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    Chapter I

    THE PROBLEM

    Excellence is an art won by training and habituation. We do not act rightly because wehave virtue or excellence, but rather we have those because we have acted rightly. Weare what we repeatedly do. Excellence, then, is not an act but a habit. (Aristotle)

    Background of the study.

    All parents desire to have quality and functional educational programs for their

    children from nursery school to the university level. This is in conformity with the

    general belief that a sound education is the only permanent legacy that parents can pass

    on to their children to ensure their future. However, what we see nowadays is that many

    educational institutions are turning out unemployable illiterates (Ojo, 2008). Hallak

    (2006) emphasized that the quality of the education system depends on the quality of its

    teachers. On the other hand, Alloy Ejiogu (2000) stressed that the quality of education in

    any given society depends considerably on the number and the quality of its personnel.

    The need for administrative training program in education was affirmed by David (2005)

    as crucial to the success and quality of the new educational system which currently lacks

    visible subsystem of administrative training program. Therefore it becomes necessary

    that school administrators address themselves to those managerial activities that would

    lead to the improvement of performance, thereby leading to academic excellence in

    schools.

    Accordingly, Pador (2007), stressed that the role and importance of education

    may vary along various profession and trades, but it is indispensable in providing basic

    training and assuring the social standard. Aside from the function of preparing

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    enlightened citizens and replicating the labor force, education also fulfills the functions of

    advancing and consolidating scientific and technological development.

    Furthermore, institutions of higher learning serve as centers for scientific and

    technological research and development of productive forces of society. With these

    objectives, higher learning institution must necessarily offer quality programs or degree

    courses that would provide the best end-benefits to graduates who will become part of

    future labor force (Pador, 2007).

    Likewise, Tujan (2004), also points out that education fulfils a crucial social

    function to insure that the productive forces of the society will replicate and develop.

    From the managers, supervisors, the technologist, scientist and technicians, to the factory

    workers need, education will fulfils a responsibility in their preparation and training.

    The last few decades have witnessed the integration of the world economy as a

    result of multiple factors, including the deregulation of world capital markets, market

    liberalization and most importantly, the explosion of worldwide telecommunications.

    This has in turn created an intensively competitive and dynamic environment which often

    creates conflicting pressures on organizations to rapidly adapt and respond to changing

    scenarios (McGregor, 2002).

    With increasing levels of awareness and sophistication of local and international

    communities, Higher Education Providers (HEPs) have to accommodate and satisfy

    increasing demands from stakeholders. Furthermore, these institutions that were once

    protected from free market dynamics are now forced to become much more competitive,

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    in order to attract and retain students and to meet performance demands of the global

    market (Grey, 2004).

    According to Suwanwela (2007), the rapid rate of scientific and technological

    advancement that we are observing to-day owes to a large extent to competition. A

    significant scientific discovery requires a lot of efforts intellectually and otherwise. The

    prospect of return may not be the sole incentive for scientists to pursue their interest, but

    on many occasions prevent them from shifting to other lead. Innovation often comes after

    untiring determination. On the other hand, from a promising discovery, a lot of efforts

    and investments are needed to explore many possible leads in order to find a

    breakthrough. Thus, the necessary investments depend on the prospect of big return, and

    competition leads to innovation.

    However, while competition has become more intense, resources have become

    scarcer. Organizations that employ public funds such as educational institutions are no

    exception, as they face increasing pressures to demonstrate sufficient value in return for

    resources employed (Pounder and Coleman, 2002).

    Competition by private providers necessitates change in public universities

    regarding their course offerings. Competition by providers from abroad stimulates

    broader vision and wider perception of market demand among local universities

    regarding quality and cost. Teaching and learning including curriculum and learning

    experiences are adjusted with the use of more effective modes and approaches. Teachers

    which are the most important element in the quality of education and research are

    actively sought, developed and preserved as well as provide conducive environment for

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    their productivity. Students are considered both as the source of revenue and as best

    brains for quality outputs. New methods and technologies are sought, invested and

    appropriately used. Innovations are not only allowed, but encouraged and rewarded.

    Relevance becomes an important part of quality for competitiveness in the market

    (Suwanwela, 2007).

    This was affirmed, by Abugbe (2002), a functional educational system is the cry

    of educationists the world over. This is because, we are inclined to believe that

    educational advancement and innovations can only come forth from disciplined and

    committed minds, which operate within an enabling work organizational culture, a

    culture pervaded by quality consciousness. Therefore, there is an urgent need for an

    organization wide approach and commitment to quality improvement since no one

    organization can boast of holding franchise to the development and delivery of quality

    products/services; many organizations have embraced the total quality management

    concept as a way of survival.

    According to Ojo (2008), with the strategic position of the university, there is

    need for the introduction of total quality management that will involve all the

    stakeholders especially the principal, teachers, students, parents and even the community.

    It must be emphasized that the success of education rests in no small measure on

    informed planning, efficient organization and dedicated leadership; just as learning

    cannot take place in a classroom manned by ill-prepared and unskilled teacher, no

    educational system can rise above the quality of its administration. The diversified nature

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    of our society demands a different, more creative solution to our basic education

    problem.

    Human productivity towards Total Quality Management (TQM) of a higher

    education can not be measured into this level, but rather it must always start at the

    beginning of the process of quality teaching and learning. The success of TQM

    approach will depend on the quality systems of basic education and motivation values

    that are embedded to human person. Earlier detection of defect will be a good sign to be

    more aware of continuous improvement of instructions, and facilities in achieving a

    productive citizen. Productivity depends on the quality of inputs, if there is a grater

    quality on the inputs there is a quality of an output (PIDS, 2006)

    Pagas (2009), likewise stressed that the increased competition of higher education

    both at national and international level has led to an emerging interest on universities

    profile. On a national level, Padilla (2006) describes the Philippine higher education as a

    unique system with unusual number of college students. In fact, there are one thousand

    seven hundred twenty six (1,726) colleges and universities in the country and about 88%

    of which or one thousand five hundred twenty three (1,523) are privately owned

    (Angeles, 2009). Neighboring countries in Asia and the Pacific do not have such number

    and large majority are government-owned. But in general, quality and quality assurance

    have become issues for higher education since the decade of 90s. Haman stated that:

    The main issue is the quality debate about higher education acre the

    maintenance and improvement of level of teaching and learning, research,scholarship, improvement in quality and adaptability of graduates, how to define

    and measure quality, whether management approaches of university and colleges

    improve outcomes; the use of benchmarking and performance indicator; and howto convince stakeholders that institutions and systems are doing a competent job

    in ensuring quality outputs (1996,2).

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    In an article entitled: Strategies for Quality and Excellence as published by the

    UNESCO National Commission of Philippine Education Committee in 2000, mention

    was made of the observation that the quality of graduates in the Philippines is generally

    poor. This was attributed to poor quality of teachers, inadequate teaching and learning

    facilities of the institutions, and ill-instructed curricular offerings. There is also an

    observation that higher education has failed to live up to the national expectation of

    providing quality education and training that would match the requirements of the

    changing and developing economy of the Philippines (Quacquarelli Symonds, 2008).

    Quality education in our country is supervised and monitored by the government

    agencies like Commission on Higher Education (CHED) and Technical Education Skills

    and Development Authority (TESDA) to promote quality education. Voluntary

    accreditation-process was encouraged to insure quality graduates.

    The Commissions thrust and program on quality assurance for Philippine higher

    education has three components, namely: a) accreditation which is voluntary and done by

    accrediting bodies and certified by their federations; b) benchmarking for the

    development of policies, standards and guidelines (PSGs); and c) institutional quality

    assurance though monitoring and evaluation (IQuAME). The Commission on Higher

    Education issued CMO No. 15, Series of 2005 entitled Institutional Monitoring and

    Evaluation for Quality Assurance of All Higher Education Institutions in the

    Philippines. The CMO was issued pursuant to:

    Article XIV, Section 1 of the 1987 Philippine Constitution, whichprovides that the State shall protect and promote the right of all citizens to

    quality education at all levels and shall take appropriate steps to make such

    education accessible to all. In line with this Constitutional provision, Section 8

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    (e) of Republic Act No. 7722 otherwise known as the Higher Education Act of

    1994, provides that the Commission shall have the power and function to

    monitor and evaluate performance of programs and institutions of higherlearning for appropriate incentives as well as the imposition of sanctions such as,

    but not limited to, diminution or withdrawal of subsidy, recommendation on thedowngrading or withdrawal of accreditation, program termination or school

    closure.

