propaganda techniques what techniques are used to persuade you?
TRANSCRIPT
Propaganda TechniquesWhat techniques are used to persuade you?
What is propaganda? Use of carefully used words and/or
pictures in order to influence opinions, emotions, attitudes and behavior.
Bandwagon
Like peer pressure
Argument: “Everyone is doing it, so you should too.” Crest toothpaste: “Four out of five
dentists prefer Crest.”
What is “jump on the bandwagon” and where did it come from?
Choices
Name calling Often occurs in politics and wartime.
Attaches a negative word or feeling to an idea, product or person.
Often found in political cartoons
Testimonial When an important
person or figure endorses a product or an idea.
“If THIS important person believe this is a good idea, it must be.”
Glittering generalities Emotionally appealing. Associated with highly-valued concepts
and beliefs Honor Glory love of country Freedom Peace
Name calling in reverse
Plain folk Use of ordinary
people to gain confidence and trust. Just like the
common person May use improper
grammar or regional slang.
Transfer Uses symbols that pack a strong punch
for their message. People either widely respect or despise
Often used in politics and wartime American Flag Swastika
Faulty reasoning Factual supporting details are used, but
do not support the conclusion.
Irrelevant information (red-herring) Circular reasoning Either-or
Fear Use of emotional
response to threats and danger to promote a product or agenda. During WWII Anti-vaccine
campaign
repetition If you say it over
and over again, people will believe it.
Otherness “Not everyone is
doing this, but you are special, so you should.”
Promotes an elite mentality –feel you are the exception if you use/buy it.
Mass marketing to a subculture Targets a smaller
group of people within the main culture. Makes the
subculture more mainstream
Example: Harley Davidson clothing and accessories
Collective memories Moments/events
shared by large numbers of people because of a common experience
Coca Cola uses this technique in many of their ads
.
Christmas
Family Fun
Humanizing technology Simplifies or
personifies products that are technical in nature.
No longer use “scientific” mumbo jumbo to convince people but regular language.
Strong women Uses images of
athletic females representing both beauty and power.
Nike uses women athletes.