coca cola advert anaylsis

7/24/2019 Coca Cola Advert Anaylsis

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Coca Cola Advert

By Mia



Media Forms- camera shottypes

Wide shot- this is

a shot whichincludes thesubjects full bodyand theirsurroundings. hisis e!ective as it

shows the wholepolar bear familyall happilytogether enjoyinga coca cola alsothis clearly shows

the coca colabottle to the

"ver theshoulder shot-this is wherethe camera isangled oversomeone#s

shoulder so youcan see theother characteras well as theiractions. his ise!ective as you

can see clearlywhat is

Mid shot- this

shot shows thesubjects upperhalf of their body. his focuses onthe product in avery subtle way.

his is e!ectiveas it shows theproduct$characters and abit of thescenery.



Media forms- Cameraangles

%igh angle- this iswhere thecamera isdirected at morehigh angle . hisis e!ective as it

turns to aestablishing shotboth thesetechni&ues aree!ective as you

can still see thes'y and

(ow angle- this iswhere the camera ismore pointing up atthe subject. his ise!ective as it showswhat#s going on andma'es the subjectseem bigger but notscary or overpowered.



Camera movements

he camera)ooms indisplaying thecoca cola bottleand cap$ again

this is showing ofthe product in avery indirect way. *ou can clearlysee the bear is

smiling but in away the smile

he camera)ooms outshowing thewhole familyenjoying co'e alltogether. his ise!ective as itgives theaudience aperspective of

what is

hey use dolly tofollow thecharacters toshow where theyare going and

what they aredoing. his letsthe audience havea bigger sense ofe+ploration

around the scene.



ransitions

• ,n this advert they mainly only use cuts as inadverts they tend to 'eep the adverts simple and

&uic' and try not to other complicate it. At the endwhen the logo comes up it dissolves on to centre ofthe screen and appears with the slogan openhappiness having the logo just come in is e!ectiveas the coca cola logo is very famous and well 'nown

then the logo fades of the screen.



/ound

• 0on diegetic sound- they use a song which isclassical which gives you the feel ofChristmas1winter because of the 2ute in thebac'ground. his is e!ective as it 3ts with the

advert and doesn4t have vocals which is good as itplays nicely in the bac'ground.

• 5iegetic sound- there is no diegetic sound as it is a

cartoon however they use sound of the coca colabottle opening which ma'es it sound li'e its therebut its not at it has been pre recorded to go overthe top of the cartoon



/et

• he advert is set in a cold area of theworld e.g. Antarctica$ 6reenland$north pole etc. to give the feel of

Christmas and help appeal to thetime this advert was released.

• he set is a small area this is

e!ective as it doesn4t ta'e away anyattention from what is actuallyhappening and the product.



(ighting

• ,n this advert there is no lighting as itis a cartoon however they want tobring this idea to you that they are

using natural lighting to ma'e itseem as real and natural as possiblebecause people wont li'e a advert

which is fa'e and really scripted asits less believable.



Costumes

• hey use polar bears to 3t with thetheme of snow and winter also theyare cartoons which are very child

friendly. ,ts &uite eye catching as itsunusual in many di!erent ways suchas they are polar bears ma'ing a

snow bear instead of a snowman.



7rops

• ,n this advert they use the coca colabottle to show of the product which iscalled product placement. hey ma'e

the storyline based around the cocacola bottle so all focus is brought tothe product.



Acting1dialogue

• here is no dialogue because eventhough they are cartoons they arestill animals and animals cant tal' so

they ma'e it more realistic by havingthem communicate by actions. heyall share the spotlight as the advert

targets on family time and beingtogether.



7rint advert



(ogo

• he logo is the simple coca colawriting in write on a red bac'ground.

his is e!ective as everyone 'nowsthe logo or font that coca cola usesand with the white on red ma'es it

stand out because of the contrast incolours and ma'es people noticethat it4s the logo as its big and clear.



5ominant image

• he dominant image is the snowbear as it stand out because ofthe red scarf on it and its holdingthe coca cola bottle also the factthat the image is in the middle ofthe print advert so everything is

centred around it which ma'es it

stand out among the others.



/econdary image• he secondary image is the babypolar bear on the adult polar bearsshoulders reaching for the snow

bear. his is the secondary image asits ne+t to the dominant image and isa &uite big image. his is e!ective asit gives the image a bit of life li'e it4s

a picture being ta'en right when thepolar bear is moving towards thesnow bear



Bac'ground

• he bac'ground is very subtle as youcant see much of it but its stillnoticeable. he bac'ground is also a

little blurred li'e the camera isfocused on the bears. hey 'eep thebac'ground &uite natural and not

over the top so its not in your face.



agline

• he tagline is open happinesswhich is the coca cola slogan as well.

his is e!ective as its &uic' and

snappy also memorable and whenyou hear it most people can relate itto coca cola. he word open is

e!ective as its an imperative verbwhich appeals to the audience as itsdemanding.



8epresentations

• ,n this advert it represents the feel ofcoldness but in a good way as itsshowing you what its li'e to drin'

coca cola as its cold and refreshing. he polar bears ma'e the advertmore child friendly as they use

cartons which are &uite cute forchildren and adults.



Audience

• his advert target audience can betowards anyone$ any age$ anygender or any race or culture. 7eople

who read maga)ines or newspapersor even social media will see thisbecause print adverts can be put

anywhere. his is a advert whichwould most li'ely to be put on abillboard in a busy town e.g. (ondon.



7roduction company

• he production company is Coca Colaitself which originates from Atlanta96eorgia. : ,t also had other soft

drin's such as $Fanta and /prite. hecompany is well 'now all around theworld and one of the most popular

brands that is worldwide thereforethey ma'e huge pro3ts fromeverywhere.

coca cola advert anaylsis

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