    It is the declared policy of the Commission to support and value the significant

    role of higher education institutions, academic community, and other stakeholders in

    establishing a quality assurance system for the higher education sector. Institutional

    monitoring and evaluation for quality assurance is deemed complementary to

    accreditation. It looks into the effectiveness of an institution in its entirety, particularly

    the development of institutional systems that ensure the quality and standards of

    programs (www.pagenational.org/ iquamehclagrada.doc).

    The thrusts of the Medium Term Development of the Philippine Higher Education

    (MTDPHE) are based on the Medium-Term Philippine Development Plan: 2005-2010

    (MTPDP, 2005-2010) and the Unifying Human Resources Development Framework of

    the Philippines (UHRDFP). The MTPDP outlines the governments development goals,

    strategies and action plans in the next six years to reduce the incidence of poverty and

    spread the fruits of economic prosperity to the greatest number of Filipinos. The primary

    goal is to improve access to and success in higher education through improved quality of

    higher education institutions, stronger research and extension, and rationalized

    governance and financing of higher education.

    In Region I, there are 85 private and 29 public higher education institutions,

    directly or indirectly competing with degree programs or even non-degree programs in

    terms of the total quality management and productivity of their products. The

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    performance of every institutions will take a lead accelerating their institutional

    productivity in terms of enrolment, retention, licensure examination/board examination,

    academic and social achievements, and most important the employability of their

    graduates (www.ched.gov.ph/hes/index.html).

    The quality of education is always a major issue in human resource development

    of our country. It is always address to every educational institutions that their operations

    are focus to quality service delivery of their customer and stakeholder, therefore their

    corporate image and reputation are at stake. Are they competent enough to compete

    globally or locally in the employment market? Do they have enough knowledge, skills,

    attitudes and values to compete in a global arena? These are a challenge to graduates

    who should make their best share, work, collaborate and used their knowledge in a

    changing world.

    Its a common trends now a days that every educational institution market their

    programs based on the performance of quality education quality in facilities,

    instruction, service delivery of school, thus it follows productivity. The knowledge of

    quality and abilities of the school manager and its corporate leaders are key factor for the

    total qualitys success of an institution, thus it continuously improve its inputs, processes,

    and outputs that will assure quality and productivity success. Efficiency and effectiveness

    of educational managers, leaders and every member of the organization apply the total

    quality managements principles and productivity that will lead to the success and

    prosperity of the educational institution. For this reasons the researcher is challenge to

    undertake the study.

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    Statement of the Problem

    This study aimed to assess the Total Quality Management Practices and Productivity

    (TQMP) of Higher Education Institutions (HEIs) in Region I.

    Specifically, it sought to answer the following questions:

    1. What is the profile of Higher Education Institutions (HEIs) in Region I in

    terms of the following:

    a) Type of Institution;

    b) Date Established;

    c) Location;

    d) Enrolment Size;

    e) Number of Faculty;

    f) Number of Curricular Offerings/Programs;

    g) Number of Level of accreditation on curricular

    offerings/programs

    2. What is the of level total quality management practices (TQM) of HEIs in

    terms of the following indicators:

    a) Corporate Leadership;

    b) Human Resource-Training & Development;

    c) Student Development & Learning;

    d) Teaching Methods and Strategies;

    e) Instructional materials & facilities;

    f) Curriculum and Program delivery and

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    g) Assessment and Learning Outcomes?

    3. Is there a significant difference in the level of Total Quality Management

    among HEIs as determined by the following respondents;

    a. Administrators;

    b. Faculty and;

    c. Students?

