cognac gautier presentation

1

COGNAC GAUTIERCOGNAC GAUTIER

Aged over the river Aged over the river …… Since 1755 Since 1755

2

The The Maison Maison Gautier, established in 1755, is one of the oldestGautier, established in 1755, is one of the oldest

cognac houses. The cellars are built on the foundations of a formercognac houses. The cellars are built on the foundations of a former

watermill.watermill.

This very specific humid environment associated to the art of theThis very specific humid environment associated to the art of the

Master Blender give Gautier Cognacs their unique flavour andMaster Blender give Gautier Cognacs their unique flavour and

smoothness.smoothness.

Aged over the riverAged over the river……

Since 1755Since 1755

3

SUMMARYSUMMARY

I.I. Maison GautierMaison Gautier

1. Gautier’s history

2. A unique place for ageing

«« Aged Aged over the river over the river sincesince

17551755 » »

3. A unique quality and know-

how

II.II. Gautier CognacsGautier Cognacs

1. Brand positioning

2. Gautier’s range

3. Marketing tools

AppendixAppendix

International awards

Quality certifications

4

I.I. Maison GautierMaison Gautier

5

• The history of Maison Gautier dates back several

centuries to a little village called Aigre, situated on

the Osme river in the Charente.

• In the 17th century, the Gautier family produced

barrels in wood taken from the Tronçais forest,

renowned for the quality of its oaks .

1. 1. GautierGautier’’ss historyhistory

• In 1644, Charles Gautier married Jacquette Brochet, a

wine growers’ daughter .

• In 1700, their grandson, Louis Gautier, built up the

cognac business successfully with the result that in 1755

the family was awarded the Royal Right of production

and the articles founding the firm were signed by the

king, Louis XV.

• That was how Maison Gautier came into being with the

installation of the cellars in the old water mill in Aigre.

6

• Up until 1875, when the phylloxera wiped out the

vast majority of the vineyards, Aigre was the centre

of the cognac producing region.

• After the phylloxera, the traditional grape varieties

were gradually replaced by the Ugni Blanc, a more

resistant variety 90% of which is today used for the

production of cognac. The heart of the Cognac

vineyards thus shifted towards the town of Cognac.

• Aigre, situated to the north of Cognac on the road to

Paris, advantageous position for trade and for a long

time was the main line of communication in the

Charente.

• In 1804, six merchants came to settle in Cognac and

four in Aigre, including Gautier. Over the years, the

latter were taken over by Maison Gautier.

1. Gautier1. Gautier’’s s historyhistory

7

• The family business of Maison Gautier was developed by the

successive heirs over 10 generations.

• Cognac Gautier continued to expand its export business,

penetrating new markets overseas and was served in prestigious

settings as the Ritz Hotel or on board the English cruise ships of

the famous Cunard Line. In 1911, Gautier Cognac also figured

on the menu for the investiture of the Prince of Wales.

• In 1975, Gautier joined the Berger Group

and then, in 1995, the Marie Brizard & Roger

International Group that was taken over in

2006 by the Belvédère Group.

• Currently exported to over 92 countries,

Maison Gautier has kept all its drive and

innovative mindset.

1. Gautier1. Gautier’’s s historyhistory

8

2. 2. A unique place for ageingA unique place for ageing

Aged over the river Aged over the river …… since 1755 since 1755

Humid conditions for optimal ageing

• By its influence on evaporation, the level of natural humidity and the temperate cellars in

which the barrels are stored are two of the major factors involved in the maturing process.

• This perfect balance which reigns in the Gautier cellars just above the water enables the

Cognacs to age harmoniously to develop into a mellow, remarkably soft and naturally

complex.

Maison Gautier: a former Maison Gautier: a former watermillwatermill

• The cellars of Maison Gautier are located

in an old 18th century watermill situated in

the centre of a little island in the Orme, a

tributary of the Charente river. This

exceptional position originated in the use

of the driving force of the running water for

productive purposes.

• Today, the humidity from the site over the water is above all an undeniable advantage

for the successful ageing of Cognac.

9

• Since 1909, the region has been divided into six « growths »: Grande and Petite

Champagne, Borderies, Fins bois, Bons Bois and Bois Ordinaires. Each of these

regions benefits from unique geographic and climatic conditions and produces

intrinsically specific types of Cognac.

