new kids on the block - memberclicks...generation edge is being raised by gen-x ... millennials are...
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Bill Fournet - President & CEO
New Kids on the Block
Generation Edge
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What is the future
workforce learning today?
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Graphene
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Millennials
“Y”
Gen Edge
“Z”
V
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GENERATIONEDGE
True “Digital Natives”
Unique vs Perfect
Established 1995
Unrestrained by
Boundaries
Non-Linear Paths
Preparation vs
AssistanceAutonomous Self- Starters
The Rule not the Exception
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“For me being ‘cool’ is being myself and
having friends who like me for who I am.”— 13 year old, Gen Z
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CONNECTED
41%Admit spending > 3 hours
per day connected for fun.
22% Increase from a
decade ago
24/7
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CONNECTED
SCHEDULES
Gig-Economy+
24/7
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CONNECTED
24/7
GlobalCollaboration
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How Did
THIS
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GENERATION EDGE IS BEING RAISED BY GEN-X
• Cynical
• Challenging
• Preparing
I don’t expect life to be easy for
him, but I think I’ve given him
the tools; The rest is up to him.-Gen X Parent
“ “Gen–X Parents are…
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― Boomers
Work Hard, Spend Hard”
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ENTREPRENEURS
72%Want to own their own
company
60%
Intend to work for
themselves
42%
Believe they will
invent something
that changes the
world
38%
Expect to have
multiple careers
before they are 30
55%Of start-up
companies are
owned by Gen-X
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FROM
THIS
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TOTHIS
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AND
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1IN2Will be college
educated
63%63%Want colleges to
teach them how to
run a business
52%Regularly use
YouTube for
research
1IN3Millennials are
college educated
1IN4Gen-X is college
educated
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PLAN TO GO FROM HIGH SCHOOL DIRECTLY TO COLLEGE
CONSIDERING A FOUR-YEAR COLLEGE OR
UNIVERSITY
CONSIDERING COMMUNITY COLLEGE
INTERESTED IN TECH OR TRADE SCHOOL
82%
77%
39%
22%
Gen Z Future Plans
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Technology doesn’t make
me who I am, it lets me be who I am.
”
― Gen Edge
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Millennials Gen Edge• Accelerated Adulthood
• Realistic
• Achievement Redefined
• Now Focused
• Reformist
• Hard Working
• Technology Users
• Individual
V• Extended Adolescence
• Idealistic
• Achievement Obsessed
• Future Focused
• Conformists
• Entitled
• Technology Aspirants
• Collaborative
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100%
HIGHQUALITY
THINK THIS IS OK EVEN
THOUGH THEY KNOW IT IS LABELED AS PLAGIARISM
ADMIT TO INSERTING INFO DIRECTLY
FROM A WEBSITE/ONLINE WITHOUT
MAKING ANY ALTERATIONS TO THE
TEXT AND WITHOUT READING IT
28.5%
59.2%
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prefer to write their
own job description
56%
62%prefer to create their
own career path
DESIRES
CUSTOMIZATION &
AUTONOMY
are willing to start
at the bottom
75%60%
said they would
work for a company
for 10 years
COULD BE MORE
LOYAL THAN
MILLENNIALS”
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”Prefers fun things and a fun workplace.
― Millennials
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Appeal to their values…
✓ Job Security
✓ Customization
✓ A la carte options
✓ Technology
✓ Build their expertise
✓ Instant Gratification…NOW
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• Face to face communication with manager
• Motivated by opportunities for advancement
• Let them solve real problems
• Tell them the value in the work they are doing
• Give them choices- this is not a one-size fits all generation
• Most important quality of management: skepticism
• Honesty and transparency
How to connect with
GEN EDGE
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Bill Fournet
Thank You!
Email:
LinkedIn:
www.linkedin.com/in/billfournet
Twitter:
@billfournet