    4. What is the level of productivity of HEIs along the areas of:

    a) Innovative technology application;

    b) Job Satisfaction;

    c) Management Commitment to quality and;

    d) Market Competition?

    5. Is there a significant difference in the HEIs level of

    productivity in relation to the identified indicators as determined by the

    following respondents;

    Administrators;

    Faculty and;

    Students?

    6. Is there a significant relationship between the levels of

    productivity and total quality management practices?

    7. What model may be proposed to attain higher levels of total

    quality management and productivity in higher education institution?

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    Research Hypotheses

    The following research hypotheses were tested in their null forms at 0.05 level of

    significance:

    1. There is no significant difference in the Total Quality Management practices

    among HEIs as determined by the followings:

    1. Administrator;

    2. Faculty; and

    3. Students?

    2. There is no significant difference in the level of productivity of HEIs in

    relation to the identified indicators as determined by the respondents?

    3. There is no significant relationship between the levels of productivity and

    the application of total quality management among Higher Education Institutions?

    Significance of the Study

    The study was conceived to provide empirical information that could benefit the

    following clientele/ groups;

    School Administrators. The results of this study will keep the school

    organization intact and with a sense of direction. It will provide the significant

    information to serve as guide in their activities. This will help them better understand

    total quality management as to how the graduates become productive after completion of

    the course and achieving quality performance in organization and administration, which

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    has been adopted by the Philippine Association of Colleges and Universities'

    Commission On Accreditation (PACUCOA).

    Deans/Heads/Directors. This study would enable them to have a better

    understanding on evaluating the productivity and total quality management of

    administrators and faculty through their responses on the areas of organization and

    administration as identified in this study. This study is of great help to the deans and

    directors in as much as they are responsible for the implementation of quality system of

    the higher education program in their specialized unit.

    Graduate Students and other young professionals. This could be used as

    reference to provides empirical data in administration of quality management and

    productivity improvements of private or public higher education institutions. It is through

    this study, that quality management through systematic organization and administration

    can be well applied.

    Legislators/Policy Makers. This study will provide data for the legislators/policy

    makers such as the Commission on Higher Education (CHED), Philippine Accrediting

    Association of Schools, Colleges and Universities (PAASCU), the Philippine Association

    of Colleges and Universities' Commission On Accreditation (PACUCOA), and the

    Association of Christian Schools, Colleges and Universities Accrediting Association Inc.

    (ACSCU-AAI)in the formulation of necessary provisions, policies and standards in order

    to improve the educational system.

    Other concerned private tertiary education. This study will provide valuable

    information after documentary analysis as corroborated by the responses of faculty and

    administrators on the current performance of the educational institutions on to total

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    quality management and productivity of an individual or their own organization. It shall

    give them the opportunity to evaluate their current status through the results of this study.

    Scope and Delimitation of the Study

    This study attempted to describe and evaluate the of total quality management

    practices and the productivity of Higher Education Institutions (HEIs) in Region I

    along with institutional profile, TQM application, academic and administrative service

    delivery, and the outcome of productivity. Geographical scope of this study covered the

    provinces of Pangasinan, La Union, Ilocos Sur and Ilocos Norte.

    Definition of Terms

    Total quality Management. This refers to the wholistic of quality management

    system that encompasses all activities in achieving the goals and objectives of

    institutions, society and all stakeholders concern. It also refers to continuous

    improvement process of educational system that produces quality and employable

    graduates.

    Productivity. It is the ratio of the outputs over the inputs. It is the relationship

    between the utilization of innovative technologies, committed and competent human

    resources of an educational institution that provides continuous improvement of quality

    outputs and uses of cost-efficient and effective strategy.

    Education Quality. Itis the character of the set of elements in the input, process,

    and output of the education system that provides services that completely satisfy both

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    internal and external strategic constituencies by meeting their explicit and implicit

    expectations (Cheng, 1995).

