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2009 Annual
Episcopal Communicators’
Conference
Church Websites 101Jeff Frey
Thursday, March 19, 2009
Church Websites 101• Web Services and IT manager at Rice:
Development, data, design, any technology
• MS in Computer Science, Executive MBA
• Research on websites and new media tech
• Worship Leader / Pastor
• [email protected]’m available for questions, consulting, etc. Slides at http://jdfrey.wordpress.com
Jeff Frey
Church Websites 101• Importance of a church website
• Explanation of Sessions (101, 201, Tools)
• How many of you don’t have a website?
• Do you manage the content?
• Any techie people here?
• What do you want to get out of this?
Intro and Questions
Church Websites 101• Three Basic Concepts
1.Content
2.Architecture
3.Design• The internet
• Three +/- example sites
Agenda
Church Websites 101• Brainstorming
• Consider your audience
• Find your voice
• What is your brand
• Brand is different than image
Content (1 of 3)
Church Websites 101• Static Elements
• Who we are
• Service times
• Map
• Purpose / Vision / What we believe
• Ministries
Content (2 of 3)
Church Websites 101• Dynamic Elements
• Upcoming events
• Pictures posted afterward
• Sermons online
• Forms and registration
• Giving
Content (3 of 3)
Church Websites 101• Logical placement of content
• Naming conventions
• Jargon
• “3-Click Rule”
• Usability
• Resources
Architecture
Church Websites 101• Depends on architecture
• Common template examples
• Readability statistics
• Logo, banner, and navigation
• Colors
• Branding / image
Design (1 of 2)
Church Websites 101• Homepage
• Based on audience
• Most important information showing
• Consider placement of items
• Decide on delivery methods
Design (2 of 2)
Church Websites 101• Three Basic Concepts
1.Content
2.Architecture
3.Design
• Questions?
Agenda
2009 Annual
Episcopal Communicators’
Conference
Church Websites 101Jeff Frey - [email protected]
Thursday, March 19, 2009