Building  Diamond  Dash:  four  key  learnings  

• 24m  downloads  • Last  Wednesday    Top  10  grossing  game  in  46  countries  • At  launch  game  of  the  week  worldwide  (ex-­‐US)  

Polishing  

Step  1:  Polish  like  crazy  

Step  2:  Make  Apple  love  you  

Step  3:  Focus  on  retenBon  

Step  4:  Metrics-­‐driven  dev  

1.   Develop  and  polish  your  app  2.   Make  Apple  love  you  3.   Focus  on  retenBon,  not  installs  4.   Metrics-­‐driven  development  

Building  Diamond  Dash  iOS:  four  key  learnings  

QuesBons?  Comments?  Insults?  jan@wooga.com