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1 COGNAC GAUTIER COGNAC GAUTIER Aged over the river Aged over the river Since 1755 Since 1755

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  1. 1. COGNAC GAUTIERAged over the river Since 1755 1
  2. 2. Aged over the riverSince 1755 The Maison Gautier, established in 1755, is one of the oldestcognac houses. The cellars are built on the foundations of a formerwatermill. This very specific humid environment associated to the art of theMaster Blender give Gautier Cognacs their unique flavour and smoothness.2
  3. 3. SUMMARYI.Maison Gautier1.Gautiers history2.A unique place for ageing Aged over the river since1755 3.A unique quality and know-howII. Gautier Cognacs1.Brand positioning2.Gautiers range3.Marketing toolsAppendixInternational awardsQuality certifications3
  4. 4. I. Maison Gautier4
  5. 5. 1. Gautiers history The history of Maison Gautier dates back severalcenturies to a little village called Aigre, situated onthe Osme river in the Charente. In the 17th century, the Gautier family producedbarrels in wood taken from the Tronais forest,renowned for the quality of its oaks . In 1644, Charles Gautier married Jacquette Brochet, a wine growers daughter . In 1700, their grandson, Louis Gautier, built up the cognac business successfully with the result that in 1755 the family was awarded the Royal Right of production and the articles founding the firm were signed by the king, Louis XV. That was how Maison Gautier came into being with the installation of the cellars in the old water mill in Aigre. 5
  6. 6. 1. Gautiers history Aigre, situated to the north of Cognac on the road to Paris, advantageous position for trade and for a long time was the main line of communication in the Charente. In 1804, six merchants came to settle in Cognac and four in Aigre, including Gautier. Over the years, the latter were taken over by Maison Gautier. Up until 1875, when the phylloxera wiped out thevast majority of the vineyards, Aigre was the centreof the cognac producing region. After the phylloxera, the traditional grape varietieswere gradually replaced by the Ugni Blanc, a moreresistant variety 90% of which is today used for theproduction of cognac. The heart of the Cognacvineyards thus shifted towards the town of Cognac. 6
  7. 7. 1. Gautiers history The family business of Maison Gautier was developed by thesuccessive heirs over 10 generations. Cognac Gautier continued to expand its export business,penetrating new markets overseas and was served in prestigioussettings as the Ritz Hotel or on board the English cruise ships ofthe famous Cunard Line. In 1911, Gautier Cognac also figuredon the menu for the investiture of the Prince of Wales. In 1975, Gautier joined the Berger Groupand then, in 1995, the Marie Brizard & RogerInternational Group that was taken over in2006 by the Belvdre Group. Currently exported to over 92 countries,Maison Gautier has kept all its drive andinnovative mindset. 7
  8. 8. 2. A unique place for ageing Aged over the river since 1755Maison Gautier: a former watermill The cellars of Maison Gautier are locatedin an old 18th century watermill situated inthe centre of a little island in the Orme, atributary of the Charente river. Thisexceptional position originated in the useof the driving force of the running water forproductive purposes. Today, the humidity from the site over the water is above all an undeniable advantagefor the successful ageing of Cognac. Humid conditions for optimal ageing By its influence on evaporation, the level of natural humidity and the temperate cellars in which the barrels are stored are two of the major factors involved in the maturing process. This perfect balance which reigns in the Gautier cellars just above the water enables the Cognacs to age harmoniously to develop into a mellow, remarkably soft and naturally complex.8
  9. 9. 3. A unique quality and know-how The Cellar Master Guardian of the secrets of Gautier CognacsSince 1909, the region has been divided into six growths : Grande and PetiteChampagne, Borderies, Fins bois, Bons Bois and Bois Ordinaires. Each of theseregions benefits from unique geographic and climatic conditions and producesintrinsically specific types of Cognac. Isabelle Couprie, Cellar Master of Maison Gautier, uses eaux-de-vie from all of theregions, with the exception of the Bois Ordinaires, to obtain the very best aromasfrom each one which, once combined, will provide truly harmonious blends and aregular quality for each type of Cognac. 9
