connected enterprise 2011 - leaseplan mobile journey
DESCRIPTION
Connected Enterprise 2011 presentation: the LeasePlan Mobile JourneyTRANSCRIPT
LeasePlan Corpora-on’s Journey in the Mobile Applica-ons World!
Connected Enterprise Conference 2011, Eindhoven
leC
So what…
11 11
Crisis Why now ?
Other Priori-es
Not Need
Why IT is doing it?
Can we afford it?
Wait Avoid
early adopter syndrom…
OTHER BIG MANDATORY PROJECTS
ON THE GO
We are not in the Apps business ! Central?
“Help me get a group of commercial people up to speed on smart phones and what they could mean for LeasePlan, all during a workshop of a few days.”
Chris
*
The essence of the workshop…
Carefully selected a collec-on of apps:
“I don’t see why I should use an iPhone. My BlackBerry is good enough. I will give the iPhone to my wife…”
Workshop Par-cipant
Monday 08/11
Introduc-on dinner
Tuesday 09/11 Wednesday 10/11 Thursday 10/11
Arrival & check-‐in at the hotel
Working session
Breakfast
Working session Target groups
Challenge session 2
Dinner
Working session
Prize session
Chicago Comedy
Working session
Check out & departure
Challenge session 1
Inc. snack
Breakfast
Lunch at the hotel
Working session
Challenge session 3
Dinner
Breakfast
“Thank you. Great. This was the best workshop, by far, I’ve ever had.”
The Same Workshop Par-cipant
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Think Mobile Vision Through "interac-on on the move" be recognised as the most reliable, successful and accessible Global vehicle & Fleet management enterprise
Think Mobile Mission To increase customer sa-sfac-on and LeasePlan efficiency by realising innova-ve mobility solu-ons (for LeasePlan stakeholders)
“Make me a fucking cool framework app which will make it super easy for the countries to launch locally. Fast. For 20 grand.”
Chris
*
IT architecture workshop
4. Transla-on of specific func-onality to shared framework
2. Realisa-on of local applica-on Based on framework Includes look specialised func-onality
1. Toolbox / guidelines for mobile app
3. Check global relevance of applica-ons
5. Realisa-on of func-onality
Time
Repeat process
?
? ?
Align IT architecture with concept strategy
Mobile Reference Architecture (MORA)
It’s a journey… not everything works the first -me
LeasePlan Netherlands... was at a Think Mobile workshop
*
LeasePlan Sweden... was at a Think Mobile workshop
LeasePlan Italy... was at a Think Mobile workshop
LeasePlan Norway... was at a Think Mobile workshop
The future of mobile apps – embedded in the car dashboard?
Key learnings…
Thing big, Act small
Believe in the community
Connect to the purpose of the company
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• Chris Parker, LeasePlan CorporaQon [email protected]
• Stéphane Munier, Aestrom Munier BBN [email protected]
• Erik Jan Bijvank, FONK Mobile [email protected]