.Thesethreestagesincludethebreakingdownoftheself,introducingtheideaofsalvationtothe

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subject,andtherebuildingoftheselfofthesubject.Understandingeachofthesestagesandtheprocessthathappenswitheachofthemcanhelpyoutounderstandwhatisgoingontotheidentityofthesubjectwiththisprocess.

BreakingDownofSelf

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Thefirststageofthebrainwashingprocessisthebreakingdownoftheself.Duringthisprocess,theagentwantstobreakuptheoldidentityofthesubjectinordertomakethemfeelmorevulnerableandopentothedesirednewidentity.Thisstepisnecessaryinordertocontinueontheprocess.Theagentisnotgoingto

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beverysuccessfulwiththeirendeavorsifthesubjectisstillfirmlysetintheirresolveandtheiroldidentity.Breakingupthisidentityandmakingthepersonquestionthethingsaroundthemcanmakeiteasiertochangetheidentityinthelatersteps.Thisisdonethroughseveralstepsincludingassaultontheidentityofthesubject,briningon

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guilt,self-betrayal,andthenreachingthebreakingpoint.

AssaultonIdentityTheassaultontheidentityofthesubjectisbasicallythesystematicattackonthesubjects’senseofself,ortheiregooridentityalongwiththeircoresystemofbelief.Itmakesthesubjectquestionwho

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theyarebymakingthemthinkthateverythingtheyhaveeverknowniswrong.Theagentwillspendagreatdealoftimedenyingeverythingthatthesubjectis.Inprisonercamps,forexample,theagentwillsaythingslike“Youarenotdefendingfreedom,”“Youarenotaman,”and“Youarenotasoldier.”Thesubjectwillbeunderattackslikethese

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constantlyfordaysuptomonths.Thisisdoneinordertoexhaustthesubjectssothattheybecomedisoriented,confused,andexhausted.Whenthesubjectreachesthiskindofstate,theirbeliefswillstarttoseemlesssolidandtheymightstarttobelievethethingsthattheyaretold.

Guilt

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Oncethesubjecthasgonethroughtheassaultontheiridentity,theywillenterthestageofguilt.Thesubjectwillbeconstantlytoldthattheyarebadwhilegoingthroughthisnewidentitycrisisthathasbeenbroughton.Thisisdoneinordertobringalargesenseofguiltontothesubject.Thesubjectwillbeconstantlyunderattackfor

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anyofthethingsthattheyhavedone,regardlessofhowbigorsmalltheactsmaybe.Therangeoftheattackscanvaryaswell;thesubjectcouldbecriticizedfortheirbeliefsystemstothewaythattheydressandevenbecausetheyeattooslowly.Overtime,thesubjectisgoingtostarttofeelshamearoundthemallofthetimeandtheywill

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feelthatallthethingstheyaredoingarewrong.Thiscanhelptomakethemfeelmorevulnerableandlikelytogoalongwiththenewidentitytheagentwantstoproduce.

Self-betrayalNowthatthesubjecthasbeenledtobelievethattheyarebadandthatalloftheiractionsare

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undesirable,theagentisgoingtoworktoforcethesubjecttoadmitthattheyarebad.Atthispoint,thesubjectisdrowningintheirownguiltandfeelingverydisoriented.Throughthecontinuanceofthementalattacks,thethreatofsomegreatphysicalharm,oracombinationofthetwo,theagentwillbeabletoforcethesubjecttodenouncehisoldidentity.

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Thiscanincludeawidevarietyofthingssuchasgettingthesubjecttodenouncetheirownpeers,friends,andfamilywhosharethesamebeliefsystemasthem.Whilethisprocessmaytakeawhiletooccur,onceitdoes,thesubjectwillfeellikehebetrayedthosethathefeelsloyalto.Thiswillalsoincreasetheshameaswellasthelossofidentitythat

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thetargetisalreadyfeeling,furtherbreakingdowntheidentityofthesubject.

BreakingPointBythispoint,thesubjectisfeelingverybrokendownanddisoriented.TheymaybeaskingquestionssuchasWhereamI?WhoamI?andWhatshouldIdo?Thesubjectisinanidentity

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crisisatthispointandisgoingthroughsomedeepshame.Sincetheyhavebetrayedallofthebeliefsandthepeoplethathehasalwaysknown,thesubjectisgoingtogothroughanervousbreakdown.Inpsychology,thisjustmeansacollectionofseveresymptomsthatoftenindicatealargenumberofsupposed

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psychologicaldisturbances.Someofthesymptomscaninvolvegeneraldisorientation,deepdepression,anduncontrolledsobbing.Thesubjectmayhavethefeelingsofbeingcompletelylostalongwithhavingaloosegriponreality.Oncethesubjectreachesthisbreakingpoint,theywillhavelosttheirsenseofselfandthe

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agentwillprettymuchbeabletodowhatevertheywantwiththematthispointsincethesubjecthaslosttheirunderstandingofwhatisgoingonaroundthemandwhotheyare.Alsoatthispoint,theagentwillsetupthevarioustemptationsthatarenecessaryinordertoconvertthesubjecttowardsanewbeliefsystem.Thenewsystem

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willbesetupinawaytooffersalvationtothesubjectfromthemiserythattheyarefeeling.

PossibilityofSalvationAftertheagenthasbeeneffectiveatbreakingdowntheselfofthesubject,itistimetomoveontothenextstep.Thisstepinvolves

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offeringthesubjectthepossibilityofsalvationonlyiftheyarewillingtoturnawayfromtheirformerbeliefsystemandinsteadembracethenewonethatisbeingoffered.Thesubjectisgiventhechancetounderstandwhatisaroundthem,aretoldthattheywouldbegoodagainandthattheywouldfeelbetteriftheywouldjustfollowthenewdesired

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path.Therearefourstepsthatareincludedinthisstageofthebrainwashingprocess;leniency,compulsiontoconfession,channelingoftheguiltandreleasingoftheguilt.

LeniencyLeniencyisthe“Icanhelpyou”stage.Thesubjecthasbeenbrokendownandforcedtoturnawayfrom

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thepeopleandthebeliefsthattheyhaveheldontoforsomanyyears.Theyhavebeentoldthattheyarebadandthateverythingtheydoiswrong.Thesubjectisgoingtofeellostandallaloneintheworld,shamefulatallofthebadthingsthattheyhavedoneandwonderingwhichwaytheycanturn.Whentheyreachthisstage,theagentisableto

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offerthemsomeformofreleasebyofferingtohelpthem.Thiswilloftenbeintheformofareprievefromtheabusethesubjecthasincurredorsomeothersmallkindness.Forexample,theagentcanofferalittleextrafoodoradrinkofwatertothesubjectoreventakeafewmomentstoaskthesubject

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personalquestionsabouthomeandlovedones.Inthesubject’scurrentstate,thesesmallactsofkindnesswillseemlikeabigdeal,resultinginthesubjectfeelingabigsenseofgratitudeandrelieftowardstheagent.Oftenthesefeelingsarewayoutofproportionincomparisontotheofferingthathasbeenmade.Insomeinstances,thesubject

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mayfeelliketheagenthasdonetheactofsavingtheirliferatherthanjustofferingasmallservice.Thisdistortionofeventsworksinthefavoroftheagentasthesubjectisnowgoingtogaintiesofloyaltywiththeagentratherthanthingsofthepast.

CompulsiontoConfessionOncetheagenthasbeen

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abletogainthetrustoftheirsubject,theywilltrytogetaconfessionoutoftheprocess.Thisstageisoftenknownasthe“Youcanhelpyourself.”Duringthisstageofthebrainwashingprocess,thesubjectstartstoseethedifferencesbetweenthepainandguiltthattheyfeltduringtheidentityassaultandthereliefthattheyarefeelingfromthesudden

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leniencythatisoffered.Ifthebrainwashingprocessiseffective,thesubjectmayevenstarttofeeladesiretoreciprocatesomeofthekindnessthathasbeenofferedtothembytheagent.Whenthisoccurs,theagentwillbeabletopresenttheideaofconfessionasapossiblemeanstorelievingthesubjectofthepainandguiltthattheyarefeeling.

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Thesubjectwillthenbeledthroughaprocessofconfessingallofthewrongsandsinsthattheyhavedoneinthepast.Ofcourse,thesewrongsandsinswillbeinrelationtohowtheyaffectthenewidentitythatisbeingcreated.Forexample,ifthesubjectisaprisonerofwar,thisstepwillallowthemtoconfessthewrongsthat

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theydidbydefendingfreedomorfightingagainsttheregimeoftheothercountry.Evenifthesearenotnecessarilywrongsorsins,theygoagainstthenewideologythattheregimeisalwaysrightandsotheymustbeconfessed.

ChannelingofGuiltOncethesubjectentersthechannelingofguiltstep,

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theyhavebeenundergoingtheassaultoftheirselfformanymonths.Bythetimethesubjectreachesthispointinthebrainwashingprocess,theyareabletofeeltheguiltandtheshamethathasbeenputonthem,butithasprettymuchlostitsmeaning.Theyarenotabletotellyouexactlywhattheyhavedonewrongtomakethemfeelthisway;theyjust

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knowthattheyarewrong.Theagentwillbeabletousetheblankslateofthesubjectinordertoexplainwhytheyareinthepainthattheyarefeeling.Theagentwillbeabletoattachthesenseofguiltthatthesubjectisfeelingtowhatevertheywant.Iftheagentistryingtoreplaceasystemofbeliefs,theywilltaketheoldsystemand

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convincethesubjectthatthosebeliefsarewhataremakingthemfeeltheguilt.Thisisthestagewherethecontractbetweentheoldbeliefsandthenewbeliefsareestablished;basically,theoldbeliefsystemhasbeenestablishedtocorrespondwiththepsychologicalagonythatthesubjecthasbeenfeelingwhilethenewbeliefsystemhasbeen

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establishedtocorrespondwiththeabilitytoescapethatagony.Thechoicewillbethesubjects’,butitisprettyeasytoseethattheywouldchoosethenewsysteminordertostartfeelingbetter.

ReleasingofGuiltInthisstep,thesubjecthascometorealizethattheiroldvaluesandbeliefsare

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causingthempain.Bythistimetheyareworndownandtiredoffeelingtheguiltandshamethathasbeenputonthemformanymonths.Theystarttorealizethatitisnotnecessarilysomethingthattheyhavedonethatmakesthemfeelthisway;rather,itistheirbeliefsthatarecausingtheguilt.Theembattledsubjectisabletofeelsomerelieffromthe

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factthatthereissomethingthattheycandoabouttheguilt.Theywillalsofeelrelievedbecausetheynowhavecometotheunderstandingthattheyarenotthebadperson,ratheritisthepeoplethattheyhavebeenaroundandtheirbeliefsystemthatisthetrueculpritthatiscausingthemalaisewhichissomethingthattheycanfixinordertobecomegood

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again.Thesubjecthaslearnedthattheyhaveameansofescapesimplybyescapingthewrongbeliefsystemthattheyhaveheldandembracingthenewonethatisbeingoffered.Allthatthesubjectwillhavetodoinordertoreleasetheguiltthattheyarefeelingistodenouncetheinstitutionsandpeoplethatareassociatedwiththeoldbeliefsystemandthen

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theywillbereleasedfromtheguilt.Thesubjectnowhassomecontroloverthisstage.Theywillbeabletorealizethatthereleaseofguiltisuptothemcompletely.Allthesubjectwillneedtodoforthisstageinordertobereleasedfromthewrongnessistoconfesstoanyoftheactstheyhavecommittedthatare

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associatedwiththeoldbeliefsystem.Oncethefullconfessionisdone,thesubjectwillhavecompletedthefullpsychologicalrejectionoftheirformeridentity.Theagentwillneedtostepinatthispointinordertoofferanewidentitytothesubjectandhelpthemtorebuildtheiridentityintothedesiredone.

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RebuildingofSelfBythisstep,thesubjecthasgonethroughalotofstepsandemotionalturmoil.Theyhavebeenputthroughanordealthatismeanttostripthemoftheiroldidentity,toldthattheyarebadandneedtobefixed,andslowlycometotherealizationthattheirbeliefsystemisthecause

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oftheirwrongnessandthatitneedstobechanged.Onceallofthishasbeenreached,thesubjectisgoingtoneedtolearnhowtorebuildtheirself,withthehelpoftheagent.Thisstageallowstheagentthefreedomtoimplanttheideasofthenewsystemsincethesubjectisacleanslateandveryeagertolearnhowtobeandfeelbetter.Therearetwosteps

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thatareseenduringthisstageincludingharmonyandthefinalconfessionbeforestartingover.

HarmonyTheagentwillusethisstepinordertoconvincethesubjectthatitistheirchoicetomakeachange.Theymighttellthesubjectthattheyhavethechoicetochoosewhatisgoodand

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makeachangethatwillhelpthemtofeelbetter.Theagentwillthenintroducethenewbeliefsystemandpresentitinawaythatmakesitthegoodortherightchoice.Duringthisstage,theagentwillstoptheabuseandinsteadmakeapointofofferingthesubjectmentalcalmandphysicalcomfort.Thepointofdoingthisistoaligntheoldbeliefswith

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thepainandsufferingwhilealigningthenewbeliefswithhappinessandrelief.Thisstageissetupsothatthesubjectisgiventhechoiceofwhichroadtotake,eventhoughitreallyisnotuptothem.Thesubjectmustusethisstagetochoosebetweentheoldbeliefsandthenewbeliefs,effectivelydetermining

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howtheyaregoingtofeelfortherestoftheirlives.Bythispoint,thesubjecthasalreadygonethroughtheprocessofdenouncingtheiroldbeliefsduetotheleniencyandtormentthattheyhavegonethrough.Becauseofthis,itisfairlylikelythattheyaregoingtomakethechoiceforthenewsystemofbeliefinordertorelievetheirguilt.Thenewidentitythathas

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beenpresentedisdesirableandsafebecauseitiscompletelydifferentthantheoldidentitythatledtothebreakdowninearliersteps.Usinglogicandconsideringthestateofmindthatthesubjectisin,itiseasiertoseethattheonlyidentitythatthesubjectisgoingtochoosefortheirownpeaceofmindandsafetyisthenewone.

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FinalConfessionandStartingOverEventhoughthechoiceisreallynottheirsatall,theagenthasstrategicallyworkedthewholetimetoleadthesubjecttofeelingliketheyhavethefreewilltochoosethenewidentity.Ifthebrainwashingprocessisdonecorrectly,

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thesubjectwillthinklogicallyaboutthenewchoicesanddeterminethatthebestoneistotakeupthenewidentity.Theyhavebeenconditionedtothinkthiswayandintheirnewstateofmind,itistheonethatmakesthemostsense.Therearenootherchoices;choosingthenewidentityallowsthemtoberelievedfromtheguiltthattheyfeelandleadsto

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happinesswhilechoosingtheoldidentityleadstopainandguilt.Ifforsomereasonthesubjectdiddenythenewidentity,therewouldbeabacktrackinginthewholebrainwashingprocessandtheywouldbeforcedtoundergoitallagaininordertoendupwiththedesiredresults.Duringthisstageoftheprocess,thesubjectgetsto

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decidethattheywillchoosegood,whichmeansthattheygettochoosetogowiththenewidentity.Whenthesubjectcontraststheagonyandpainoftheiroldidentitywiththepeacefulnessthatcomeswiththenew,theyaregoingtochoosethenewidentity.Thisnewidentityislikeaformofsalvation.Itisthethingthathelpsthemtofeelgoodandnot

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havetodealwithguiltandunhappinessanymore.Asthisstagecompletes,thesubjectisgoingtorejecttheiroldidentityandwillgothroughaprocessofpledgingallegiancetotheirnewone,knowingthatitisgoingtoworkatmakingtheirlifebetter.Manytimes,thereareceremoniesandritualsthatoccurduringthisfinal

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stage.Theconversionfromtheoldidentitytothenewidentityisabigdealsincemuchtimeandenergyhasbeenusedonbothsides.Duringtheseceremonies,thesubjectwillbeinductedintothenewcommunityandembracedwiththenewidentity.Forsomebrainwashingvictimsthereisthefeelingofrebirthduringthisperiod.Youareallowedtoembraceyour

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newidentityandarewelcomedwithopenarmsintothenewcommunitythatisnowyourown.Insteadofbeingisolatedandalone,youhavemanynewfriendsandcommunitymembersonyourside.Insteadoffeelingtheguiltandpainthathasplaguedyouformanymonthsyouaregoingtofeelhappinessandpeacefulnesswith

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everythingthatisaroundyou.Thenewidentityisnowyoursandthebrainwashingtransformationiscomplete.Thisprocesscantakeplaceoveraperiodofmanymonthstoevenyears.Mostpeoplearesetintheiridentityandthebeliefsthattheyhave;itisnotpossibletochangeallofthisinjust

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afewdaysunlessthepersonwasalreadywillingtochangeandthatwouldmakethebrainwashingtechniquesunnecessary.Isolationwouldalsobenecessarybecauseoutsideinfluenceswillpreventthesubjectfromrelyingontheagentduringthisprocess.Thisiswhymostofthebrainwashingcasesoccurinprisoncampsandotherisolatedinstances;thevast

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majorityofpeoplewillnothavethechanceofencounteringbrainwashingduetothefactthattheyarealwayssurroundedbypeopleandtechnologythatwouldhinderthewholebrainwashingprocess.Oncethepersonisinisolation,theprocesstakesalongtimeduetothemanystepsthatmustbetakeninordertochange

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theidealsheldbytheindividualformanyyearssothattheywillembracethenewidentityastheirownwhilealsofeelingthatthechoicehasalwaysbeentheirs.Ascanbeseen,therearequiteafewstepsthatmustbetakeninordertogothroughthebrainwashingprocess.Itisnotsomethingthatisgoingto

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happenjustbyrunningintosomeoneonthestreetandexchangingafewwords.Itrequirestheisolationandtimetoconvincethesubjectthateverythingtheyknowiswrongandthattheyareabadperson.Itthencontinuesonwithtryingtoforceoutaconfessionthatthesubjectisbadandthattheywanttorenounceallofthethingsthattheyhave

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donethatarebadduetotheiroldidentity.Finally,thesubjectwillbeledinthedirectionofbelievingthattheycanchangeforthebetteriftheyjustabandontheiroldideasandinsteadembracethepeacefulnessandrightnessthatcomeswiththenewidentitythatispresented.Allofthesestepsmustoccurforthebrainwashingtobeeffectiveandthenew

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identitytobeputinplace.

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BrainwashingasCourtDefenseThroughouthistory,peoplehavebeenclaimingthattheycommittedterriblewrongsbecausetheyhadbeenbrainwashed.Itwasanexcusethatmanywouldclaimhopingtosavetheirownlivesortogetawaywithamassmurderorsomeothercrimeagainsthumanity.Itmightevenbe

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somethingassimpleasstealingfromanotherperson.Whatevertheactionwas,brainwashingwasaneasydefensebecauseittooktheresponsibilityoftheactionawayfromtheaccusedanditwasdifficulttoprovewhethersomeonehadbeenbrainwashedornot.Whetherbrainwashingpleascanbeusedasa

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defenseinthecourtroomisuptosomedebate.Manyexpertsfeelthatbyallowingthisdefenseintothecourtroom,thecourtswouldbecomeoverwhelmedwithfalseclaimsofbrainwashingandtheresourcesforprovingordisprovingthisdefensewouldbemorethanthecourtscouldhandle.Despitethis,therehavebeensomecases

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broughttocourtthatmayshowthevalidityofbrainwashingasadefenseforcrimescommitted.Thefirstexampleofthishappenedin1976.PattyHearst,theheiresstoalargepublishingfortune,usedthedefenseofbrainwashingwhenshestoodtrialforabankrobbery.Intheearly1970s,Hearstwaskidnappedby

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theSLA,theSymbioneseLiberationArmy,andendedupjoiningthisgroup.Duringthetrial,Hearstreportedthatshehadbeenlockedupinaclosetforatleastafewdaysaftershehadbeenkidnapped.Whileinthecloset,Hearststatedthatshewasafraidofherlife,brutalized,tired,andwasnotfedwhilemembersoftheSLAbombardedher

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withtheirideologyagainstacapitalistcountry.Withinthetwomonthsofherkidnapping,Pattyhadchangedhernamewhilealsoissuingastatementsayingthatherfamilywere“pig-Hearsts”andthenappearedonthesecuritytapeofabankrobbingitalongwiththosewhohadkidnappedher.In1976,PattyHearststood

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trialforthisbankrobberyandwasdefendedbyF.LeeBailey.Inthedefense,itwasclaimedthatHearsthadbeenbrainwashedbytheSLA.ThisbrainwashinghadforcedHearsttocommitacrimethatshewouldhaveneverdoneunderanyothercircumstance.Inthementalstatethatshewasunderwiththebrainwashing,shewasnot

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abletotellthedifferencebetweenrightandwrongandthereforeshouldnotbefoundguiltyofthebankrobbery.Thecourtdidnotagreewiththisanalysisandinsteadfoundherguiltyandplacedherinprisonforsevenyears.Justafewyearslater,PresidentCartercommutedhersentencesosheonlyendedupspendingtwoyearsintotalinprison.

