MillennialsThe Loyal Generation

Shawnah Sheehyhttps://www.linkedin.com/in/shawnahsheehy

@smarketing101ssheehy@imdirectmarketing.com

866-414-1389

Who are Millennials?

Born between 1980 and2000.

Also known as......

Are over 1/3 of the globalpopulation accounting for a little

over 2.5 billion people.

The most culturally andethnically diverse generation

ever.

They have more buying power than the"baby boomers".

First generation of digital natives.

Globally are expected to spend at least$2.4 trillion by the end 2015.

57% of will compare prices and buy frombrands that give them the most value at the

lowest cost.

Almost 90% will buy on-line as compared tothe rest of population which only 50% will buy

on-line.

Millennials want tobuy from acompany who

makes them feelspecial and values

their loyalty.

The first generationthat have so manychoices to deliver

and receivecommunication.

First generation ofdigital natives andmost likely to shareif they find value. Use Social Media.

78% will buy from a brand based on thetheir loyalty program.

52% of will share their information for areward or an incentive.

34% will like a brand more if the branduses social media.

25% will share their personal informationfor more targeted advertising.

Over 22% will exercise daily as comparedto 13% of Genxers.

In 2013, 83% disapproved of people 18 orolder smoking 1 or more packs of cigarettes

a day up 14% since 1998.

Less than 30% will fall sick as comparedto Baby Boomer where nearly 50% will fall

sick.

72% disapproved of more than nearly twodrinks a day.

and FamilyPlanning

think it is importantto own a house.

Only 23% will marry beforethey are in their 30's. A

decrease of 33% since 1968.

Only

think it is important toown a house.

74% want a family, but it canwait until later.

30% do not intend to purchase acar in the near future and 25% ofthe 30% will only if they really

need it. Equally 30% thinks it is importantto own a luxury hand bag or a TV

but not a big priority.

TAKEAWAY

Millennials pick their path. They want their cakeand eat it too. Like no other generation in history,they have redefined the way brands interact and

sell to them. 1. Do not assume you understand Millennials.

2. Know and understand the facts.

3. Develop strategies supported by results.

4. Be prepared for change.

5. Embrace technology.

6. Encourage innovation.

AIMIA Inc. “Born this Way: US Millennial Loyalty Survey” ©2012

Telefonica.com

UMass.edu

Pew Research Center

IPUMS-CPS and Goldman Sachs Global Investment Research

Goldman Sachs FortnightlyThoughts intern survey, 2013

www.monitoringthefuture.org

Prosper Insights & Analytics for the Media Behavior and Influence Study

Sources

About: Shawnah Sheehy has over 20 years of experience establishing innovative direct responsemarketing initiatives with quantifiable results. She is recognized as an industry leader in thedevelopment, execution and analyzation of direct consumer response marketing campaigns. Herunique approach to the development of business strategies combined with her knowledge of themarketplace increases customer acquisition and retention for her clients.