connecting with millennials and generation x · connecting with millennials and generation x ivy...
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Connecting with Millennials and Generation X
IVY DISTRIBUTORS, INC. IVA-GX-ML-PPT/32589 (06/17)
GENERATION X1965 – 1979
MILLENNIAL1980 – 1995
BABY BOOMER1946 – 1964
TRADITIONALISTBEFORE 1946
GENERATION EDGEAFTER 1995
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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Source: Bersin by Deloitte. (2014, January 20). Talent Management in the Year 2020: Deloitte Study.
50%of the American workforce.
By 2020, Millennials
will comprise
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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Source: Shullman Insights into Luxury, Affluence and Wealth, 2014.
5 MILLIONMillennial
millionaires
4 MILLIONGen Xmillionaires.
There are
There are
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More thanTRILLIONwill pass from
one generationto the next.
59$
Source: Center on Wealth and Philanthropy, Boston College, 2014.
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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say they will
Source: Pershing Succession Planning Report, 2011.
to another firm.move assets
90%of PROSPECTIVE
HEIRS
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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Source: Britton, D. (2014, February 3). Cerulli: One-Third of Advisors to Leave the Business by 2024.
of U.S. advisors plan to retire in the next decade. 1/3
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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In a poll asking which socialchange the wealth industry is LEAST prepared for, the top response was MILLENNIAL
INVESTORS.
Source: Shagrin, M. (2014, April 28). Merrill, UBS Plot to Capitalize on Demographic Shifts.
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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DEMOGRAPHIC SHIFTS
WEALTH TRANSFER
GENERATIONAL PERSONALITIES
FINANCIAL OUTLOOK
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BORN BEFORE
1946
BORN 1946-1964
BORN 1965-1979
BORN 1980-1995
BORN AFTER
1995
T R A D I T I O N A L I S T
B A B Y B O O M E R
G E N E R A T I O N X
M I L L E N N I A L
G E N E R A T I O N E D G E
THE GENERATIONS
Source: Lancaster, L. & Stillman, D. (2014, July 17).
75MILLION
80MILLION
60MILLION
82MILLION
TBD
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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Events and conditions during
the formative years
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#Millennial
GENERATION X1965 – 1979
MILLENNIAL1980 – 1995
BABY BOOMER1946 – 1964
TRADITIONALISTBEFORE 1946
GENERATION EDGEAFTER 1995
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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MILLENNIAL: 1980–1995
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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■ TECH-SAVVY■ COLLABORATIVE■ DIVERSE■ REALISTIC■ SOCIALLY ACCEPTING
TRAITSMILLENNIAL
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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FINANCIAL OUTLOOK
44%of Millennials describe
themselves as “extremely” interested in improving their understanding of investing.2
71%of college-educated
Millennials are investing, but only 22% do so through an advisor.2
40%of Millennials have a retirement account.1
1 Tan, A. (2014, June). Millennials Face Financial Hurdles. Retrieved from Kiplinger.2 Generation D: An Emerging and Important Investor Segment. (2013). Retrieved from Accenture.
ROTH
IRA
401(k)
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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TO HELP BUILD RELATIONSHIPS WITHMILLENNIALS
3 WAYS
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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CUSTOMIZETHE EXPERIENCE
#1
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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BEGIN WITHTHE BASICS
#2
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COLLABORATE
#3
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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#1 CUSTOMIZE THE EXPERIENCE
#2 BEGIN WITH THE BASICS
#3 COLLABORATE
THREE WAYS TO HELP YOU BUILD RELATIONSHIPS WITH
MILLENNIALS
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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The X Factor
GENERATION X1965 – 1979
MILLENNIAL1980 – 1995
BABY BOOMER1946 – 1964
TRADITIONALISTBEFORE 1946
GENERATION EDGEAFTER 1995
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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GENERATION X EVENTS AND CONDITIONS
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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■ INDEPENDENT■ RESOURCEFUL■ ENTREPRENEURIAL■ SKEPTICAL■ WORK AND LIFE MUST BALANCE
TRAITSGENERATION X
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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FINANCIAL OUTLOOK
58%of Gen Xers want “some level” of
financial advice.2
35%of Xers who are saving
and investing for retirement use a financial planner.2
45%of Gen Xers believe they
will not have enough money for retirement.1
1 Taylor, P., & Gao, G. (2014, June 5). Generation X: America’s Neglected `Middle Child’. Retrieved from Pew Research Center.2 Collinson, C. Generation X Workers: Retirement Reality Bites Unless Answers Are Implemented. (August 2014).
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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TO HELP BUILD RELATIONSHIPS WITHGENERATIONS XERS
3 TIPS
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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PREPARE FORSKEPTICISM
#1
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BE A RESOURCENOT A SALESPERSON
#2
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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TONE DOWNFORMALITY
#3
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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#1 PREPARE FOR SKEPTICISM
#2 BE A RESOURCE NOT A SALESPERSON
#3 TONE DOWN FORMALITY
THREE TIPS TO HELP YOU BUILD RELATIONSHIPS WITH
GEN XERS
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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Connecting with each generation
GENERATION X1965 – 1979
MILLENNIAL1980 – 1995
BABY BOOMER1946 – 1964
TRADITIONALISTBEFORE 1946
GENERATION EDGEAFTER 1995
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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TRADITIONALIST: Before 1946
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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BABY BOOMER: 1946–1964
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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Gen Edge
GENERATION EDGE: 1996–present
Gen Edge
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plan to
or do not plan to retire.1work past age 65
65% of BABY BOOMERS
5 MILLIONThere are currently
Millennial millionaires.3under the
age of26% of America’s
population is
18.4
BUT CAN BE SWAYED
Traditionalistsare to service
providersLOYALby key influencers.
use a financial planner.2 INVESTING FOR RETIREMENT35% of Gen Xers
who are saving and Only
1 Dowd, C. (2014, May 8). This isn’t your grandmothers retirement. Retrieved from Fox Business.2 Stephen, B. (2013, February 1). Generation X is the New Sandwich Generation. Retrieved from AARP Blog.3 Shullman Insights into Luxury, Affluence and Wealth. (March 2014). Insights into Affluence, Luxury and Wealth: Millionaires Have Their Own Generation Gap. 4 U.S. Census. (2012).
are
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GenLink resources
Reports on how to better reach each generation
Short and engaging videos
Articles addressing current generational topics
Infographics
Interactive e-Learning (CE approved)
Presentations and keynote addresses
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.
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IVY DISTRIBUTORS, INC. IVA-GX-ML-PPT/32589 (06/17)
This information is prepared by an unrelated independent third party, BridgeWorks, and is provided for informational purposes only. Ivy Distributors, Inc., believes the sources are considered reliable but does not guarantee the accuracy of the information.
IVY INVESTMENTS® refers to the financial products and services offered by Ivy Distributors, Inc. a FINRA member broker dealer and the distributor of IVY FUNDS® mutual funds, and those financial products and services offered by its affiliates.
FOR INVESTMENT PROFESSIONAL USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC.