constructing a successful corporate partnership
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Constructing a Successful Corporate Partnership. EPA National Air Quality Conference. February 12, 2014 Elaine Loyack , Program Coordinator Triangle Air Awareness. Triangle Air Awareness Program. The Goal: - PowerPoint PPT PresentationTRANSCRIPT
Constructing a Successful Corporate Partnership
EPA National Air Quality Conference
February 12, 2014
Elaine Loyack, Program CoordinatorTriangle Air Awareness
Triangle Air Awareness Program
The Goal:Develop a toolkit for local employers in an effort to persuade them to adopt a teleworking policy and help guide them to successful implementation.
The Driving Force: Fortify
Over 100,000 vehicles that travel this 11-mile stretch daily.NCDOT wants to cut that number by 30,000.
But there’s no need to reinvent the wheel.
A little bird told me…
It started with a conversation.
It moved to a presentation.
It grew intoa collaboration.
We’ve moved forward by staying in touch.• GoToMeeting with other PR,
Marketing, and Communications managers
• Defined tasks for Citrix and Triangle Air
• Conceptualized how the final product would look
• Discussed how the toolkit would be accessed
We’ve sought support from other organizations.• Regional transit authority• NCDOT• Regional Transportation
Alliance• Research Triangle Park
Foundation• Council of Governments
The cost of working with a corporation like Citrix?
“We will not charge you anything. We are more than happy to provide you with content and key messaging of how Citrix is enabling telecommuting based on the materials that we currently have.”
Why the goodwill?
• To be a good neighbor• To reinforce image as a
credible resource• To demonstrate how Citrix is
helping businesses solve problems
From this:
To this:
As a good neighbor…
As a credible resource…
• Thought leader• Global presence
As a partner in problem-solving…
Citrix offers a multitude of solutions across a diverse array of technologies for businesses of varying sizes and service providers.
Next Steps
Complete toolkit.
Formalize partnerships.
Secure endorsements.
Launch!
Take-home Messages
Start a conversation.Look for synergy.Ask for help.Define goals and roles.Keep talking.
