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SOCIAL MEDIALEARNINGS

CONTENT MARKETINGCONTENT MARKETING INSTITUTEIS A MARKETING TECHNIQUE OF CREATING AND DISTRIBUTING VALUABLE, RELEVANT AND CONSISTENT CONTENT TO ATTRACT AND ACQUIRE A CLEARLY DEFINED AUDIENCE - WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.

WHY IS CONTENT MARKETING RELEVANT?

SOCIAL MEDIA IS PART OF DIGITAL MARKETINGWE ARE THE MOST ACTIVE CONTENT CREATORS IN THE WORLDSOCIAL MEDIA EFFORTS ARE PROFITABLE AND MEASURABLE

QUEENS AND KINGS OF DIGITAL MARKETING

WHY WE RULE THE DIGITAL MARKETING KINGDOM?

SHARED MEDIA(NEEDS CONTENT)OWNED MEDIA(NEEDS CONTENT)PAID MEDIA(DEFINETELY NEEDS CONTENT)360

PAID MEDIAOWNED MEDIASHARED MEDIA

WE WORK HARDER THAN CARMEN SALINAS (WE ARE EVERYWHERE)

WE ARE THE MOST ACTIVE CONTENT CREATORS

CONTENT MARKETINGADVERTISEMENTSMTHE BEST OF BOTH WORLDS

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+100 POSTSA DAY+2,500 POSTS A MONTH30,000PIECES OF CONTENT A YEARWEB SITEBLOGSFACEBOOKTWITTERINSTAGRAMPINTEREST*Darwin Zones average content creation

WRITE IT DOWNJOS CORTSIF WE ARE THE ONES WHO WORK HARDER IN CONTENT MARKETING, IF WE ARE THE BEYONCS AND CARMENCITAS OF CONTENT MARKETING, WE SHOULD, OR ACTUALLY, WE MUST BE THE BEST ONES AT DOING IT. NO EXCUSES.

HOW DO WE BECOME THE FRANK UNDERWOOD OF CONTENT MARKETING?

MARKETERS MAIN CONCERNJOE PULLIZZIAROUND 38% OF CONTENT MARKETERS AROUND THE WORLD, DO NOT KNOW IF THEIR CONTENT IS EFFECTIVE OR IF THEY ARE DOING IT RIGHT. THIS IS THEIR MAIN CONCERN.

GREAT CONTENT MARKETER DESK

HAS A STRATEGY, A PLANHE WROTE IT DOWN, FOLLOWED IT AND IS CONSTANTLY REVIEWING ITPUBLISHESDAILYNO LONGER CREATING CAMPAINGS, INSTEAD HE IS WORKING ON COMMITMENTSHE IS CREATING CONTENT FOR JUST ONE PERSON, NOT FOR THE MASS

HE IS CONVERTING EVERY SINGLE PIECE OF CONTENT INTO A STORY

TELLING STORIES IS ACTUALLY MORE EFFECTIVE THAN SHARING BENEFITS OR TECHNICAL DETAILS WHEN SELLING A PRODUCT. ITS NOT ROCKET SCIENCE, WHO DOESNT LOVE A GOOD STORY?

BY CHANGING A SIMPLE STATEMENT (THROUGH A STORY), YOU COULD CHANGE THE WAY YOUR PRODUCT IS PERCEIVED AND CONSUMED. STORYTELLING

STEPS TO BECOME THE WALT DISNEY OF CONTENT MARKETING

THOSE WHO TELL THE STORIES, RULE THE WORLD.NEVER FORGETINDIAN PROVERB

GREAT STORYTELLERS

BUILD SUSPENSEFOSTER ASPIRATIONHARNESS EMOTION

DRIVE EMPATHY

WRITE EVERY SINGLE DAY. WRITING SHOULD BE ON YOUR JOB DESCRIPTION.FOCUS ON EMPATHY AND EXPERIENCES, ON RELEVANT AND INSPIRED STORIES.WRITE WITH A STRONG, UNFORGETTABLE VOICE.THINK OF ONE PERSON, NO PERSONAS OR SEGMENTS. MAKE THE CUSTOMER THE HERO OF YOUR STORY.BECOME A STUDENT OF YOUR FAVORITE STORYTELLERS.REMEMBER: WHEN YOU HARNESS EMOTIONS, YOU LEAD TO ACTIONS.

ACTIONS MAKE CONTENT MARKETING (SOCIAL MEDIA) PROFITABLE AND MEASURABLE

AND ACCORDING TO KEVIN SPACEYVIDEO