  10. 10. 3. A unique quality and how-knowThe Chai Paradis Certain very old eaux-de-vie, including the oldestdating from 1840, are kept in a very special cellarof Maison Gautier known as the Paradise Cellar. Once they have reached their optimal maturity,the Cellar Master decides to halt their ageing andtransfers them first into very old oak casks andthen into glass containers called demijohns inwhich they can safely be left without any furtherchange. Some of these eaux-de-vie, carefully kept to thepresent day, are blended in varying proportions inthe crafting of the very finest Cognacs fromGautier. 10
  11. 11. 3. A unique quality and how-know For more than 250 years, Gautier is driven by a dynamic approach geared toconstantly seeking perfection in terms of quality.The quality and unique mellowness of Gautier Cognacs are prize-winners every yearin prestigious international contests. In 2010, Gautier received the Best in Class Gold Medal for Gold & Blue XOCognac at the International Wine & Spirit Competition, two Silver Medals for theVS and a Silver Medal for the Pineau des Charentes Blanc and the VSOP.XO Gold & Blue VSOP VSPineau BlancGold Medal Best in Class Silver Medal Silver Medal Silver MedalIWSC San Francisco WorldSan Francisco WorldConcours Mondial deSpirits CompetitionSpirits CompetitionBruxelles 11
  12. 12. IWSC ranking 12
  13. 13. II. Gautier Cognacs 1. Brand positioning 2. Gautiers range 3. Marketing tools13
  14. 14. 1. Brand positioningGautier, a unique mellowness for an exclusive niche Cognac vying with the leading brands. Aged over the river since 1755 Position of the cellars above the river combined with an ancestral know-how Perfect conditions of humidity for optimal ageing A quality recognised by judges in prestigious international competitions14
  15. 15. 2. Gautiers rangeThe classic range Cigars blends VS Cognac XO Pinar Del Rio VSOP Vieux pineau Panatela XO Gold & Blue XO Extra 1755 Tradition Rare EDENAlcohols with Cognac Sve by GautierCognac Fine Champagne liqueur Pineau Blanc Pineau Ros15
  16. 16. The classic rangeVS - Very SpecialThe Gautier VS has been carefully crafted by theCellar Master of Maison Gautier essentially fromCognacs from the Fins Bois and the Bons Bois for aperfectly balanced and harmonious Cognac.Tasting notes :A pale golden colour, a fruity aroma, lively, spicyflavours enhanced by a hint of vanilla, offer finesse onthe palate.Tasting :The Gautier VS, a young, well-balanced Cognac, canideally be enjoyed on the rocks or in a cocktail. 16
  17. 17. The classic rangeVSOP - Very Special Old PaleThe Gautier VSOP, crafted by the Cellar Master fromthe four leading growths of the Cognac region, is ablend of cognacs with particularly delicate aromas in aperfect marriage of generous, full-bodied Cognacs.Tasting notes :An amber colour, a subtle nose of vanilla with aromasof dried fruit. A rich, balanced Cognac.Tasting :The Gautier VSOP, enjoyed neat, on the rocks or in along drink with soda, reveals all its refreshing flavours. 17
  18. 18. The classic rangeXO Gold & BlueThis XO is a blend of old eaux-de-vie, some of whichhave been aged for 35 years, to give this Cognac itsround, full body and typical rancio .XO Gold & Blue comes in a decanter the modern,elegant lines of which were specially designed for GautierTasting notes :A golden amber colour resulting from the absorption ofthe tannins of the oak ageing barrels. Floral aromas withhints of toast and cinnamon. The XO Gold & Blue is asubtle, round and harmonious Cognac.On the palate, the taste explodes with all the aromas ofcandied fruit in a generous, mellow and particularlyharmonious blend offering all the splendid length which isso characteristic of old Cognacs.Tasting :An intense Cognac the aromas of which can be enjoyedneat, on the rocks or in a cocktail. 18
  19. 19. The classic rangeXO Extra 1755Upon the occasion of its 250th anniversary, Maison Gautiermade a point of paying homage to its founder, Louis Gautier,with the creation of the special blend entitled 1755, the dateof the foundation of Maison Gautier.This Extra, crafted from old eaux-de-vie, including some fromthe Paradise Cellar (holding cognacs over 25 to 30 years old),is an exceptional Cognac with an extraordinary complexity ofaromas.Tasting notes :This Cognac offers a rich and delicate nose combining thecomplexity of spices with the softness of vanilla, backed byfloral aromas giving it all its elegance.It is well-balanced on the palate between powerfulness andfinesse. The initial roundness proves to be a lasting feature.The XO Extra 1755, powerful, generous and full-bodied withsmooth, mellow notes, is definitely a Cognac for discerningconnoisseurs.Tasting :Its purity in little sips enables the full appreciation of theextraordinary richness and subtlety of its bouquet which 19reveals the old eaux-de-vie used in its blend.