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LeeBoydMalvoCaseAnotherwell-knownbrainwashingdefenseistheLeeBoydMalvocase.Thiscaseusedthedefenseofinsanitybybrainwashinganditendedupinthecourtroomsabout30yearsafterthePattyHearstcase.In2002,LeeBoydMalvowasontrial

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fortherolethatheplayedinthesniperattacksthatoccurredaroundandinWashingtonD.C.Malvo,whowas17atthetime,andJohnAllenMuhammad,42,endedupkilling10peopleandwoundingthreeduringthekillingspree.ThedefensethatwasusedforthiscasewasthattheteenageMalvohadbeenbrainwashedbyMuhammadsothathe

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wouldcommitthecrimes.JustlikeintheHearstcase,thedefenseclaimedthatMalvowouldnothavecommittedthesecrimesifhehadnotbeenunderthecontrolofMuhammad.Accordingtothebackgroundstoryusedbythedefense,MalvohadbeenabandonedbyhismotherontheislandofAntiguaintheCaribbean

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whenhewas15yearsold.MuhammadmettheboyandbroughthimintotheUnitedStatesin2001.Muhammadwasanarmyveteranatthetimeandworkedtofilltheheadoftheteenwithvisionsofaracewarthatwasimpending.Tothatend,Malvowastrainedtobeanexpertmarksman.InadditiontosharingtheseideaswithMalvo,

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MuhammadisolatedMalvofromotherswhilebeingsteepedinthevitriolicandidiosyncraticbrandofIslamthatMuhammadfollowedalongwithastrictexerciseregimenanddiet.AllofthisisbelievedtohavebeenapartofthebrainwashingprocessontheyoungMalvo.Thedefensearguedthat

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becauseofhistimespentwithMuhammad,Malvohadbeenbrainwashedandbecauseofthis,hewasnotcapableoftellingwhatwasrightfromwhatwaswrong.Despitetheeffortsofthedefense,Malvowasfoundtobeguiltyandhadasentenceoflifeinprisonwithoutanychanceofparole.Inaseparatetrial,Muhammadwassentencedtothedeathpenalty.

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Sofar,itdoesnotseemlikebrainwashingwillgainmuchgroundasaformofdefenseinthecourtroom.Tostartwith,itismuchtoodifficulttoprovethatadefendanthasbeenbrainwashedinthefirstplace.Next,itisveryunlikelythatsomeonehasbeenbrainwashedandinsteadthedefenseisjustusingitasameanstogeta

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lightersentenceortheactionsoftheirclientforgiven.Inaddition,manyjuriesseemtofindtheideaofbrainwashingcompletelyridiculous.Overall,thisdefensewillprobablynotseemuchstrengthgrowinginthecourtroom.

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CommonTacticsUsedinBrainwashingBrainwashingisnotalwaysasintenseaswhathasbeendescribedsofarinthischapter.Themethodsdescribedareusedfor“truebrainwashing”andarerarelydonetothesubject.Therearemanyothertypesofbrainwashingthatactuallyhappenonadaytoday

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basis.Theymightnotworktomakeyoucompletelygiveupyouroldidentityinfavorofanewone,buttheydoworktohelpshiftyourthoughtsandideasonwhatisgoingonaroundyou.Thissectionisgoingtofocusonsomeofthetacticsthatareoftenusedduringthebrainwashingprocess,regardlessofwhetheritistruebrainwashingornot.

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Hypnosis-hypnosis,whichwillbediscussedinmoredetailinthenextchapter,isaformofbrainwashinginsomecircumstances.Hypnosisisbasicallytheinductionofahighstateofsuggestibility.Thisstateisoftendisguisedthinlyasmeditationorrelaxation.Duringtheprocessofhypnosis,theagentisable

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tosuggestthingstothesubjectinhopesofgettingthemtoactorreactinacertainway.Manypeoplearefamiliarwithhypnosisfromthestageshowstheyhaveseen.Itisalsooftenusedasawaytoimprovehealth.PeerPressure-everyonehasaninnateneedtobelong.Thiscouldbewithaparticulargroup,their

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family,friends,andthecommunity.Withthepeerpressuretacticthereisasuppressionofthedoubtthatthesubjectfeelsalongwithgettingridoftheirresistancetonewideasbyexploitingthisstrongneedtobelong.Ifdoneright,thesubjectmaybemorewillingtotryoutnewthings,belessshyaroundnewpeople,andmayhaveaneasiertimemakingnew

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friends.LoveBombing—thesenseoffamilyisverystronginpeople.Thisisthegroupthatyouwerebornintoandthatyouhavesupposedlybeenaroundforyourwholelife.Theyknowyoubetterthananyoneandthosewhohavemissedoutonthiskindofrelationshipmayfindthattheyarefeeling

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aloneandunwanted.Withlovebombing,theagentisabletocreateasenseofthefamilybytheuseofemotionalbonding,feelingandthroughsharingandphysicaltouch.Thisallowstheagentandthesubjecttobondinafamilialway,makingiteasiertotradeintheoldidentityforthenewone.RejectingOldValues

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—asmentionedalittlebitearlierinthischapter,theagentisworkingtoconvincethesubjecttodenouncealloftheirownvalues.Thisprocessisacceleratedthroughtheprocessofintimidation,physicalthreat,andothermeans.Attheend,thesubjectwilldenouncethevaluesandbeliefsthattheyonceheldcloseandwillbegintoacceptthenew

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lifestylethatispresentedtothembytheagent.ConfusingDoctrine—inthistactic,therewillbeanencouragementtoblindlyacceptthenewidentitywhilerejectingotherlogicthatthesubjectwillhave.Inordertodothis,theagentwillgothroughacomplexsetoflecturesaboutadoctrinethatisgoingtobe

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incomprehensible.Thesubjectwilllearntoblindlytrustwhattheagentissayingthroughthisprocess,whetheritisaboutthedoctrineoraboutthenewidentitythatisbeingformed.Metacommunication—thistacticisemployedwhentheagentworkstoimplantsubliminalmessagesintothemindof

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thesubject.Thiswillbedonewhentheagentstressescertainwordsorphrasesthatarekeytothenewidentity.Thesephrasesandkeywordswillbeimplantedintoconfusinglonglecturesthatthesubjectwillbeforcedtositthrough.NoPrivacy—privacyisaprivilegethatmanysubjectswillloseuntilthey

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haveconvertedovertothenewidentitythatisprovidedtothem.Notonlyisthistakenawayasamethodtomaketheguiltandwrongnessmoreapparenttothesubject,butitalsotakesawaytheabilitythesubjecthastologicallyevaluatethethingsthattheyarebeingtold.Ifthesubjectisallowedtohaveprivacy,theywillhavetimeto

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privatelycontemplatetheinformationtheyaregivenandmaydiscoverthatitisuntrueordoesnotholduptowhattheyalreadybelieve.Takingawaythisprivacymeansthattheagentoragentsarealwaysaroundandthesubjectisalwaysbeingledtothenewidentity.Disinhibition—duringthistactic,thesubjectisencouragedbytheagentto

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givechildlikeobedience.Thismakesiteasierfortheagenttoshapethemindofthesubject.UnbendingRules—therulesthatareputinplacebytheagentareoftenstrictandwillneverbechanged.Theserulesaremeanttomakeitdifficultforthesubjecttothinkandactontheirown;rather,theywillspendtheirtimedoingexactlywhattheyaretold

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todobytheagent.Therearemanydifferentrulesthatcouldfitintothiscategorysuchastherulesthatwillbefollowedforthedisorientationandregressionprocessallthewaytohowthesubjectisallowedtousemedications,takebathroombreaks,andeatmeals.Theserulesareputinplaceinordertocompletelycontrolthe

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subjectduringthebrainwashingprocess.VerbalAbuse—verbalabuseisoneofthetacticsthatisusedduringthebreakingdownstage.Oftenthesubjectwillbecomedesensitizedwhentheyarebombardedwithabusiveandfoullanguageallofthetime.Attimes,physicalabusemaysupplementorreplaceverbalabuse.SleepDeprivation

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—whenapersonisnotgettingtheamountofsleepthattheyrequiretheywilloftenbecomevulnerableanddisoriented.Thiscanhelpcreatetheidealenvironmentthattheagentislookingforduringthebreakingdownandconfessionstagesofthebrainwashingprocess.Inaddition,manytimesthesubjectwillberequiredtodoprolongedphysicaland

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mentalactivitiesontopoftheinadequatesleepinordertohurrytheprocessevenmore.DressCodes—enforcingadresscodefurtherremovesanyindividualitythatthesubjectmayhaveaswellasthechoicetheyareusedtoofpickingouttheirownclothes.Oftenduringthebrainwashingprocess,thesubjectwillbedemandedtowearthe

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dresscodeheldbytherestofthegroup.Chanting—theagentwillworktoeliminateanynon-cultideasthatmaybepresentinthemindofthesubject.Onewaytoaccomplishthisisthroughchantingorrepetitionofthephrasesthatareusedbythosewhofollowthenewidentity.Confession—confessionisdeeplyencouragedin

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thosewhoaretransformingfromtheiroldidentitytothenewidentity.Duringthisprocess,thesubjectwilldestructtheirownindividualegobyconfessingalloftheirinnermostfeelingsofdoubtandpersonalweaknessestotheagent.Oncetheyareabletoletgoofthesethings,theintroductionofthenew

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identityisabletooccur.FinancialCommitment—insomecases,therewillbefinancialcontributionswhichmustbemet.Thiscanhelptheagentinseveralways.First,thefinancialcommitmentallowsanincreaseddependenceofthesubjectonthegroupbecausethesubjectmaybeburningbridgestotheirpast.Theywilldonatedifferentassets,

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whetheritistheircar,house,money,orsomeotherfinancialcontributioninthehopesthattheywillbeabletogetovertheirshameandguilt.Nowtheyarefinanciallyattachedtothenewidentity.Inaddition,theagentwillbeabletousethesefinancialcontributionstofurthertheirownneeds.PointingtheFinger

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—whenyouareabletopointthefingeratsomeoneelse,youwillfeelasenseofrighteousness.Thisisyourwayoftellingtheworldthatyouaregoodsimplybypointingoutsomeoftheshortcomingsthataregoingonintheworld.Theagentmaypointoutallofthekilling,racism,andgreedthatareintheworldbeforecontrastingittothegood

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ofthenewidentitythatthesubjectisbeingledto.Isolation—ifyouareisolatedfromeverythingthatisaroundyou,itbecomesdifficulttogetoutsideopinionsthatmightchangeyourmind.Thisiswhattheagentwillstriveforbecausetheydonotwantalloftheirworktogoaway.Thosewhoarebeingbrainwashedwillbeseparatedfromsociety,

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friends,family,andanyotherrationalreferencesthatwouldchangetheirwayofthinking.ControlledApproval—theagentisgoingtoworkinordertomaintaintheconfusionandvulnerabilityofthesubjectduringthebreakingdownperiod.Onemethodofdoingthisisthroughcontrolledapproval.Theagentwillalternately

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punishandrewardsimilaractions,makingitdifficultforthesubjecttoknowwhatisrightandwhatiswrong.ChangeofDiet—changingtheamountoffoodthesubjectisallowedtoconsumeisanothertacticusedtocreatedisorientationwhileincreasingthesusceptibilityofthesubjecttoemotionalarousal.

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Whentheagentdramaticallydecreasestheamountoffoodthatthesubjectisallowedtoconsume,theyaredeprivingthesubject’snervoussystemofthenutrientsthatarenecessarytothrive.Addingdrugstothemixmayalsobeaddedintothiscategory.Games—gamesaresometimesusedinorderto

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inducemoredependenceonthegroup.Gameswillbeintroducedandmostofthemwillhavereallyobscurerulesthatthesubjectwillnotunderstand.Insomeinstances,thesubjectwillnotbetoldtherulesandtheymustfigurethemoutortheruleswillconstantlychange.Thistacticallowstheagenttogainmorecontrol.

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NoQuestions—duringthebrainwashingprocess,thesubjectisnotallowedtoaskquestions.Questionspromoteindividualthinkingandthisisdangeroustothebrainwashingpractice.Whennoquestionsareallowed,ithelpstheagentaccomplishanautomaticacceptancefromthesubjecttothenewidentity.Guilt—thesubjecthas

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beentoldthattheyarebadandthateverythingtheydoisbad.Guiltisacommontacticthatisusedbytheagentinordertomakethesubjectquestiontheirbeliefsandwhatisgoingonaroundthem.Thesinsofthesubject’sformerlifestylewillbeexaggeratedinordertobringabouttheguiltandreinforcetheneedofsalvationinthesubject.

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Fear—fearisapowerfulmotivatorandcanaccomplishalotmorethantheothertacticsthathavebeenlisted.Agentsmayusefearinordertomaintaintheobedienceandloyaltythataredesiredtothegroup.Todothis,theagentmaythreatenthelimb,life,orsoulofthesubjectforanythingthatisagainstthenewidentitythatisbeingpresented.

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Thesearejustafewofthetacticsthatcanbeusedduringthebrainwashingprocess.Thepointofeachofthemistoinstilltheideathattheoldidentityofthesubjectiswrongandconvincethemthatthenewidentityispreferable.Therearemanydifferentwaysthatthiscanbedoneandmanywillbemoreeffectivewhenusedasacombination.

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Whileitispossiblethatbrainwashingcanalterthewaythatsomeonethinksandact,mostexpertsbelievethattruebrainwashingisexaggeratedandcannotbedone.Whilelittleexamplesofbrainwashingmayoccurineverydaylife,themajorityofpeoplewillnotfindthattheirwholebeliefsystemshavebeenchangedthroughthisprocess.

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Chapter3:HypnosisWhilebrainwashingisawell-knownformofmindcontrolthatmanypeoplehaveheardof,hypnosisisalsoanimportanttypethatshouldbeconsidered.Forthemostpart,thosewhoarefamiliarwithhypnosisknowaboutitfromwatchingstageshowsofparticipantsdoing

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ridiculousacts.Whilethisisatypeofhypnosis,thereisalotmoretoit.Thischapterisgoingtoconcentratemoreonhypnosisasaformofmindcontrol.

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WhatisHypnosis?Tostartwithisthedefinitionofhypnosis.Accordingtoexperts,hypnosisisconsideredastateofconsciousnessthatinvolvesthefocusedattentionalongwiththereducedperipheralawarenessthatischaracterizedbytheparticipant’sincreasedcapacitytorespondto

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suggestionsthataregiven.Thismeansthattheparticipantisgoingtoenteradifferentstateofmindandwillbemuchmoresusceptibletofollowingthesuggestionsthataregivenbythehypnotist.Itiswidelyrecognizedthattherearetwotheorygroupsthathelptodescribewhatishappening

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duringthehypnosisperiod.Thefirstoneisknownasthealteredstatetheory.Thosewhofollowthistheoryseethathypnosisislikeatranceorastateofmindthatisalteredweretheparticipantwillseethattheirawarenessissomewhatdifferentfromwhattheywouldnoticeintheirordinaryconsciousstate.Theothertheoryis

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thenon-statetheories.Thosewhofollowthistheorydonotthinkthatthosewhoundergohypnosisareenteringintodifferentstatesofconsciousness.Rather,theparticipantisworkingwiththehypnotisttoenteratypeofimaginativeroleenactment.Whileinhypnosis,theparticipantisthoughtto

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havemoreconcentrationandfocusthatcouplestogetherwithanewabilitytointenselyconcentrateonaspecificmemoryorthought.Duringthisprocess,theparticipantisalsoabletoblockoutothersourcesthatmightbedistractingtothem.Thehypnotizedsubjectsarethoughttoshowaheightenedabilitytorespondtosuggestions

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thataregiventothem,especiallywhenthesesuggestionscomefromthehypnotist.Theprocessthatisusedinordertoplacetheparticipantintohypnosisisknownashypnoticinductionandwillinvolveaseriesofsuggestionsandinstructionsthatareusedasatypeofwarmup.Therearemanydifferent

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thoughtsthatarebroughtupbytheexpertsastowhatthedefinitionofhypnosisis.Thewidevarietyofthesedefinitionscomesfromthefactthattherearejustsomanydifferentcircumstancesthatcomewithhypnosisandnoonepersonhasthesameexperiencewhentheyaregoingthroughit.Someofthedifferentdefinitionsofhypnosisbyexperts

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includethefollowing:

1. “Aspecialcaseofpsychologicalregression,”MichaelNash.

2. ErnestHilgard

andJanetHilgardhavewritteningreatdepthabouthypnosisanddescribeithasa

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wayforthebodytodissociatefromitselfinanotherplaneofconsciousness.

3. SarbinandCoe,twowell-knownsocialpsychologists,haveusethetermofroletheorytodescribehypnosis.Under

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thisdefinition,theparticipantisplayingtheroleofbeinghypnotized;theyareactingliketheyarehypnotizedratherthanactuallybeinginthatstate.

4. Accordingto

T.X.Barber,

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hypnosisisdefinedbasedonthedifferentnonhypnoticbehavioralparameters.Underthisdefinition,theparticipantwilldefinethetaskmotivationandlabelthesituationthattheyareinas

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hypnosissincetheyhavenootherthingtocallit.

5. Weitzenhoffer

wroteinsomeofhisearlierwritingsabouthypnosis.Heconceptualizedthathypnosisisastateofenhanced

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suggestibility.Inmorerecentwritings,hewentontodefinetheactofhypnosisas“aformofinfluencebyonepersonexertedonanotherthroughthemediumoragencyofsuggestion.

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6. BrenmanandGillusedthepsychoanalyticconceptof“regressionintheserviceoftheego,”tohelpdescribewhathypnosiswasallabout.Underthisdefinition,theparticipantiswillingtogounderhypnosis

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andintothealteredstatebecauseithelpsouttheiregoandmakesthemtofeelbetter.

7. Accordingto

Edmonstonapersonwhohasundergonehypnosisissimplyinadeepstateof

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relaxation.8. Spiegeland

Spiegelhavestatedthathypnosisissimplysomethingthathappensbecauseofthebiologicalcapacityoftheparticipant.

9. Ericksonstates

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thathypnosisisanaltered,inner-directed,andspecialstateoffunctioning.Theparticipantisstillabletofunctionandisconsciousofthingsaroundthem,buttheyareinanalteredstatecomparedtotheirnormal

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state.Therearemanydifferentviewsandstatementsthathavebeenmadeabouthypnosis.Somepeoplebelievethathypnosisisveryrealandareparanoidthatthegovernmentandothersaroundthemwilltrytocontroltheirminds.Othersdonotbelieveinhypnosisatallandthinkthatitisjustsleightof

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hand.Mostlikely,theideaofhypnosisasmindcontrolfallssomewhereinthemiddle.Therearethreestagesofhypnosisthatarerecognizedbythepsychologicalcommunity.Thesethreestagesincludeinduction,suggestion,andsusceptibility.Eachofthemisimportanttothehypnosisprocessandwill

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bediscussedfurtherbelow.

InductionThefirststageofhypnosisisinduction.Beforetheparticipantundergoesthefullhypnosis,theywillbeintroducedtothehypnoticinductiontechnique.Formanyyearsthiswasthoughttobethemethodusedtoputthesubjectintotheirhypnotictrance,but

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thatdefinitionhaschangedsomeinmoderntimes.Someofthenon-statetheoristshaveseenthisstageslightlydifferently.Insteadtheyseethisstageasthemethodtoheightentheparticipants’expectationsofwhatisgoingtohappen,definingtherolethattheywillplay,gettingtheirattentiontofocusintherightdirection,andanyoftheothersteps

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thatareneededinordertoleadtheparticipantintotherightdirectionforhypnosis.Thereareseveralinductiontechniquesthatcanbeusedduringhypnosis.Themostwell-knownandinfluentialmethodsisBraid’s“eyefixation”techniqueor“Braidism.”Therearequiteafewvariationsofthisapproach

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includingtheStanfordHypnoticSusceptibilityScale(SHSS).Thisscaleisthemostusedtoolforresearchinthefieldofhypnosis.TousetheBraidinductiontechniquesyouwillhavetofollowacoupleofsteps.Thefirstoneistotakeanyobjectthatyoucanfindthatisbright,suchasawatchcase,andholdit

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betweenthemiddle,fore,andthumbfingersonthelefthand.Youwillwanttoholdthisobjectabout8-15inchesfromtheeyesoftheparticipant.Holdtheobjectsomewhereabovetheforeheadsothatitproducesalotofstrainontheeyelidsandeyesduringtheprocesssothattheparticipantisabletomaintainafixedstareontheobjectatalltimes.

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Thehypnotistmustthenexplaintotheparticipantthattheyshouldkeeptheireyesalwaysfixedontotheobject.Thepatientwillalsoneedtofocustheirmindcompletelyontheideaofthatparticularobject.Theyshouldnotbeallowedtothinkofotherthingsorlettheirmindsandeyeswanderorelsetheprocesswillnotbesuccessful.

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Afterashorttime,theparticipant’seyeswillbegintodilate.Withalittlemoretimetheparticipantwillbegintoassumeawavymotion.Iftheparticipantinvoluntarilyclosestheireyelidswhenthemiddleandforefingersoftherighthandarecarriedfromtheeyestotheobject,thentheyareinthetrance.Ifnot,thenthe

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participantwillneedtobeginagain;makesuretolettheparticipantknowthattheyaretoallowtheireyestocloseoncethefingersarecarriedinasimilarmotionbacktowardstheeyesagain.Thiswillgetthepatienttogointothealteredstateofmindthatisknownashypnosis.WhileBraidstoodbyhis

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owntechnique,hedidacknowledgethatusingtheinductiontechniqueofhypnosisisnotalwaysnecessaryforeverycase.Infact,researchersinmoderntimeshaveusuallyfoundthattheinductiontechniqueisnotasimportanttotheeffectsofhypnoticsuggestionaspreviouslythought.Overtime,otheralternativesandvariationsofthe

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originalhypnoticinductiontechniquehavebeendeveloped,althoughtheBraidmethodisstillconsideredthebest.

