CONTINUOUSLY DISCOVERING A PRODUCT

FROM A UX POINT OF VIEWMartin Christensen - @m8rt

WHO I AMhttp://www.flickr.com/photos/meantux/122380352Martin Christensen - kaeru.se - @m8rt

WHO YOU AREhttp://www.flickr.com/photos/katerha/4204459158Martin Christensen - kaeru.se - @m8rt

WHY I AM HEREhttp://www.flickr.com/photos/cod_gabriel/2220851681Martin Christensen - kaeru.se - @m8rt

SHARING IS CARINGMartin Christensen - kaeru.se - @m8rt

BUY-IN IS IMPORTANTMartin Christensen - kaeru.se - @m8rt

BEST CASE?

PRODUCT DISCOVERY

CONTINUOUS DELIVERYHANDOVER

PHASE N PHASE N+1

BETTER CASE?

CONTINUOUS DELIVERY

PHASE N PHASE N+1

CONTINUOUS DISCOVERY

PRINCIPLEShttp://www.flickr.com/photos/pigstyave/70576979Martin Christensen - kaeru.se - @m8rt

THE RIGHT WAYhttp://www.flickr.com/photos/from_a_tester/5075264482Martin Christensen - kaeru.se - @m8rt

THE RIGHT THINGhttp://www.flickr.com/photos/jonathancohen/4698980222Martin Christensen - kaeru.se - @m8rt

WASTE IS BADhttp://www.flickr.com/photos/alexchaffee/4964378180Martin Christensen - kaeru.se - @m8rt

OUTCOME, NOT OUTPUT http://www.flickr.com/photos/49942291@N06/6272460316Martin Christensen - kaeru.se - @m8rt

SHARED UNDERSTANDINGhttp://www.flickr.com/photos/susanvg/3382838948Martin Christensen - kaeru.se - @m8rt

COLLABORATEMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/madcitycat/5629257704

THE EXPERIENCE BELONGS TO THE USER

Martin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/esri/5932133974

UX IS A CONVERSATIONMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/esri/5938120614

GET OUT OF THE BUILDINGMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/70292973@N07/7192931934/

VALIDATE HYPOTHESESMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/myfuturedotcom/6053042920

FACE-TO-FACEMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/ananth/279721111

CONTINUOUS IMPROVEMENTMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/psd/7643834346

PRACTICE MAKES PERFECTMartin Christensen - kaeru.se - @m8rt

PROCESS GOALSMartin Christensen - kaeru.se - @m8rt

WHY

WHO

WHAT

HOW

Find out a product should be built and VALIDATE

Find out the product is for and VALIDATE

Find out needs the product should cover and VALIDATE

Find out the product should be built and VALIDATE

THE IMPACTMartin Christensen - kaeru.se - @m8rt

”Getting more customers and thus making more dollars!”

WHY WHO WHAT HOWWHY

VALIDATEby comparing the amount of new customers and revenue to the projected figures

THE PERSONAMartin Christensen - kaeru.se - @m8rt

VALIDATEby getting out of the building ASAP and interview possible target groups

”Families with small children”

Goals

WHY WHO WHAT HOWWHO

THE HYPOTHESISMartin Christensen - kaeru.se - @m8rt

WHY WHO WHAT HOWWHAT

VALIDATE by interviewing actual target group

”They need to feel safe”We assume that families with children require that they can feel safe when staying at our hotel.

We intend to prove this by- Making sure that doors are lockable- Asking family members (on a scale from 1 to 7) how safe they feel and get an average score above 6

THE MINIMUM VIABLE PRODUCT

Martin Christensen - kaeru.se - @m8rt

WHY WHO WHAT HOWHOW

VALIDATE by usage testing with prototype

”Automatic smart locks!”Proximity Time-based E-Key Safety Emergency Various

story

story

story

story

story

story

story

story story story story

story

story

story

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story

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story

THE PROCESS Martin Christensen - kaeru.se - @m8rt

HOWWHY WHO WHAT

Startup workshops

VALIDATE

User research

HOW

Design studio & story pampering cadence

VALIDATE

Usage testing cadence

CONTINUOUS DELIVERY

PHASE N PHASE N+1

CONTINUOUS DISCOVERY

THE SUMMARY Martin Christensen - kaeru.se - @m8rt

http://www.kaeru.se/continuousdiscovery

THANK YOU FOR LISTENING

@m8rt

http://se.linkedin.com/in/martinuxchristensen/

martin.ux.christensen