  20. 20. The classic rangeTradition RareTradition Rare, with a limited annual production of just 2,400numbered bottles, is a blend of Cognacs taken from the veryoldest reserves of the Gautier Paradise Cellar faithfully handeddown over the last ten generations of the Gautier family.The result is a unique blend of rare, mellow Cognacs with trulyunique flavours.The bottle of Tradition Rare, with its hand-crafted wax seal, is areproduction of the bottle used in the 18th century when thehistory of Cognac first began.Tasting notes :This Cognac benefits from its powerfulness, first evidenced by itsmahogany colour and then by its rich, complex aromascombining the mellowness of candied fruit subsequentlyenhanced by its spiciness and intense notes of rancio.The alcoholic strength of 41.2 serves to maintain all the wealthof its aromas through to a lingering finish. This is a truly rare,generous and full-bodied cognac.Tasting :Made for discerning connoisseurs, Tradition Rare with itscomplex aromas is best enjoyed neat. 20
  21. 21. EDENMarriage of the oldest Cognacs from the Maison Gautiers Chais ParadisTasting notesLaunch tools:Nose: bouquet of candied fruits, a- Teasingtang of bitter orange wrapped in- Press kitdivinely sweet honey.- Advertising in internationalspirits magazinesPalate: spicy, woody notes which- Website : www.cognac-eden.comprovide Eden with a subtle andpowerful aromatic complexityEndnote: hints of candied andgrilled fruits return Packaging:- Bottle with pure lines numberedand an elegantly etched imagedepicting Adam and Eve- The display case is crafted fromteak, a precious dark brownwood from Burma, with aguillochedecorationandbrushed mirror backgroundConsumer price : 150021
  22. 22. Cigar blendsCognac XO Pinar Del RioPinar Del Rio, named after the Cuban valley where the besttobacco leaves are harvested, is an XO cognac crafted inparticular from the eaux-de-vie in the Paradise Cellar ofMaison Gautier especially for cigar aficionados.It enables connoisseurs to hold all the aromas of the Cognacin the mouth whilst respecting the character of each cigar.The XO Pinar del Rio offers a unique opportunity forunforgettable occasions.Tasting notes :Its amber colour is shot through with flashes of mahoganyand rosewood.The nose offers an extraordinary richness of complex aromaswith hints of vanilla, dried fruit and woodiness.Its roundness and balance predominate on the palate withthe increasing intensity of its bouquet leading to a remarkablysubtle finish.Tasting :The XO Pinar Del Rio, to be enjoyed neat with a Havanacigar, is the ideal gift for cigar lovers.22
  23. 23. Cigar blendsPanatela, Old Pineau des CharentesThe Panatela, the result of a blend of freshly pressed grapejuice produced in the Cognac region and of cognac eaux-de-vie,is matured in Limousin oak barrels for at least 5 years asrequired by the regulations for an Old Pineau .The combination of its natural alcohol content (17% vol.) and ofits mellowness drawn exclusively from the original grape juicewill delight the palate of all connoisseurs.All gourmets will appreciate this Panatela Old Pineau of theCharentes both for its unique taste and for its elegantpresentation.Tasting notes :Powerful, generous flavours of candied fruit, honey and walnut.Round and full-bodied on the palate with an extraordinarilycomplex body of aromas. Long and lingering with anexceptional finish.Tasting :To be enjoyed neat as an aperitif or with foie gras or anychocolate dessert. 23