• Isabelle Couprie, Cellar Master of Maison Gautier, uses eaux-de-vie from all of the

regions, with the exception of the Bois Ordinaires, to obtain the very best aromas

from each one which, once combined, will provide truly harmonious blends and a

regular quality for each type of Cognac.

3. A unique 3. A unique quality quality and know-howand know-how

The Cellar MasterThe Cellar Master

Guardian of the secretsGuardian of the secrets

of Gautier Cognacsof Gautier Cognacs

10

The Chai ParadisThe Chai Paradis

• Certain very old eaux-de-vie, including the oldest

dating from 1840, are kept in a very special cellar

of Maison Gautier known as the Paradise Cellar.

• Once they have reached their optimal maturity,

the Cellar Master decides to halt their ageing and

transfers them first into very old oak casks and

then into glass containers called « demijohns » in

which they can safely be left without any further

change.

• Some of these eaux-de-vie, carefully kept to the

present day, are blended in varying proportions in

the crafting of the very finest Cognacs from

Gautier.

3. A unique 3. A unique quality quality and how-knowand how-know

11

• For more than 250 years, Gautier is driven by a dynamic approach geared to

constantly seeking perfection in terms of quality.

•The quality and unique mellowness of Gautier Cognacs are prize-winners every year

in prestigious international contests.

• In 2010, Gautier received the Best in Class Gold Medal for Gold & Blue XO

Cognac at the International Wine & Spirit Competition, two Silver Medals for the

VS and a Silver Medal for the Pineau des Charentes Blanc and the VSOP.

3. A unique 3. A unique quality quality and how-knowand how-know

XO Gold & Blue

Gold Medal Best in Class

IWSC

VSOP

Silver Medal

San Francisco World

Spirits Competition

VS

Silver Medal

San Francisco World

Spirits Competition

Pineau Blanc

Silver Medal

Concours Mondial de

Bruxelles

12

IWSC IWSC rankingranking

13

II. Gautier CognacsII. Gautier Cognacs

1. Brand 1. Brand positioningpositioning

2. Gautier2. Gautier’’s ranges range

3. Marketing 3. Marketing toolstools

14

1. Brand 1. Brand positioningpositioning

Gautier, a unique mellowness for an exclusive niche CognacGautier, a unique mellowness for an exclusive niche Cognac

vying with the leading brands.vying with the leading brands.

«« AgedAged over the river over the river sincesince 1755 1755 » »

• Position of the cellars above the river combined with an ancestral know-how

• Perfect conditions of humidity for optimal ageing

• A quality recognised by judges in prestigious international competitions

15

2. Gautier2. Gautier’’s ranges range

The classic rangeThe classic range

• VS

• VSOP

• XO Gold & Blue

• XO Extra 1755

• Tradition Rare

• EDEN

Cigars blendsCigars blends

• Cognac XO Pinar Del Rio

• Vieux pineau Panatela

Alcohols with CognacAlcohols with Cognac

• Sève by Gautier

Cognac Fine Champagne liqueur

• Pineau Blanc

• Pineau Rosé

16

The The classic classic rangerange

VS - Very SpecialVS - Very Special

The Gautier VS has been carefully crafted by the

Cellar Master of Maison Gautier essentially from

Cognacs from the Fins Bois and the Bons Bois for a

perfectly balanced and harmonious Cognac.

Tasting notes :

A pale golden colour, a fruity aroma, lively, spicy

flavours enhanced by a hint of vanilla, offer finesse on

the palate.

Tasting :

The Gautier VS, a young, well-balanced Cognac, can

ideally be enjoyed on the rocks or in a cocktail.

17

VSOP - Very Special Old PaleVSOP - Very Special Old Pale

The Gautier VSOP, crafted by the Cellar Master from

the four leading « growths » of the Cognac region, is a

blend of cognacs with particularly delicate aromas in a

perfect marriage of generous, full-bodied Cognacs.

Tasting notes :

An amber colour, a subtle nose of vanilla with aromas

of dried fruit. A rich, balanced Cognac.

Tasting :

The Gautier VSOP, enjoyed neat, on the rocks or in a

long drink with soda, reveals all its refreshing flavours.

The The classicclassic range range

18

XO Gold & BlueXO Gold & Blue

This XO is a blend of old eaux-de-vie, some of which

have been aged for 35 years, to give this Cognac its

round, full body and typical « rancio ».