SuggestionThenextstageofhypnosisisknownasthesuggestionstage.WhenhypnosiswasfirstdescribedbyJamesBraid,thetermofsuggestionwasnotused.

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Instead,Braidreferredtothisstageastheactofhavingtheconsciousmindoftheparticipantfocusononecentralanddominantidea.ThewaythatBraiddidthiswastostimulateorreducethephysiologicalfunctioningofthedifferentregionsontheparticipant’sbody.Lateron,Braidbegantoplacemoreandmoreemphasisontheuseofdifferentnon-verbaland

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verbalformsofsuggestioninordertogettheparticipantintothehypnoticstateofmind.Thesewouldincludeusing“wakingsuggestions”aswellasself-hypnosis.Anotherwell-knownhypnotist,HippolyteBernheim,continuedtoshifttheemphasisofthephysicalstateoftheprocessofhypnosisovertothepsychologicalprocess

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thatcontainedverbalsuggestions.AccordingtoBernheim,hypnotismistheinductionofapsychicalconditionthatispeculiarandwhichwillincreasethesusceptibilityofthesuggestiontotheparticipant.Often,hestated,thehypnoticstatethatisinducedwillhelptofacilitatethesuggestion,eventhoughthismightnotbenecessarytostartthe

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susceptibilityinthefirstplace.Modernhypnotismusesalotofdifferentsuggestionformsinordertobesuccessfulsuchasmetaphors,insinuations,indirectornon-verbalsuggestions,directverbalsuggestions,andotherfiguresofspeechandsuggestionsthatarenon-verbal.Someofthenon-

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verbalsuggestionsthatmaybeusedduringthesuggestionstagewouldincludephysicalmanipulation,voicetonality,andmentalimagery.Oneofthedistinctionsthataremadeinthetypesofsuggestionthatcanbeofferedtotheparticipantincludesthosesuggestionsthataredeliveredwithpermissionandthosethataremore

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authoritarianinmanner.Oneofthethingsthathavetobeconsideredinregardstohypnosisisthedifferencebetweentheunconsciousandtheconsciousmind.Thereareseveralhypnotistswhoviewthestageofsuggestionasawayofcommunicatingthatisdirectedforthemostparttotheconsciousmindof

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thesubject.Othersinthefieldwillseeitintheoppositedirection;theyseethecommunicationoccurringbetweentheagentandthesubconsciousorunconsciousmind.ProponentsofthefirstclassofthoughtincludedBernheim,Braid,andotherpioneersoftheVictorianage.Theybelievedthatthe

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suggestionswerebeingaddressedstraighttotheconsciouspartofthesubjectsmind,ratherthantotheunconsciouspart.Infact,Braidgoesfurtherandactuallydefinestheactofhypnotismasthefocusedattentionuponthesuggestionorthedominantidea.Thefearofmostpeoplethathypnotistswillbeabletogetintotheirunconscious

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andmakethemdoandthinkthingsbeyondtheircontrolissimplyimpossibleaccordingtothosewhofollowthistrainofthought.Thenatureofthemindhasalsobeenthedeterminantofthedifferentconceptionsaboutsuggestion.Thosewhobelievedthattheresponsesgivenarethroughthe

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unconsciousmind,suchasinthecaseofMiltonErickson,bringupthecasesofusingindirectsuggestions.Manyoftheseindirectsuggestions,suchasstoriesormetaphors,willhidetheirintendedmeaninginordertoconcealitfromtheconsciousmindofthesubject.Subliminalsuggestionisaformofhypnosisthatrelies

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completelyonthetheoryoftheunconsciousmind.Iftheunconsciousmindwerenotbeingusedinhypnosis,thiskindofsuggestionwouldnotbepossible.Thedifferencesbetweenthetwogroupsarefairlyeasytorecognize;thosewhobelievethatthesuggestionswillgoprimarilytotheconsciousmindwillusedirectverbalinstructionsand

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suggestionswhilethosewhobelievethesuggestionswillgoprimarilytotheunconsciousmindwillusestoriesandmetaphorswithhiddenmeanings.Ineitherofthesetheoriesofthought,theparticipantwillneedtobeabletofocusononeobjectoridea.Thisallowsthemtobeledinthedirectionthatis

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neededinordertogointothehypnoticstate.Oncethesuggestionstagehasbeencompletedsuccessfully;theparticipantwillthenbeabletomoveintothethirdstage,susceptibility.

SusceptibilityOvertime,ithasbeenobservedthatpeoplewillreactdifferentlyto

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hypnosis.Somepeoplefindthattheyareabletofallintoahypnotictrancefairlyeasilyanddonothavetoputmucheffortintotheprocessatall.Othersmayfindthattheyareabletogetintothehypnotictrance,butonlyafteraprolongedperiodoftimeandwithsomeeffort.Stillotherswillfindthattheyarenotabletogetintothehypnotictranceand

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evenaftercontinuedeffortswillnotreachtheirgoals.Onethingthatresearchershavefoundinterestingaboutthesusceptibilityofdifferentparticipantsisthatthisfactorremainsconstant.Ifyouhavebeenabletoeasilygetintoahypnoticstateofmind,youarelikelytobethesamewayfortherestofyourlife.Ontheotherhand,ifyouhave

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alwayshaddifficultyinreachingthehypnoticstateandhaveneverbeenhypnotized,thenitislikelythatyouneverwill.Therehavebeenseveraldifferentmodelsdevelopedovertimetotryanddeterminethesusceptibilityofparticipantstohypnosis.Someoftheolderdepthscalesworkedtoinfer

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whichleveloftrancetheparticipantwasinthroughtheobservablesignsthatwereavailable.Thesewouldincludethingssuchasthespontaneousamnesia.Someofthemoremodernscalesworktomeasurethedegreeofself-evaluatedorobservedresponsivenesstothespecificsuggestionteststhataregivensuchasthedirectsuggestionsofarm

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rigidity.AccordingtotheresearchthathasbeendonebyDeirdreBarrett,therearetwotypesofsubjectsthatareconsideredhighlysusceptibletotheeffectsofhypnotism.Thesetwogroupsincludedissociatersandfantasizers.Thefantasizerswillscorehighontheabsorptionscales,willbeabletoeasilyblock

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outthestimulioftherealworldwithouttheuseofhypnosis,spendalotoftheirtimedaydreaming,hadimaginaryfriendswhentheywereachild,andalsogrewupinanenvironmentwhereimaginaryplaywasencouraged.Ontheothersideofthingsarethedissociaters.Thisgroupwilloftencomefrom

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abackgroundoftraumaorchildhoodabuse,foundwaystoforgettheunpleasanteventsthatareintheirpast,andcanescapeintoanumbness.Ifapersoninthisgroupdoesdaydream,itismoreinthetermsofgoingblankinsteadofcreatingfantasies.Bothofthesegroupsscoredhighonthetestsofhypnoticsusceptibility.Thetwo

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groupsthathavethehighestratesofhypnotizabilityincludethosesufferingfromposttraumaticstressdisorderanddissociativeidentitydisorder.

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ApplicationsHypnosisasafieldandasanideahasbeenaroundforalongtime.Duetothis,variousapplicationshavebeguntoemergethathelptoputtheprocessofhypnosistogooduse.Infact,thevariousapplicationsofusinghypnosiscrossmanyfieldssuchasentertainment,self-improvement,military

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uses,andmedicaluses.Otherareasthathaverecentlybeguntousehypnotismincluderehabilitation,physicaltherapy,education,sports,andforensics.Evenartistshavebeguntoemployhypnotisminordertoreachcertaincreativepurposes.ThisisshownthemostbyAndreBreton,asurrealistartist,whohasemployedhypnosisamong

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othertechniquesforhisowncreativepurposes.Oneofthegrowingusesofhypnosisisinthefieldofself-improvement;manypeoplehavechosentodoself-hypnosisinordertohelpthemloseweight,reducestress,andquitsmoking.Thefollowingsectionswilldiscusssomedifferentfieldswherehypnosishas

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beengrowingaswellashowtheprocessofhypnosisisworkinginthosefields.

HypnotherapyHypnotherapyistheuseofhypnosisasaformofpsychotherapy.Itisusedasamethodtohelpthepatientorsubjectthroughtroublingissuesthatareplaguingthem,especially

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whenothermethodsofself-controlarenoteffective.Licensedpsychologistsandphysiciansmightperformaformofhypnotherapyonwillingpatientsinordertohelpthemtreatposttraumaticstress,compulsivegambling,sleepdisorders,eatingdisorders,anxiety,anddepression.

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Itisalsopossibletovisitwithacertifiedhypnotherapisttoassistyouintreatingissuessuchasweightmanagementandthecessationofsmoking.Ifyougotoacertifiedhypnotherapist,itisimportanttorememberthattheyarenotpsychologistsorphysicianssotheywilljustbeabletoassistyouwithreachingthehypnoticstateandnot

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withcuringyourmoreseriousailments.Itisbestthatyoumakesurewhoeveryouareworkingwithhasbeencertifiedtoprovideyouwiththeseservices,whetheryouchooseahypnotherapistoraphysician.Theprocessofhypnotherapyhasbeenseeninmanydifferentformsinmodernhistory.

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Allofthemhavehadvaryingdegreesofsuccessdependingontheissuefacedandtheparticipants.Someoftheformsthathavebeenusedinclude:

Cognitive-behavioralhypnotherapy—thisisacombinationofclinicalhypnosisalongwith

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differentelementsoftheCognitive-BehavioralTherapy.Hypnoanalysis—thisisalsoknownasageregressionhypnotherapy.Hypnosistoassistwithdealingwithphobiasand

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fears.Ericksonianhypnotherapy.Hypnotherapytoassistwithaddictions.Hypnotherapytoassistwithhabitcontrol.Hypnotherapytoassistwithpainmanagementinthosewhosufferfromchronic

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pain.Hypnotherapytoassistinthepsychologicaltherapythepatientisalreadydealingwith.Hypnotherapytoassistwithrelaxation.Hypnotherapytoassistwithskindiseases.Hypnotherapyto

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assistwithsoothingpatientswhoareanxiousaboutundergoingsurgery.Hypnotherapytoassistwiththeperformanceofathletesbeforeacompetition.Hypnotherapytoassistwithweightloss.

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MilitaryApplicationsInadditiontoassistingpeoplewhodealwithvarioushealthissuesandaddiction,peoplehavelongwonderedifhypnosishasbeenusedbymilitaryandgovernmentalofficialsinordertochangethewaycitizensthinkaboutthings.Sofar,therehasbeenlittle

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proofthattheAmericanmilitaryiscapableorhasusedhypnosistoreachtheirgoals.Infact,adeclassifieddocumentthatwasobtainedoutoftheFreedomofInformationActarchiverecentlyshowsthattheprocessofhypnosishasbeeninvestigatedfortheuseinmilitaryapplications.Despitetheresearchthathasbeendone,thestudy

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concludedthattherereallywasn’tanyevidencethattheprocessofhypnosiswouldbeusefulinamilitaryapplication.Inaddition,therewasnotanyevidencethatclearlyshowedthathypnosisactuallyexistsinregardsasanactualphenomenonoutsideofsubjectexpectancy,highmotivation,andordinarysuggestion.

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Thedocumentfurthergoesontoexplainhowitwouldbenearlyimpossibleforhypnosistobeusedinamilitaryapplication.Itstates:“Theuseofhypnosisinintelligencewouldpresentcertaintechnicalproblemsnotencounteredintheclinicorlaboratory.Toobtaincompliancefromaresistantsource,for

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example,itwouldbenecessarytohypnotizethesourceunderessentiallyhostilecircumstances.Thereisnogoodevidence,clinicalorexperimental,thatthiscanbedone.”Thedocumentgoesontoexplainthatithasbeendifficulttostudytheeffectsandapplicationofhypnosistobeusedinthemilitarybecausenooneisabletosaywithcertainty

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whetherhypnosisisauniquestatewithsomeconditionedresponsesorjustaformofsuggestionthathasbeeninducedasaresultofthepositiverelationshipbetweenthesubjectandthehypnotist.

Self-hypnosisTherearesomeinstances,suchaswhenacertifiedhypnotherapistorother

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professionalisnotavailable,whenyoumaydecidetousetheprocessofself-hypnosis.Thisprocessoccurswhenapersonisabletohypnotizethemselves,oftenusingthetacticofautosuggestion.Theprimaryuseforthistechniqueisforself-improvementandmanypeoplewillperformitinordertoreducetheirstresslevels,quitsmoking,orto

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getthemotivationtheyneedtogoonadiet.Whilesomepeoplemaybeabletoself-hypnotizethemselves,manyfindthattheyneedsomesortofassistanceinreachingthealteredstate.Thiscouldincludehypnoticrecordingsorevenmindmachinedevicestohelpthemreachthatstate.Otherareasthatyoucoulduseself-hypnosisfor

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includeyouroverallphysicalwell-being,torelax,andtogetoverstagefright.

StageHypnosisWhenmostpeoplethinkofhypnosis,theythinkofstagehypnosis.Thisisaformofentertainmentthatwilloccurinatheatreoraclubinfrontofanaudience.Thehypnotistis

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oftenshownasagreatshowmanandthishelpstoencouragetheideathathypnosisiscompletelyaboutmindcontrol.Inthebeginningoftheact,thehypnotistwillattempttoputthewholeaudienceunderthealteredstatebeforeselectingcertainindividualswhomeetthecriteriatocomeuponthestageandgothroughdifferentembarrassingacts

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whiletherestofthegroupwatches.Itisunknownwhystagehypnosisissoeffectivealthoughitiscommonlythoughttobeacombinationoftrickery,stagecraft,physicalmanipulation,suggestibility,participantselection,andpsychologicalfactors.Forthemostpart,experts

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believethattheparticipantisjustplayingalonginawaywiththehypnotistandprovidingagoodshow.Theseindividualsmaybewillingtodothisbecausetheydesiretobeinthemiddleofalltheattention,thepressuretopleaseothers,andtheexcusetogoagainsttheirownsuppressorsoffearmakeiteasytogettheparticipantstoperform.Someofthe

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booksthathavebeenwrittenbyformerstagehypnotistsreinforcetheideaoftrickeryanddeceptionandsomeareentirelycomposedoffakehypnosiswhereprivatewhisperswhereusedthewholetime.

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TypesofHypnosisTherearealotofdifferenttypesofhypnosisthatthesubjectwillbeabletoundergo.Eachofthemwillworkinslightlydifferentwaysandsomeofthemworktohelpwithvariousissues.Somemaybemorefittohelpingthesubjecttorelaxwhileotherscanhelpmorewithweightlossorpainmanagement.This

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sectionwilltalkinmoredetailaboutthedifferenttypesofhypnosisthatareavailable.

TraditionalHypnosisThemostcommontypeofhypnosisthatisusedisknownastraditionalhypnosis.Duringthisprocess,theagentissimply

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makingsuggestionsdirectlytothesubject’sunconsciousmind.Thistypeofhypnosiswillworkthebestonasubjectwhoisknownforacceptingthethingsthattheyaretoldandtheydonotaskalotofquestions.Ifyougoandvisitacertifiedhypnotistorpurchaseatapetodotheprocessofself-hypnosis,youwillbegoingthroughtheprocessof

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traditionalhypnosis.Thereasonthatthistypeofhypnosisissopopularisbecauseitdoesnottakethatmuchexperienceortrainingtolearnhowtodo.Thehypnotistisjustgoingtohavetowriteasimplescriptandtellthesubjectwhattodo.Whilethistechniquewillworkverywellonthosewhoacceptwhatisgoingonaroundthem,itisineffectivefor

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thosewhothinkcriticallyandanalytically.

EricksonianHypnosisThenexttypeofhypnosistobediscussedisEricksonianHypnosis.Thisoneisalittlemoreindepthbecauseitisgoingtorequiretheuseofmetaphorsandlittle

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stories.Theseareusedinordertopresenttheideasandsuggestionsthatarerequiredtotheunconsciousmind.Eventhoughthismethodwillrequirealittlemoreexperienceandtrainingtodo,itisaveryeffectiveandpowerfulmethodtouse.Thereasonthatitworkssowellisbecauseitisabletoeliminatetheresistanceandblockagethatthe

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subjectmayhavetothesuggestions.Therearetwomaintypesofmetaphorsthatwilloftenbeusedinthiskindofhypnosis;isomorphicandinterspersal.Forthemetaphorthatisinterspersalinnature,thecommandthatisexplainedhasbeenimbeddedintothestoryandwouldnotbeeasilydiscoveredbythe

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subjectoutsideoftheirunconsciousmind.Theothertype,isomorphicmetaphor,isalittlemorecommonandoffersdirectionstotheunconsciousmindsimplybypresentingastorytothesubjectthatwillofferamoralattheend.Theunconsciousmindwillbeabletodrawaonetoonerelationshipconnectingtheelementsthatcomefrom

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thestoryandtheelementsthatcomewiththebehaviororproblemsituation.Anexampleofanisomorphicmetaphoristhestory“BoyWhoCriedWolf.”Manyparentswillusethisstorytoteachtheirchildrenaboutlying,especiallyiftheirchildtellsalotoflies.Afterhearingthestory,theunconscious

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mindofthesubjectwouldseeaparallelbetweenthetellingofliesandtheboywhoisinthestory.Theywouldseethattellingliesmightleadtoadisasterandthechildmightbemorewillingtostoplyingintheprocessinordertopreventthatdisasterfromoccurring.

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EmbeddedTechniqueAnothertypeofhypnosisiscalledtheembeddedtechnique.Duringthisprocess,thehypnotistwilltellthesubjectaninterestingstory.Thisstoryismeanttohelpdistractandengagetheconsciousmindofthesubject.Itwillalsocontain

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indirectsuggestionsthatarehiddenwithinthestorybutwhichwillbeacceptedintotheunconsciousmindofthesubject.Throughthisstorythehypnotistwilluseprocessinstructionsinordertodirecttheunconsciousmindofthesubjecttofindthememorythatisneeded.Thismemoryisusuallyaboutlearningexperiencethatisappropriatefromthepast.

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Thehypnotistwillthenbeabletoapplythatlearningexperiencetohelpthemtomakechangestotheirpresent.

Nero-LinguisticProgrammingWithNeuro-LinguisticProgramming,orNLP,hypnotistshaveagreatselectionofthemethods

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thattheyareabletouseinthehypnosisprocess.WhenusingtheprocessofNLP,thehypnotistwillbeabletousethesamethoughtpatternsthatarecreatingtheprobleminthesubject.Thiscansavealotoftimecomparedtogoingthroughtheprocessofsuggestion.Forexample,thethoughtpatternsthatareusedwithstressorexcessiveappetitewillbe

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usedtohelpeliminatetheproblemthatthesubjectisdealingwith.Ifusedwithacertifiedhypnotistorpsychologist,NLPhasbeenshowntobeveryeffective.TherearemanydifferenttypesofNLPprogrammingthathavebeenutilizedbyhypnotists.SomeofthemostcommonlyusedformsofNLPincludeNLPAnchoring,NLPFlash,andNLPReframe.

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NLPAnchoringThefirsttypeofNLPthatwillbediscussedisNLPAnchoring.Agoodwaytothinkabouthowanchoringworksisthinkingaboutanoldsongthatyouknow.Haveyoueversatinacarandheardasongthatyouhavenotheardinalongtime?Didthatsongtriggersomesortoffeelinginyouthatcamefromthepast?

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Thefirsttimeyouheardthatsong,orsometimedowntheroadwhenyouheardit,youweregoingthroughthesefeelingsandtheunconsciousmindattachedthesefeelingstothatparticularsong.Throughthisprocess,thesongwouldbecometheanchorforthesefeelings.Now,eachtimethatyouhearthisparticularsong,youwilltriggerthebrainto

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havethesefeelingsalloveragain.Thisisagoodexampleofanchoring.Manyhypnotistshavefoundthatanchoringisausefultechniqueforthemtouseinhypnotizingtheirsubjects.Forexample,ifyouhaveamemoryofbeingrewardedfordoingsomethingrightinthepast,thehypnotistwillbeabletogetintothat

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particularmemoryandhelpyoutorecreatethefeelingsthatyouweregoingthroughatthetime.Atthesametime,thehypnotistwillhaveyoudosomesortofaction,suchastouchingyourtwofingerstogetherduringthere-creationoftheprocess.Noweachtimethatyoutouchyourfingerstogether,youwillbeabletofeelthosesamehappy

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feelingsagain.Theprocessofanchoringcanworkinordertomotivateyoutoaccomplishsomethingbyassociatinggoodfeelingswithit.Forexample,thismethodisoftenusedtohelppeoplefindthemotivationtheyneedtosticktolosingweightandmaintainingadiet.Thehypnotistwillworkwiththesubjectto

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createapositiveanchorthatisassociatedwiththementalimageofthesubject—inthiscaseitwillbethesubjectthinkingaboutthemselvesinathinandsexybody.Whenthesubjectpicturesthisimageagain,theywilltriggertheanchorandgetthepositivemotivationthattheyneed.Infact,thereisadramaticincreaseinthemotivationforweightlossinthose

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whoundergohypnosiscomparedtothosewhodonot.Theprocessofanchoringcanbeusedinavarietyofdifferentinstancestoassistinself-improvementoftheindividual.