  24. 24. Alcohols with CognacEnter into the world of Sve by Gautier, the perfectbalance between the strength of a Cognac and themellowness of a liqueurSve by Gautier,Liqueur with Fine Champagne CognacThe Cellar Master of Maison Gautier has selected the finestblends from the Fine Champagne area which, combinedwith a consummate blend of plant extracts, give a powerfulliqueur with a delicate and harmonious vanilla flavour.To enhance its unmistakably strong character, the liqueur isleft to mature a few in wooden barrels.Tasting notes :A nose of spicy, mellow fragrances marked by vanilla anddelicate floral touches. The roundness and mellowness onthe palate perfectly match the powerfulness of the Cognac.Tasting :Served neat, on the rocks or in a cocktail, Sve by Gautiercan be enjoyed as an aperitif or as an after-dinner drink. 24
  25. 25. Alcohols with CognacPineau des Charentes blancTasting notes :A golden yellow colour with a lovely limpid brightness. Anose of fruit, grapes, plum and honey encapsulated in aharmonious softness of aromas. Mellow and lingeringon the palate, the white Pineau from Gautier is superblywell balanced.Pineau des Charentes rosTasting notes :Flashes of red and a lovely brightness, this Pineauoffers a nose of soft fruit (blackcurrant and raspberry)followed by a delightful lingering softness on the palate.Tasting :To be enjoyed neat as an aperitif. 25
  26. 26. 5. Marketing toolsAdvertisements 26
  27. 27. Marketing tools WebsitesWebsite Gautier : coming 27
  28. 28. NEW Gautier website28
  29. 29. Maison Gautier, since its creation in 1755 and thanks to the production inlimited quantities crafted with a constant drive for perfection, has neverlost its authenticity or forsaken its determination to satisfy the most demanding palates. This constant passion and unique expertise have given Maison Gautier its status as an expert craftsman of Cognac upheld for over 250 Cognac years. 29
  30. 30. Appendix1. International awards2. Quality certifications30
  31. 31. 2010Gold Medal Best in Class XO Gold & Blue IWSC : International Wine & Spirit CompetitionSilver Medal VSOP San Francisco World Spirits Competition, USSilver Medal VSSan Francisco World Spirits Competition, USSilver medal VSIWSC : International Wine & Spirit CompetitionSilver Medal Pineau des Charentes Blanc Concours Mondial de Bruxelles, Belgium31
  32. 32. 2009Gold Medal XO Extra 1755Concours Gnral Agricole de Paris, FranceSilver Medal XO Extra 1755Concours Mondial de Bruxelles, BelgiumDouble Gold MedalXO Gold & Blue San Francisco World Spirits Competition, USSilver Medal XO Pinar Del Rio San Francisco World Spirits Competition, USSilver Medal VSOP International Wine & Spirit Competition, EnglandSilver Medal Best in Class Sve by GautierInternational Wine & Spirit Competition, EnglandSilver Medal Sve by GautierConcours Mondial de Bruxelles, BelgiumSilver Medal Pineau PanatelaInternational Wine & Spirit Competition, England32
  33. 33. International awards 2008Silver Medal Cognac VS International Spirits Challenge 2008Gold Medal Best in Class Cognac XO Gold & Blue Concours Gnral Agricole de Paris, FranceSilver Medal Cognac Pinar del Rio XO Concours Gnral Agricole de Paris, FranceSilver Medal Tradition RareInternational Wine & Spirit Competition, EnglandGold Medal Cognac Pinar del Rio XO International Wine & Spirit Competition, England2007Silver Medal Cognac Gautier Extra 1755 Concours Mondial de Bruxelles, BelgiumSilver Medal Tradition RareConcours Gnral Agricole de Paris, FranceSilver Medal Cognac XO Gold and Blue International Wine & Spirit Competition, EnglandBronze Medal Cognac VSOP International Wine & Spirit Competition, England33
