A Career in MarketingBy Polly Lambert DipM, MCIM

Marketing.What is marketing?What tools do we use?What opportunities are there?What skills and qualities do you need?Routes into marketingWhat are the rewards?Find out more

Marketing.

What the heck is it?

Simply put, marketing is the art of…

Persuasion

A company makes stuff….

Marketing persuades you to buy itand tell others how happy you are

We influence you at every stage of the buying cycle

Problem

Search

Evaluate

Decision

Purchase

Evaluate

Loyalty

“My phone is rubbish.”

“Which ones have my mates got?”

“Does it do what I want?”

“Where can I get it cheapest?”

“Mum, can I have £200 please?”

“Did I do good?”

“Have you seen my phone, it’s ace.”

Marketing.

What tools do we use?

Direct

What do we use to influence you?

Marketing

People

Place

Promotion

Product

Proof

Advertising

Branding

Content

DigitalSocial

Public Relations

Advocacy

Product

Price

Marketing is continually evolving

We used to treat everyone the sameOne message to many….

Now it’s all about personal relationships…many messages to one

Using many tools and channels to engage you

We will use humour so you remember us

We will watch your habits so you want us

We evolve the way we look….often without you noticing

We target you in unexpected places

We use the cute factor to make you love us

We influence you without you knowing

We even influence your friends

to influence you

Marketing.

What opportunities are there?

You can market to business or consumers, in different sectors, for different sized organisations

In many, many different marketing roles…

Public Relations

Content Marketing

Social Marketing

Field Marketing Advertising

Channel Marketing

Marketing Communications

Digital Marketing Market Research

Analytics

Customer Advocacy

Social Marketing

Marketing.

What skills & qualities do you need?

Many skills & qualities make great marketing people

Communication

Technology

Team player

Driven

Analytical

Writing

Tenacious

ImaginativeBusinessAcumen

Creative

Influencer

Inquisitive

NumerateOrganisation Ambitious

Common sense

Marketing.

What are the rewards?

Marketing Executive• £23,000

Digital Marketing Executive• £28,000

Marketing Manager• £44,000

Marketing Director• £80,000

Chief Marketing Officer• £100,000+

What are the rewards?

Marketing is fun, challenging, hard work,fast paced, sociable, ever evolving…

and highly satisfying.

Marketing.

Routes into marketing

What paths lead to marketing?

Virtually any…Business or Marketing Degree

….or any Degree you are passionate aboutApprenticeships & Internships

Graduate schemesQualifications with CIM/CIPR/IDM

But not essential because…Hands on experience, initiative and common sense

will get you a long way

What can you do now?

Help with school or club eventsCreate school or club newsletters

Critique adverts & follow campaignsDesign adverts and posters

Read the news, follow companiesOffer to help people with marketing

Build a website about anything you loveDo something to raise money for charityRead about and follow great marketers

Finally… from the mouths of marketers“It's largely fun (you need some of this) and logical

(most marketers could do with more of this!).”

“I was always told off for making things up - now I get paid to do it!”

“I have always loved that marketing is equal parts science and creativity.”

“We get to be creative with leading-edge stuff... Stay inquisitive and never accept the status quo.”

“I studied drama and theatre my link was… Creativity, influence, communication, presentation,

scripting, storytelling... THE AUDIENCE!”

Thank youPolly Lamberthttps://uk.linkedin.com/in/pollylambert

Just a few places to find out more…

The Chartered Institute of Marketinghttp://www.cim.co.uk/

The Institute of Direct and Digital Marketinghttp://www.theidm.com/

The Content Marketing Institutehttp://contentmarketinginstitute.com/

The Chartered Institute of Public Relationshttp://www.cipr.co.uk/

Advertising Institutehttp://www.ipa.co.uk/