NLPFlashNLPFlashisanotherformofhypnosisthatisconsideredtobeextremely

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powerfulandonlydonebyacertifiedprofessional.Itisoftenusedinordertochangethoughtsandfeelingsaroundintheunconsciousmindofthesubject.Itcanbeagoodwaytohelpthosewhofeelchronicstressorareaddictedtoasubstance.Inthisprocess,thehypnotistwillswitchthefeelingsofthesubjectaround,insteadofacertainactbringing

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pleasure,thatactwillstarttobringpainorinsteadofacertainactbringingstress,itwillbringthesubjectrelaxation.Forexample,someonewhoisaddictedtoasubstance,suchascigarettesoralcohol,willfindafeelingofpleasureandhappinesswhentheyconsumethatsubstance.ThroughthetechniqueofNLPflash,thesefeelingswillget

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switchedaroundresultinginthesubjectfeelingdiscomfortorpainwhentheyconsumethesubstance.Thiscanhelpthemtogetovertheiraddictionmoreeffectively.ThosewhoareundergoingalotofstresshavealsofoundthetechniqueofNLPFlashtoworkwellforthem.Whenapersonisfeelingchronicstress,they

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mayhavedifficultiesincontrollingtheirbloodpressureandtheirtempersandaregoingtofeeluncomfortablealotofthetime.Sincestressissohardonthebody,therearemanypatientswillingtoundergotheNLPFlashhypnosisinordertoassisttheminrelaxing.Withthistechnique,thesubjectwilllearntheirtriggersofstressandredirectthemso

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thatthosetriggersstarttoreleasefeelingsofrelaxationintheirmindsinstead.Thistechniquehasalsobeenshowntobeeffectiveinextinguishingtheconditionedresponsesinthemindofthesubject.Anexampleofthisiswithsmoking.Ifyouareasmokerthatenjoysacigarettewhilehavinga

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cupofcoffeeinthemorning,yourunconsciousbrainisgoingtostartpairingthesetwobehaviorstogether.Thismeansthatthesubjectwillgetacravingtohaveacigaretteanytimetheyenjoyacupofcoffee,especiallyinthemorning.WhenthesubjectgoesthroughtheNLPFlashtechnique,theywilllearnhowtodissociatethetwo

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eventsfromeachother.Thisallowsthesmokertohaveacupofcoffeewithoutalsogettingtheurgetosmokeatthesametime.Thismakesitanevenmoreeffectivetechniquetousewhentryingtostopsmoking.

NLPReframeThethirdformofNLPthathasbeenusedinhypnosis

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isknownasNLPReframe.Thistechniqueisreallypotentbecauseitworkssowellinassistingthesubjecttochangethewaythattheybehave.Todothisprocess,thehypnotistmustunderstandthatthereisasecondarygain,orapositiveoutcome,thatisaccomplishedbyeachofthebehaviorsthatapersonaccomplishes.Theoutcomethatoccursfrom

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thebehaviorisimportantsincethatisthereasonthesubjectisactinginthefirstplace.Despitetheimportanceoftheoutcome,thebehaviorthatischosentoaccomplishtheoutcomeisreallynotthatimportant.Duringtheprocessofreframe,thehypnotistworkstonegotiateandreasonwiththe

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unconsciousmindofthesubject.Thegoalistogetittotakeovertheresponsibilityformakingthesubjectsubstituteinsomenewbehaviorthatisavailableandeffectiveataccomplishingtherequiredsecondarygain.Whilethisisallgoingoninthesubconscious,thenewbehaviorwillbemoreacceptabletothesubjectintheirconsciousmind.For

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example,ifthepersonisinthehabitofeatingwhentheyaresadinordertomakethemselvesfeelbetter,thehypnotistisgoingtoperformthismethodtoteachtheunconscioustodosomeotheractivity.Theactofeatingmightbereplacedwithexerciseorreadinganicebook,helpingthesubjecttoloseweight,eathealthierandfeelbetterall

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around.

VideoHypnosisWhiletheotherformsofhypnosishavebeenextremelypopularinassistingsubjectstoovercomeobstaclesandchangethewaythattheythinkinordertolivebetterlives,newformsofhypnosisarealwaysbeingdeveloped.Oneofthe

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newestformsofhypnotherapythathasbeendevelopedisvideohypnosis.Thisformisofferedthroughcommercialmeanssothatpeopleareabletopurchasethemanduseattheirownconvenience.ThetechniquesthatareusedinsomeofthebrandsofvideohypnosisarealsobasedontheNeuro-LinguisticProgramming

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technologythatwasdiscussedearlier.Thismeansthatthevideohypnosistechniquewillworkbasedonutilizingtheexistingthoughtprocessesthatthesubjecthasratherthanusinghypnoticsuggestionliketraditionalmethods.Thereasonwhyvideohypnosishasgrownsorapidlyisthatmorethan

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70%ofpeoplehavefoundthattheylearnthingseasierandmorequicklywhentheyseethingscomparedtowhentheyonlyheartheinformation.Thesubject’smindwilllearntochangethefeelingsthatitishavingaswellasitsvisualassociationsautomaticallyontheconsciouslevelwhilewatchingthevisualmoviesthatarepresented.

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Whiletherearemanydifferentkindsofvideohypnosisprogramsthatareavailable,Neuro-VISIONisoneofthemostpopularbecauseithasbeendevelopedusingsomeofthebesttechniquesintheindustry.Thistypeofvideomethodworkstotraintheunconsciousmindofthesubjectthroughdigitaloptics,whichisahightech

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simulationprocessonthecomputer.Thiswillfreethesubjectoftheirtensions,urges,andcompulsions.Throughthisprocess,thesmokerwillfindthatstoppingsmokingiseasy,thedieterwilllosetheirappetite,andthosewhofeelstresswillbegintorelaxmore.Itwilloftentakeatleastafewsessionsofvideohypnosistoseeresults,althoughthereare

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thosewhofindthatjustoneviewingwillstarttoshowsomeoftheresultsthattheywant.

SubliminalHypnosisThefinaltypeofhypnosisthatwillbediscussedinthischapterissubliminalhypnosis.Oftenthesubliminalhypnosis

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messageswillbeplacedonarecordingforthesubjecttolistento.Therecordingwillhavetwotracksandeachonewilltalktoadifferentpartofthemind.Onetrackwillcontainacoversoundthatwillbeheardthroughtheconsciousmindofthesubject.Thecoversoundisoftensomethingthatiseasyforthebraintolistentosuchasnaturesoundsor

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music.Theothertrackwillcontaindirectsuggestionsthatwillbeheardthroughtheunconsciousmindofthesubject.Thesesuggestionspresentonthesecondtrackwillberepeatedoverandoverthroughoutthewholesession.Subliminalprogramshavetheabilitytobeplayedatanytimeandinanyplace.

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YoucouldbelisteningtothesemessageswhileyouareworkingorevenwhilewatchingTV.ThebestpartisyouwillnothavetostopthetaskthatyouaredoingandsitdownandrelaxlikewhatisrequiredwithNLPortraditionalhypnosis.Insomecases,subliminalprogramswillbeaddedtoyourregularhypnoticprograms.

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Theuseofsubliminalprogrammingisnotthatprevalent.Mostpeoplewillnotchoosethismethodtochangetheirhabitsandbehaviors.ResearchhasshownthatsubliminalprogramsarenotreallythateffectiveandsotheywillnotbeabletoreplaceNLPorhypnosis.Bysomeaccounts,itcouldtakemorethan80hoursoflisteningtothesubliminal

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messagebeforeithasaneffectandmanytimeseventhatwillnotbeenoughformostpeople.AccordingtoJoelWeinberger,aprofessorattheAdelphiUniversityandapsychologist,regularaudiosubliminaltapesthatcanbepurchasedatstoresoronlinejustdonotwork.Subliminalpsychodynamicsmaywork

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aslongasthereissomeformofvisualspresent.Thepopularoptionsavailableonlycontainauditorycomponents.Theauditoryisnotenoughtomakethismethodworkonits’own.Subliminalsuggestionwillneedtobepairedwithotherformsofhypnotherapyinordertohavetheeffectivenessthatisdesired.

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Despitetheportrayalofhypnosisbythemedia,itisnotanevilplotthatismeanttotakeoverthemindsofunwillingsubjects.Infact,ifthesubjectisnotwillingtoundergohypnosis,itisprettymuchimpossibletogetthemtogointothealteredstate.Often,theuseofhypnosisistohelpothersimprovetheirlives.Thiscouldbeintheform

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ofweightmanagement,stoppingsmoking,improvingotherhealthconditions,andassistingwithchronicpainmanagement.Eachofthetechniquesisalsoimportantinhelpingthesubjecttogettotheiroverallgoal.Whileallofthemcanbeeffective,theprofessionalthatyouchoosetoworkwithaswellastheissueathandwillbe

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usedtodeterminewhichofthesemethodswillbestfityourneedsandassistinimprovingyourlife.

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Chapter4:Manipulation

Brainwashingandhypnosisarethetwoformsofmindcontrolthateasilycometomind.Whilethesetwoareimportanttounderstandingthefunctioningofmindcontrolandhowitallworks,theyarenottheonlyoptionsthatare

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available.Infact,thereareothersthatcanbeusedandareoftenmoreeffectiveintheshorttermthaneitherbrainwashingorhypnosis.Theseparticulartacticsareonesthatcanbeusedineverydaysituations,forexamplelikeinnormalconversationsapersonmayhavewithothers.Whileitisnotlikelythatapersonwillbemanipulatedorpersuadedtochange

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majorbeliefsthroughnormalconversations,theycanbeconvincedtochangelittlethingssuchasbeingpersuadedtopurchasecookiesfromalocalgirlscoutortovoteacertainwayinanelection.Themainthingtorememberaboutthenextthreeformsofmindcontrolisthattheyaremorelikelytooccurina

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persons’dailylifewiththepeoplethattheyknowandtrust.Obviously,apersonisnotgoingtoputtheirsubjectintoisolationorforcethemintoanalteredstateofmindaswithbrainwashing.Insteadtheywillemploydifferenttechniquesinanefforttochangethewaytheirsubjectthinks.Thethreetypesofmindcontrolthatfitintothiscategory

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includemanipulation,persuasion,anddeception.Thischapterisgoingtodiscussmanipulationandhowitcanworktochangetheway“thesubject”thinks.Whilemanipulationmaynotputthepersonwhoisemployingthetacticinharms’wayorcauseanyimmediatedanger,itissetuptoworkinadeceptive

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andunderhandedwaytochangethebehavior,viewpointandperceptionthattheintendedsubjecthasinregardstoaparticulartopicorsituation.

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WhatisManipulation?Thefirstquestionthatisoftenaskediswhatmanipulationis?Inthisguidebookwewilldiscussmanipulationinthetermsofpsychologicalmanipulation,whichisasocialinfluencethatworkstochangethebehaviorsorperceptionofothers,orthesubject,throughabusive,deceptive,orunderhanded

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tactics.Themanipulatorisgoingtoworktoadvancetheirowninterests,usuallyattheexpenseofanother,somostoftheirmethodswouldbeconsidereddeceptive,devious,abusive,andexploitative.Whilesocialinfluenceitselfisnotalwaysnegative,whenapersonorgroupisbeingmanipulated,ithasthepossibilityofcausingthemharm.

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Socialinfluence,suchasinthecaseofadoctorworkingtopersuadetheirpatientstostartadoptinghealthyhabits,isusuallyperceivedtobesomethingthatisharmless.Thisistrueofanysocialinfluencethatiscapableofrespectingtherightofthoseinvolvedtochooseandisnotundulycoercive.Ontheotherhand,if

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someoneistryingtogettheirownwayandisusingpeopleagainsttheirownwill,thesocialinfluencecanbeharmfulandisgenerallylookeddownupon.Psychologicaloremotionalmanipulationisseenasaformofpersuasionandcoercion.Therearemanycomponentsthatcanbeincludedinthisformof

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mindcontrolsuchasbullyingandbrainwashing.Forthemostpart,peoplewillseethisasabusiveordeceptiveinnature.Thosewhodecidetoemploymanipulationwilldosoinordertoattempttocontrolthebehaviorofthosearoundthem.Themanipulatorwillhavesomeendgoalinmindandwillworkthroughvariousabuseformsinorderto

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coercethosearoundthemintohelpingthemanipulatorgettothefinalgoal.Oftenemotionalblackmailwillbeinvolved.Thosewhopracticemanipulationwillusemindcontrol,brainwashing,orbullyingtacticstogetotherstocompletethetasksforthem.Thesubjectofthemanipulatormaynotwant

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toperformthetask,butfeelthattheyhavenootheroptionduetotheblackmailorothertacticused.Mostpeoplewhoaremanipulativelacktheappropriatecaringandsensitivitytowardsotherssotheymaynotseeanissuewiththeiractions.Othermanipulatorsjustwanttogettotheirfinalgoalandarenotconcerned

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withwhohasbeenbotheredorhurtalongtheway.Inaddition,manipulativepeopleareoftenafraidtogetintoahealthyrelationshipbecausetheyareafraidotherswillnotacceptthem.Someonewhohasamanipulativepersonalitywilloftenhavetheinabilitytotakeresponsibilityfortheirownbehaviors,problems,andlife.Since

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theyarenotabletotaketheresponsibilityfortheseissues,themanipulatorwillusethetacticsofmanipulationtogetsomeoneelsetotakeovertheresponsibility.Manipulatorsareoftenabletousethesametacticsthatarefoundinotherformsofmindcontrolinordertogettheinfluencetheywantoverothers.One

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ofthemostcommonlyusedtacticsisknownasemotionalblackmail.Thisiswherethemanipulatorwillworktoinspiresympathyorguiltinthesubjecttheyaremanipulating.Thesetwoemotionsarechosensincetheyareconsideredthetwostrongestofallhumanemotionsandarethemostlikelytospurothersintotheactionthatthe

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manipulatorwants.Themanipulatorwillthenbeabletotakecompleteadvantageofthesubject,usingthesympathyorguiltthattheyhavecreatedtocoerceothersintocooperatingorhelpingthemreachtheirfinalgoal.Often,themanipulatorwillnotonlybeabletocreatetheseemotions,theywillbeabletoinspiredegrees

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ofsympathyorguiltthatarewayoutofproportionforthesituationthatisgoingon.Thismeansthattheycantakeasituationsuchasmissingoutonapartyseemlikethesubjectismissingoutonafuneralorsomethingthatisactuallyimportant.Emotionalblackmailisjustoneofthetacticsthatisemployedbymanipulators.

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Oneoftheothertacticsthathasbeensuccessfulformanymanipulatorsistouseaformofabusethatisknownascrazymaking.Thistacticisusuallyaimedwiththehopeofcreatingself-doubtinthesubjectbeingmanipulated;oftenthisself-doubtwillbecomesostrongthatsomesubjectsmaystarttohavefeelingsthattheyaregoingcrazy.Attimes,the

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manipulatorwilluseformsofpassive-aggressivebehaviorinordertobringaboutcrazymaking.Theymightalsochoosetoshowsupportorapprovalofthesubjectverbally,butthengivenon-verbalcuesthatshowcontradictorymeanings.Themanipulatorwilloftenactivelytrytounderminecertaineventsorbehaviorswhileshowingtheir

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supportoutloudforthatsamebehavior.Ifthemanipulatoriscaughtintheact,theywillusedenial,justification,rationalization,anddeceptionofillintentinordertogetoutofthetrouble.Oneofthebiggestissueswithpsychologicalmanipulatorsisthattheyarenotalwaysableto

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recognizewhatothersaroundthemmayneedandtheywilllosetheabilitytomeetorevenconsidertheseneeds.Thisdoesnotexcusethebehaviorthattheyaredoing,butoftentheneedsofothersarenotconsideredorarenotaprioritytothemanipulatorsotheyareabletoperformmanipulativetaskswithoutfeelingguiltorshame.This

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canmakeitdifficulttostopthebehaviorandexplaininarationalwaywhythemanipulatormuststop.Inaddition,themanipulatormayfindthatitisdifficultforthemtoformmeaningfulandlonglastingfriendshipsandrelationshipsbecausethepeopletheyarewithwillalwaysfeelusedandwillhavedifficultyintrusting

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themanipulator.Theissuegoesbothwaysintheformationofrelationships;themanipulatorwillnotbeabletorecognizetheneedsoftheotherpersonwhiletheotherpersonwillnotbeabletoformtherequiredemotionalconnectionsortrustwiththemanipulator.

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RequirementstoSuccessfullyManipulateAsuccessfulmanipulatormusthavetacticsathandthatwillmakethemsuccessfulatusingpeopletogettotheirownfinalgoal.Whilethereareseveraltheoriesonwhatmakesasuccessfulmanipulator,wewilltakea

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lookatthe3requirementsthathavebeensetoutbyGeorgeK.Simon,asuccessfulpsychologyauthor.AccordingtoSimon,themanipulatorwillneedto:

1. Beabletoconcealtheiraggressivebehaviorsand

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intentionsfromthesubject.

2. Beabletodeterminethevulnerabilitiesoftheirintendedsubjectorvictimsinordertodeterminewhich

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tacticswillbethemosteffectiveinreachingtheirgoals.

3. Havesomelevelofruthlessnessreadilyavailablesothattheywillnotneedtodealwith

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anyqualmsthatmayariseduetoharmingthesubjectsifitcomestothat.Thisharmcanbeeitherphysicaloremotional.

Thefirstrequirementthat

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themanipulatorhastoaccomplishinordertosuccessfullymanipulatetheirsubjectsistoconcealtheiraggressivebehaviorsandintentions.Ifthemanipulatorgoesaroundtellingeveryonetheirplansoralwaysactsmeantoothers,nooneisgoingtostickaroundlongenoughtobemanipulated.Rather,themanipulatorneedstohavetheabilitytoconceal

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theirthoughtsfromothersandactlikeeverythingisnormal.Often,thosewhoarebeingmanipulatedwillnotrealizeit,atleastnotinthebeginning.Themanipulatorwillbesweet,actliketheirbestfriend,andperhapshelpthemoutwithsomeissueoranother.Bythetimethesubjectisawareoftheissue,themanipulatorhasenoughinformationon

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themtocoercethesubjectintocontinuingon.Next,themanipulatorwillneedtohavethecapabilityofdeterminingwhatthevulnerabilitiesoftheirintendedvictimorvictimsare.Thiscanhelpthemtodeterminewhichtacticsneedtobeusedinordertoreachtheoverallgoal.Sometimesthemanipulatormaybeableto

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dothisstepthroughalittlebitofobservationwhileothertimestheyaregoingtoneedtohavesomekindofinteractionwiththesubjectbeforecomingupwiththefullplan.Thethirdrequirementisthatthemanipulatorneedstoberuthless.Itisnotgoingtogowellifthemanipulatorputsinalltheirworkandthen

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worriesabouthowthesubjectisgoingtofairintheend.Iftheydidcareaboutthesubject,itisnotlikelythattheywouldbegoingthroughwiththisplanatall.Themanipulatorisnotgoingtocareaboutthesubjectatallanddoesnotreallycareifanyharm,eitherphysicaloremotional,befallsthesubjectaslongastheoverallgoalismet.

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Onereasonthatmanipulatorsaresosuccessfulisthatthesubjectoftendoesnotrealizetheyarebeingmanipulateduntillateronintheprocess.Theymaythinkthateverythingisgoingalongjustfine;perhapstheythinkthattheyhavemadeanewfriendinthemanipulator.Bythetimethesubject

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realizestheyarebeingusedornolongerwantstobeapartoftheprocess,theyarestuck.Themanipulatorwillbeabletousemanydifferenttactics,includingemotionalblackmailtogettheirwayintheend.

HowtoControlVictimsOneofthethingsthatthe

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manipulatorneedstobeabletoaccomplishtoseesuccessistocontroltheirsubjects.Thereareseveraldifferenttheoriesthatareavailabletohelpexplainhowthemanipulatorwillbeabletodothis.TwoofthetheoriesthatwillbediscussedinthissectionincludethosestartedbyHarrietBraikerandSimon.

