Presentationof

Consumer Perception for Digital Marketing

Submitted To :- Mr. Anuj

Presented By :- Vineet(Krishna) 15MBA1047

ONSUMER

ERCEPTION

OR

IGITAL ARKETING

CONSUMERA person who purchase goods and services for personal use.An Individual who buys products or services for personal use and not for manufacture or resale.

PERCEPTIONTHE WAY YOU THINK ABOUT OR UNDERSTAND SOMEONE OR SOMETHING.THE ABILITY TO UNDERSTAND OR NOTICE SOMETHING EASILY.

DIGITAL MARKETING“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

Introduction• Selling goods and services directly to consumer

through internet is online retailing/E-retailing.• The concept is highly appreciated by younger

population that's why E-retailing sector is growing day by day.

• Consumer perception is impression, awareness and consciousness about the concept.

• To make the successful business strategy knowledge of consumer perception is much important.

Why are people going online?For information on a new product, service or location If they have a question If they are looking for help If they want more information on certain individuals or

organizations

Meeting attendantsBusiness contactsGeneral information (maybe about you…)New employeesAvailable jobs etc.

Conti........

Benefits of Digital Marketing Over traditional marketing:-

Puts the consumer in control Provides convenience Increases satisfaction Drives brand loyalty Reduces the selling cycle Reduces the cost of sales Builds your brand Provides targeted results It is measurable Cost effective

Digital Marketing ObjectivesOne way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives.

Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI)

Digital marketing goal

Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers.

Key Components Of Digital Marketing

WebsiteBlogsInternet banner adsPay-per-click advertisingEmail marketingSocial media marketingMobile marketing

Consumer perceptionPositive:-

You can do home/office/school/everywhere with internet connection.

The shop available are worldwide and open 24 hour.

Should be cheaper if not look at delivery fees.

Saves a lot time that we don’t have the luxury to waste.

Negative:- Personal Privacy and security(biggest). Delivery fees... May cost more than the

things you purchase. What if purchased good get is not good,

return back ? Delivery fee again. Can't inspect goods before purchase. There are some bogus sites out there to scam

you on your credit card.

ANY

QUESTION

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