EDITOR WEBSITES 101:

November 11, 2013

HOW CAN YOU BE HEARD IN CYBERSPACE?

HOW CAN YOU DIFFERENTIATE YOUR EDITING SERVICES IN CYBERSPACE?

• 500 Million Tweeters• 1,262,120 blogs •Facebook users have passed1billion• More than 150 million LinkedIn users• 51 million web sites

• Creates a multiplier effect• Breaks down silos and narrow reach• Lets you stay engaged with your audience & community• Helps you stay current• Lets you share resources and knowledge openly and quickly

TAPPING INTO THE POWER OF NETWORKS

FREE TOOLS BUT STILL ONE-TO-MANY MARKETING

To attract a following, you must create an identity to follow.

•Organizations have brands.•Individuals have personal identities or personas.•Brand, personality, persona = who you are.

BRANDING 101

MULTIPLE PERSONAS WILL FRACTURE YOUR IDENTITY.

Mind-map a list of possible identities you could own.Think about the specific types of editing you most want to do.

WRITING EXERCISE: THE REAL THING ABOUT ME AND MY EDITOR BRAND…

Look at these editor web sites and write down what kind of editing they

do in 10 seconds.

http://www.theeditingco.com/services/?main=107

http://bethjusino.com/

http://www.crossmancommunications.com/freelance-editing-services/

http://www.proofreader.cc/

Lots of group editing services available now.

Forty years of research proves that your audience will remember your information longer and relate to you better if

they know who you are.

People are interested in people.

Use your own personality to increase stickiness.

Let’s brainstorm a list of what you need to call attention to on your web site.

A WORD ABOUT IMAGERY. CAN WE COME UP WITH SOMETHING THAT’S NOT A PEN?

To have a tagline or not to have a tagline?

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