  34. 34. International awards 2006Gold Medal Tradition rareConcours Saveurs de Poitou-Charentes, FranceBronze MedalCognac Gautier Extra 1755International Spirits ChallengeBronze Medal VSOP 250 YearsInternational Spirits ChallengeBronze Medal Cognac Gautier XO 1755International Wine & Spirits Competition, EnglandSilver Medal 250 Years Anniversary International Wine & Spirits Competition, England 2005Gold Medal XO Extra 1755 Concours Saveurs de Poitou-Charentes, FranceSilver Medal VSOP 250 Years Concours Saveurs de Poitou-Charentes, FranceSilver Medal Cognac Pinar del Rio XO International Wine & Spirits Competition, EnglandBronze Medal Extra Vieille XO Decanter International Wine & Spirits Competition, EnglandBronze Medal Cognac VS International Wine & Spirits Competition, EnglandSeal of Approval Cognac Napolon International Spirits ChallengeBronze Medal Cognac Pinar del Rio XO International Spirits ChallengeSilver Medal Cognac Pinar del Rio XO Concours Gnral Agricole Paris, FranceBronze Medal Cognac Tradition Rare Concours Mondial de Bruxelles, Belgium34
  35. 35. International awards2004 Silver MedalCognac XO Gold & Blue Concours Mondial de Bruxelles, Belgium Silver MedalCognac Pinar del Rio XO Concours Saveurs Poitou-Charentes, France Bronze MedalCognac VSOP International Spirits Challenge Bronze MedalCognac XO Gold & Blue International Spirits Challenge Commended Cognac XO Gold & Blue International Wine & Spirits Competition, Enlgand SilverCognac Napoleon International Wine & Spirits Competition, England2003 Silver MedalCognac Tradition Rare International Wine & Spirits Competition, England Bronze MedalPineau BlancInternational Wine & Spirits Competition, England Silver MedalCognac VS International Spirits Challenge, England Seal of ApprCognac Tradition Rare International Spirits Challenge, England Bronze MedalPineau Panatela /OldChallenge International du Vin, Blaye, France Silver MedalCognac Pinar del Rio XO Challenge International du Vin, Blaye, France Silver MedalCognac XO Gold & Blue Concours Saveurs Poitou-Charentes, France2002 Bronze MedalPineau Panatela /OldInternational Wine & Spirits Competition, England Silver MedalExtra Vieille XO Decanter Concours Saveurs Poitou-Charentes, France2001 Silver MedalMyriade Fine ChampagneVSOP Brussels Spirits Award, Belgium Bronze MedalMyriade Fine ChampagneVSOP Concours Gnral Agricole Paris, France Commended Cognac Pinar del Rio XO International Wine & Spirits Competition, England Commended Cognac VSOP International Wine & Spirits Competition, England2000 Trophy Winner Cognac Tradition Rare International Wine & Spirits Competition, England Gold MedalCognac XO Gold & Blue Monde Slection Quality Selections, Belgium Gold MedalCognac XO Gold & Blue International Wine & Spirits Competition, England Silver MedalCognac Pinar del Rio XO Concours Gnral Agricole Paris, France Bronze MedalCognac 2000 Concours Gnral Agricole Paris, France Bronze MedalMyriade VSOPConcours Saveurs Poitou-Charentes, France Seal of ApprCognac VSOP International Spirits Challenge, England 35
  36. 36. Quality certificationsISO 900136
  37. 37. Quality certifications 37
  38. 38. Quality certifications 38