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HarrietBraikerHarrietBraikerisaclinicalpsychologistwhohaswrittenaself-helpbook.Inherbook,shehasdefinedfivebasicwaysthatthemanipulatorisabletocontroltheirsubjects.Theseinclude:

PositivereinforcementNegative

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reinforcementPartialorintermittentreinforcementPunishmentTraumaticlearningthatonlyprovidesonetrial

Thefirsttwotacticsthatarediscussedincludepositivereinforcementandnegativereinforcement.In

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positivereinforcementthemanipulatorwilluseavarietyoftacticssuchaspublicrecognition,facialexpressions(likeasmileoraforcedlaugh),attention,gifts,approval,money,excessiveapologizing,superficialsympathywhichmayincludecrocodiletears,superficialcharm,andpraise.Thepointofutilizingthiskindofreinforcementistogivethe

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personareasontowanttobeyourfriend.Ifyougivesomeoneagiftorsomemoney,theymightbemorewillingtohelpyououtwhenthetimecomes.Ifyoucanmakethesubjectfeelsorryforyou,thentheywillhavetherequiredsympathytobeonyoursidelater.Theothertypeofreinforcementthatcanbeusedisnegativereinforcement.Inthis

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tacticthemanipulatorwillremovethesubjectfromasituationthatisnegativeasarewardfordoingsomethingelse.Anexampleofthiswouldbe“Youwon’thavetodoyourhomeworkifyouallowmetodothistoyou.”Eachofthesehasparticularstrengthsandweaknessesthatallowthemanipulatortogetwhattheywantoutofthesubject.Often,the

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manipulatorwilluseacombinationofdifferenttacticsinordertogetthethingsthattheywant.Partialorintermittentreinforcementcanalsobeusedbyamanipulator.Thisformofreinforcementisusedinordertoeffectivelycreateaclimateofdoubtandfearinthesubject.Anexampleofthiscomesingambling.While

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thegamblermaywinattimes,theyarestillgoingtolosesomeformofmoneyoverall,especiallyiftheyplayforalongtime.Butthewinningisoftenenoughtokeepthesubjectpersistingonthesamepath,longaftertheyarenotabletodoso.Themanipulatorwillusethistactictoprovidereinforcementtothesubjectatenoughintervals

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tokeepthesubjectcomingback.Punishingisanothermethodthatisusedinordertocontrolthesubjectofthemanipulator.Therearealotofdifferentactionsthatcanfitintothiscategory.Theyincludeplayingthesubject,crying,sulking,usingtheguilttrip,emotionalblackmail,swearing,threats,and

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intimidation,usingthesilenttreatment,yelling,andnagging.Thepointofusingthismethodistomakethesubjectfeelliketheyhavedonesomethingwrong.Thesubjectwillfeelbadandwanttomakethingsright,fallingrightbackinwiththemanipulator.Finally,thelastmethodthatBraikermentionsin

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herworkisthetraumaticonetriallearning.Thisiswherethemanipulatorwillexplodeforthelittlestthingsinthehopesofconditioningortrainingthesubjectintonotwantingtocontradict,confront,orupsetthemanipulator.Someofthetacticsthatmightbeusedinthismethodincludeexplosiveanger,verbalabuse,andotherbehavior

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thatisintimidatingandusedtoestablishsuperiorityanddominanceoverthesubject.

SimonSimonhasalsocomeupwithalistoftacticsthatmanipulatorsmustuseinordertosuccessfullycontroltheirvictims.SomeofthesearesimilartothoselistedbyBraikerbut

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withsomemoredetails.Thesewouldinclude:

Lying:manipulatorsarereallygoodatlyingtotheirsubjects.Often,thesubjectswillfindthatitisdifficulttotellwhentheyarebeingliedtoatthetime.When

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thesubjectfindsoutabouttheapparentlie,itisusuallytoolatetodoanythingaboutit.Theonlywaythatthesubjectcanmakesurethattheyarereducingtheirchancesofbeingliedtoarewatchingoutfordifferent

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personalitytypesthatareexpertsintheartofcheatingandlying.Themanipulatorwilllieaboutanythinginordertogettheirwayandforthemostparttheirsubjectswillnothaveanyideathatitisgoingon

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untilitistoolatetodoanythingaboutit.

Omissionlying:thisoneissimilartothemethodlistedabovewithafewslightdifferences.Omissionlyingisalittlemoresubtlebecause

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themanipulatorwilltellsomeofthetruthbutwillwithholdcertainkeyissuesthatshouldhavebeenrevealed.Insomecasesthismightbecalledpropaganda.Themanipulatormightsaythattheyneedtoborrowsome

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moneytogetgastogobuygrocerieswheninrealitytheyneedthemoneytogopickupsomedrugsorotherillegalsubstance.Whiletheydidusethemoneytopurchasegas,justliketheysaid,theyleftout

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animportantpart.Thesubjectprobablywouldnothavegiventhemoneyiftheyknewtheendofthestoryandnowtheymaybecaughtupinsomethingillegal.

Denial:manipulatorsare

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expertsatdenial.Noneofthemwilladmitthattheyhavedonesomethingwrong,evenwhenalloftheevidenceispointingtowardsthem.Theywillalwaysdenyeverythingandoftenmakethesubjectlooktobe

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theoneatfault.

Rationalization:thisiswhenthemanipulatorwillmakeupanexcusethatmakesthemlookgood.Theymightsaytheyonlydidtheactbecausetheyweretryingtohelpthesubject.This

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tacticisalsorelatedtothetechniqueofspinning.

Minimization:thisisablendoftherationalizationandthedenialtactics.Themanipulatorwilltelleveryonethattheirbehavioris

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reallynotasirresponsibleorharmfulasthesubjectthought.Anexampleofthiswouldbewhenthemanipulatorsaysthataninsultortaunttheyperformedwasjustajokeandthatthesubjectshouldnottakeit

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soseriously.

Selectiveattentionorinattention:duringthistactic,themanipulatorworkstoavoidgivingattentiontoanythingthatwilldistractthemfromtheirfinalgoal.They

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willtrivializeitandmakeitseemnotthatimportanttothem,whichitreallyisn’t.Anexampleofthiswouldbewhenthemanipulatorsays“Idon’twanttohearit.”

Diversion:manipulatorsare

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notonlygoodatlyingtotheirsubjects;theyarealsoexpertsatavoidinggivingstraightanswerstoquestionsthataregiventothem.Ifsomeoneasksthemaquestionthattheydonotlikeorwantstoknowoutrightif

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theyarelyingtothem,themanipulatorwilltrytopushtheconversationinanotherdirection.Oftenthemanipulatorwillbrieflygiveavagueanswertothequestionbeforemovingtheconversationtoanothertopic.

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Evasion:thistacticisverysimilartodiversionwithafewdifferences.Inthistactic,themanipulatorwillanswerthequestionsthataregiventothem,buttheywilluseweaselwords,vague

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responses,ramble,andprovideirrelevantresponsestothequestion.Theywillleavethesubjectwithmorequestionsthananswerswhentheyaredone.

Intimidation:

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Themanipulatorwillalwaystrytokeepthevictimonthedefensiveinordertomakesurethattheyremainonthesameteamthroughouttheprocess.Oftenthisisdonebyusingveiled,implied,indirect,orsubtlethreats

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tothesubject.

GuiltTrip:manipulatorsliketousetheguilttripasaformofintimidationinordertogetthesubjecttodowhattheywant.Themanipulatorwilltrytomakethesubjectfeel

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guiltyinsomeway,suchasbysayingthatthesubjecthasittooeasy,istooselfish,orjustdoesnotcareaboutthemanipulatorenough.Thiswillresultinthevictimstartingtofeelbadforthemanipulator.The

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subjectwillthenbekeptinasubmissive,anxious,orself-doubtingposition,makingiteasierforthemanipulatortostillusethem.

Shaming:thewholegoalofthemanipulatoristomakethesubject

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feelbadorhavesympathyforthemsothatthesubjectkeepsgoingalongwiththeplan.Onewaythatthemanipulatorcandothisisbyusingput-downsandsarcasminordertoshamethesubject.Thistacticwillmake

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thesubjectfeelunworthy.Mostoftheshamingtacticsusedwillbeverysubtleandwouldincludethingssuchassubtlesarcasm,rhetoricalcomments,unpleasanttoneofvoice,orafierceglance.

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Playingasavictim:nomatterwhat,themanipulatorwantstolookliketheyarethevictim,eventhoughtheyaretheoneincontrol.Whenthemanipulatoractsliketheyarethevictimof

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theircircumstancesorthebehaviorofsomeoneelse,theywillbeabletoevokecompassion,sympathy,andpity.Mostpeoplewillnotbeabletostandbyandwatchassomeonesuffersandthe

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manipulatorwillfindthatitiseasytogetthesesamepeopletocooperatewiththem.

Vilifyingthesubject:thisisoneofthemostpowerfultacticsthatcanbeusedbecauseitwillalmostinstantly

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putthesubjectontheroleofdefensewhileatthesametimehidingthemanipulatorsaggressiveintents.Themanipulatorwilltrytoturnthecircumstancesaroundsothatthesubjectlooksliketheyarethe

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villainandtheonewhohascausedallofthetrouble.Thesubjectwillthenwanttofindwaystochangethisoutlookandgetonthesideofthemanipulatoragain,makingiteasytobeused.

Servantrole:

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manipulatorswilloftenhidetheirownagendasbymakingitlookliketheworktheyaredoingisforsomenoblecause.Theyonlysaidthemeanthingaboutyouroutfitbecausetheprincipalwantstostart

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sprucingupthelookoftheschoolandtheywantedtohelpout.Theterm“justdoingmyjob,”wouldalsofitunderthiscategory.

Seduction:manipulatorscanuseseductiontoget

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thethingsthattheywant.Sometoolsthatfitintothiscategorywouldincludeintensesupport,flattery,praiseandcharm.Thisisdoneinordertogetthesubjecttolowertheirdefenses.Aftertime,thesubjectwillbegintogive

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theirloyaltyandtrusttothemanipulatorwhowilluseitastheyplease.

Projectingtheblame:themanipulatorwillspendalotoftimeblamingothersfortheproblemstheyarehaving.Often

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itishardtodetectwhenthisisgoingonsonooneisabletocallthemoutonit.

Feigninginnocence:ifthemanipulatoriscaughtintheactofreachingtheirownagenda,theywilltrytosuggestthatif

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harmwasdone,itwascompletelyunintentional.Theymayevencompletelydenythattheydidanythinginthefirstplace.Whencaught,themanipulatorwillplacealookofindignationorsurpriseontheirfaces.Thepoint

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ofthistoolistomakethevictimquestiontheirownsanityandjudgmentsinceitlooksliketheywerewrong.

Feigningconfusion:anotherthingthatmighthappenifthemanipulatoris

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caughtisthattheymightplaydumb.Thiswillhappenifthemanipulatortriestopretendthattheydonothaveanyideawhatthesubjectistalkingabout.Theymightalsoactliketheyareconfusedwhenacriticalissueis

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broughtuptothem.

Brandishinganger:whenthemanipulatorusesanger,itistogetthesubjecttofeelsorryorsympathyforthem.Ifdoneintherightway,themanipulatorwillbeabletoshock

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theirsubjectbackintosubmission.Often,themanipulatorisnotreallyangry;theyarejustputtingonanactinordertogetwhattheywant.

Ascanbeseen,therearealotoftoolsthatthemanipulatorcanusein

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ordertogettotheirfinalgoals.Often,thesetacticswillbeusedinsuchawaythatthesubjectwillnotrealizewhatisgoingoninthebeginninganditwilltakesometimeforthemtocatchon.Oncetheydo,themanipulatorwillbeabletoemploysomeofthetechniquesthatwillbediscussedinthenextsectioninordertokeepthesubjectgoingintheright

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direction.Themanipulatorisskilledatusingacombinationoftheseskillstogetthethingsthattheywantanditdoesnotmattertothemhowmuchtheyharmtheotherpersonintheprocess.

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TechniquesofManipulationAsdiscussedbefore,amanipulatorisgoingtoworkinordertoreachtheirfinalgoal.Inordertoreachthisfinalgoal,themanipulatorwilluseanytechniquethattheycaninordertogetpeopletodowhattheywant.Thefivemostcommontechniquesthatwillbeusedbya

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manipulatortoreachtheirfinalgoalsincludeblackmail,emotionalblackmail,puttingdowntheotherperson,lying,andcreatinganillusion.Thesewilleachbediscussedintheprecedingsections.

BlackmailBlackmailisthefirsttechniquethatwouldbe

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utilizedbyamanipulator.Blackmailisconsideredanactthatinvolvesthreatsthatareunjustifiedinordertomakeacertaingainorcausealosstothesubjectunlessthemanipulator’sdemandismet.Itcanalsobedefinedastheactofcoercionthatinvolvesthreatsofprosecutionasacriminal,threatsoftakingthesubject’spropertyor

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money,orthreatsofcausingphysicalharmtothesubject.Thereisalonghistoryofthewordblackmail;originallyitwasatermthatmeantpaymentsthatthesettlersrenderedtotheareathatwasborderingScotlandtothechieftainsincharge.Thispaymentwasmadeinordertogivethesettlersprotectionfromthemaraudersandthievesthat

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weregoingintoEngland.IthassincechangedtomeansomethingelseandincertaininstancesitisanoffenseintheUnitedStates.Forthepurposesofthissection,blackmailismoreofathreat,eitherphysicaloremotional,tothesubjectinordertocoercethemintodoingwhatthemanipulatorwants.

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Blackmailisalsoconsideredextortioninsomecases.Althoughtherearetimeswhenthetwoareconsideredsynonymous,therearesomedifferences.Forexample,extortioniswhensomeonetakesthepersonalpropertyofanotherbythreateningtodofutureharmifthepropertyisnotgiven.Ontheotherhand,blackmailiswhenthreatsareusedin

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ordertopreventthesubjectfromengaginginlawfulactivities.Attimes,thesetwoeventsaregoingtoworktogether.Thepersonmaythreatensomeoneandrequiremoneyinordertobekeptatbayandnotcausethesubjectharm.Themanipulatorisgoingtobeabletousethistechniqueinordertoget

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whattheywant.Theyaregoingtotakethetimetolearnthingsofpersonalnatureabouttheirsubjectandthentheycanusethatasaformofblackmailagainstthem.Theymightblackmailtheirsubjectbythreateningtospillanembarrassingsecretorbyruiningtheirchancesofgettinganewjoborpromotion.Orthemanipulatormightworkin

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amoremenacingwaybythreateningtophysicallyharmtheirsubjectorthesubject’sfamilyiftheydonotagreetogoalongwiththemanipulator.Whatevertheblackmailmaybe,itisusedtohelpthemanipulatortogettotheirfinalgoalwiththeassistanceofthesubject.

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EmotionalBlackmailAnothersimilartacticthatmaybeusedbythemanipulatorisknownasemotionalblackmail.Duringthistechnique,themanipulatorwillseektoinspiresympathyorguiltintheirsubject.Thesetwoemotionsarethestrongestonesforhumanstofeel

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andtheywilloftenbeenoughtospurthesubjectintotheactionthatthemanipulatorwants.Themanipulatorisgoingtotakeadvantageofthisfactinordertogetthethingthattheywant;theywillusethesympathyortheguiltthattheyinspireinordertocoercethesubjectintocooperatingorhelpingthem.Thedegreeofsympathyorguiltwill

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oftenbeblownoutofproportion,makingthesubjectevenmorelikelytohelpoutinthesituation.Thepointofusingthistypeofblackmailistoplaymoreontheemotionsofthesubject.Inregularblackmail,thesubjecthasathreattodealwith,mostlyintermsofphysicalharmtothemselvesorsomeonetheylove.With

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emotionalblackmail,themanipulatorwillworktoinspireemotionsthatarestrongenoughtoincitethesubjecttoaction.Whilethesubjectmaythinkthattheyarehelpingoutoftheirownfreewill,themanipulatorhasworkedtoensurethattheysubjectisassistingandwillbringouttheemotionsagainwheneveritisneeded.

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PuttingDownTheOtherPersonThereareotheroptionsavailabletothemanipulatoriftheywouldliketogettheirsubjecttoassistinreachingthefinalgoal.Onetechniquethathasquiteabitofsuccessiswhenthemanipulatorisabletoputdowntheirsubject.Innormalcases,if

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themanipulatorusesverbalskillsinordertoputtheirsubjectdown,theywillrunahighriskofmakingthesubjectfeelasifapersonalattackhasbeenplacedonthem.Whenthesubjectfeelsliketheyareattacked,theywillbristleandnotbewillingtoassistthemanipulatorinthewaythattheywant.Instead,thesubjectwillnotlikethemanipulator

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andwillstayasfarawayfromthemaspossible,makingitverydifficultforthemanipulatortoreachtheirfinalgoal.Thisiswhythemanipulatorisnotgoingtojustgoaroundandputdowntheirsubject.Theyhavetobemorediscreetabouttheprocessandfindawaytodoitwithoutraisingredflagsormaking

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thesubjectfeelliketheyarebeingattacked.Onewaythatthiscanbedoneisthroughhumor.Humorisabletolowerbarriersthatmightotherwiseshowupbecausehumorisfunnyandmakespeoplefeelgood.Themanipulatorisabletoturntheirinsultintoajoke.Despitethefactthattheputdownhasbeenturnedintoajoke,itwillworkjustaseffectivelyasif

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thejokewerenotpresentwithoutleavingthevisiblescarsonthesubject.Often,themanipulatorwilldirecttheirputdownintotheformofthirdperson.Thishelpsthemtomaskwhattheyaresayingmoreeasilyalongwithprovidinganeasywaytodenycausingharmifitcomesbacktohauntthemlateron.Forexample,they

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mightstarttheirputdownwith“Otherpeoplethink…”Ifthesubjectisstillabletoguessthatthecommentsweremadeatthem,thenthemanipulatorwouldenditwithathrowawaylinethatmightincludesomethinglike“presentcompanyexcepted,ofcourse.”Theideaoftheputdownistomakethesubjectfeel

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liketheyaresomehowlessthanthemanipulator.Itraisesthemanipulatoruptoanewlevelandleavesthesubjectfeelinglikesomethingiswanting.Thesubjectismorelikelytowanttomakethingsbetterandtofixanywrongthattheyhavedone.Thiswillputthemanipulatorinapositionofpower,andtheywillbeabletomoreeasilygetthesubjecttoassist

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them.

LyingNomatterwhattheendgoalofthemanipulatoris,lyingissomethingthattheyareanexpertinandwhichtheywilldoallofthetimetogetwhattheywant.Thereareseveraldifferenttypesofliesthatcanbeusedbythemanipulatorthatwillhelpthemto

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reachtheirfinalgoals.Oneisthattheytellcompleteliesandothersincludeomittingpartsofthetruthfromtheirsubjects.Whenthemanipulatorlies,itisbecausetheyknowthatthelieisgoingtofurthertheiragendamuchmoreeffectivelythanthetruthwould.Tellingsomeonethetruthmightmakethemnotwantto

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helpthemanipulatoroutandthatwouldgocompletelyagainsttheirplans.Instead,themanipulatorwilltellalietogetthesubjectconvincedtodosomethingforthemandbythetimethesubjectfindsoutaboutthelie,itistoolatetofixtheissue.Themanipulatormightalsodecidetoomitpartof

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thetruthinthestoriesthattheyaretelling.Withthismethod,theyaregoingtotellpartsofthetruth,butwillkeepcertainthingsoutthatareunsavoryorwhichmighthindertheprogressthatisbeingmade.Thesekindsofliescanbejustasdangerousbecauseitwillbecomeincreasinglydifficulttotellwhatthetruthofthestoryisandwhatthelieis.

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Itisimportanttorealizethatwhenyouaredealingwiththemanipulator,anythingthattheytellyoumaybealie.Itisnotagoodideatotrustanythingthatthemanipulatorissayingsincetheyarejusttryingtoabuseandusetheirsubjectsinordertoreachthatfinalgoal.Themanipulatorisgoingtodoandsayanythingpossible,

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evenlying,togetwhattheywantandtheyarenotgoingtofeelsorryaboutit.Aslongastheygetwhattheywant,theyarenottooconcernedabouthowitisaffectingthesubjectorothersaroundthem.

CreatinganIllusionInadditiontolying,themanipulatorisgoingtobeanexpertatcreating

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illusionsthatarecapableofbringingabouttheirfinalgoalmoreeffectively.Theywillworktocreateapicturethattheywantandthenconvincethesubjectthatthisillusionisactuallyreality;whetherornotitisdoesnotmattertothemanipulator.Inordertodothis,themanipulatorisgoingtobuilduptheevidencethatisneededtoprovethepointthatworks

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totheirgoal.Tostarttheillusion,themanipulatorisgoingtoplanttheideasandtheevidenceintothemindsofthesubject.Oncetheseideasareinplace,themanipulatorwillbeabletostepbackforafewdaysandletthemanipulationoccurinthesubjectsmindoverthattime.Afterthattimethemanipulatorwill

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havemoreofachanceofgettingthesubjecttogoalongwiththeplan.Manipulationisaformofmindcontrolthatisdifficultforthesubjecttoavoid.Unlikebrainwashingandhypnosisthatwasdescribedinthepreviouschapters,manipulationisabletooccurindailylifeandinsomeinstancesitcanoccur

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withoutthesubjecthavingmuchknowledgeorcontrolofit.Themanipulatorisgoingtoworkdiscretelyinordertoreachtheirfinalgoalwithoutgettingthesubjectsuspiciousandderailtheprocess.Themanipulatorwillnotworryaboutwhotheyarehurtingorhowothersmightfeelandmostofthemarenotcapableofunderstandingtheneedsoftheirsubjects.

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Theyjustknowthattheywantsomethingandthatthesubjecttheyhavechosenisgoingtohelpthemtogettotheirgoal.Thetechniquesthatarediscussedinthischapteraremeanttohelpexplainwhatgoesonduringtheprocessofmanipulationandhowthemindofthemanipulatorwillwork.Itisoftenbesttoattemptto

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steerclearofanyonewhomightbeamanipulatorsothatyouareabletoavoidthiskindofmindcontrol.

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Chapter5:Persuasion

Persuasionisanotherformofmindcontrolthatisgoingtobediscussed.Whiletheremightnotbeasmuchmediahypeaboutthisformofmindcontrolasthereiswithbrainwashingandhypnosis,itcanbejustaseffectiveifdonecorrectly.

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Theissuewiththisformisthattherearejustsomanydifferentformsofpersuasionthatarepresentindailylifethatitcanbedifficultforanyonesourcetogetthroughtothesubjectandmakeadifference.Whilepersuasionworkstochangethethoughtsandthebeliefsofthesubjectliketheotherformsof

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mindcontrol,itseemslikeeveryoneistryingtopersuadeyouaboutsomethingsoitbecomeseasiertoignorethepersuasionthatiscomingtowardsthesubject.Forexample,thecommercialsontelevision,whenanargumentisgoingon,orevenwhenaconversationisgoingonthereissomeformofpersuasionthatisoccurring.Peoplewilloften

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usepersuasiontotheiradvantagewithoutnoticing.Thischapterisgoingtogointomoredetailsaboutpersuasionandhowitcanbeeffectivelyusedasaformofmindcontrol.

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WhatisPersuasion?Tostartwithisthedefinitionofpersuasion.Whenpeoplethinkaboutpersuasion,theywilloftencomeupwithmanydifferentanswers.Somemaythinkofthecommercialsandadvertisingthattheyseeallaroundthemthaturgethepurchaseofacertainproductoveranother.

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Othersmaythinkaboutpersuasioninthetermsofpoliticsandhowthecandidatesmaytrytoswaythevoters’opinioninordertogetanothervote.Bothoftheseareexamplesofpersuasionbecausethemessageistryingtochangethewaythatthesubjectisthinking.Persuasioncanbefoundindailylifeandit’saverypowerfulforceaswellasmajorinfluenceon

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thesubjectandsociety.Advertising,massmedia,legaldecisions,andpoliticsallwillbeinfluencedbyhowpersuasionworksandinturnitwillworkonpersuadingthesubjectaswell.Ascanbeseen,therearesomekeydifferencesbetweenpersuasionandtheotherformsofmindcontrolwhichhavebeen

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discussedsofarinthisguidebook.Brainwashingandhypnosiswillrequirethesubjecttobeinisolationinordertochangetheirmindsandidentity.Manipulationwillalsoworkonjustonepersontogettothefinalgoal.Whilepersuasioncanbedoneonjustonesubjecttochangetheirmind,itisalsopossibletousepersuasiononalargerscaleinorderto

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persuadeawholegrouporevensocietytochangethewaythattheyarethinking.Thiscanmakeitevenmoreeffective,andperhapsdangerous,becauseithastheabilitytochangethemindsofmanypeopleallatonceratherthanthemindofjustasinglesubject.Manypeoplefallunderthefalseimpressionthatthey

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areimmunetotheeffectsofpersuasion.Theythinkthattheywouldbeabletoseeanysalespitchthatisthrowntheirway,whethertheagentisactuallysellingaproductorsomenewidea,andthenbeabletocomprehendthesituationthatisgoingonandfindtheconclusionthroughtheirownlogic.Insomescenariosthisisgoingtobetrue;noonefallsfor

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everythingtheyhearallofthetimewhentheyuselogic,especiallyifitgoescompletelyagainsttheirbeliefs,nomatterhowstrongtheargumentmaybe.Inaddition,mostsubjectswillbeabletoavoidthemessagesaboutpurchasingtelevisionsandfancycarsorthenewestproductonthemarket.Manytimestheactofpersuasionisgoingtobe

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muchmoresubtleanditcanbemoredifficultforthesubjecttoformtheirownopinionsaboutwhattheyarebeingtold.Whentheactofpersuasionisbroughtup,mostpeoplearegoingtoseeitinanegativelight.Theywillthinkofasalesmanoraconmanwhoistryingtoconvincethemtochangealloftheirbeliefsandwho

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isgoingtopushandbotherthemuntilthechangeoccurs.Whilethiscertainlyisonewaytothinkaboutpersuasion,thisprocesscanoftenbeusedinapositivewayratherthanjustanegativeway.Forexample,publicservicecampaignscanurgepeopletoquitsmokingorrecyclecanbeformsofpersuasionthatareabletoimprovethelivesofthesubject.Itis

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allinhowtheprocessofpersuasionisused.

ElementsofPersuasionAswiththeotherformsofmindcontrol,therearecertainelementstobewatchedoutforwhenitcomestopersuasion.Theseelementshelptodefineexactlywhatpersuasionis

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sothatitismorerecognizable.AccordingtoPerloffin2003,persuasionisdefinedas“Asymbolicprocessinwhichcommunicationstrytoconvinceotherpeopletochangetheirattitudesorbehaviorsregardinganissuethroughthetransmissionofamessageinanatmosphereoffreechoice.”

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Thisisoneofthethingsthatmakepersuasiondifferentfromtheotherformsofmindcontrol;thesubjectisoftenallowedtomaketheirownfreechoicesinthematterevenifthetacticsofpersuasionaregoingtoworktoshiftthesubject’smindinaparticulardirection.Thesubjectisabletochoosewhichwaytheywanttothink,iftheywantto

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purchaseaproductornot,oriftheythinktheevidencebehindthepersuasionisstrongenoughtochangetheirminds.Thereareafewelementsthatarepresentinpersuasionthathelptodefineitevenfurther.Theseelementsinclude:

Persuasionis

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symbolicwhichmeansthatitutilizessounds,images,andwordstogetthepointacross.Persuasionwillinvolvetheagentdeliberatelyattemptingtoinfluencethesubjectorgroup.Self-persuasionisakeypartof

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thisprocess.Thesubjectisusuallynotcoercedandinsteadtheyaregiventhefreedomtochoosetheirowndecision.Therearemanywaysthatpersuasivemessagescanbetransmittedincludingfaceto

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face,internet,radio,andtelevision.Thecommunicationcanalsooccurnonverballyorverbally.

Let’slookateachofthesepointsinalittlemoredetail.Thefirstelementofpersuasionisthatitneedstobesymbolic.Inordertopersuadesomeonetothink

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oractinacertainway,youneedtobeabletoshowthemwhytheyshouldchangetheirthoughts.Thisisgoingtoincludetheuseofwords,sounds,andimagestogetthenewpointacross.Youcanusewordstostartupadebateorargumenttoshowyourpoint.Picturesareagreatwaytoshowtheevidencethatisneededtopersuadesomeonetogoonewayor

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theother.Somenonverbalcuesarepossible,buttheyarenotgoingtobeaseffectiveasusingthewordsandimages.Thesecondkeyisthatpersuasionisgoingtobeusedinadeliberatewayinordertoinfluencethewayothersareactingorthinking.Thisoneisprettyobvious,ifyouarenotpurposelytryingto

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influenceothers,youarenotusingpersuasiontogetthemtochange.Thepersuaderisgoingtotrydifferenttacticsinordertogetthesubjecttothinkthesamewaythattheydo.Thiscouldbesomethingassimpleasjusthavingadebatewiththemorpresentingevidencethatsupportstheirpointofview.Ontheotherhand,itcouldgetmuchmore

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involvedandincludemoredeceptiveformstochangethesubject’smind.Moreaboutthetechniquesthatareusedinpersuasionwillbediscussedlaterinthischapter.Theuniquethingaboutpersuasionisthatitallowsthesubjecttohavesomeformoffreewill.Thesubjectisallowedtomaketheirownchoiceinthe

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manner.Forthemostpart,nomatterhowhardsomeonetriestopersuadethemofsomething,theydonothavetogoforit.Thesubjectmightlistentoathousandcommercialsaboutthebestcartopurchase,butiftheydonotlikethatbrandorarenotinneedofanewvehicleatthattime,theyarenotgoingtogooutandpurchaseit.Ifthesubject

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isagainstabortion,itisnotgoingtomatterhowmanypeoplecomeoutandsayhowgreatabortionis,thesubjectisnotlikelytochangetheirmind.Thisallowsmuchmorefreedomofchoicethanwhatisfoundintheotherformsofmindcontrol,whichmightexplainwhymanypeopledonotseethisasatypeofmindcontrolwhenasked.

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Persuasionisaformofmindcontrolthatcanoccurinmanydifferentways.Whilebrainwashing,hypnosis,andmanipulationhavetooccuronafacetofacebasis,andinsomecasesincompleteisolation,persuasioniscapableofoccurringinotherways.Youcanfindexamplesofpersuasionallovertheplaceincludingwhenyouaretalkingto

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peopleyouknow,ontheInternet,andthroughradioandtelevision.Itisalsopossibletoprovidepersuasivemessagesthroughnonverbalandverbalmeans;althoughitismuchmoreeffectivewhenverbaltechniquesareused.

ModernPersuasionOvertime,persuasionhas

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beenabletoevolveandchangefromitsoriginalbeginnings.Persuasionhasbeenaroundformanyyears;infactithasbeenaroundsincethetimeofancientGreece.Thisdoesnotmeanthattheartandprocessofpersuasionisexactlythesameasitwaswaybackthen.Infact,therehavebeenquiteafewchangesmadetotheartofpersuasionandhowitis

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usedinmoderntimes.Someofthekeyelementsofmoderndaypersuasionwillbediscussedinthissection.RichardM.Perloffhasspentquiteabitoftimestudyingmodernpersuasion,howitisused,andhowitcanaffectsocietyasawhole.HewroteabookcalledTheDynamicsofPersuasion:

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CommunicationandAttitudesinthe21stCentury,whichoutlinesthefivewaysthattheuseofmodernpersuasionisdifferentfromhowitwasusedinthepast.Thesefivewaysinclude:

Thenumberofmessagesthatareconsideredpersuasivehasgrownbyleaps

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andbounds:InthetimesofancientGreece,persuasionwasusedjustinwritingandindebatesamongtheelites.Theoccurrenceofpersuasionwasnotabigthingandyouwouldnotseeitveryoften.Inmodern

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times,itisdifficulttogetanywherewithoutsomemessageofpersuasionfollowingyouaround.Thinkofthedifferenttypesandsourcesofadvertisementsthatareoutthere;the

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averageadultintheUnitedStateswillcomeacrossupto3000oftheseeachday.Inadditiontothat,therearealwayspeopleknockingonyourdoortryingtogetyoutobuysomething,believetheirideas,ortry

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somethingnewout.Persuasionismuchmoreapartofmodernlifethanithasbeenatanyothertimeinhistory.

Persuasiontravelsreallyquickly:backinthetimesofancientGreece,itcouldtakeweeks

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orlongerforapersuasivemessagetogetfromonepointtoanother.Thislimitedtheimpactofpersuasionbecausemostpeoplewouldnotbeabletogetthemessage.Mostactsofpersuasionhad

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tobedoneinthecontextoffacetofacecommunication.Inmoderntimes,persuasivemessagescancoveralargedistanceinhardlyanytimeatallthankstotheuseoftheinternet,radio,andtelevision.

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Politicalcandidatescanreachconstituentsallatonceinjustsecondsandanymessagecanbespreadeasily.Persuasiontakesonamuchlargerrolewhenitcanbespreadsoquickly.

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Persuasioncanmeanalotofmoney:nowthatcompanieshavediscoveredthepowerofpersuasion,theyaredoingeverythingtheycantomakeitworkforthem.Themoreeffectivetheyareatpersuading

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consumerstopurchasetheirproductsthemoremoneytheywillmake.Somecompaniesareinbusinesssolelybecauseofthepersuasiveprocess,suchaspublicrelationscompanies,marketingfirms,andadvertising

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agencies.Othercompanieswillbeabletousethepersuasivetechniquesofferedbythesecompaniesinordertoreachandsurpassthesalesgoalsthattheyset.

Persuasionhasbecomemore

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subtlethaninthepast:inthebeginningsofpersuasion,theagentwouldannouncetheirviewsoutloudforthewholegrouptohearinthehopesofgettingthemalltochangetheirminds.Thosedaysareover

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andtheprocessofpersuasionhasbecomemuchmorediscrete.Whileitispossibletofindactsofpersuasionthatarestillveryloudandinyourface,suchasinsomeformsofadvertising,manyothersare

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followingamoresubtleroute.

Anexampleofthisiswhenbusinessescraftacertainimageofthemselves,suchasbeingfamilyfriendly,inordertogetconsumerstopurchasetheirproducts.Youmightalsonoticethatinsteadofgettinginto

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adebatewithyourfriendovergoingtoaparty,theywillusepeerpressureorjustlistafewfactstotryandgetyoutocomewiththem.Despitebeingmoresubtle,persuasionisstillaseffectivetodayasithaseverbeen.

Theprocessofpersuasionhasbecomemore

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complex:alongwithpersuasionbeingmoresubtleandsometimeshardertopointout,itisalsogoingalongtheroadofbecomingmorecomplex.Thesubjectbeingtargetedismorediversethaninthepast

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andtheyhavealotmorechoicestomake.Forexample,whereonceapersonjustwenttotheonestoreintowntopurchaseeverythingtheyneed,nowtheyareabletopickfromdifferentstoresfortheirneedsfromthe

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hardwarestoretothegrocerystoreandtheclothingstore.Ontopofthat,thereisoftenmorethanoneoptionavailableforeachoftheseshoppingcategoriesinthearea.Allthesechoicesmakeitmoredifficultfor

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theagenttofindagoodpersuasivemessagefortheconsumeroranyothersubject.

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MethodsofPersuasionPersuasionmethodscanoftengounderothernamesandbereferredtoinsuchwaysaspersuasionstrategiesandpersuasiontactics.Thereisnotjustonemethodthatcanbeusedtopersuadesomeonetothinkoractinacertainway.Theagentmaybeabletotalktothesubjectwhilepresentingevidencein

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ordertoswitchthesubject’smind,theymaybeabletousesomesortofforceorpulltheyhaveagainstthesubject,andtheycanperformsomesortofserviceforthesubject,oruseanothertactic.Thissectionwillgointomoredetailsaboutthedifferentmethodsofpersuasionthatareavailableandhoweachofthemmightbeeffectiveintheprocessof

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persuasion.

UsageofForceDependingonthesituation,theagentmaydecideitisagoodideatousesomeforceinordertopersuadethesubjecttothinktheirway.Thismayhappeniftheideasdonotmatchupcorrectly,regulartalkingisnotworking,orwhentheagentis

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becomingfrustratedorupsetwiththeturnoftheconversation.Oftenforceisusedasatypeofscaretacticbecauseitgivesthesubjectlesstimetothinklogicallyaboutwhatisgoingoncomparedtowhenanormalconversationoccurs.Usuallyforcewillbeusedwhentheagenthashadlesssuccessusingtheothermeansofpersuasionthat

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areavailable,althoughstartingwiththeuseofforceissometimesdoneaswell.Atothertimes,forcemaybeusediftheagentfeelsliketheyarelosingcontrolorwhenthesubjectisabletopresentcontradictoryevidencetotheagentandtheagentbecomesangry.Oftenitisnotthebestideatouseforcewhenitcomes

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totheprocessofpersuasion.Thisisbecausemanysubjectswillseetheuseofforceasathreatduetothefactthattheagentwillnotgiveotheroptionstotherequestthattheyaremaking.Thewholeappealofpersuasionisthatitoffersthesubjectthechoiceofpaths,butonceforceisbroughtintothemix,thatfreedomofchoiceisgoneandthesubjectis

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morelikelytofeelthreatened.Oncethesubjectfeelsthreatened,theyarelesslikelytolistenandconsideranythingthattheagentissayingandsotheprocesswillnotgoanyfurther.Duetothesereasons,theuseofforceisgenerallydiscouragedandavoidedintheartofpersuasion;unliketheotherformsofmindcontroldiscussed.

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WeaponsofInfluenceAnothermethodthatcanbeusedinordertopersuadethesubjecttoleanaspecificwayistousetheweaponsofinfluencethatareavailable.ThesesixinfluencesweredevelopedbyRobertCialdiniinhisbookInfluence.Thisbook

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discussestheartofpersuasionanddefinesthesixweaponsofinfluencethatcanmaketheagentsuccessfulintheirgoals.Thesixweaponsofinfluencearereciprocity,commitmentandconsistency,socialproof,liking,authority,andscarcity.Thesesixweaponsofinfluenceareveryimportanttotheagentsincetheyareapartofthe

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processofchangeintheirsubjects.Eachofthesesixweaponswillbediscussedbelow.

ReciprocityThefirstweaponofinfluenceistheprincipleofreciprocity.Thisprinciplestatesthatwhenoneperson,theagent,providestheotherperson,thesubject,withsomethingof

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value,thesubjectisgoingtoattempttorepaytheagentinkind.Thisbasicallymeans,whentheagentperformssometypeofservicetothesubject,thesubjectwillfeelthattheyhaveanobligationtoperformasimilarservicetotheagentatsometime.Whilethetwoservicesmightnotbeidentical,theyhavethesamekindofvaluesothattheobligation

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ofeachisequaledout.Theactofreciprocationendsupproducingasenseofobligationinthesubject,whichtheagentwillthenbeabletouseasapowerfultoolwhentheywanttousepersuasion.Theruleofreciprocityisveryeffectivebecauseithelpstheagentgetthesubjectintotherightframeofmindfortheactofpersuasionby

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instillingandoverpoweringthesubjectwithasenseofobligation.Theagentmaybemorelikelytogetthesubjectconvincedtodooractacertainwaybecausethesubjectwillhavethatsenseofobligationhangingoverthem.Anotheraddedbenefitfortheagentinusingreciprocityisthatitisnot

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justamoralstandingthatwillputtheobligationonthesubject;itisalsoastandingthatisheldupbysocialcodes.Theagentisnotgoingtoneedtoworryaboutwhetherthesubjecthastherightmoralcodetoreturnthefavor.Ifthesubjectdoesnotfeeltheneedtodoso,theagenthassometoolsavailabletospurthemintoaction.

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Asasociety,peopledonotlikeindividualswhoarenegligentinreturningafavororpaymentwhentheyareofferedafreegiftorservice.Iftheagentdoesnotfeellikethesubjectisgoingtoreciprocatetothem,theywillbeabletoturnthemintotheirsocialgroup.Theycandothisbytellingotherfriendsorcoworkersabouthowtheydidafavorforthesubject

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butthesubjectneverreturneditwhenitwasneeded.Nowtheagenthasforcedsocialstandardsonthesubjectthroughthetellingofthefavor,makingitevenmorelikelythattheywillbeabletopersuadethesubjectintodoingsomething.Forthemostpart,thesubjectwillbehappytoreciprocatetotheagent

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withoutneedinganyoutsideforces.Whenthefavorisgranted,thesubjectwillbegintolookforwaysthattheycanrepaytheagentsothatthescoreisevenandtheydonotseemgreedyorselfish.Theagentwillthenbeabletoprovideaneasysolutiontothesubjectonhowtorepaythisdebt;thesubjectwillfeelgratitudeathavingthiseasysolutionandwill

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bemorelikelytogothewaythattheagentwants.

CommitmentandConsistencyThenextweaponofinfluencethatistobediscussedisthatofcommitmentandconsistency.Theagentisgoingtoneedtousebothoftheseiftheywishtopersuadeanyonetochange

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totheirpointofview.Whenthingsareconsistent,theyareeasiertounderstandandcanhelpthesubjecttomaketheirdecisionsbetter.Itdoesnotdowellfortheagenttoalwayschangethefactsthattheyareusingortochangeotherinformationthatisneededinordertohelpthesubjectprocesstheinformation.Ratherthanhelpingwiththe

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processofpersuading,constantlykeepingawayfromconsistencyisgoingtomaketheagentlooklikealiarandsomeonewhocannotbetrusted,resultinginthefailureofthepersuasionprocess.Consistencyisoneofthemostimportantaspectsofthepersuasionprocess.Thisisbecause:

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Consistencyisvaluedhighlyinsociety:peopleliketohavethingsstayacertainwaymostofthetime.Whilethereisalotofvarietyindailylife,peoplefeelsafeknowingthatoverallthingswillstayprettyconsistent.

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Itallowsthemtorememberwhathasgoneon,knowwhattoexpect,andbepreparedifanychangesdohappentooccur.Ifconsistencywerenotavailable,thingswouldbeverydifficulttoplanandtherewould

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alwaysbeissuesofchaosgoingaround.Ifyouwishtopersuadeasubjectofaparticularthing,thenyoumustmakesurethatyourfactsareconsistentandmakesensetothem.

Consistency

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resultsinbenefitingthedailylifeapproachofmostpeople.Haveyouevertriedtoplanadayoutwhensomethingunexpectedcomesup?Itcanmakethingsalmostimpossibletodoandwillendup

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feelinglikeadisaster.Peoplelikeconsistencybecauseitallowsthemtoknowwhattoexpectandwhattodo.Theyknowwhenitistimetoeat,whenitistimeforwork,andwhenotherthingswillhappen

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throughouttheday.

Consistencyprovidesashortcutthatisveryvaluablethroughthecomplicationspresentinmodernexistence.Lifeisdifficultenoughwithouthaving

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toaddinotherthingsthatdonotmakesince.Whenpeopleareabletohaveconsistentlives,itmakesthingsawholeloteasier.

Consistencyisagreattoolbecauseitallowsthesubjecttheabilitytomaketherightdecisionsandtoprocessinformation.Ifthe

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agentwantstobesuccessfulintheirendeavorsofpersuadingthesubject,theyneedtomakesurethattheirmessageisconsistent.Thereisnoroomforfalseevidencethatcanshowuplaterandruinthewholeprocess.Keepthefactstruthfulandconciseanditismuchbetterforpersuadingthesubject.

