WEBSITE BUILDING 101Bennett College Lunch and Learn

Presentation by Dioni L. WiseNovember 20, 2013

PlanDe�ne the purpose of your site

WEBSITE BUILDING 101

PLAN

NING

Plan PlanPL

ANNI

NGDe�ne the purpose of your site

Contact Information PlanPL

ANNI

NGDe�ne the purpose of your site

Plan PlanPL

ANNI

NGDe�ne the purpose of your site

Plan PlanPL

ANNI

NGKnow your objective • Getting hired• Sharing knowledge• Providing services

De�ne yourself • Who are you? Writer? Producer? Photographer? Designer?• What skills do you o�er?

Look for inspiration • See what others are doing

Develop content and gather assetsThings you’ll need:• Web hosting and domain (Check availability at www.Namechk.com) • Short bio and image• Resume (.pdf)• Work samples

WEBSITE BUILDING 101

PLAN

NING

Develop content and gather assets Organize contentPL

ANNI

NGThink about the site navigation• Home• About• Blog• Portfolio • Contact

Organize content Organize contentPL

ANNI

NGHome• Logo• Tagline

About• Share your background, your story and your passion• Allow readers to form a bond with you... and want to work with you

Portfolio• Choose your best content• Showcase the service(s) for which you want get hired

Contact• This information should be obvious and easy to access• Link to social media accounts that are active and professional

Organize content Think about your audiencePL

ANNI

NGPeople could view your site on multiple devices, so consider a responsive website templates that adjust according to the screen size of the reader’s device

Think about your audience Free/cheap options for building websitesEX

ECUT

ING

Consider the following:• www.WordPress.com• www.Wix.com• www.Weebly.com• www.Tumblr.com• www.Squarespace.com• www.About.me• www.Bluehost.com (for setting up a “self-hosted” version of Word-Press)

Resources: http://bit.ly/NABJDTFPortfolioTips and http://bit.ly/5FreePortfolioSites

Free/cheap options for building websites Work smarter, not harderEX

ECUT

ING

Use keywords (SEO) • Include a phrase such as “Triad area designer” in multiple places• Proofread your text

Take your time

Use internal links and calls to action• “View my portfolio”• “Print my resume”• “Contact me”

Test as you go• Make sure links work

Work smarter, not harder Update as neededM

AINT

AINI

NGUpload a new resume

Add new work samples

Post blog entries consistently

Promote new items

Renew your hosting package

Plan SourcesLI

NKS• http://www.smashingmaga-zine.com/2009/02/26/10-steps-to-the-perfect-portfolio-website/ • http://www.poynter.org/how-tos/career-develop-ment/229101/creating-an-online-portfolio-tips-for-storytellers/• http://www.inc.com/ilya-pozin/build-a-killer-web-site-19-dos-and-donts.html • http://tech.journalism.cuny.edu/2011/01/11/cre-ate-a-top-notch-journalist-portfolio-website/• http://bit.ly/NABJDTFPortfolioTips• http://bit.ly/5FreePortfolioSites

Sources Contact InformationCO

NTAC

T ME

Dioni L. WiseDigital Content Specalist, Pace Communications• www.DioniLWise.com• @DioniLWise• Dioni.Wise@gmail.com