XO Gold & Blue comes in a decanter the modern,

elegant lines of which were specially designed for Gautier

Tasting notes :

A golden amber colour resulting from the absorption of

the tannins of the oak ageing barrels. Floral aromas with

hints of toast and cinnamon. The XO Gold & Blue is a

subtle, round and harmonious Cognac.

On the palate, the taste explodes with all the aromas of

candied fruit in a generous, mellow and particularly

harmonious blend offering all the splendid length which is

so characteristic of old Cognacs.

Tasting :

An intense Cognac the aromas of which can be enjoyed

neat, on the rocks or in a cocktail.


19

XOXO Extra 1755Extra 1755Upon the occasion of its 250th anniversary, Maison Gautier

made a point of paying homage to its founder, Louis Gautier,

with the creation of the special blend entitled “1755”, the date

of the foundation of Maison Gautier.

This Extra, crafted from old eaux-de-vie, including some from

the Paradise Cellar (holding cognacs over 25 to 30 years old),

is an exceptional Cognac with an extraordinary complexity of

aromas.

Tasting notes :

This Cognac offers a rich and delicate nose combining the

complexity of spices with the softness of vanilla, backed by

floral aromas giving it all its elegance.

It is well-balanced on the palate between powerfulness and

finesse. The initial roundness proves to be a lasting feature.

The XO Extra 1755, powerful, generous and full-bodied with

smooth, mellow notes, is definitely a Cognac for discerning

connoisseurs.

Tasting :

Its purity in little sips enables the full appreciation of the

extraordinary richness and subtlety of its bouquet which

reveals the old eaux-de-vie used in its blend.


20

Tradition RareTradition Rare

Tradition Rare, with a limited annual production of just 2,400

numbered bottles, is a blend of Cognacs taken from the very

oldest reserves of the Gautier Paradise Cellar faithfully handed

down over the last ten generations of the Gautier family.

The result is a unique blend of rare, mellow Cognacs with truly

unique flavours.

The bottle of Tradition Rare, with its hand-crafted wax seal, is a

reproduction of the bottle used in the 18th century when the

history of Cognac first began.

Tasting notes :

This Cognac benefits from its powerfulness, first evidenced by its

mahogany colour and then by its rich, complex aromas

combining the mellowness of candied fruit subsequently

enhanced by its spiciness and intense notes of “rancio”.

The alcoholic strength of 41.2° serves to maintain all the wealth

of its aromas through to a lingering finish. This is a truly rare,

generous and full-bodied cognac.

Tasting :

Made for discerning connoisseurs, Tradition Rare with its

complex aromas is best enjoyed neat.


21

EDEN

Tasting notes

Nose: bouquet of candied fruits, a

tang of bitter orange wrapped in

divinely sweet honey.

Palate: spicy, woody notes which

provide Eden with a subtle and

powerful aromatic complexity

Endnote: hints of candied and

grilled fruits return Packaging:

- Bottle with pure lines numbered

and an elegantly etched image

depicting Adam and Eve

- The display case is crafted from

teak, a precious dark brown

wood from Burma, with a

guilloche decoration and

brushed mirror background

Launch tools:

- Teasing

- Press kit

- Advertising in international

spirits magazines

-Website : www.cognac-eden.com

Consumer price : 1500

Marriage of the oldest Cognacs from the

Maison Gautier’s “Chais Paradis”

22

Cognac XO Cognac XO Pinar Pinar Del RioDel Rio

Pinar Del Rio, named after the Cuban valley where the best

tobacco leaves are harvested, is an XO cognac crafted in

particular from the eaux-de-vie in the Paradise Cellar of

Maison Gautier especially for cigar aficionados.

It enables connoisseurs to hold all the aromas of the Cognac

in the mouth whilst respecting the character of each cigar.

The XO Pinar del Rio offers a unique opportunity for

unforgettable occasions.

Tasting notes :

Its amber colour is shot through with flashes of mahogany

and rosewood.

The nose offers an extraordinary richness of complex aromas

with hints of vanilla, dried fruit and woodiness.

Its roundness and balance predominate on the palate with

the increasing intensity of its bouquet leading to a remarkably

subtle finish.

Tasting :

The XO Pinar Del Rio, to be enjoyed neat with a Havana

cigar, is the ideal gift for cigar lovers.

