author marketing and websites 101
DESCRIPTION
In the new digital publishing arena, all writers have to market themselves--with or without a traditional publisher. Branding expert Cynthia Hartwig presents the "must haves" for an author who wants to build a platform online. Included are many examples of author marketing, some good, some... execrable. Which do you want to be?TRANSCRIPT
AUTHOR MARKETING 101:
February 3, 2014
HOW CAN YOU BE HEARD IN CYBERSPACE?
HOW CAN YOU DIFFERENTIATE YOUR WRITING IN CYBERSPACE?
• 500 Million Tweeters• 1,262,120 blogs •Facebook users have passed1billion• More than 150 million LinkedIn users• 51 million web sites
• Creates a multiplier effect• Breaks down silos and narrow reach• Lets you stay engaged with your audience & community• Helps you stay current• Lets you share resources and knowledge openly and quickly
TAPPING INTO THE POWER OF NETWORKS
FREE TOOLS BUT MOST AUTHORS ARE STILL PRACTICING ONE-TO-MANY MARKETING
To attract a following, you must create an identity to follow.
• Organizations have brands.• Individuals have personal identities or personas.• Brand, personality, persona = who you are.
BRANDING 101
MULTIPLE PERSONAS WILL FRACTURE YOUR IDENTITY.
Mind-map a list of possible identities you could own.Think about the specific types of editing you most want to do.
WRITING EXERCISE: THE REAL THING ABOUT ME AND MY WRITER BRAND…
Look at these author web sites and write down what you know about the
writer in 10 seconds.
A scroll down Will Self’s WordPress site:
Let’s try writing your author profile on Twitter: you’ve got 3 minutes and 120 characters.
Start with your name.
Forty years of research proves that your audience will remember your information longer and relate to you better if
they know who you are.
People are interested in people.
Use your own personality to increase stickiness.
Let’s brainstorm a list of what you need to call attention to on your web site.
A WORD ABOUT IMAGERY. CAN WE COME UP WITH SOMETHING THAT’S NOT A PEN?
30
To have a tagline or not to have a tagline?
31
http://bethjusino.com/