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Somethingthattiesinwithconsistencyistheactofcommitment.Inordertoknowthatthesubjectisactuallypersuadedandthattheefforthaspaidoff,itisimportanttohavesomekindofcommitmentinplace.Inadvertising,thiscanmeanthatthesubjectisgoingtopurchasetheproductorinpoliticsitcanmeanthatthesubjectwillvotefora

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particularcandidate.Thecommitmentthatismadewillvarydependingonthenatureofthepersuasion.Accordingtotheconceptofconsistency,ifapersoncommits,eitherinwritingororally,theyaremuchmorelikelytohonorthecommitmentthattheyhavemade.Ithasbeenfoundthatthisisevenmoretrueinterms

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ofwrittencommitmentssincethesubjectwillbemoreconcretepsychologicallyandthereissomehardproofthattheyagreedtothecommitment.Thismakesalotofsense;manypeoplewillpromiseorallythattheywillfixsomethingordosomething,justtoturnaroundandnotdoit.Sure,somepeoplewilldowhattheysaid,andtheyare

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morelikelytodoitifpromisingorallythannotpromisingatall,butoftenitisstilldifficulttogettheresultsthatyouwantinthisway.Inaddition,thereisnowaytobackitupsinceanoralagreementwilljustbecomeahesaidshesaiddisagreementandnoonewillwin.Ontheotherhand,iftheagentisabletoproduceawrittencommitmentfromthe

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subject,theyhavetheprooftheyneedthatthethinghasbeendone.Thereasonthatitissoimportantfortheagenttogetthesubjecttoagreetoacommitmentisbecauseoncethesubjecthascommittedtothenewstance,theyhavemoreofatendencytoactinawaythatisfittingtothatcommitment.Afterthat

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point,thesubjectwillcontinueonandbegintoengageinself-persuasionforthecause.Theywillprovidethemselvesalongwithotherswithvariousjustificationsandreasonstosupportthecommitmentinordertoavoidanyissueswiththeagent.Iftheagentisabletogetthesubjecttothatpoint,theagentwillhavealotlessworktodealwith.

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SocialProofPersuasionisaformofsocialinteractionandthereforeisgoingtoneedtofollowthesocialruleswhereitisoccurring.Thesubjectisgoingtobeinfluencedbythepeoplewhoarearoundthem;theyaregoingtobemorelikelytowanttodowhatothersaredoingratherthandotheirownthing.The

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subjectwillbasetheirbeliefsandactionaccordingtowhatothersaredoingaroundthem,howthesesamepeopleact,andhowtheybelieve.Forexample,ifthesubjectgrowsupinacity,theyaremorelikelytoactlikeotherswhoarefromthatarea;ontheotherhand,thosewhogrowupinacommunitythatisveryreligiousmayspendalotof

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theirtimepraying,learning,andhelpingothers.Underthisbeliefthesaying“thepowerofthecrowd,”canbeveryeffective.Thesubjectisgoingtowanttoknowwhatotherpeoplearoundthemaredoingatalltimes.Ithasbecomealmostanobsessioninthiscountrytobeabletodowhatothersaredoingin

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ordertofitin,despitethefactthatpeoplewillsayhowtheywanttobedifferentandbeanindividual.Anexamplethatisgivenabouthowpeoplewilldosomethingbecauseothersaredoingitcanbefoundwithaphone-a-thon.Ifthehostsayssomethinglike“Operatorsarewaiting,pleasecallnow,”the

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subjectmayfeellikethereareoperatorswhoaresittingaroundwithnothingtodobecausenooneiscallingthem.Thiswillmakethesubjectlesslikelytocallbecausetheyfigureifsomeoneelseisn’tcallingthentheyshouldn’teither.Ifthehostjustchangesupafewwordsandinsteadsays“Ifoperatorsarebusy,pleasecallagain,”therecanbea

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verydifferentresult.Thesubjectisnowgoingtoassumethattheoperatorsarebusywiththecallsofmanyotherssubjectssotheorganizationmustbegoodandlegitimate.Thesubjectwillbemuchmorelikelytocallinwhetherornottheygetthroughrightawayorhavetobeputonhold.Thepersuasiontechnique

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ofsocialproofisthemosteffectiveinsituationswherethesubjectisuncertainofwhattheywilldoorwhenthereseemtobemanysimilaritiesinthesituations.Inambiguousoruncertainsituationsthathavemultiplechoicesorpossibilitiestobemade,thesubjectwilloftenchoosetoconformtowhatothersaroundthemaredoing.Thisisbecausethe

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choicesaresosimilarthatanyofthemwillwork,buttheywillassumethatthechoicetheothersaremakingistheonethatisright.Theotherwaythatsocialproofcanbeusediswhentherearesomesimilaritiesoccurring.Forexample,thesubjectismuchmorelikelytoconformandchangearoundthosewhoaresimilartotheminsome

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way.Ifthereissomeonewhoissimilartothesubjectthatisincharge,thesubjectislikelytolistenandfollowthemmorethanifthepersoninchargeisverydifferentfromthesubject.Theagentwillbeabletousetheideaofsocialprooftohelpwiththeirprocessofpersuasion.Thefirstwaytheycandothisis

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watchingthewordingthattheyaresaying.Withtheexamplegivenofthegameshow,bothofthequotesweresayingthesamething,butbyswitchingupthewordingtheycameupwithtwodifferentmeanings.Neitherofthemwerealie;theywerejusteffectiveatelicitingadifferentkindofresponse.Iftheagentisabletowatchthewaythattheyword

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things,theycanelicittherightresponseoutoftheirsubjectsandconvincethesubjecttofollowthesameideasandbeliefs.Inaddition,theagentwillfindthatthereismoresuccessiftheyareabletogetthosewhoaresimilartothemtoshareintheideas.Thisiswhypoliticianswilltrytocampaigntogroupswith

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thesimilarideastothem.Iftheyneedtoreachalargergroup,theywillmodifytheirideasinordertomakethemmoreappealingtothesenewgroups.

LikingTheagentisgoingtoworkveryhardinordertogetthesubjecttolikethem.Thereisaverysimple

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reasonorthis;ifthesubjectlikestheagent,theyaremuchmorelikelytosayyestothem.Therearetwomainfactorsthatwillcontributetohowwellthesubjectlikestheagent.Thefirstoneisphysicalattractivenessandthesecondissimilarity.Forthefirstone,iftheagentismoreattractivephysicallytothesubject,

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theyaregoingtohavethefeelingofbeingmorepersuasivesincetheyareabletogetwhattheywantmoreeasilywhilealsochangingtheattitudesofothers.Thisattractivenessfactorhasbeenproveneffectiveinsendingfavorablemessagesandimpressionsofothertraitsthattheagentmayhaveincludingintelligence,kindness,andtalent.This

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allworkstogethertomakeitmorelikelythatanattractivepersonwillbeabletomoreeasilypersuadethesubject.Thesecondfactor,similarity,isalittlesimpler.Theideastatesthatifthesubjectissimilartotheagent,theyaremuchmorelikelytoanswerintheaffirmativetowhattheagentisasking.This

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processisprettynaturalandmostofthetimethesubjectwillnothavetothinkaboutwhetheritistherightthingtodowhentheylikeandaresimilartotheagent.

AuthorityOneofthewaysthattheagentwillbesuccessfulinpersuadingthesubjectistobecomeanauthority.

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Thereisatendencyinmostpeopletobelievethatsomethinganexpertsaysonasubjectistrue.Thesubjectismorelikelytoenjoylisteningtoanagentthatistrustworthyandknowledgeable;thismeansthatiftheagentcanbringthesetwothingstothetable,thentheyarealreadyonthewaytogettingtheirsubjecttolistenandbelievethem.

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Therehavebeenstudiesdonetoshowhowthisauthoritytechniquecanworkinpersuadingthesubjecttolistentowhattheagenthastosay.ThestudydonewasknownastheMilgramstudyandwasactuallyawholeseriesofexperimentsstartedin1961.Theparticipantsconsistedoftwosubjectsandeachwasplacedinto

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differentrooms.Thefirstsubjectwasthenattachedtoaharnessthatwaselectricandwhichcouldadministertheshock.Thesecondsubjectwasinstructedbytheagent,whowasdressedupinascientist’scoatandlookedofficial,toaskthefirstsubjectquestionsandthentopunishthemwheneveraquestionwasansweredincorrectly.Thesecond

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subjectwasaskedbytheagenttodeliverelectricalshocksthatcamefromapanelthatwasunderthesecondsubject’scontrol.Afterdeliveringashock,thesecondsubjecthadtopickthenexthighestvoltagetousethenexttimeandwouldcontinuetodothisuntilthehighestvoltageof450voltswasreached.

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Onethingthatwasnotknowntothesecondsubjectwasthatthefirstsubjectwassimplyanactorwhowasfakingthepain;thisfirstsubjectwasnotactuallybeingharmedintheprocess.Thisexperimentwasconductedinordertoseehowwellthesecondsubjectwouldobeysomeoneinauthority,nottoharmsomeoneonpurpose.Thestatement

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thatwentalongwiththisstudywas“Whenanauthoritytellsordinarypeopleitistheirjobtodeliverharm,howmuchsufferingwilleachsubjectbewillingtoinflictonanentirelyinnocentpersoniftheinstructionscomefromabove?”Accordingtothisstudy,mostofthesecondsubjectswerewillingtoprovideasmuchpaintothefirstsubjectaswas

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available.Thisledtotheconclusionthatmostsubjectsarewillingtoplacepainuponothersiftheyaretoldtodosobyanauthorityfigureofsomesort.Ofcourse,whenitcomestopersuasion,painisnotsomethingthatisnecessaryatalltimesinordertochangethewaythatpeoplethink.This

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studywasjustanillustrationofhowthesubjectisgoingtoreacttotheagentiftheagentisabletoprovetheyaresomesortofauthoritarianperson.Keepingthisinmindcanhelptheagenttoreachtheirownagenda.

ScarcityScarcityisanotherformofpersuasionthatpeople

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maybefamiliarwithbutwhichisoftenunderestimated.Whenaproductorideahasalimitedavailability,itismorelikelytobeassignedahighervalue.AccordingtoCialdini“peoplewantmoreofwhattheycannothave.”Whilethismightsoundlikeitisdescribingachildwhoistryingtogetintothecookiejarwhentheyaretoldno,itcanalso

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describehowregularadultswillact.Whenthereistheissueofscarcitytoconsider,thecontextisgoingtomatteraswell.Thissimplymeansthatwithinspecificcontexts,theideaofscarcitymightactuallybeanadvantage.Theagentofpersuasionwillbeabletousetheideaofscarcitytotheiradvantage.Theywillneed

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tofindawaytomakethesubjectbelievethattheitemisscarcebyexplainingwhythatitemissospecialandwhatitdoesthatnothingelseisabletodo.Theagentisgoingtohavetoworktheirsubjectintherightway.Theagentcanalsochoosetogotheotherway;ratherthanexplainingwhatthecustomerwillgainbytheitemoridea,theycan

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explainwhattheywilllosebynothavingtheitem.Forexample,theagentcouldsaysomethinglike“youwilllose$5”ratherthangoingwith“youcouldsave$5”.Thisisjustanotherwaythattheagentwillbeabletomakesomethingsoundlikeitisscarcer.Therearetworeasonswhythisprincipleofscarcityworks.Firstoff,when

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itemsorproductsaredifficulttoobtain,theywillusuallygainmorevalue.Themorevalueanitemhasthebetterqualityitwillseemtohave,evenifthisisnottrue.Thesecondthingisthatwhensomethingisnotasavailableasitoncewas,thesubjectwillbegintorealizethattheyaregoingtolosethechanceatacquiringitinthefuture.Oncethisbeginsto

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happen,thesubjectwillbegintoassigntheserviceoritemthatisscarceahighervaluesimplysinceitisgoingtobecomehardertoacquire.Theideathatisbehindthisprincipleisthatthesubjectisgoingtowantthethingsthatareoutoftheirreach.Ifsomethingiseasytoget,noonewillwantitasmuchaswhentheitemismore

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difficult.Iftheagentisabletoplanttheideathattheirthoughts,beliefs,oritemsarescarceanddifficulttocomeby,theywillhaveamuchhigherchanceofseeingsuccessintheirpersuasionefforts.

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PersuasionTechniquesIftheagentwantstobesuccessfulinpersuadingthesubjectintosomething,theyaregoingtohavetocomeupwithsometechniquesthatwillhelpthemout.Everydaythesubjectisgoingtobeconfrontedwithdifferentformsofpersuasion.Foodmakerswillworktogetthesubjecttopurchasethe

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newproductsormoreoftheoldwhilestudioswilladvertisetheirlatestblockbusters.Sincepersuasioncanbefoundalmostanywhere,itisgoingtobeabigchallengetotheagenttofindawaytoimpresstheirpointofviewonthesubject.Thetechniquesthatcomewithpersuasionhavebeenobservedandstudiedfor

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manyyears,allthewaybacktoancienttimes.Thishasbeendonebecauseinfluenceissousefultoawidevarietyofdifferentpeople.Theformalstudyofthesetechniqueshasgrownstartingintheearly20thcentury.Sincetheultimategoalofusingpersuasionistoconvincethesubjecttotakethepersuasiveargument,

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internalizeit,andthenadoptitasanewattitude,thereisalotofvalueindiscoveringwhichtechniquesofpersuasionarethemostsuccessful.Thethreepersuasiontechniquesthatprovidethemostvaluetotheagentandwhichwillbediscussedinthissectionarecreatinganeed,appealingtothesocialneeds,andusingloaded

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imagesandwords.

CreateaNeedOnewaythattheagentisgoingtobeabletogetthesubjecttochangetheirwayofthinkingistocreateaneedortheycanappealtoaneedthatalreadyexistedinthesubject.Thistypeofpersuasionwillappealtothesubjectifdonecorrectly;thismeansthat

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fortheagenttobesuccessfultheywillneedtoappealtothefundamentalneedsofthesubjectsuchastheirneedforself-actualization,self-esteem,love,food,andshelter.Thereasonthatthismethodisgoingtoworksowellfortheagentisbecausethesubjectisactuallygoingtoneedthesethings.Foodisnotsomethingthattheywillbeabletosurvive

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withoutforverylong.Iftheagentisabletopersuadethesubjectthattheirstoreisthebestorbyswitchingtheirbeliefstheywouldbeabletogetmorefoodorshelter,thereisahigherchanceforsuccess.

AppealingtoSocialNeedsNext,theagentcould

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appealtothesocialneedsofthesubject.Whilesocialneedsarenotaseffectivetouseastheprimaryneeds,theyarestillanimportanttoolthatcanbeused.Peopleliketobewantedandpartofthecrowd.Theyliketheprestigethatsomeitemsareabletogivethemandtofeelliketheybelonginahighersocialstanding.Theideaofappealingtothe

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socialneedsofthesubjectcanbefoundinmosttelevisioncommercialsthatareon;inthesecommercialstheviewerwillbeencouragedtobuyanitemsothattheycanbecomewell-knownorbejustlikeeveryoneelse.Whentheagentappealstothesocialneedsofthesubject,theyareabletoreachanewareathatmightinterestthesubject.

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UsingLoadedImagesandWordsWhenitcomestopersuasion,thechoiceofwordsthataremadecanmakeallofthedifference.Therearemanydifferentwaystosaythesamethingbutonewaymightspurthesubjectintoactionwhiletheotherwillnot.Sayingtherightwordstheright

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wayisgoingtomakeallofthedifferencewhenitcomestousingpersuasion.Theexampleaboutthephone-a-thonearlierinthischapterisagoodexampleofhowwordscanbeusedtopersuadesubjectstojumpintoaction.Persuasionisapowerfultoolofmindcontrolthatisoftenunderestimatedand

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overlooked.Perhapsthisisbecauseitoffersmoreofachoicetothesubjectcomparedtotheotherformsofmindcontrol.Intheotheroptions,thesubjectisforcedintosubmission,sometimesinisolation,bytheagentandendsupnothavingmuchofachoiceinwhatisgoingonintheprocess.Intermsofpersuasion,thefactsarepresentedsothatthe

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subjectisabletomakeuptheirownmind,evenifthefactsareplacedinacertainwaytoshowtheminthebestlight.

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Chapter6:Deception

Thenexttypeofmindcontrolthatwillbediscussedisdeception.Thismindcontroltechniqueisgoingtohavesomesimilaritiestomanipulationinthefactthatmanipulatorswillusealotofdeceptioninordertogettotheirfinalgoal.

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Thischapterwillgointomoredetailsabouthowdeceptionworks,thetechniquesinvolvedinit,andsomeoftheresearchthathasbeenfound.

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WhatisDeception?Tostartwithisthedefinitionaboutwhatdeceptionis.Deception,alongwithsubterfuge,mystification,bluff,deceit,andbeguilement,isanactusedbytheagenttopropagatebeliefsinthesubjectaboutthingsthatarefalsehoodsorwhichareonlypartialtruths.Deceptioncaninvolvealot

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ofdifferentthingssuchasconcealment,camouflage,distraction,sleightofhand,propaganda,anddissimulation.Theagentwillbeabletocontrolthemindofthesubjectbecausethesubjectisgoingtotrustthem.Thesubjectwillbelievewhattheagentissayingandmightevenbebasingfutureplansandshapingtheirworldbasedonthe

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thingsthattheagenthasbeentellingthem.Iftheagentispracticingtheprocessofdeception,thethingstheyhavebeentellingthesubjectwillbefalse.Trustcaneasilyberuinedoncethesubjectfindsout,whichiswhytheagentmustbetalentedattheprocessofdeceptionandgoodatturningthingsaroundiftheywantto

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continueonwiththeirsubject.Often,deceptionwillcomeupintermsofrelationshipsanditcanleadtofeelingsofdistrustandbetrayalbetweenthetwopartnerswhoareintherelationship.Thisisbecausedeceptionviolatestherulesofmostrelationshipsandisalsoseentohaveanegative

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influenceontheexpectationsthatcomewiththatrelationship.Mostpeopleexpecttobeabletohaveatruthfulconversationwiththeirpartner;iftheyhavelearnedthattheirpartnerisdeceptive,theywouldhavetolearnhowtousemisdirectionanddistractioninordertogetthereliableandtruthfulinformationthatthey

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need.Thetrustwouldalsobegonefromtherelationship,makingitdifficulttobuildtherelationshipbackuptowhereithadoncebeen.Thesubjectwouldalwaysbequestioningthethingsthattheagentwastellingthem,wonderingifthestoryweretrueorsomethingmadeup.Becauseofthisnewmistrust,most

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relationshipswillendoncethesubjectfindsoutaboutthedeceptionoftheagent.

TypesofDeceptionDeceptionisaformofcommunicationthatreliesonomissionsandliesinordertoconvincethesubjectoftheworldthatbestfitstheagent.Sincethereiscommunicationinvolved,therewillalsobe

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severaldifferenttypesofdeceptionthatcouldbeoccurring.AccordingtotheInterpersonalDeceptionTheory,thereare5differenttypesofdeceptionthatarefound.Someofthesehavebeenshownintheotherformsofmindcontrol,showingthattherecanbesomeoverlapping.Thefivemainformsofdeceptioninclude:

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Lies:thisiswhentheagentmakesupinformationorgivesinformationthatiscompletelydifferentfromwhatisthetruth.Theywillpresentthisinformationtothesubjectasfactandthesubjectwillseeitasthetruth.This

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canbedangeroussincethesubjectwillnotrealizethattheyarebeingfedfalseinformation;ifthesubjectknewtheinformationwasfalse,theywouldnotlikelybetalkingtotheagentandnodeceptionwouldoccur.

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Equivocations:thisiswhentheagentwillmakecontradictory,ambiguous,orindirectstatements.Thisisdonetoleadthesubjecttogetconfusedandtonotunderstandwhatisgoingon.Itcanalsohelp

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theagenttosavefaceifthesubjectcomesbacklaterandtriestoblamethemforthefalseinformation.

Concealments:thisisoneofthemostcommontypesofdeceptionthatareused.

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Concealmentsarewhentheagentomitsinformationthatisrelevantorimportanttothecontext,intentionally,ortheyengageinanybehaviorthatwouldhideinformationthatisrelevanttothesubjectforthat

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particularcontext.Theagentwillnothavedirectlyliedtothesubject,buttheywillhavemadesurethattheimportantinformationthatisneedednevermakesittothesubject.

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Exaggeration:thisiswhentheagentwilloverstateafactorstretchthetruthalittlebitinordertoturnthestorythewaythattheywouldlike.Whiletheagentmaynotbedirectlylyingtothesubject,theyaregoingto

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makethesituationseemlikeabiggerdealthanitreallyisortheymaychangethetruthalittlebitsothatthesubjectwilldowhattheywant.

Understatements:anunderstatement

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istheexactoppositeoftheexaggerationtoolinthattheagentisgoingtodownplayorminimizeaspectsofthetruth.Theywilltellthesubjectthataneventisnotthatbigofdealwheninfactitcouldbethethingthat

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determinesifthesubjectgetstograduateorgetsthatbigpromotion.Theagentwillbeabletogobacklaterandsayhowtheydidnotrealizehowbigofadealitwas,leavingthemtolookgoodandthesubjecttolook

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almostpettyiftheycomplain.

Thesearejustafewofthetypesofdeceptionthatmightbefound.Theagentofdeceptionisgoingtouseanymethodthatisattheirdisposalinordertogettotheirfinalgoal,muchlikewhatoccursintheotherformsofmindcontrol.Iftheyareabletoreachtheirgoalusinganothermethod

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againstthesubject,thentheyaregoingtodoitsothelistaboveisinnowayexclusive.Theagentofdeceptioncanbereallydangerousbecausethesubjectwillnotbeabletotellwhatthetruthisandwhatanactofdeceptionis;theagentisgoingtobesoskilledatwhattheydothatitwillbealmostimpossibletodeterminewhatisthetruthandwhatisnot.