CigarCigar blendsblends

23

Panatela, Old Panatela, Old Pineau Pineau des des CharentesCharentes

The Panatela, the result of a blend of freshly pressed grape

juice produced in the Cognac region and of cognac eaux-de-vie,

is matured in Limousin oak barrels for at least 5 years as

required by the regulations for an « Old Pineau ».

The combination of its natural alcohol content (17% vol.) and of

its mellowness drawn exclusively from the original grape juice

will delight the palate of all connoisseurs.

All gourmets will appreciate this Panatela Old Pineau of the

Charentes both for its unique taste and for its elegant

presentation.

Tasting notes :

Powerful, generous flavours of candied fruit, honey and walnut.

Round and full-bodied on the palate with an extraordinarily

complex body of aromas. Long and lingering with an

exceptional finish.

Tasting :

To be enjoyed neat as an aperitif or with foie gras or any

chocolate dessert.

CigarCigar blendsblends

24


Sève Sève by Gautier,by Gautier,

Liqueur with Fine Champagne CognacLiqueur with Fine Champagne Cognac

The Cellar Master of Maison Gautier has selected the finest

blends from the Fine Champagne area which, combined

with a consummate blend of plant extracts, give a powerful

liqueur with a delicate and harmonious vanilla flavour.

To enhance its unmistakably strong character, the liqueur is

left to mature a few in wooden barrels.

Tasting notes :

A nose of spicy, mellow fragrances marked by vanilla and

delicate floral touches. The roundness and mellowness on

the palate perfectly match the powerfulness of the Cognac.

Tasting :

Served neat, on the rocks or in a cocktail, Sève by Gautier

can be enjoyed as an aperitif or as an after-dinner drink.

Enter into the world of Sève by Gautier, the perfect

balance between the strength of a Cognac and the

mellowness of a liqueur

25

Pineau Pineau des des Charentes Charentes blancblanc

Tasting notes :

A golden yellow colour with a lovely limpid brightness. A

nose of fruit, grapes, plum and honey encapsulated in a

harmonious softness of aromas. Mellow and lingering

on the palate, the white Pineau from Gautier is superbly

well balanced.

Pineau Pineau des des Charentes Charentes rosérosé

Tasting notes :

Flashes of red and a lovely brightness, this Pineau

offers a nose of soft fruit (blackcurrant and raspberry)

followed by a delightful lingering softness on the palate.

Tasting :

To be enjoyed neat as an aperitif.


26

5. Marketing tools5. Marketing toolsAdvertisementsAdvertisements

27

Website Website Gautier : Gautier : coming sooncoming soon

www.cognac-gautier.com

www.cognac-eden.com

Marketing toolsMarketing toolsWebsitesWebsites

28

NEW Gautier NEW Gautier websitewebsite

29

This constant passion and unique expertise have given This constant passion and unique expertise have given Maison Maison GautierGautier

its status as its status as ““an expert craftsman of Cognacan expert craftsman of Cognac”” upheld for over 250 upheld for over 250

years.years.

MaisonMaison Gautier, since its creation in 1755 and thanks to the production in Gautier, since its creation in 1755 and thanks to the production in

limited quantities crafted with a constant drive for perfection, has neverlimited quantities crafted with a constant drive for perfection, has never

lost its authenticity or forsaken its determination to satisfy the mostlost its authenticity or forsaken its determination to satisfy the most

demanding palates.demanding palates.

30

AppendixAppendix

1.1. International International awardsawards

2.2. QualityQuality certifications certifications

31

20102010

Gold Medal Best in Class XO Gold & Blue IWSC : International Wine & Spirit Competition

Silver Medal VSOP San Francisco World Spirits Competition, US

Silver Medal VS San Francisco World Spirits Competition, US

Silver medal VS IWSC : International Wine & Spirit Competition

Silver Medal Pineau des Charentes Blanc Concours Mondial de Bruxelles, Belgium

32

20092009

Gold Medal XO Extra 1755 Concours Général Agricole de Paris, France

Silver Medal XO Extra 1755 Concours Mondial de Bruxelles, Belgium

Double Gold Medal XO Gold & Blue San Francisco World Spirits Competition, US

Silver Medal XO Pinar Del Rio San Francisco World Spirits Competition, US

Silver Medal VSOP International Wine & Spirit Competition, England

Silver Medal Best in Class Sève by Gautier International Wine & Spirit Competition, England

