connect€¦ · @andrewgrill global managing partner @ibm social consulting brand2global london...
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@AndrewGrillGlobal Managing Partner@IBM Social Consulting
Brand2Global London30th September 2015
Connect …Collaborate
Engage
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Who is @AndrewGrill?
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6 Startups,12 Years
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#SocialSerendipity
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Before Social
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social.bz/wayback
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Connect …
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“Thanks to social ….you are no
longer in controlown your own brand”
@AndrewGrill
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social.bz/writing
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social.bz/bmf
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The Consumer of the future
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social.bz/buying
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“online social networks play a vital role in the purchase process of 84% of the most
senior B2B buyers”
social.bz/buying
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Social media is the best pieceof market research you NEVER commissioned
@AndrewGrill
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The PsychologyOf Sharing
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WIFI
BATTERY
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social.bz/sharing
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social.bz/sharing
“To bring valuable and entertaining content to others”
49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action
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social.bz/sharing
“To define ourselves to others”
68% share to give people a better sense of who they are and what they care about
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social.bz/oshare
Profile of a “global sharer”
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social.bz/oshare
They share humorous & informational content
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social.bz/oshare
They share because they want to promote a cause & stay in touch with their
fans & followers
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social.bz/oshare
What gets the most reaction:humorous content
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social.bz/oshare
They view branded content as low or average quality,
but still view it
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Understanding the language of social
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Collaborate
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Social Media
Social Business
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A social business is an organization
whose culture and systems
encourage networks of people to
create business value@AndrewGrill
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Social is the new production line for the knowledge age
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Your value will no longer be
what you know, it will be
what you share.
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Gamifying a culture
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Max Black
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very proud
very proud
it makes a difference
thanks for speaking up & sharing
we can get perspectives very quickly
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Engage
“Ask a #Millennial”
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@HarrietRuff&
@AndrewGrill
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Questions?