    Quality Education. It is a product of effective and efficient teaching-learning

    process involving administration, instruction, research & extension and academic

    services that use acceptable and innovative methods and strategies, to achieve the desired

    goals and objectives of the institution and the government. It also refers to continues

    improvement process of educating and developing the potentials of learners and acquires

    knowledge, skills and attitudes that become a productive in our society.

    Educational Attainment. It refers to the level of educational qualification

    achieved by administrators and faculty in order to be competent to academic work in the

    institution of learning. It also refers to completion or possession of professional academic

    qualification in the field of instruction such as baccalaureate, masteral and doctoral

    degree.

    Type of Institution. It refers to the type of institution whether it be a private or a

    public educational institution offering educational services. Public institutions are run by

    the government like State Universities and Colleges (SUCs), CHED Supervised-

    Government Owned or Controlled Corporations-(GOCCs) and Local Universities and

    Colleges (LUCs). On the other hand, private institutions are run by private individuals

    who have the capacity and ability to run an educational institution.

    Date Established. This refers to the date of existence of an establishment or

    institution and the first operation of its curricular offerings and programs. This could also

    refers to the number of years of its operation and how long it has been producing quality

    graduates.

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    Location of Institution. This refers to the place where an institution is situated or

    located and where its business operation takes place. It is also the place where it

    conducts training and development of its human resources.

    Enrollment Size. This refers to the number of students enrolled in the different

    courses or programs offered by the institution.

    Number of Faculty. This refers to the size of the teaching personnel in an

    institution that provides quality services to students to make them productive in the

    future.

    Curricular Offerings/Programs. This refers to the number of programs offered

    by the institution which are relevant to the needs of the community. These are programs

    of study that will make students learn and develop their knowledge, skills and attitudes.

    Level of Accredited Curricular Offerings/Programs. Thisrefers to the level of

    status of accredited programs offered by the institution that meet the quality standards of

    the accrediting agency like Philippine Association of Colleges and Universities'

    Commission On Accreditation (PACUCOA), Philippine Accrediting Association of

    Schools, Colleges and Universities (PAASCU), and Association of Christian Schools,

    Colleges and Universities Accrediting Association Inc. (ACSCU-AAIs). It also identifies

    the status level of accredited programs.

    Corporate Leadership. This refers to top management to oversee the daily

    operation of the organization, which is to develop guides and create strategic plan to

    achieve the goals and objectives of future success. It also refers to the leadership skills of

    administrators and members of an educational organization to transform the knowledge,

    skills and attitudes to its clientele.

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    Human Resource-Training and development. It is the process of improving

    human resource capability to gain knowledge, skill and work attitude towards

    development of organizational effectiveness and become productive in their work

    functions to achieve desired and acceptable performance of the institution.

    Student development and Learning. This refers to the situation that requires

    enhancement of learners productivity thru effective teaching methods and strategies in

    acquiring knowledge, skills and attitudes. It also refers to the development of human sas

    a person that has intellectual capability to improve its abilities and contribute more

    productive efforts for development of the society. In addition, it is the process of

    improving the capability of learners to make them efficient and responsive to changes in

    their organizational environment.

    Teaching methods and strategies. This refers to theuse methods of teaching-

    learning strategies; classroom management, as well the implementation of innovative and

    creative teaching technologies provided by the institution. Thus, it also includes the

    characteristics of acquired knowledge, experience, skills and attitudes that help transform

    the students involved in the learning process.

    Curriculum content. This refers to the program of study that described the goals

    and objectives of course and its subjects specifying the duration, course description,

    subjects, learning materials, tools and facilities, methods & strategies that used to

    facilitate quality of teaching-learning activities. It also refers to the pattern or a guide of

    program of study in delivery of teaching-learning process that makes the learner attained

    quality education.

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    Instructional materials and facilities. This refers to the materials or facilities

    needed in the teaching and learning process, such as audio visual aids, library,

    laboratories, and computers. These resources are essential for the efficient, and effective

    and quality standard of teaching-learning process.

    Assessment methods and Learning Outcomes. These refer to the results of

    various test or examinations of the students which assess the effectiveness of acquiring

    knowledge, skills and good attitudes towards a productive learning outcomes. This also

    includes the evaluations of test/examination or outcomes which purposely determine the

    problems to be analyzed, and provide in the solution and apply the principles of

    continuous improvement.

    Innovative Technology Application. This refers to the utilization of innovative

    technologies and methods of learning to develop and apply the usefulness of technology

    as a means to improve the productivity of the learners. Furthermore, it is the process of

    applying the right technologies in order to be more efficient and productive.

    Management Commitment To Quality. This refers to the commitment of the

    top management to support quality policy in the implementation and development of

    human resource, products or services, financial viability, training and thru effective

    leadership in the attainment of the vision and mission of an institution.

    Job Satisfaction - it refers to the satisfactions of an employee motivated by

    different factors such as compensation package, security of tenure, policies and incentive

    through attainment of goals and objectives of the educational institution or organization.

    It also refers to the motivational factors that influence the employees in the effective and

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    efficient delivery of services to its stakeholders, such as: conditions of work, and benefits,

    adequacy of support facilities used by faculty & students, and leadership culture.

    Market Competition. This refers to the competitive awareness of every member

    of organization or educational institutions to know their market standing or positions, and

    which will lead to the development of a marketing or information dissemination

    campaign, or positive performances, and ensure the competitiveness of programs and

    services. It also refers to the relationship of quality improvement that serves as a

    motivational force to challenge the increase profitability and attain excellent performance

    in productivity. This will serve as the key indicators as to the competitiveness in the local

    or international market.

    School Administrator/Head. They are the executive officers either the President

    or Directors with the Deans, Department Heads and other officers of Public or Private

    Higher Education Institutions (HEIs).

    Faculty. This sector is composed of professional teachers/instructors who may

    either be full-time part-time, contractual, temporary or permanent in their status of

    appointment, and who are teaching in the aforementioned schools.

    Students. They are the main customers or clients of educational institution who

    are involved in academic pursuits or whose activities are directly related to instructional

    processes purposely to complete or to graduate a program of study.

    Academic Programs. This refers to the curricular activities and guidance in the

    private higher education institutions participated in by students and teachers, which

    develop the students character and intellect.

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    Perception. This involves interpretation of stimulus and recognition of the object that

    produces a sensation, based on earlier experience and is the process by which one

    becomes acquainted with his environment. The respondents perceptions referred to in

    this study are their personal knowledge on the areas of total quality and productivity

    improvements in their respective schools.

    of the conduct of operation of educational institution in terms of its quality management

    practices that make its goals and objectives are achieved as well as satisfy the needs and

    wants of stakeholders.

    Total Quality Management is a structured system for satisfying internal and

    external customers and suppliers integrated in the business environment, continuous

    improvement, and breakthroughs with development, and maintenance cycles while

    changing organizational culture (TQM, 2000). According to Bader (2001) TQM -

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    refers to a management process and set of disciplines that are coordinated to ensure that

    the organization consistently meets and exceeds customer requirements. TQM engages

    all divisions, departments and levels of the organization. Top management organizes all

    of its strategy and operations around customer needs and develops a culture with high

    level employee participation. TQM companies are focused on the systematic

    management of data in all processes and practices to eliminate waste and pursue

    continuous improvement.

    ).

    Total Quality The culture of an organization where continuous improvement is

    integrated into all activities with the objective of improving the quality.

    (www.bpic.co.uk/jargon.htm

    Articles will move to.

    Higher education system in the Philippines is a key player in the education and

    the integral formation of professionally competent, service-oriented, principled, and

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    productive citizens (Long -Term Higher Education Development Plan 2001 -2010, 2005).

    It is, however, in crisis. Inadequate government resources for education, inequitable

    distribution of public higher education and public funds and inefficient use of public

    funds are among the issues that are being discussed to rationalize public higher education.

    There has been several cost analyses conducted for universities and colleges in the

    Philippines. Many have shown that the performance, quality, and efficiency of these

    HEIs are being studied with the purpose of improving and assessing the higher education

    system in the country. However, these investigations focused in university costs and their

    implications for the scale and scope of the provision of the various aspects of HEIs.

