Steve Dickson Phil Gee Goldberg & Nick Rees

First Things First

See your online presence as one large

marketing campaign

Run them all in sync for an effective R.O.I

What is Social Media?

WIKPEDIA SAYS• Social media marketing refers to the process of

gaining website traffic or attention through social media sites.

• Increased communication for organisations fosters brand awareness and often, improved customer service.

• Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

P.O.S.T

• P for PLATFORMWhere are my people hanging out?

• O for OBJECTIVEWhat do I hope to achieve? Leads, sales, brand awareness etc?

• S for STRATEGYWhat shall I talk about? How often? Who will do this?

• T for TECHNOLOGYWhat software/gadgets/analytics shall I use?

Which Platform Should I Use?

FACEBOOK

FeaturesCheck-InReviewsOffersEventsTabs

Profile, Page or Group?Daily posts - topical interesting relevant

Facebook favours images/videos/questionsRespond quickly

No more than 25% sales messagesAbout us keywordsLike suppliers pages

Use @ in posts for sharesSponsored posts

Proof read before posting!!

77% of the UK population have an active profile

Facebook Advertising

Perfect way to reach your markets precisely.

Your business can advertise to your exact audiences based on specific social and geographical information.

Age, gender, location, personal interests, job functions etccan all refine targeting.

Set your own budgets.

From 25p per click.The most targeted traffic money can buy

Facebook

Brand awarenessDrive traffic to website

Drive traffic to FacebookBreaking news (9-11)Build momentum &

excitementMobile friendly

Follow followersSponsored Tweets

Don’t link to FacebookUse keywords in biography Add your website/location

Add backgroundTweet regularly

Use trending topicsBe generous

Use # to group topic or messageUse @ to include person in message

RT target market to schmoozeDon’t RT praise

32% of 15 million UK users use Twitter daily

Twitter Profile

Twitter Connect

Promoted Tweets

Only pay per click/followSet daily budgetTarget regionTarget demographicPromote a tweet or your account

An ideal way to…………..

Grow your presence on TwitterTarget existing and potential customers by location and interestsAmplify your messages and promotions

Post from profile or page

Great for search pre meeting

LION-Add everyone and anyone

LAMB-Add people they know

Add recommendations widget to website

Current pictureUse keywords in Biography (120)

Add contact detailsList landing pages for websites

List schools and hobbiesGet recommendations

Answer questionsBecome an expert

Join groups where targets areGet introduced to 2nd/3rd level

Card Munch appCreate tags to send up to 50 emails

Respond to people who viewed profile

11 Million Profiles in the UK / 23% of workers

Linked InProfile

Business Page

FeaturesCircles

HangoutCheck InEvents

Trending topicsGoogle Maps

Google reviews

Business Pages and Personal ProfilesPost to circles

Less competitionFollow market influencers

Integrate with other Google productsHangouts may see the demise of Skype

Helps with your Google rankingEncourage +1 sharing

Send posts to email addresses

Globally No.2 Social Media site. Are you ready??

Google +

It’s a Fun Experience It’s Easy to use

It’s About Discovery, Not Search

Less junk to distractMainly women (63%)

It’s About Interests, Not Friends

It Creates Persistent Content

Set up a person or a businessSet up pin boards

Add pins to boardsAdd hyperlinks to site

Use blog page to land onUse Pin-It button on Chrome

New analyticsAdd button to website

Follow people

29% of UK users (2.2m) are in the highest income bracket

Pinterest

Pinterest Search

Other Platforms (or Tactics!)

The Power Of Blogging

• Set up a blog on your website Eg: www.yourdomain.com/blog• Post weekly news• Link to and from Social Media• Each page to have unique URL

A Blog is like a diary. Post from here and share to your social media sites. SEO - New activity or info on an otherwise static website etc..

Analytics

To End ?

• Which platform for You ?