contentchat apr-21-14

for Successful Content Marketing

Understanding Search/Social Integration

©2014 TROOL Social Media Creative Group All Rights Reserved.


What does the term "search is now semantic" mean? And why should that matter to content marketers?

Semantic SearchSemantic means that search engines look at the quality of your content, and the relevance to search queries in your nicheAlso your social proof NOT just your SEO efforts like(PageRank, backlinks, on-page factors, etc.)



What is social proof and how does it affect your search ranking?


Social proofis the interactions, sharing and engagement you produce through posting and sharing relevant, quality contentwith the thought leaders in your niche, your audience and everyone else in the social sphere.


How can Google+ activity improve your search engine ranking?


Google+ posts are indexed

By Creating great content using relevant search queries for which you want to get found (rank)And sometimes Posting it to Google+ 1st, then embed on your blog you are increasing the visibility of your posts.


Use Google+ plugins

By adding the Google+ comments plugin to your site/blog and Claiming your authorship using Google+, and add that plugin to your site you can rise in the SERPs


Why is search/social integration relevant to building online thought leadership?


Search engines and social networks rank social content.Social allows users to influence the people who in turn influence search engines.


By using search and Social signals to figure out what people want.you can better understand what information, images, social media icons, etc., your audience (users) are interested in finding on your site or blog.


To be seen as a thought leader, you have to share your thoughts…

To do so you must be clear on your core values,

you must be authentic and acknowledge your mistakes, as well as your triumphs.

By using the integration of search and social you can better address the specifics in your niche


What tips can you give for improving website SEO with social media activity?


When you know your audience, you can search for Queries that are relevant and can help you post great content that can make for good discussion and further your reach and credibility as a thought leader in your chosen niche


ByPosting quality content using search queries relevant to your niche, visual storytelling, and developing your online community


By

Posting 1st on Google+, to build your social proofUsing the Google+ comments plugin on your site/blog


get your posts higher in search, Which can increase your traffic And increase your audience

You can


Where can people learn more about search/social integration?


How to Integrate Search, Social Media & Content Marketing ...

SMX West 2014 Recap: The Integration of Search and Social

TROOL Social Media

Google+ Evangelist

https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCoQFjAA&url=http%3A%2F%2Fwww.slideshare.net%2Ftoprank%2Fhow-to-integrate-search-social-media-content-marketing-like-a-rock-star&ei=VGlVU8DRGNDS2wX7toGQCQ&usg=AFQjCNH8bExCimf6nDyf0t73xy872bS0xA&sig2=D8xpTAu2Yj45rNKbPfOL3g&bvm=bv.65177938,d.b2I




https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=9&cad=rja&uact=8&ved=0CJIBEBYwCA&url=http%3A%2F%2Fwww.searchenginejournal.com%2Fsmx-west-2014-recap-integration-search-social%2F94545%2F&ei=VGlVU8DRGNDS2wX7toGQCQ&usg=AFQjCNFvIKjhVNFcElINyLix2zxZoWldLQ&sig2=Za7JdXltgwcgp-8LX5EaIw&bvm=bv.65177938,d.b2I

https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=9&cad=rja&uact=8&ved=0CJIBEBYwCA&url=http%3A%2F%2Fwww.searchenginejournal.com%2Fsmx-west-2014-recap-integration-search-social%2F94545%2F&ei=VGlVU8DRGNDS2wX7toGQCQ&usg=AFQjCNFvIKjhVNFcElINyLix2zxZoWldLQ&sig2=Za7JdXltgwcgp-8LX5EaIw&bvm=bv.65177938,d.b2I

http://troolsocial.com/

http://gplusevangelist.com/

contentchat apr-21-14

Technology