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MotivesforDeceptionResearchershavedeterminedthattherearethreemainmotivesthatarepresentindeceptionsfoundincloserelationships.Thesewouldincludepartnerfocusedmotives,self-focusedmotives,andrelationshipfocusedmotives.

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Let’slookatthepartnerfocusedmotivesfirst.Inthiskindofmotive,theagentisgoingtousedeceptioninordertoavoidcausingharmtothesubject,ortheirpartner.Theymayalsousethedeceptioninordertoprotectthesubject'srelationshipwithanoutsidethirdparty,toavoidhavingthesubject

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worryaboutsomething,ortokeeptheself-esteemofthesubjectintact.Often,thiskindofmotivationfordeceptionwillbeviewedasrelationallybeneficialaswellassociallypolite.Thiskindofdeceptionisnotasbadassomeoftheothers.Iftheagenthearsaboutsomethingbadthatthesubject’sbestfriendsaidaboutthem,theagent

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maychoosetokeepittothemselves.Whilethisisaformofdeception,ithelpsthesubjectkeepthatfriendshipwhilepreventingthesubjectfromfeelingbadforthemselves.Thisistheformofdeceptionthatisfoundthemostfrequentlyinrelationshipsandmightalsonotcausethatmuchdamageiffoundout.Mostcoupleswouldchooseto

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utilizethisformofdeceptioninordertoprotecttheirpartner.Nextistheself-focusedmotiveofdeception.Thisoneisnotconsideredtobeasnobleasthefirstoneandisthereforemorelookeddownuponthantheothermethods.Insteadofworryingaboutthesubjectandhowtheyarefeeling,theagentisgoingtojust

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thinkabouthowtheyfeelandabouttheirownself-image.Inthismotive,theagentisusingthedeceptioninordertoprotectorenhancetheirownself-image.Thisformofdeceptionisusedinordertoshieldtheagentfromcriticism,embarrassment,oranger.Whenthisdeceptionisusedintherelationship,itisusuallyperceivedtobea

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moreseriousissueandtransgressionthanwhatisfoundwiththepartner-focuseddeception.Thisisbecausetheagentischoosingtoactinaselfishwayratherthanworkingtoprotecttherelationshiportheotherpartner.Finally,therelationshipfocusedmotiveofdeception.Thisdeceptionwillbeusedbytheagentin

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thehopeoflimitinganyharmthatmightcometotherelationshipsimplybyavoidingrelationaltraumaandconflict.Dependingonthesituation,thisformofdeceptionwillsometimeshelptherelationshipandatothertimesitmightbethecauseofharmingtherelationshipbecauseitisgoingtomakethingsmorecomplicated.Forexample,ifyouchoosetohidehow

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youarefeelingaboutsupperbecauseyoudonotwanttogetinafight,thismighthelptherelationship.Ontheotherhand,ifyouhadanaffairandchoosetokeepthisinformationtoyourself,itisonlygoingtomakethingsmorecomplicatedintheend.Regardlessoftheintentionofdeceptioninthe

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relationship,itisnotrecommended.Theagentiswithholdinginformationthatmightbeimportanttothesubject;oncethesubjectfindsoutaboutit,theywillstarttolosetrustintheagentandwonderwhatelsetheagentishidingfromthem.Thesubjectisnotgoingtobetooconcernedforthereasonbehindthedeception,theywilljustbe

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upsetthatsomethinghasbeenkeptfromthemandtherelationshipwillbegintohaveacrack.Itisoftenbesttostickwiththepolicyofhonestyintherelationshipandsurroundyourselfwithpeoplewhodonotpracticedeceptioninyoursocialgroup.

DetectingDeceptionIfthesubjectisinterested

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inavoidingdeceptionintheirlifeinordertoavoidthemindgamesthatcomewithit,itisoftenagoodideatolearnhowtodetectwhendeceptionisgoingon.Often,itisdifficultforthesubjecttodeterminethatdeceptionisoccurringunlesstheagentslipsupandeithertellsaliethatisobviousorblatantortheycontradictsomethingthatthesubjectalreadyknows

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tobetrue.Whileitmaybedifficultfortheagenttodeceivethesubjectforalongperiod,itissomethingthatwillcommonlyoccurineverydaylifebetweenpeoplewhoknoweachother.Detectingwhendeceptionoccursisoftendifficultbecausetherearenotreallyanyindicatorsthatarecompletelyreliabletotellwhendeceptionhappens.

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Deception,though,iscapableofplacingalargeloadonthecognitivefunctioningoftheagentsincetheyaregoingtohavetofigureouthowtorecallallofthestatementsthattheyhavemadetothesubjectsothatthestoryremainsbelievableandconsistent.Oneslipupandthesubjectwillbeabletotellthatsomethingisnot

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right.Becauseofthestrainofkeepingthestorystraight,theagentismuchmorelikelytoleakoutinformationtotipoffthesubjecteitherthroughnonverbalorverbalcues.Researchersbelievethatdetectingdeceptionisaprocessthatiscognitive,fluid,andcomplexandwhichwilloftenvarydependingonthemessage

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thatisbeingexchanged.AccordingtotheInterpersonalDeceptionTheory,deceptionisaniterativeanddynamicprocessofinfluencebetweentheagent,whoworkstomanipulatetheinformationhowtheywantitsothatitisdifferentfromthetruth,andthesubject,whowillthenattempttofigureoutifthemessageisvalidornot.

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Theagent’sactionsaregoingtobeinterrelatedtotheactionsthatthesubjecttakesaftertheyreceivethemessage.Duringthisexchange,theagentisgoingtorevealthenonverbalandverbalinformationthatwillcuethesubjectintothedeceit.Atsomepoints,thesubjectmaybeabletotellthattheagenthasbeenlyingtothem.

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Itisnotalwayspossibletotellwhentheagentisbeingdeceptive.AccordingtoAlertVrij,anoteddeceptionscholar,therearenotanynonverbalbehaviorsthatareassociatedwithdeceptionuniquely.Whiletherearesomenonverbalbehaviorsthatcanbecorrelatedwiththeactofdeception,thesecuescanalsooccurwhen

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otherbehaviorsarepresentsoitisdifficulttodetermineiftheagentisusingdeceptionunlesstheydoanoutrightlie.Anotherscholarofdeception,MarkFrank,proposesanotherideaofdeceptionthatincludeshowitcanbedetectedatthesubject’scognitivelevel.Whendeceptionoccurs,itrequiresa

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consciousbehaviorthatisdeliberateonthepartoftheagentsothelisteningtowordsandpayingattentiontothebodylanguagethatisgoingonarebothcriticalwhentryingtodeterminingifsomeoneisdeceivingyou.Ifsomeoneoffersupaquestionandtheagentisnotwillingtoansweritdirectly,insteadusingsomeformofdisturbance,

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hasapoorstructureoflogic,repeatswordsalot,anduseslesstimetalkingforthatparticularquestion,theyaremostlikelylying.Basically,therearenotmanysignsthatcanbeconsideredwhentryingtofigureoutwhendeceptionisoccurring.Thereareafewnonverbalsignsthatmightbepresentwhen

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someoneisdeceiving,buttheymightalsohavesomeotherissuesuchasnervousnessorbeingshy.

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MainComponentsofDeceptionWhileitmaybedifficulttodeterminewhichfactorsshowwhendeceptionisoccurring,therearesomecomponentsthataretypicalofdeception.Oftenthesubjectwillnotrealizethatthesecomponentshaveoccurredunlesstheagenthastoldanoutrightlieorbeencaughtinthe

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actofdeceiving.Thesearecomponentsthatwillberecognizedlateroniftheagentisusingtheprocessofdeceptionintherightway.Thethreemaincomponentsofdeceptionincludecamouflage,disguise,andsimulation.

CamouflageThefirstcomponentofdeceptioniscamouflage.

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Thisiswhentheagentisworkingtohidethetruthinanotherwaysothatthesubjectwillnotrealizethattheyaremissingtheinformation.Oftenthistechniquewillbeusedwhentheagentuseshalf-truthswhentheyaretellinginformation.Thesubjectwillnotrealizethatthecamouflaginghasoccurreduntillaterwhenthesetruthsarerevealedin

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someway.Theagentwillbeskilledincamouflagingthetruthsothatitisreallydifficultforthesubjecttofindoutaboutthedeceptionbychance.

DisguiseDisguiseisanothercomponentthatcanbefoundintheprocessofdeception.Whenthisoccurs,theagentis

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workingtocreateanimpressionofbeingsomethingorsomebodyelse.Thisiswhentheagentishidingsomethingaboutthemselvesfromthesubjectsuchastheirrealname,whattheydoforajob,whotheyhavebeenwith,andwhattheyareuptowhentheygoout.Thisgoesfurtherthanjustchangingtheoutfitthatsomeonewearsinaplayor

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amovie;whendisguiseisusedintheprocessofdeception,theagentistryingtochangetheirwholepersonainordertotrickanddeceivethesubject.Thereareseveralexamplesthatcanillustratetheuseofdisguiseintheprocessofdeception.Thefirstisinrelationstotheagentdisguisingthemselves,

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usuallyasanotherperson,sothattheyarenotrecognizable.Theagentmaydothisinordertogetbackintoacrowdofpeoplethatdoesnotlikethem,changetheirpersonalitiestomakesomeonelikethem,orforanotherreasontofurthertheirgoals.Insomecases,theworddisguisecanrefertotheagentdisguisingthetruenatureofaproposalin

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thehopesofhidinganeffectormotivationthatisunpopularwiththatproposal.Oftenthisformofdisguiseisfoundinpropagandaorpoliticalspin.Disguisecanbeharmfulbecauseitishidingthetruenatureofwhatisgoingon.Iftheagentishidingwhotheyarefromthesubject,itcanbereally

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difficultforthesubjecttodeterminewhotheyreallyare.Wheninformationiswithheldfromthesubject,itcloudsthewaythattheyareabletothinksincetheydonothavetherightinformationtomakelogicalchoices.Whilethesubjectmaythinkthattheyaremakinglogicalchoicesoftheirownfreewill,theagenthastakenawaykeyinformationthatmay

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changethesubject’smind.

SimulationThethirdcomponentofdeceptionisknownassimulation.Thisconsistsofshowingthesubjectinformationwhichisfalse.Therearethreetechniquesthatcanbeusedinsimulationincludingdistraction,fabrication,andmimicry.

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Inmimicry,orthecopyingofanothermodel,theagentwillbeunconsciouslydepictingsomethingthatissimilartothemselves.Theymayhaveanideathatissimilartosomeoneelse’sandinsteadofgivingcredit,theywillsaythatitisalltheirs.Thisformofsimulationcanoftenoccurthroughauditory,visual,andothermeans.

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Fabricationisanothertoolthattheagentmayusewhenusingdeception.Whatthismeansisthattheagentwilltakesomethingthatisfoundinrealityandchangeitsothatitisdifferent.Theymaytellastorythatdidnothappenoraddinembellishmentsthatmakeitsoundbetterorworsethanitreallywas.Whilethecoreofthestory

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maybetrue,yestheydidgetabadgradeonatest,itisgoingtohavesomeextrathingsputinsuchastheteachergavethemabadgradeonpurpose.Therealityisthattheagentdidn’tstudyandthatiswhytheygotthebadgradeinthefirstplace.Finally,distractionisanotherformofsimulationindeception.Thisiswhen

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theagenttriestogetthesubjecttofocustheirattentiononsomethingotherthanthetruth;usuallybybaitingorofferingsomethingthatmightbemoretemptingthanthetruththatisbeingconcealed.Forexample,ifthehusbandischeatingandthinksthewifeisstartingtofindout,hemaybringhomeadiamondringtodistractherfromthe

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issueforashortwhile.Theissuewiththistechniqueisthatitoftendoesnotlastlongandtheagentmustfindanotherwaytodeceivethesubjectinordertokeeptheprocessgoing.

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ResearchonDeceptionDeceptionhasbecomeamajorpartofeverydaylife.Whethertheagentmeanstocauseharmornot,therearemanyinstanceswheredeceptionwillcreepintorelationshipsofallsorts.Theagentmaydeceivetheirbossinordertogetmoretimetofinishaproject;aspousemaydeceivetheirpartnerin

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ordertonothurttheirfeelings.Whilemanycasesarenottocauseharm,theyarestillpresentinsociety.Becauseofthisprevalence,therehasbeenresearchdonetotryanddeterminewhyitoccursandwhomaybemorelikelytoperformtheacts.

SocialResearchSociallytherehasbeen

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someresearchdonetoseetheeffectsofdeceptiononsociety.Thereareseveralmethodologiesfoundinsocialresearch,suchasinpsychology,whichdealdirectlywithdeception.Inthesemethodologies,theresearchersaregoingtointentionallymisinformormisleadtheirparticipantsintermsofwhatisreallygoingonintheexperiment.Thiskeepsthe

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subjectsunawareastowhatisgoingonandwillhelptodeliverbetterresults.Astudythatwasdonein1963byStanleyMilgramshowshowdeceptionwillworkonpeople.Theagentstoldthesubjectsthattheywouldbehelpingoutinastudythatdealtwithlearningandmemory;inrealitythisstudywas

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lookingathowwillingthesubjectsweretoobeyingcommandsofsomeonewhoisincharge,evenwhenthatobeyingmeantthattheywouldhavetoinflictpainupononeoftheothersubjects.Whilethepersonwhowasreceivingthepainwasjustanactoranddidnotreallygetharmedintheexperiment,itwasfoundthatthesubjectswouldinflictthe

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highestavailablepainontheactoriftoldtodosobytheauthority.Attheendofthisstudy,thesubjectsweretoldwhatthestudy’struenaturewasandpeopleweregivenassistanceinordertoinsuretheyleftinastateofwell-being.Theuseofdeceptioninthisrolehasraisedalotofissueswithresearchethics.Currentlyitisbeing

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regulatedbytheAmericanPsychologicalAssociationandotherprofessionalbodiestoensurethatthesubjectsarebeingtreatedfairlyandarenotreceivingundoharmintheprocess.

PsychologicalResearchPsychologicalresearchisthebranchthatwilluse

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deceptionthemostbecausethisisnecessarytodeterminetheresultsthatwouldactuallyhappen.Therationalebehinddoingthisdeceptionstatesthathumansareverysensitivetothewaythattheymightappeartoothers,aswellastothemselves,andtheself-consciousnessthattheyfeelmaydistortorinterferewiththewaythesubjectwouldbehavein

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normalcircumstancesoutsideofdoingtheresearchwheretheywouldnotfeelscrutinized.Thedeceptionismeanttomakethesubjectsfeelmoreateasesothattheagentisabletogetmoreaccurateresults.Forexample,theagentmightbeinterestedtofindoutwhatconditionsmightmakeastudentcheatona

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test.Iftheagentasksthestudentoutright,itisnotverylikelythatthesubjectswouldadmittocheatingandtherewouldbenowayfortheagenttofigureoutwhoistellingthetruthandwhoisnot.Inthiscase,theagentwouldhavetousedistractioninordertogetanaccurateideaofhowoftencheatingoccurs.Theagentmightinsteadsaythestudyistofindouthow

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intuitivethesubjectis;thesubjectmightevenbetoldduringtheprocessthattheymayhavetheopportunitytolookatsomeoneelse’sanswersbeforetheygivetheirown.Attheendofthisresearchthatinvolvesdeception,itisrequiredthattheagenttellsthesubjectwhatthetruenatureofthestudyisandwhythedeceptionwasnecessary.Also,most

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agentswillalsoprovideaquicksummaryoftheresultsthatoccurredbetweenalloftheparticipantswhentheresearchisalldone.Althoughdeceptionisusedalotinthesekindsofresearchstudies,theyareboundbytheethicalguidelinessetoutbytheAmericanPsychologicalAssociation,thereare

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somedebatesaboutwhetherdeceptionissomethingthatshouldbepermittedatall.Somebelievethatallowingdeceptionisnotnecessaryanditiscausingharmtothesubjectswhoareparticipating.Othersbelievethattheresultswouldbeskewedifthesubjectsknewtheexactnatureofthestudyaheadoftime.Oftenthebiggest

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issuewithusingdeceptioninastudyisnottheactualdeceptionitself.Rather,itistheunpleasanttreatmentthatisusedinastudyofthissort,aswellastheimplicationsofwhatisgoingtohappeninthestudythatisunpleasant.Thisisusuallytheunderlyingreasonwhysomeareagainstusingthesekindsofstudiesandwhyitisconsideredtobe

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unethicalinnature.Anotherargumentagainsttheethicsofusingdeceptioninthesekindsofstudiesisthatthesubjecthasalreadygiventheirinformedconsenttoparticipateinthestudy.Theyhavebeenreadtherulesandregulationsthatgoalongwiththestudyandfeelliketheyareinformedenoughaboutthe

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endresultsthatarewantedinordertosignawaiverinordertobegin.Itisarguedthatiftheagentisdeceivingthesubjectandleavingoutimportantinformationaboutthestudy,regardlessofifitisinthebestinterestofthestudy,thenthesubjectreallyisnotinformedtostartwith.Becauseofthis,thesubjectshouldnotbeparticipatinginthestudy

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sincetheydidnotexplicitlygiveconsenttotheactualstudybeingconducted.Regardlessoftheargumentsthatareoutthereonthistopic,therehavebeensomeinterestingfindingswhenthesubjectsaredeceivedaboutthenatureofthestudy.Forexample,inregardstothestudymentionedaboveaboutcheating;ifthe

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subjectshadbeentoldaboutthetruenatureofthestudyitisnotlikelythatmostofthemwouldhavecheated.Thiswouldbebecausenoneofthemwouldwanttobeseenasdishonestorfalsetoothersaroundthem.Thedeceptionallowedtheresearcherstoseewhatwouldhappeninarealworldapplication.In

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addition,ifthesubjectsofthememorytestmentionedearlierintheguidebookknewthetruenatureaboutthatstudy,theywouldnothavebeenaslikelytolistentotheauthorityfigureandadministertheresultsthattheydid.Despitetheobjectionsthathavebeenformedaboutusingdeceptionin

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research,theuseofdeceptionhasprovidedresearcherswithalotofinterestingresults.Theseresultsmaynothavebeenpossiblewithouttheuseofdeceptionsincethesubjectmayhavereactedinadifferentwaytothestudy.

PhilosophyPsychologymaybethemainreasonthatdeception

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isusedinresearch,butthereisalsoalotofdeceptionthathasshownupinmodernphilosophy.Infact,deceptionisaveryregularoccurrenceinphilosophy.Forexample,inthemeditationsofDescartesthatwerepublishedin1641,thenotionofDeusdeceptorwasintroduced;thisnotionwassomethingthatwasabletodeceivetheego,

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whenitwasthinkinglogically,aboutwhatwasgoingoninreality.Thisnotionwentontobeusedaspartofhishyperbolicdoubt;thisiswherethesubjectthenbeginstodoubteverythingthatisavailabletodoubtbecausetheyhavebeendeceivedinthepast.Often,skepticalargumentswillusethisDeusdeceptorastheirmainstayinordertoput

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intodoubtorquestiontheknowledgeofrealitythatonepersonholds.Themainpartoftheargumentstatesthateverythingthesubjectknowsmaybewrongsinceitiseasytodeceivethesubject.Thisisjustoneofthecasesofdeceptionfoundinphilosophy.Manyworkshavebeenwrittenonthistopictryingtoexplain

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exactlywhatitis,howitaffectsthesubject,andwaysthatthesubjectmaybeabletoavoidcomingincontactwithit.Therehasalsobeenalotofresearchdonetryingtodeterminewhendeceptionmaybefineandwhenitcanbeharmful.Thisisupforconsiderabledebate;somepeoplebelievethatalldeceptionisbadwhileothersseedeceptionin

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ordertosavesomeone’sfeelingsasfineinsomecasessuchasahusbandwithholdingthefactthatsomeonesaidsomethingmeanabouttheirwife.

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ConclusionThisguidebooktooksometimetoexplorethedifferenttypesofmindcontrolthatarepresentintheworldtodayaswellassomeofthemethodsandtechniquesthatgoalongwitheachkind.Eachofthemindcontroltechniquesworkinadifferentway.Brainwashingworksto

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convincethesubjecttochangetheirwholeidentitywiththeuseofisolation,shaming,andeventuallyofferingawaytofeelbetterthatconformstothenewdesiredidentity.Hypnosisallowsthesubjecttoenteranewalteredstateofmindwheretheywillbemorelikelytobeperceptiveandopentonewideas.Ontheotherhand,

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manipulationanddeceptionwillalterthecurrentthoughtprocessofthesubjectusingsubterfugeasaprimarytactic,whilepersuasioninvolvesinfluencingaperson'sbeliefs,attitudes,intentions,motivationsorbehaviors.Exceptforbrainwashinganddeception,mindcontrolisatoolthatcanbe

Page 670: Control Techniques Unleashed - DropPDF...techniques you will be able to apply some of the methods. However, if you decide to take this path make sure you do so with extreme caution,

usedinapositivewaytoachieveone'sgoalsorobjectives.Italldependsonthetypeofmindcontrolthatisinvolvedandtheintentoftheindividualwhowantstoapplyit.Italsodependsonwhetherthetargetorsubjectofmindcontrolwillbenefitfromit.

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