Chris Beltran Messaline Clement

Mireya GamaCody Prue

Introducing

SolarCell:The Solar Powered Cell Phones

Agenda

• Introduction of Solar Cell

• Current Market & Trends

• SWOT Analysis

• Company Objectives

• Product position

& Competition

• Marketing Mix

• Financials

• Q&A

The Product

• Solar Powered Mobile Phones• Solar Panel placed on front & back

of the phone • Photovoltaic Panel with

Amorphous cells• 2 year Warranty

SolarCell aims to develop smartphones that recharge themselves powered by solar and artificial light.

TrendsAccording to Solar Energy for Homes:

“Cellphones account for a large portion of the huge increase in electricity consumption that has occurred in the last decade”

• Eco Awareness • Sustainability

Needs

• Reduction in E-waste • Passive charging

Trends & Market Needs

Target Market

SWO

T An

alys

is

Market Growth

According to the newest data issued by Chetan Sharma Consulting, the global mobile

industry is now the most “vibrant” and “fastest growing industry” on the planet.

Marketing Objectives

Value Proposition:

Solar Cell is convenient, easy to use, and it meets a lack in the current market. Indeed, it will make the life of our customers easier by not having to worry about their cellphone’s battery.

• Create a solar alternative for all cell phone users

• To achieve a 60% product awareness among the target audience within the first year of operation

• Expand to all future cell phone markets

Product Positioning Competition

Companies:• Everbright Solar

Inc.• Earthtechproducts• EnerPlex

Cell phone models:• Samsung Crest• Sharp Solar Hybrid

• Distribution• Online

• Pricing• Cost- based pricing strategy• 10% markup

• Marketing Communications• Google Ads, Facebook Ads• Forums & Events • Printed Ads

Marketing Mix

Financial Plan

Revenue

Expenses

Financial Plan

0 500 1000 1500 2000$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

Break-even graph

Sales

Fixed costs

Total costs

Break-even

Units sold

Questions?

"San Francisco, California (CA) profile: population, maps, real estate, averages, homes, statistics, relocation, travel, jobs, hospitals, schools, crime, moving, houses, news." Stats about all US cities - real estate, relocation info, crime, house prices, cost of living, races, home value estimator, recent sales, income, photos, schools, maps, weather, neighborhoods, and more. N.p., n.d. Web. 15 Oct. 2013. http://www.city-data.com/city/San-Francisco-California.html

"San Francisco County Demographics - Census Data for San Francisco County, CA." California Demographics - Get Current Census Data for California. N.p., n.d. Web. 15 Oct. 2013. http://www.california-demographics.com/san-franciscocounty-demographics

 

The Most Current, Easy-To-Consume San Francisco County Demographics AvailableINSTANTLY, In One Place. (n.d.). San Francisco County Demographics.Retrieved December 5, 2013, from http://www.california-demographics.com/sanfrancisco-county-demographics

 

Candy-Colored Solar Panels Don't Need Direct Sun. (2010, August 28). NationalGeographic. Retrieved December 5, 2013, fromhttp://news.nationalgeographic.com/news/2009/09/090914-solar-video-ap.html

 

Solar Cell Phones Change the Way the World Communicates. (n.d.). Solar Cell PhonesChange the Way the World Communicates. Retrieved December 5, 2013, fromhttp://www.solar-energy-for-homes.com/solar-cell-phone.html

 

Fallon, S. (2009, June 11). Samsung Crest E1107 Solar Cellphone: Sun-Powered, Dirt Cheap At $59. Gizmodo. Retrieved December 8, 2013, fromhttp://gizmodo.com/5287263/samsung-crest-e1107-solar-cellphone-sun+powereddirt-cheap-at-59

 

References: