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Paolo Borella Master of Control

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Page 1: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

Paolo Borella!

Master of Control!

Page 2: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

2 !

Page 3: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

Page 4: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

Page 5: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

Acceleration Process!

5 !

Page 6: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

Helping developers become !successful entrepreneurs!

6 !

Microsoft!Breath!

Mic

roso

ft D

epth!

App Campus! MAAC!

Page 7: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

AppCampus Dashboard +3800 Submission, +100 countries!

+320 Investments, 46 countries!for +9M€!

+60 Companies created!+100 Apps Published!

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8 !

Page 9: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

Page 10: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

Learnings & Best Practices 1!

Monetization,!GTM & Localization!

App Marketing!10 !

Page 11: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

Learnings & Best Practices 2!

Short vs Long Camps!F2F, Online, Remote!

Coaching: Before, During, After!11 !

Page 12: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

12 !

Suggestions:!Complement or Compement!

Network / Fedarate!Cross-National Hub!

Hub: Mktg, Talent, Funds!Best Practices, Mentor Coaching!

Referrals!

Page 13: Paolo Borella Master of Controlgameinitiative.gamefounders.com/wp-content/uploads/... · Learnings & Best Practices 1! Monetization,! GTM & Localization! App Marketing! 10! Learnings

[email protected]!@appcampus!

facebook.com/appcampus.fi!

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