content marketing is good for your career
DESCRIPTION
Businesses don't produce content, people do. And, content is your currency in your career. Three strategies to use content to advance your career.TRANSCRIPT
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Your Content is…..
More Valuable Than Stocks, Bonds & Real Estate
Bernie BorgesFind and Convert
@berniebay • #cmworld
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Content Marketing is Good for Business
And, content marketing is good for your career!
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Traditional Net Worth
Measured through monetary instruments
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Content is Your Career Currency
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“You Are What You Eat”
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Content Rules
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Questions to answer
• How does content marketing apply to my career?
• Is content marketing for career enhancement self serving or beneficial to my employer?
• How do I develop a content marketing plan for my career?
• How can I promote my content without appearing as self promotional?
• How do I know if I'm on track or off base with my content in my career plan?
• How do I learn more about how to develop a content marketing plan for my career?
• Who are some examples of people who know how to use content marketing in their career?
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3 Strategies
• Your content portfolio = tangible assets• Promote your “tangible assets”• Focus on a growth strategy (ABPC)
ALWAYS BE PRODUCING CONTENT
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Tangible Assets
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Tangible Assets
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Tangible Assets
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Tangible Assets
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Promote Your Assets
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Promote Your Assets
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Promote Your Assets
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Growth Strategy
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Growth Strategy
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Growth Strategy
http://atech.com/blog/a-chat-with-ibms-shaku-selvakumar-about-impact-2011
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Editor IBM Impact Blog
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Personal Blog
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Leveraging Online Content Channels
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Slideshare Content on LinkedIn
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Growth Strategy
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Growth Strategy
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Growth Strategy
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Growth Strategy
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Growth Strategy
“Marketing is so dependent on a whole eco system of people and companies.”
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What’s Next For You?
• Set goals• Embrace content as a career strategy• Produce asset portfolio
– At least 2 assets
• No excuses!• Learn from others• Take action!
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Bernie [email protected]