    However, despite the vast amount of literature on the topic of quality, there is

    very little agreement on the fundamental precepts that underpin quality in Higher

    Education (HE). Most studies on quality focus on students levels of satisfaction within

    particular institutions while the views of other stakeholders have not been adequately

    examined. It is apparently taken for granted that as the core issues in managing quality

    have already been identified by experienced educators and relevant bodies such as

    accreditation agencies, it is not necessary to validate these assumptions by exploring the

    views of those who are directly involved or affected by the process of HE.

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    Consequently, the issue of service quality in higher education (HE) has raised to

    the top of the research agenda with the main focus on service satisfaction from the

    perspective of the student (Wright and ONeill, 2002).

    Srikanthan and Dalrymple (2007) point to the elaborate measures initiated by many

    governments to regulate standards and improve quality, as an indication of the desperate

    need to bring about fundamental improvements in the management of quality in Higher

    Education (HE).

    [ RL Technological breakthrough may create gap in skills and knowledge to the

    learner or students if they will not be trained to use technologies, and they lag behind in

    terms of their economic prosperity. In the third world countries, like Philippines where it

    is not productive enough, it cannot be attributed to poor quality education per se, but in

    some aspect like as corruption in the government as major consideration. Other countries

    such USA, Europe, Japan, Taiwan, Korea and China are committed in the development

    of their human resources and make their country productive as well. They are innovative

    and productive, enough to sustain their economic success and continuously improving;

    because they tap the advance technology as the means of their productivity and quality

    life. RL]

    [ RL Total quality management (TQM) is a management style based upon

    producing quality service as defined by the customers and suppliers. TQM is an

    organizational wide approach to quality with improvement undertaken on a continuous

    basis by everyone in the organizations. Dale and Bunney (2003) defined TQM as a

    quality centered, customer-focused, facts based, team-driven, seminar-managements led

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    process to achieve an organizations strategic imperative through continuous process

    improvement. This is why TQM principles are also being referred to as total quality

    improvement, world class quality, continuous quality improvement, total service quality

    and total quality leadership. (www.academicleadership.org/emprical_research/459.shtml)

    444 RL ]

    [ RL

    Quality is not limited to academic instruction but also adequate facilities, well

    designed curriculum and policies & procedures, which are entrusted by the Commission

    on Higher Education (CHED) to challenge higher educational institution to plan, do,

    check and act (PDCA). Being an institution that gives quality education requires a long

    process that is focus to customer satisfaction and continuous improvement process. The

    management must be aware of quality management operations, thus keeping all people

    empowered to perform their functions and make them available to the customer

    requirements. It involves effective research and development process, but it also depends

    on the quality management. They must have one direction in providing quality

    management in their educational operations that will enable them achieve their goals and

    objectives. RL]

    [ Interpretation and analysis Based on my own experience and observations, schools

    which failed to provide total quality and effective-efficient management resulted to the

    natural death of the institution or a closed shop operation, where it cannot be restored

    again due to lost of reputation and trust that it can not provide quality education.

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    While its true, as observation that our country produce graduates in different field

    of specialization and that every educational institution are shouting that they produce

    quality graduates, you can see the graduates experiencing a long waiting time for

    employment, or if ever he will be employed for the mean time in business establishment

    like SM, Robinsons and other malls as clerks. You will see your graduates in Computer

    Science or Information Technology working as bagger or sales representatives. If medical

    graduates, you will see them in every barangay office or hospitals working as volunteer

    worker without any remuneration, since cost of medical courses are expensive in

    education. Technology graduates may be competent enough but they lack

    communications skills so they compete globally until they are trained as call center

    agents. Are we really producing quality education? or it is just a virtual word that we

    employ in our educational system, does our government had enough funds to polish our

    educational system or do we have enough financial capability or just an illusion that we

    have quality but poor quality in general.

    Thats the reason why the researcher is very curios and spirited to look into the

    key indicators or dimensions of managing total quality and productivity of higher

    education institutions ******* ]

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