Silver Medal Sève by Gautier Concours Mondial de Bruxelles, Belgium

Silver Medal Pineau Panatela International Wine & Spirit Competition, England

33

Silver Medal Cognac VS International Spirits Challenge 2008

Gold Medal Best in Class Cognac XO Gold & Blue Concours Général Agricole de Paris, France

Silver Medal Cognac Pinar del Rio XO Concours Général Agricole de Paris, France

Silver Medal Tradition Rare International Wine & Spirit Competition, England

Gold Medal Cognac Pinar del Rio XO International Wine & Spirit Competition, England

Silver Medal Cognac Gautier Extra 1755 Concours Mondial de Bruxelles, Belgium

Silver Medal Tradition Rare Concours Général Agricole de Paris, France

Silver Medal Cognac XO Gold and Blue International Wine & Spirit Competition, England

Bronze Medal Cognac VSOP International Wine & Spirit Competition, England

International International awardsawards

2008

2007

34

Gold Medal Tradition rare Concours Saveurs de Poitou-Charentes, France

Bronze MedalCognac Gautier Extra 1755 International Spirits Challenge

Bronze Medal VSOP “250 Years” International Spirits Challenge

Bronze Medal Cognac Gautier XO 1755 International Wine & Spirits Competition, England

Silver Medal “250 Years” Anniversary International Wine & Spirits Competition, England

Gold Medal XO Extra « 1755 » Concours Saveurs de Poitou-Charentes, France

Silver Medal VSOP « 250 Years » Concours Saveurs de Poitou-Charentes, France

Silver Medal Cognac Pinar del Rio XO International Wine & Spirits Competition, England

Bronze Medal Extra Vieille XO Decanter International Wine & Spirits Competition, England

Bronze Medal Cognac VS International Wine & Spirits Competition, England

Seal of Approval Cognac Napoléon International Spirits Challenge

Bronze Medal Cognac Pinar del Rio XO International Spirits Challenge

Silver Medal Cognac Pinar del Rio XO Concours Général Agricole Paris, France

Bronze Medal Cognac Tradition Rare Concours Mondial de Bruxelles, Belgium


2005

2006

35

2004 Silver Medal Cognac XO Gold & Blue Concours Mondial de Bruxelles, Belgium

Silver Medal Cognac Pinar del Rio XO Concours Saveurs Poitou-Charentes, France

Bronze Medal Cognac VSOP International Spirits Challenge

Bronze Medal Cognac XO Gold & Blue International Spirits Challenge

Commended Cognac XO Gold & Blue International Wine & Spirits Competition, EnlgandSilver Cognac Napoleon International Wine & Spirits Competition, England

2003 Silver Medal Cognac Tradition Rare International Wine & Spirits Competition, England

Bronze Medal Pineau Blanc International Wine & Spirits Competition, EnglandSilver Medal Cognac VS International Spirits Challenge, England

Seal of Appr Cognac Tradition Rare International Spirits Challenge, England

Bronze Medal Pineau Panatela /Old Challenge International du Vin, Blaye, France

Silver Medal Cognac Pinar del Rio XO Challenge International du Vin, Blaye, France

Silver Medal Cognac XO Gold & Blue Concours Saveurs Poitou-Charentes, France

2002 Bronze Medal Pineau Panatela /Old International Wine & Spirits Competition, England

Silver Medal Extra Vieille XO Decanter Concours Saveurs Poitou-Charentes, France

2001 Silver Medal Myriade Fine Champagne VSOP Brussels Spirits Award, BelgiumBronze Medal Myriade Fine Champagne VSOP Concours Général Agricole Paris, France

Commended Cognac Pinar del Rio XO International Wine & Spirits Competition, England

Commended Cognac VSOP International Wine & Spirits Competition, England

2000 Trophy Winner Cognac Tradition Rare International Wine & Spirits Competition, EnglandGold Medal Cognac XO Gold & Blue Monde Sélection Quality Selections, Belgium

Gold Medal Cognac XO Gold & Blue International Wine & Spirits Competition, England

Silver Medal Cognac Pinar del Rio XO Concours Général Agricole Paris, France

Bronze Medal Cognac 2000 Concours Général Agricole Paris, France

Bronze Medal Myriade VSOP Concours Saveurs Poitou-Charentes, FranceSeal of Appr Cognac VSOP International Spirits Challenge, England


36

Quality Quality certificationscertifications

ISO 9001ISO 9001

37


38
